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Look for this Sign on Leading Garages
Yon cannot know what a good tire is
until you try a Michelin properly inflated
IN STOCK BY
W. P. HUDQENS, Laurens, S. C.
Silks and Wool Dress Fabrics
of all descriptions.
Hosiery and Underwear, Table
Linens and a full line of Do=
mestic Qoods at Lowest Prices
W. 0. Wilson & Co.
I Delivers Your Mail Only but We
I Deliver Anything. We are better
I prepared than ever to serve you
I in the Drayage business.
We can also furnish you with
i: the best dry Pine and Oak Wood
:: cut to your order. Also, Coal,
\\ Brick, Lime and Cement.
The Coal /Wen of Experience
Office Phone 33 Night Phone 276
All Young Men and Women
interested in a business course
to write or call at once for full
The Special Opening Rates
Southern Commercial Schools
Fire Proof Building Greenwood, S. C.
Chaleston and Spartanburg, S. C, Winston-Salem,
Wilmington, Salisbury and Durham, North Carolina.
The Highest Endorsed Business College in the South Atlantic.
ires Positions for Graduates or Refunds Money
?^^^Srj "-jri^:^- ^^^^
The Amount Yon Must Spend on Ad
It may not occur to the average re
tall merchant that the proportion of
his Income being spent on advertising
is bo small that the effect is like try
ing to paint a big house with a ten
cent can of paint. All this advertis
ing Is, of course, good for, even though
it bring no results, it bIiows that the
merchant has an open mind in the
matter and is subject to reason. Re
tail advertising, or indeed, any adver
tising, no matter how small, to get
I sure results, must be done on some
scientific plan that 1ms guided similar
campaigns to success. The most im
portant item in such a campaign is the
minimum amount to De spent on it.
If 990 out of every 1000 retail ad
vertisers will go into the question of
their advertising, I believe they will
find that it is not costing them one
per cent per annum of their incomes.
In most cases it will be found to cost
them much less.
How they expect to get results from
that extraordinary percentage is
known to themselves alone. Only In
very exceptional cases will an ex
penditure like this even return tho ac
tual gross amount spent on the cam
The most successful retail stores
in the world are the large New York.
Philadelphia and Chicago department
stores. These concerns are known all
over the world, and particularly so to
the men, women and children In this
country. If any class of retailers
could dispense with advertising it is
they. Yet they spend from f> to 10
per cent of their yearly incomes in ad
vertising their goods. They are not
spending that portion of their Incomes
on advertising as a mere matter of
fun, you may be certain. Every red
cent of outgoing is jealously watched.
If one hundredth part of one per cent
can be saved, it is saved. The ex
penditure is the result of careful ex
periment In all possible ways, and un
der all possible conditions and it has
been found necessary to spend that
amount of their enormous incomes to
get the results that they now obtain.
The local retailer may learn a les
son from this. If great organizations
like these stores have to spend such
a percentage of their Incomes to get
results?large sums like that get pro
portionately greater results than smnll
sums? what must the small merchant
spend to get sure results from his ad
When next you consider advertis
ing, Mr. Retail Merchant, figure out
how much you are going to spend. If
It is less than 5 por cent, sit down
and think tho matter over carefully
and If you cannot persuade yourself
to spend at least 5 per cent on a scien
tific plan that has brought success to
others, get a mirror and have a good
look at a bad merchant.
There is one other Important thing
about retail advertising.
After you have made up your mind
to the amount you are going to spend
on it, see that you put salesmanship
into the space you buy. Salesmanship
Is Just as necessary in your advertis
ing as it Is In your store. With It in
both your store and advertising, suc
cess is certain, for your snles organi
zation will be so strong that only bad
goods or insufficient capital can kill
There are four principles to all
salesmanship, whether in your store
or in your newspaper: First?you
must attract attention; second?you
must secure the interest of the pos
sible customer; third?you must cre
ate a desire to buy, and, fourth, hut by
no means least, you must induce tho
actual process of buying.
All these requirements In advertls
ments necessitate close study and
much experience of successful adver
tising before they can bo blended to
gether to make a perfect advertise
ment. The average retailer Is not an
expert at advertisement construction,
any more than the ordinary grocer is
an accomplished physician. How then
is the retailer to get advertising that
brings results-or as It may bo call
ed, salesmanship '-a papor?
There are on the market now a num
ber of high grade syndicated advertis
ing services. These services are got
out by concerns with ample capital
who have retained tho services of the
best retail advertising exports In the
country to whom thoy pay large sal
arles. These men construct adver
tisments which are sold to small re
tailers throughout the country at a
nominal cost, ranging from one dol
lar per week up. The large number of
one kind of advertisements supplied to
thousands of retailers makes these low
prices possible. The services are us
ually sold in a series of 52, one ad
vertisement for each week in the year,
together with a first class copperplate
cut of an Illustration drawn by a high
priced artist. At the top of these
columns, will be seen some reduced
fac similes of ads of this kind.
The merchant who uses advertis
ing in his local newspaper space with
out putting salesmanship of that char
acter Into it when he can got It for
so low a cost, Is just like a man who
would rather have a school boy in his
store to sell his goods than a proven
The editor of this paper will ho
glad to supply full particulars of the
most successful of those syndicate adJ
vertlsing services to enquirers. Mer
chants are advised to be in time, how
ever, for only one service of a kind
can be used In each town.
If you are pale, weak, languid or
anaemic a few doses of Bloodlne Liv
er Pills will increase the supply and
lmprovo the suastlty of blood. Small
pill, small dose, pleasant and nover
Lnurefis Drug, Co., Special Agents.
* The Good of Early Religious In- *
* struction. *
Let us exemplify by the case of Dan
iel and the three Hebrew boys, who
were carried away from their native
land, in the first batch of prisoners
carried to Babylon, during the seventy
years of the exile of the Jews. These
boys?were of the best blood of Israel.
And had been instructed in all the
learning of their fathers, both political
and religious. When ordered to eat the
meat offered to idols and drink wine,
they refused to so defile themselves.
They were educated In all the sciences
of the East. But still clung to the
faith of their mothers. No fear, no
punishment could drive them from
their trust In one and one only, Great
When the three were promoted to
great honor, by being made rulers ov
er the province of Babylon, they llat
Iy refused to fall down and worship
the meat golden idol, set up by the
great king of 120 provinces, for his
people to pay divine honors to his
Thou shall have no other Cod before
The threat of the fiery furnace could
not drive this belief from their breast.
They stood firm and were cast Into the
fire, and came out without the smell
of fire on their clothing. Their trust
was not misplaced. Their Cod was
abundantly able to deliver them!
Daniel, when ordered not to offer
any petition only to the God of Darius,
did he obey? No! He still prayed three
times a day, openiig his window to
worldly Jerusalem and expecting his
prayer to be heard. The decree was
carried out against him for disregard
ing the king's order. The den of lions
was opened and Daniel thrown in. The
mouths of the beasts were closed. Ho
suffered no harm. Next morning when
the king called to him, ho was able to
answer him. The Impression made on
King Darius was, the God of Danlol
was superior to all the Gods of his
country. Daniel was promoted to great
honor, was made one of the three rul
ers of the 120 kingdoms of Darius. He
lived through tho reigns of three suc
cessive kings. You will find no blot
or stain on the life of Daniel. He was
one of the finest men of the Bible he
He stood firm in his place. No temp
tation could wean him from his early
Instruction. Let me entreat all tho
mothors of Laurens county not to ne
glect the religious instruction of their
children. Don't depend upon tho Sun
day school to do your w^rk!
Where now are the
They went from n flrery
Furnace safe into tho
Where now is good old
Daniel, Ho went up
From a den of lions
Safe into tho Promised Land.
If Yon Don't Know About Ifyomoi Try
It nt Laurens Drng Co.'s Risk.
Nearly every reader of The Adver
tiser hns read about HYO.MEI, but
many of them continue to suffer from
catarrh Just because they do not ex
actly understand Just what HYOMEI
To those sufferers tho Laurens Drug
Co. says you don't havo to know any
thing about HYOMEI except that you
breatho It and that it does not contain
cocaine or opium or any harmful drug.
You can find out all about HYOMEI
without taking any chances whatever.
Just got an outfit today, read the sim
ple Instructions, give it a fair trial
and then if you are not willing to say
thnt It Is the best remedy for catarrh
you have ever used the Laurens Drug
Co. will gladly return your money.
A complete HYOMEI outfit costs
but >i.00. Extra bottles 50 cents.
BIG LAND SALE!
J. N. LEAK
The "Land Man"
Two and fifty nine-one hundreths
acres of land with a two story store
room 48 x 20, bounded by lands of
Rufus Gray and W. F. Adair. This
is one of the ilnest locations for a
general mercantile Business in the
upper part of the county. Price fif
teen hundred dollars.
6 lots of land ranging from 36 to
61 acres just outside of the incorporat
ed limits of the town of Gray Court.
This is known as the Hill place and
is in one half mile of the Gray Court
Owings Institute, and will be sold at
prices ranging from thirty to sixty
dollars per acre. Here is a chance
to get close to the best high school.
One half acre of land with 4-room,
cottage, Watts mill. Price $1050.00.
200 acres of land, with dwelling,
three tenant houses and good out
buildings, bounded by .Tel Davis, Hub
Martin and others. Prices and terms
334 acres of land within three miles
of Princeton with dwellings and out
tuildings for the small sum of $16
100 acres of land with six-room
dwelling with good tenant houses, up
to-date out buildings, liiis is a very
desirable homo and a beautiful farm,
situated in three miles of Ware
Shoals, on the main thoroughfare load
ing from Laurens to Ware Shoals.
Six acres of land, 5-room cottage,
good barn and other outbuildings, 2
acres wired in, four nice building sites,
at Watts Mills village, prico $2,500.
13 1-2 acres of land, half mile from
Rnoreo, with corn and wheat mills, the.
latter being in running condition.
125 acres of land, with seven
room dwelling, barn and outbuildings,
bounded by lands of Rebecca Simp
son, John Chlldress and others. Price
$30 per acre.
219 acres of land with dwelling and
outbuildings, bounded by lands of J.
M. Philpot, B. F. Terry and others.
Price $10 per acre.
85 acres of land more or less, eight
room dwelling, 3 tenant houses, good
barn and outbuildings, in the town of
Lanford. Price $6,500.
1-3 acre of land with six-room dwell
ing in town of Clinton situated on
Adair Street. Price $2,200.
4 acres of land, more or less, and
ten-room dwelling, electric lights and
water works on West Main street,
City of Laurons, 159 foot front. This
Is tho ilnest location in the city of
Laurens and tho building is up-to
date, where you will have the ad
vantages of a country home and still
be on the main street in the city
of Laurens. Terms and price made
167V? acres of land with seven-room
cottage, well supplied with tenant
houses and out buildings, in three
miles of Gray Court, S. C., conven
ient to schools and churches. This is
a nice location in a thickly settled
community, surrounded by tho best
white people. Price $1175. Terms
SO acres of land in the town of Lan
ford, with beautiful cottage nicely lo
cated. Price $6,500.
2 beautiful six-room cottages in
town of Gray Court, nicely located
close to business part of tho town.
Prices right and terms made easy. Al
so 3 lots suitable for residence lots in
town of Cray Court.
One lot of land 50 ft. fronting on
North Harper street, 210 feet deep
with store-room 20x50 near the Watts
One l(t fronting North Harper St.,
100x210 feet deep, price $800.00.
3 business lots near the Watts mill
fronting North Harper street, 25x150
One lot with 5-room cottage front
ing Mock street, 110x300 feet deep.
2 acres of land, more or less, and
8-room dwelling, store-house and out
building at OwingS Station. This prop
erty is well located to establish the
trade and is worth more than the mon
ey we ask, $2,650.00.
4 acres of land with two dwellings
In town of Fountain Inn, nicely lo
cated. Prices and terms made right.
1 acre of land fronting on North
Harper street with five-room dwelling, /
bounded by Dr. Walker and Leo Sein;. |
All under wire. This homo was built
in tho month of May, 1910, prices and
terms made right.
1 acre of land. 7-room dwelling with
4 fire places, all under wire, In town
of Fountain Inn. Prico $2,500.00.
If you do not find what you want let me know your wants
and I will find it for you.
J. N. LEAK
The Real Estate Man That Divides the Earth to Suit Your Purse
JUST RECEIVED FROM THE IMPORTERS
Paper White or Grandiora
Narcissus; Roman Hyancinths
Double all colors;FreesiasGrand;
Chinese Sacred Lillies. These
are for Fall planting.
Come early and select yours
before stock is picked over.
Palmetto Drug Co.
W. H. WASHINGTON, Manager.