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Here's an an?
that will be
a 11 people,
Model T Touring Car $780.22
The same car without the following equipment:?Extension
Top, Automatic Brass Windshield, Two 6 inch Gas Lamps,
Generator and Speedometer.
' Freight I .'lira."
The "reason why" can be gl von In very few word*: We are in the i>o8ltloii
to do business on a small profit.
There, la no philanthropy In thin; we beUeve it to he good business judg?
When Henry Ford built his first automobile, he realized it* im|>ortan<v as
a factor in the progressive business life of America and he determined to
build a motor car that would have the largest demand from ALL tho people.
He knew that such a car must he light in weight, reliable In construction, In?
expensive to maintain and low In price.
From that memorabla day In 1908 when the FORD MOTOR COMPANY wax
organised, there has been no halt in the march of achievement. Ford has
been "doing things" every day?working to one purpose: A ear for Uie peo?
ple with a price the people can pay.
To fully achieve this purpone FORD cars must be made In such largo
qintltles that a small margin over the cost would produce a satisfactory
profit. Continuous quantity demand could only be assured through quality.
To establish this quality, there must be specialization and organization to
accompany inventive and mechanical genius.
From tlie beginning all FORD efforts have been concentrated upon one
model. Concentration is a fixed principle with Mr. Ford, in order that per?
fection of product may be had. And so, throughout the entire vast plant, in
every department, every man and every machine is busy on the production
of this model.
The ideal FORD Model T was attained In 1908. Since that time there ha*
been little chsnge in its design, but a continuous refinement In mechanical
construction, each year bringing the Model T nearer the perfect automobile.
We are going to make FORD Model T Indefinitely. All the necessary ex
perlments have been made and paid for.
We have built and fully oqnlpped the most complete automobile manufac?
turing plant In the world. All has been paid for from the profits earned on
the hustneaa of previous years.
We luve no bond Issues to pay off. There are no mortgage* upjii our prop?
erty. We hsve no loans to repay. We have no indehtness. We do business
on tho "spot cash" discount basis, purchasing in large quantities, command?
ing tho lowest prices In the market of materials, therefore WS can well
afford to sell the FORD Model T at the above low prices.
Hi. FORD Model T costs us the same to make this year as It did last year
and there has been no sacrifice in quality because of tho lower price.
Our factory Is built for quantity prodmtlon. (28* complete FORD ears
have been turned out in one day.) We can make 30,000 cars cheaper than WS
can make ten thousand. Where labor costs us one dollar, our overhead ex?
penses cost a dollar and a half. Our factory Is built to profit from quantity
production. Thus, by reducing overhead cost per can we will build 10,000
cars for 1911 at a loss ratio of overhead cost per car than it did to make the
20,000 cars In 1910?though material! and labor command the same price.
Our normul working force ts 1,000 men, building 10,000 eai>. Contrast
this with factorial employing from 7,000 to 12,000 men ami making only 10,000
cars. Wages are a part of the cost of any car. Mere's where FORD factory
equipment and manufacturing organization reduces cost of production, while
t.n? latl ig excellence in the quality of FORD cars. We can therefore af
tord to r 11 on a small margin of profit.
Thoe are some of lh?? reesous for tlie prkv quoted above.
44 Buy a Ford
Car because it
is a better car
? not bacause
it is cheaper."
Model T Roadster $680.2=?
The same car without the following equipment: Extension
Top, Automatic Bras-; Windshield, Two 6 inch Gas Lamps,
Generator and Speedometer.
49,600 FORD owners arc this minute proving the durability and economy
of FORD construction. 4 9.600 FORD owners know that the FORD is built so
light and set so strong that it costs less to maintain than any other car.
That is why the FORD is now and will continue to be the favorite and fore?
most among all family cars.
The FORD Model T Is in every essential the same FORD of 1908, 1909 and
1910, the only difference being an advance in the refinement of several im?
The FORD Model T has met all the demands of city and country life. It
is the family car of pleasure, the fast car for the busy business men, tha re?
liable car day and night for the doctor, the dependable car on the farm,?all
because of its being built to fill a practical mission?a car for the people, and
ftt a price they care to pay. It is light In weight, yet of giant strength in me?
chanical construction.?a car of Vanadium steel.
Every strain-hearing metal part of a FORD car is sckmtlfically treated by
passing through from three to four ovens, equipped with electrical temper?
ature devices. Not one vital part is thus treated, hut each bit from crank
shaft to fender iron. (A FORD car may be lifted by its four fenders.)
Strains are considered?sudden shocks, torslonal strain and vibration. Pivots
are necessarily differently treated than shaft drives because of the different
strain to which they are subjected.
The FORD steel treating plant, perfected by Henry Ford, is the most com?
plete in the world, possessing its own FORD steel analyses and quenching
The FORD Model T car vreiglis 1,200 pounds, possessing one horsei>ower for
each 53 pounds. The average touring car possesses one horsepower for
each 70 pounds. A l,200^pound car takes less power than a 2,000-pound car;
therefore, in the FORD the power goes to carry the load and not the car. A
1,200-pound car will not wear out a tire as quickly as a 2.000-pound car. A
1,200-pound car passes over a rough road with scientifically proportioned
tires much easier and quicker than a car of 2,000 pounds. Two and two still
make four?and the light weight FORD car is still unapproachable by any
other car of the same capacity in the smallness of operating expenses. You
will admit this is significant.
FORD ingenuity has originated brakes, with a breaking surface of 0.1
square inches per pound weight; the average is 5.1 square inches. FORD tires
are the largest per pound weight of any automobile??.33 cubic inches of tire
per pound. Hence the FORD tire economy. There is i;o necessity for a FORD
Model T to be equipped with extra i*rzz.
The FORD magneto is on integral imrt of tlie unit power plant. No bat?
teries are used, no brushes, gearing, or moving wires Trouble makers have
been banished. The whole is carried in the flywheel casing. A slight move?
ment of the tlywhe. enerates current enough to make a powerful spark.
Vauadium steel cai *es FORD re|?air bills to be less. FORD weight pro?
portionate to the horsepower causes fuel bills to be smaller?tires to cost less.
One gallon of gasoline carries a FORD twenty to twenty-live miles. One a*t
of tires carried a FORD from 5,000 to 10 000 miles.
Tile quality of materials and strength of mechanical const ruction carry It
Safely over bad roads, while the lightness in weights means no limit of ser?
vice for the power generated by the motor.
FORD "OWNFRS* SERVICE" means satisfaction during the life of your
car. Strike a ratio of fifty miles In almost any part of the country and there
is a FORD dealer within it. Every FORD dealer must carry a full stock of
repair parts. At our LT) branch houses our stock <?f repair parts is in every
way as complete as our stock at the factory. With our numerous branch
hollies and thousands of dealers located In all parts of the world, FORD
"owners' service" is and has been the best owner's service furnished to any
motor car owner. The FORD repair list contains the price of each replace?
ment which an owner might need.
That is what FORD "OWN Fits' SERVICE" means. Surely the FORD Is
the car you want.
Jenkins Auto Specialty Co
Sumter, South Carolina.
We Want Lite Hustling Agents in the Following Counties in Eitlen Carolina:
Lee, Kershaw. Lancaster, Wllliamsburg, Berkley. George
town, Horry and Chesterfield.