Newspaper Page Text
As a Gift in JULY there's
nothing quite so good as
especially such superb, beautiful
creations as we're showing in
The young lady whom you're
engaged to will appreciate most
a gift that's rich, durable and
lasting. The above is what she
will like best;
Permit us to show you our
stocks and quote our prices.
Laurens, South Carolina
TRADE WITH US!
We carry a Full Stock
of Goods and can
Eventually?why not now?
Henry Clay Flour in your
home insures good bread.
Fresh in stock and arriving
daily those good Hams.
Your cow wants some of!
our Cotton Seed Meal, Brand
and Shorts and Milko Cow
Food. Delivered within the
Chicken Feed, we sell the
best on the market. Send
for a sack?your chickens
Ready to sell you fresh seed
Rye, Barley, Red Rust Proof
Oats and Crimson Clover.
The kind that come up and
Figure with us on your
Bagging and Ties. We have
got the wrapping for yourj
cotton. Cheap bagging, bet
ter bagging, Ibest nagging.
Trade with us and we will
save you money. Stretch
your dollar to the limit.
J. H. SULLIVAN
Laurens, S. C.
I am pleased to in
form the public that
I can supply them
t New School Books
Also Tablets, Pen
cils, Ink and all
School Supplies at
The New Drug Store
112 East Side
1 Dr. Posey's Drug
^Purity at Posey's"
Laurens, S. C.
The Evolution of Retail Advertising.
Recently .before the Rochester (N.
Y.) Advertising Club, Julius Schnei
der, for some time advertising man
ager of "The Fair", of Chicago, and
one of the best known retail advertis
ing men in the country, gave a lec
ture on "The Next Evolution i.. Ad
vertising." He stated that, in his opin-,
Ion, tills was the awakening of local
advertisers to the absolute necessity
for high grade advertising service
such as had made fortunes for the
largo stores in the big cities. He ad
vised the einrchants in each locality
to join forces and engage the best ad
vertising talent on a co-operative ba
sis, and pointed out that this really
must happen In a very short period
as a natural advance of the times.
?Mr. Schneider and others, evident
ly do not know that this evolution to
wards high grade special service has
been taking place for some time. It
began with what a recalled "Cut Ser
vices." That Is, an engraving house In
one of the bigger cities would get
out a number of more or less comic
advertising cuts, wretchedly drawn
by a tenth-rate artist, which it sold
to a retailer, sometimes with a little
advertislnf matter, in a series of 2G
or 52, one cut for each week in the
While this was all educative, and
as such deserves some credit, it has
probably done more harm amongst re
tailers, to the value of real publicity,
titan anything else.
There are a great many of my read
ers who now have boxes of such cuts
lying around their stores with no clear
Idea of what to do with them, and
even yet those small cut "services"
are being sold to deluded merchants
by glib traveling aslesmen.
Another herald of the new special
retail advertising was the local writ
er. He is also evoluting. He has
been getting better every year till
now, in some ways, he Is quite ac
complished, in the majority of cases,
however, the local ad writer has been
somewhat like "Our Johnnie," who
has won a prize for drawing b'gosh!
and who forthwith blossoms out into
a famous artist?locally. This class
of publicity has likewise done its
share In giving the retail merchant
cold feet. The local advertisement
writer has been mostly a shining ex
ample of the trite saying "a little
knowledge Is a dangerous thing."
The next phase In the evolution
was one that bid fair to solve all dif
ficulties. About a year or two ago a
famous artist, who had made a repu
tation for a comic scries of newspa
per pictures, wns Induced to draw his
comics Into advertisements. These
were syndicated in electrotype form
all through the United tSates and
Canada to all classes of retailers, the
largo quantity sold of each electrotype
making tl possible to quote extremely
low prices to the local merchants.'
That was the next rise in grade from
the old comic cuts of the local en
gravers, because these drawings were
well done by a first class artist of ac
We have now advanced one step fur
ther. The Idea that it is necessary
to have a comic drawing to attract
attention is exploded. As a matter
of fact, a comic cut does more harm to
the advertisement than good, for It
makes the whole advertisement laugh
able and when people laugh at a
thing they seldom buy It. It is un
fortunate that many merchants do not
realize this even now. A good joke
j In picture form still appears to many
of them to be the acme of successful
public!ly/ Rut they are learning.
There are now one or two concerns
who, with strong financial backing,
supply retail merchants with adver
tisements, illustrated by the best ar
tists and written by advertising ex
perts who have specially dedicated
themselves to the work and who nre
paid large salaries for their services.
The advertisements supplied by those
Arms are of the some grade as those
used by the large department stores
and national advertisers; they are
scientifically correct and are guaran
teed to bring the retailer the maximum
of returns. They nre supplied to tho
local merchant with the sole right
of use in bis own locality.
Owing to the enormous number sold
of . acijp advertisement, they can be
purchased at a nominal cost, even as
low as one dollar per week. If tho
merchant wanted to have the same ads
written for his own Individual use,
they would cost him about $;100 each.
The sale of this new style of up-to
dntn advertising is growing enormous
ly. It Is being used In thousands of
towns throughout the country and
there are about 160 high grade sales
men selling it daily.
The nature of thib_jiew ?p-to-dato
advertising service will hoWaen by
the reduced fnc similes of advertise
ments shown nt the top of this column.
This new style of advertising is
called Syndicated Advertising Service,
and its development Is the latest evo
lution of retail publicity.
The local retailer has seldom the
ability to write salesmanship for his
nowsnanor space. It requires special
training to writo '"?rttsements that
sell goods, just as it necessitates train
ing to practice law or medicine.
When your body is sick you do not)
try to cure yourself, you take medi
cal ndvice and apply the treatment
taht is given you by the trained phy
sician. If you are wise, you apply
the same principle to your sick bus
iness, you use the medicine?success
ful salesmanship In your local news
paper.?prescribed for you by the ad
The highest grade of expert pub
licity service In this country today
is embodied in this new syndicated ad
vertising service. High priced men
with national reputation in the retail
advertising field are constructing)
these advertisements, and the mer
chant who uses them persistently and
constantly in his local newspaper, Is
a long way on the road to nnancial in
Full particulars of this new syn
dicated advertising will be supplied by
the editor of this paper. Get them to
day. Their application will material
ly increase your business and give
your newspaper space 100 per cent]
value as a business puller.
"Bouncing Dr. Wiley"
"What makes the Potted Ham sol
green?" said Files-on-Parade.
"It's feelin' fresher than it is," the
Color Sergeant said .
"What makes the ranks so white, so)
white?" said Files-on-Parade.
"They're dreadin' what they've got to |
eat," the Color Sergeant said.
"For they're bouncln' Doctor Wiley,
you can sear the Microbes cheer,
And the Germs is all a-slngin', 'Wiley's]
goln' away from here,
And we're coming back far stronger
than we've been for many a year, |
For they're bouncln' Doctor Wiley in
"What makes the canned goods work
so'ard ?" said Files-on-Parade.
"They're flxln' for their Jubilee," the |
Color Sergeant said.
"What's made that front-rank man fall
down?" said Files-on-Parade.
"He's eat cold-storage sassidges," the
Color Sergeant said.
"They are bouncin' Doctor Wiley, and]
those sassidges of old
Are swarmln 'from their prisons where]
they've lingered in the cold,
And they've brought their ptomaines
with 'em in a manner free and bold
For they're bouncln' Doctor Wiley in
" *E usler work iongslde o' me," said]
" 'K 'elped me tackle many a germ!'
the Color Sergeant said.
"I've drunk 'is beer a score o' times,"]
"And mighty steerile stuff It was!"
the Color Sergeant said.
"They are bcuncin' Doctor Wiley, they
are glvln' him the lnrf:
They are CUttuV off is wages, and 'is
red official scarf.
And yon and me must analze ourselves I
our 'arf an* 'arf.
For they're bouncin' Doctor Wiley in
"For what do they be bouncin' him?"
" 'E put the .Microbes on the blink,"]
the Color Sergeant said.
"An' did the Microbes 'urt the Blink?"
T'hey put the Blink out of a Job," the
Color Sergeant said.
"They .ire bouncin' Doctor Wiley, nnd ]
the germs are runnln" free.
And the Microbes an' Pacilluses aro
chortlin' with glee,
For they'll get their starvin* 'ooks
once more on folks like you an'
After bouncln' Doctor Wiley In the
BLOOD ST iNDS STILL.
Piles Can't He Cured I'ntll ( Ircula
tion Ik Restored.
It Is useless to try to cure piles by
operating or use of snlves or supposi
tories?as long as the blood is stag
nant in the lower bowel, new tumors
will continue to form. Clear the blood
?free the Circulation, Then piles
will leovo for good. A successful,
scientific, internal remedy Is Dr.
Leonhardt'a Hera-Rold, sold under
guarantee by Laurons Ding Co. nnd
druggists everywhere. Ilem-Itold does
its work thoroughly. %\ for 21 days'
treatment. Dr. I.eonhardt Co., Sta
tion B, Buffalo, X. Y. Write for book
A BALKY MULE.
A wholesale feed houso owned a
balky mule named Napoleon, and em
ployed an old negro named Abe to
One day when Napoleon balked and
old Abe had spent his energies on hiin
for an hour in the vain endeavor to
get him to start, Abe went in to a
store to telephone his employers.
The following was Abe's end of the
'Please, mann, gimmie number two
hund'ed an' 'leven. Is dat you, Marse
Henry? Yesslr, dis is Abe. 1 dun ring)
yo' up, sir, tell you about Napoleon.
Napoleon, he dun balk down yer on
Broad street, sir."
" 'Pout a hour, sir."
"Yesslr, 1 bus' him in do head."
"I dun wear de whip handle out on
"Yesslr, I dun kick him 'bout eighty
Marse Henry, I would ha' kick um
some mo' but I hu't me big toe ?on urn
de las' time I kick urn."
"Twis* he tall? No, sir, no dis nig
ger. A gentleman from New York, he
twis' he tail."
'No, sir, I don't think he dead. De
doctor take him 'way in de amb-lance."
"Yessir, it was sure foolish."
"Yes, Marse Henry, T dun set fire un
"De harness? Dun bu'n de harness
clean off urn."
"De cart? Yessir, dun bu'n de cart,
too, sir, all 'cept one wheel, sir."
Yesslr I git de feed out fust, sir."
"Marse Henry, is you want me to
come back to do store and go to work,
or nnis' I wait for Napoleon to move?"
Diarrhoea is always more or less
prevalent during September. He pre
pared for it. Chamberlain's Colic,
Cholera and Diarrhoea Remedy is
prompt and effectual. It can always
be depended upon and is pleasant to
take. For sale by all dealers.
For bowel complaints in children al
ways give Chamberlain's Colic, Cholera
and Diarrhoea Remedy and castor oil.
It is certain to effect a cure and when
reduced with water and sweetened is
pleasant to take. No physician can
prescribe a better remedy. For sale
by all dealers._
Notice of Election.
State of South Carolina,
County of Laurens.
Whereas, petitions signed by a legal
number of the qualified electors and
free-holders residing in Jacks school
district No. two (2). Laurens County,
South Carolina, asking for an election
upon the question of voting a three
(3) mill special tax upon property in
said district to be used for school pur
poses have been filed with the County
Board of Education, an election is
hereby ordered upon said question,
said election to be held on the 9th day
of September, 1911, at the Shady
drove School House, under the man
agement of the trustees of said school
Only such electors as return real
or personal property for taxation and
who exhibit their tax receipts and reg
sitration certificates as required in
general elections shall be allowed to
Those favoring the three. (3) mill
special tax shall vote a ballot contain
ing the word "YES" written or print
ed thereon. Those against the three
(3) mill special tax shall vote a ballot
containing the word "NO" written or
printed thereon. Polls shall open at
the hour of 8 o'clock In the forenoon
and shall remain open until the hour
of 1 o'clock in the afternoon when
they shall be closed and the ballots
The trustees shall report the re
sults of the election to the County
Auditor and to the County Supt. of
Education within ten days thereafter.
0E0. L. PITTS,
r>-2t Co. Supt. of Education.
IthrnnindHm ntul Blood Dl?en*r*
The cause of rheumatism Is excess
uric acid In the blood, To cure rheu
matism this acid must he expelled from
the syst. in. Rheumatism Is an Inter
nal disease and requires an Internal
remedy. KuhhliiR with oils and lini
ments may ease tho pain, but they will
no more cure rheumatism than paint
will change tho finer of rotten wood.
CurCfl Hhpumntlmii To Stny Cured.
Science has discovered a perfect and
complete cure called Khcumacldc. Test
ed In hundreds of cases. It has effected
mnrvclouM cures, Rheumaoldo removes
the cause, gets ot the Joints from tho
Inside, sweeps the poisons out of tho
system, tones up the stomach, regulates
the bowels and kidneys. Sold l,y drug
gists at Me. and $t; In the tablet form
at 25c and BOC. l>y mall. Itookl. t free.
HoiiMtt Chemical Co., Baltimore, Md,
Get! At The .lolntM i'miu The InalUe.
LAURENS DRUG CO.
LaujttUS S. C.
Look for this Sign on Leading Garages
You cannot know what a good tire is
until yoa try a Michelin properly inflated
IN STOCK BY
W. P. HUDGENS
^.??i .r.rrwvt--. -^VTrrVTr ? ,T?.? ItTfiT?l ??raT
pleasant an? easy Mray to
/? L ^ ~ ? ->> -> i.. tl -J iAAlJ " ? ? ? ' KuW
Ttiouscindisu c>2 people a?e
?o?ri0 tints work profitably.
For full particulars of very liberal
cash commissions, extra
cash prizes, tree samples,
etC*9 address Desk 90
155 )FIim Ave. New York City
A special oiler open to those who write at onoe.
Farm Lands for Sale
Parties desiring to purchase lands for homes,
or for investments in South Georgia, where
values of farm lands are doubling in a very
short time, can obtain very valuable informa
The following are just a few of the hun
dreds of bargains in Real Estate that are be
460 acres choli ? farm land near Bridgeboro, 275 acres In cul
tivation. U00 acre:, dumped, six tenant houses with brick chim
neys, b,arn8, etc. Price $2f>.00 per acre. Terms, one-fourth cash
balance one, tWO and three years, with interest.
125 acres Rood farm land, one and one-half miles from Brldge
boro. Will sell as a whole or sub-divide to suit purchaser. Terms,
one-fourth cash, balance one, two and three years, with interest.
r.O acres unimproved land two miles from Brldgeboro, on the
extension of the Gulf Line Railway, level and no waste land. Price
$15.00 per acre.
1,500 acres immediately on the railroad. Conservative timber
cruiser says it will cut :i,000 feet per acre, very little swamp and
no over-flow, line soil for agriculture. Price %~>.'t0 per acre, easy
terms, 7 per cent, interest.
93 acres of lot number 99 in the 7th district of Worth county
at $10.00 per acre.
13,000 acres cut over timber lands in Washington County, Flori
da, on the A. K: St. A. B. R, R. Choice farm lamb;, high and dry.
Price $2.00 per acre.
80 aen s near Brldgeboro, 20 acres In cultivation, level, stumped,
with good wlro fence; good five-room dwelling, barns, etc., almost iii
sight of Brldgeboro, and a big bargain at $2?.00 per acre,
Lots Nos. 21!?, 2.M and half of 2?0; f.2.". acres, in the 0th district
< : Mitchell county. Price $10.00 per acre. Terms.
Lot J61 In the 9th district of Mitchell county. 2S0 ncres well
improved, on the public road, near new town site on Gulf Lino ex
tension. Price $21.00 per acre.
This land is situated in a fine, beautiful
locality, convenient to Railroads, public roads
For Information Apply to
Enterprise Bank Laurens, S.
LEARN AUTOMOBILE BUSINESS.
Tnko a thirty days Practical coarse
In our well equipped ?Maohino Shops
and learn (he Automobllo business,
and Accept good positions. ('HAH
LOTTE AUTO SCHOoi*. ( harlotto, N.
RHICHESTER S PILLS
^_4C^ - TIIK DIAMOND UltANII< J
?III? In If, ,| .ml U?ld ni.u|||''
DOIM, italrl with llhx) RIM
I nl.i- other. Ilur or r<
yevs knowna? Jltst,Safest, Alw?y? keliil.i.
SOLO BY DRUGGISTS EVERYWHERE