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title: 'The Roanoke times. (Roanoke, Va.) 1897-1977, October 15, 1897, Page 7, Image 7',
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Philadelphia. June 12th, 1897.
My Dear Mr. Stone: The samples that you havo sent The Inland Printer for
comment hove proven so interesting to mo that I am anxiou9 to have you toll us
how well your printing advertising has paid you and how you mako it pay; how
you got your circulars out; how often you send them; and if you writo all your
matter yourself or do you have it done outside. Will you also toll us how you get
at tho business man; by that I moan what special inducements do you presont to
him for trade-winning.
I'd like to have your letter for U9e In my department of the paper for August,
so let me have it by Juno 30th.
I hope trade is good with you, and that I may havo the pleasure of hearing
from you soon. I am yours, ' E. ST. ELMO LEWIS,
" Musgrove," of Inland Printer, Chicago.
Any questions you'd liko to ask, do so; I might help you.
The following is from ** The Inland Printer," the leading
printers' journal of the country :
" Down in Roanoke,Virginia, there is one of the largest
printing establishments in the South, and one of the most
progressive and up-to-date in the business anywhere, The
Stone Printing and Manufacturing Company. Mr. Edw. L.
Stone, the head of tho company, and the one from whom
emanates the majority of the advertising ideas, writes me
as follows about Iiis advertising:
' I believe advertising to be almost sis necessary in the conduct
of a printing establishment sis is the printing press itself. The
kind of advertising, or the method employed, is the point that
needs (lie most consideration.
' The writer has always believed in a certain amount of news?
paper advertising, stud hits carried two inches across double, sit the
top of the column, next to local reading matter, same position, i:i
our morning daily for tho past eight years. This is changed regu?
larly, every week?the advertisement being sot up in our joh
department, in nobby style, stereotyped, and the plate sent to the
newspaper. "We thus attend to our own display, have the use of
sill the lato style type, borders, etc., and find that this method
encourages the systematic changing of tho advertisement.
'Of course, the first thing is to have something to advertise.
Advertising w ill not be beneficial for any length of time if the
claims stud representations sue not sis advertised.
' We claim to he the largest sind best equipped printing oflicc
in the State?with possibly two exceptions; they may be larger, but
an really m> better equipped. All of our machinery is modern?our
appliances labor-saving, etc. Wo havo lots of type and other
facilities necessary lor quick work?and we tell our friends (and
enemies) about them.
' Ii is, of course, necessary that the quality of our printing ho
right, and our prices right, and our promises kept.
1 We im losc si little advertising slip in each letter we send out
and in each package we deliver.
' We never mention si price in our newspaper advertising, sind
seldom in our slip advertising. Our experience is that when si man
sees si good job of printing In' remembers who did it?lie does not
stsk what it cost. We mean, for example, suppose a handsome
programme is gotten out for some public entertainment, sind the
programme is commented upon. On sill sides we will hear:
"Stone, that's si nice programme you printed for the Flower
Show." When some other entertainment is to be given they
remember that we printed the other programme, sind come to us.
Then we take care of the rest.
' We pay especisd attention to our proofreading?and it's
si winning card with schools, colleges, universities, lawyers, etc.
' And we tell the people about il.
'Our city has a population of about '22,000?we employ about
sixty-live people, occupy three floors, (50 by 100 feet, well lighted
and heated, lifted with gas sind electric light, gas sind electric
power, and electric bells, dumb waiters and spestking tubes to all
departments. Our people have si metropolitan printing office sit
their own doors.
' And we tell them about it.
'We recently undertook to complete in two weeks an edition
of 10,000 copies of an LSO-psi^e catalogue. Our customer doubted
our ability to do so. A friend who had seen some of our quick
work, in the shapo of law briefs, told the customer if we said we
would do it. they could count on it being done. We had them
begging us for time.
'And we told the public about it.
4 We endeavor not to promise more than we can perform?but,
after we promise it, we leave no stone unturned to keep our
promise. We telegraph for paper to come by express; we work
sit night?all night, may be; put the job on two presses, or six, if
'And then we tell the people about it.
' We keep quite a lot of samples of our printed work, with
circuhir price list, sdwsiys ready for answering inquiries. We send
out a large calendar sit first of the year, and csdendars on blotters
' We never " let up."
' We make it si rule to answer all letters courteously stud fully.
If si quotation is asked on one thing, and we can suggest something
better, or perhaps more economical, we do so.
'We never "talk about" a competitor. We blow our own
born, and Ibid it keeps us busy.
' I hsive tried to answer your questions, and hope I have done
'I might add that I have active charge of the business; am
a practical printer; write till the advertisements; keep in touch
with almost every job, suggesting the change of a line here and
there; believe in giving my force good tools to work with; have
tried and true lieutenants at the head of the depattuie.its, who take
pride in the good name of the estsiblishment, etc.
' I believe in paying good wages and exacting good service.
'If I can give you any further information let me know.'
" There are lots of good points in that letter. You will
notice Mr. Stone says, 4 we never let up.' Much of the suc?
cess of Mr. Stone's advertising lies in that. There is no 'off
season ' for Mr. Stone, because he always keeps at his people.
Mr. Stone's letter can be read with a great deal of profit,
because it is the testimony of a practical advertising busi?
ness man who has the courage of his convictions and the
power to carry them out fully and completely."
Tho Story of PluflV, Fido and Nip-Tho
Practice of Tattooing??The Capital
Fluffy was iu a very bad temper, and
6ho showed it. Sho sat on tho rug, look?
ing so offendod that Hattio could not
help laughing at her, which niado her
worse. Fido know it, too, and -wisely
curled himself up in his basket and pro?
tended to go to sleep, kcopiug ouo eyo
ou Fluffy all tho time.
When Hattio went out of tho room.
Fluffy said crossly:
"If Hattio wanted another pet, why
couldn't sho havo got a sober, sensiblo
cat like mo, a person it would havo been
a plensuro to talk to, instead of a stupid
bird?'' Aud sho gavo her tail au angry
"Perhaps sho liked a bird better," sug?
gested Fido very meekly.
"Nasty littlo thing!" snapped Fluffy.
"I should liko to cat him."
Just then Hattio camo back and took
Fluffy up and began to pet her.
Sho cheered up directly, for sho dear?
ly loved her littlo mistress, and when
sho was not cross would do auythiug to
As time passed Fluffy and tho canary
became more friendly. N ip was allowed
to fly about tho room and at last would
perch quite closo to Fluffy, who never
touched him when Hattio was in tho
But Fluffy was still jealous and
rather cross at times.
Ouo lovely summer day Nip was fly?
ing about as usual, Fido was asleep in
his basket and Fluffy on tho window
seat in tho sunshine.
Hattio was called away aud forgot hi
her hurry to shut tho door.
Suddenly Fido gavo a warning bark.
Fluffy looked up aud saw a strango cat
stealing round tho room with its eyes
lixed on Nip, who was ou tho table
picking up crumbs.
For ouo second sho thought, "Now
it's all over with him." Next a hot?
ter thought came, "Oh, what will Hat?
tio Bay?" And, without stopping to
think, sho .sprang on tiio table, took Nip
very gent ly in her mouth, and, rushing
out of the room, ran up stairs with him.
Fido flow at tho strange cat, who
went out quicker than sho had conio in,
and drovo her out of tiro house.
When all was quiet, Fluffy camo
softly down stairs agnin aud laid Nip
at Hnttio's foot Ho sprang onto her
shoulder, chirping briskly, as if to say:
"You seo I'm all right."
Hattio, who had Been what happened,
was delighted to find her littlo pot safe
and could not make enough fuss over
Fluffy, while Fluffy, having once con?
quered her jealous feelings, drove them
away forever and becamo a thoroughly
good tempered cat
Tho strange practice of tattooing is
very widely spread over the' whole
World, being universal in the south sea
islands, whero it is resorted to from
sonio religious or other ceremonial mo?
tive. Tho Maoris of New Zealand, who
aro distinguished by elaborate tattooing
of tho face, evidently undergo the oper?
ation not from religious motives, but
from tho desire to increase their war?
like and ferocious appearance, which it
certainly does in a great degree. Tat?
tooing has often been employed as a
budgo of brotherhood in some particular
cause, and more often still as a means
of identification for slaves und crimi?
Among tho lower class criminal pop?
ulation of Europo tho practice of tattcx)
ing is common, more than 20 designs
being sometimes found on such persons,
hearts, anchors, serpents, flowers, in?
itials, being tho figures usually employ?
ed. The practice is still very common
among civilized sailors. Tho pain of the
operation is trifling, and, if properly
done, tho marks aro indelible.
The Capital of Taffyland.
Evertou, "the capital of Taffyland,"
is really a part of Liverpool! but onco
upon a timo it was a town by itself.
Here dwelt Molly Bushell about 1750,
tho year in which the poet Burns was
born. It ia said that a Liverpool doctor,
out of kindness, told her how to moke
a very delicious kind of taffy, or toffee,
as tho English havo it Sho must have
satisfied herself that it was toothsome,
for she fell a-mnking of it industrious?
ly. Molly, moreover, kept her secret so
carefully that pcoplo who wanted that
sort of toffee had to get it from Evertou,
Thus it came about that, in courso of
time, Evertou toffee had awido circula?
tion. English children still believo
there's no toffee like Evertou.
PaperB and Magazines.
It is stated in Tho Ladies' Homo Jour?
nal that out of 41,000 newspapers and
periodicals iu tho world the United
States has nearly one-half, or 10,855.
Those nearest are (lOrmany, with 5,000;
France, 4,100; England, 4,000. Nearly
:i,ooo.ooo.ooo copies of newspapers and
other periodicals are issued in the United
States every year.
If I Wore a Fish.
I s<mi.-times wish
That 1 were a ll>h
In a fdobo to myself
On a rnurblo shelf.
No one to hurry one,
No ono to worry one,
No home lessons to ho done,
No ono to Bay:
"Life's not ull holiday.
Go to bed und Brise with tho sun."
No rough weather
When every thing is wrong.
No days that over
Seem to be too long.
No days when wishes
Are railed "but a whim,"
Nothing but smoothly swim, swim,
But if 1 worn n fish.
As I sometimes wish.
In a gl-iho all alone,
A round world of tny own,
How gad should 1 bu
At five o'clock teal
For they wouldn't have mo?
They wouldn't have me?
Not a sound to I o found
In my world so round,
And nothing to do but swim.
You can fool people, but there is
no such thing as cheating Nature.
A doctor may prescribe salves and
lotions to be used externally, and
deceive the sufferer from Eczema
for the time being, but the poison in
the blood is not deceived by it. It
is bound to show again in the shape
of ugly eruptions and scales.
is a deep-seated blood disease. It
is so difficult to cure that today there
is only one medicine which sufferers
can take with certainty of a cure.
Swift's Specific (S.S.S.) never
fails to cure Eczema. It searches
out the germs that cause the disease,
assists Nature to throw off the
poison, and cures permanently. It
makes the blood well and keeps it
well. It is the only Real Blood Pur?
ifier, because it is the only medicine
for tho blood that is composed en?
tirely of vegetable ingredients.
Every one who has bad blood should send
Better Than Klondike Nuggets
To the child who appreciates tine can?
dies are the unsurpassed chocolates,
caramels, marsh mallows, French mix?
tures, cream nuts that they will find in
our delicious stock of confectionaries.
Everyone becomes a child again, in im?
agination, when they commence to revel
in the luscious sweets they have bouuht
at our counter.
J. J. CATOGNF,
HALKIU A VKN UE.
COLD 'N HEAD
A 1 O AL
Nothing lint a locid
romcily or change of
climate will enro It.
Oe? a well knuwn
Ely's Crop.m Balm
It Is quickly At>
eornrd. Gives Kellet
at once. Onenn nnd
rlcanecH the Nauul I'ue
AlUve Inllanunntlon. lleal? und Proteen* the
Mrinhriwc. i'osiore? 'lie len9rn of Tub e and
Smell. Knll Size BJc; Trial Size 10c at Drugglste
or hy mull.
KI.Y BHOTBKR8, 66 Warrfn Streut. New York.
LEGAL NOTIG KR,
L. C. HANSBROUGH, administrator
c. t. a. of R. B. Moorman, deceased, com?
plainant, against The Chester Land Co.
et als., defendants, in chancery, in the
circuit court for the city of Koanoke, Va.
To Ii. C. Hansbrougb. ndmioistrator c.
t. a. of R. B. Mooiman, deceased,
P. M. Williams. H. O. Moshen, ,T. P.
Sanderson. C A. Carpenter, R. B.
Adams, Wilson H. Still', S. C London,
A. N. Pitzer, R. P. Johnson. .1. 1).
Price, Geo. C. McCahan, W. M. Don
lap, E. L. Hnne?, W. H. StitV. 1. W.
Staitz, J. H. Daniel, A. D. Stnltz, and
H. C. Elliott, defendants.
You, and each of you, are hereby noti?
fied that pursuant to a decree in the
above styled cause, [tending in the cir?
cuit court for the city of Koanoke, Ya ,
wherein you are parties, entered theieiu
by said court on the Otli day of October,
1897, upon reference to the undersigned
as special commissioner of said court, I
have fixed upon Saturday, the 18th day
of November, IWtT, at in o'clock a. m.,
as the time, and my law oflice, room 8
of the Terry building, in the city ni koa?
noke, Ya . as the place to proceed to
make, state and report tin- following in?
quiries nnd accounts as directed by said
Fiist, Whether the said defendants
above named are stockholders of the
CreBton Land Company.
Second, The amount of stock held by
each of said defendants wha are found to
lie .stockholders of said company or any
stock for which they or any of then, may
be linble to pay the assessments thereon.
Third, The amount paid on said stock
by euch of said stockholders and tho
amount remaining unpaid upon said
stoik by each of said stockholders.
Fourth, An account of any other mat?
ter deemed pertinent hy said commis?
sioner or requested by any of the parties
affected t?y the decree In writing to be so
Said decree 'urther provides that this
order of publication .-hall bo equivalent
to personal service upon each of the de?
fendants named. You tire therefore
Warned to he present at the time and placi
above named. Given under my hand as
special commissioner, this the lilth day
of October. 18?7.
pi l l lm. Speclsl Commissioner.
TRUSTEE'S SAL.P.?ON THE BTI1
DAY OK NOVEMBER, lb97, 1S97, atio
I.f <;?%!. NOTICKS.
o'clock a. m., I will offer for salo at pub?
lic auctlou on the premises the following
property in the city of Koanoke, Va:
Beginning at a point on the north side
of Center street (now known as Second
avenue n. w.) 100 feet from Sl>th street
n. w.. thence west with Center strret 25
feet to a point, thence uortli I'M feet to
an alley, thence with said alley east 25
feet, thence south lot) feet to the place of
beginning, and known as the eastern
half of lot 14, section 2(1, K. P. & H. ad?
dition to the city of Roanoke.
Tho above sale is made under a deed of
trust from C. B. Pago nnd J. A. Page,
her busband, dated the 14th ?ay of May,
1892, and recorded in deed hook No. 77,
page 82, default having bueu mnde In
the bond therein secured for more than
Tho abeve sale will be made by the
undersigned, who was substituted as
trustee in the place of Silas \V. But t by
an order of the hustings court of tho city
of Roanoke, Va., entered on the 21st of
Terms of sale:?Cash.
Amount due under the above deed of
trust, $1,089.40, as of September 27,'.1807.
T. W. GOODWIN,
10-5 td. Substituted Trustee.
1RUSTEES' SALE OF VALUABLE
Improved Real Estate.?By virtue of a
deed of trust, dated September 1st, 1802,
and duly recorded in the oflice of the clerk
of the hustings court for the city of
Roanoke, Yirtrinla, iu deed book No. 80,
page2l(i. whereby Joseph Hell and wife
conveyed the real estate hereinafter re?
ferred to, and moi'd fully1 described in the
said deed (to which reference is hereby
made), to the undersigned trustee?, to se?
cure a certain bond or obligation of
Joseph BeU to tho Irou licit Bulld'ng
and Loan Association, of Hoanoke, Vir?
ginia; aud default having been made
therein, and being d'rectid by said bene?
ficiary so to do, the undersigned trus?
tees will on MONDAY, -NOVEM?
BER 1ST 1807, AT 12 o'clock M.,
proceed to sell in front Df the courthouse
iu Roanoke city, Virginia, at publh auc?
tion, to the highest bidder, a certain 'otof
land, with a desirable dwelling house and
other improvements thereon, beginning
at a point at the corner of lot of W. 1).
Trent and the old Rocky Mount and Fin
castle turnpike, and fronting on said
turnpike 40 feet, thence In a northerly
direction about 15(1 feet to Traynhnm'a
line, thence with Traynhatn's line 40 fett
to a point, thence in a southerly direc?
tion 150 feet to the place of beginning.
There is due on said bond $-141, as of
September :30th, 1S97.
II. S. TROUT,
C. A. McHUGH,
BY VIRTUE OF A DEED OF
trust from Maurice anil Gap. F. Mulcaro
to tho undersigned, dated the 15th day of
May, 1805, nul recorded in the clerk's
oflice of the city of Roanoke, indeed book
98, page 211, for the purpose of scouring
certain payments to become due to the
Old Dominion Building and Loan Asso?
ciation of Richmond, Va., default having
been made in tho payment of said deed,
and having been required so to do by the
beneficiary thereunder, the undersigned
will offer for sale at public auction ou
the promises on the UOTH DAY OF OC
TOBER, 1897, nt 12 o'clock nr.. 'the fol?
lowing described property sit sated in the
city of Roanoke, Va.:
Heginn'ng at a point on the west side
of Monroe street n. e. 152 1-2 feet south of
Patton street, thence south with Monroe
street two degrees 15 minutes west IW 1-8
feet to a point, thence north 8? degrees
54 minutes west 75 feet, more or less, to
a point, theucn in a northerly direction
parallel with Monroe street 32 1-2 feet to
a point, thence south S7 degrees 45 min
utes east 75 feet, more or less, to the place
of hegluning, being part of lot 134, in
Fourth ward, as shown on the map of
the Roanoke Land and Improvement
TERMS OF SALE: Cash.
J. F. W1NGFIELD,
IN THE CLERK'S OFFICE OF THE
Hustings Cc urt for the city of Roan jke,
on the 22d day of September, 1897.
Johnson .Sc Co., plaintiff, against Peter
Kidd and als., defendant. In chancery.
The object of this suit is to attach the
funds of Peter Kldd iu the bauds of the
First National Hank of Hoanoke, Va.,
also any other e?tnte of said defendant iu
the city of Roanoke and to subject same
to the payment of the plaintiffs' demand
against said defendant amounting to
$170.140 with interest and cost and to ob?
tain judgment against said defendant for
Aud an affidavit having been made and
filed that the defendant, Peter Kldd, is not
a resident of the State of Virginia, It is
ordered that ho do appear here, within
fifteen days after duo publication hereof,
and do what may be necessary to protect
his interests In this suit. \nd ,it Is fur?
ther ordered that a copy hereof be pub?
lished once a week for four weeks In The
Roanoke Times anil that a copy be posted
at the front door of the courthouse of this
city on the first day of the next term.
S. S. BROOKE, Clerk.
HANSBROUGH & 11 ALL, p. q.
9 24 im
BY VIRTUE OF A DECREE OF
the corporation court of the city of Roan?
oke, Vu., entered on the 1st day of July,
1897, in the chancery suit of J?slah
Friend's administratrix and als. vs. A.
P. Staples, trustee, and als., the under?
signed as spee.ia' commissioners appoint
ed by said de Tee will offer for sale in
front of the courthouse at public auction
to the highest bidder at 12 o'clock noon
on the I0TH DAY OF NOVEMBER,
1897. tho following property situated in
the city of Roanoke, Va., to-wlt:
First. Beginning at a point on the
southwest corner of Campbell and Ran?
dolph streets, thence south 2 degrees 15
minute" west 100 feet to a point, thence
north 87 decrees 15 minutes west 100 feet
to a point, thence north 2 degrees 15 min
utes east 100 feet to a point, thence soul h
8T degrees 45 minutes east IOC feet to the
place of beginning.
Second. Beginning at a point on the
northwest corner of Campbell and Ran?
dolph streets, thence with Campbell street
north 88 degrees west 100 feet to a point,
thence ncrth 2 degrees east 100 feet to a
point, thence south 88 degrees east 1U0
feet to Randolph street, thence with Ran?
dolph street S. 2 degrees west 100 feet to
the place of beginning and known as lois
110, 111, 112 and 118 in ward 5. according
to the map of the Roanoke Land and Im?
TERMS OF SALE -CASH.
L. II. COCKE,
M. F. COLEMAN,
I, S. S. Brooke,clerk of the corporation
court of Roanoke cltV.VIrgln'a, do hereby
certify that the bond required In above
case has been executed.
\ S. S. BROOKE, Clerk.
ROANOKE STREET RAILWAY
IN BFFKOT API'.IL 31, 1897.
Ht & SI Ml
10 4 J
Va. CoI'ro WaatEnd,
7 20 I
8 10 I
8 40 I
10 40 j
11 20 I
6 CO n
S 00 n
9 00! 8 40
9 40 9 30
10 30! 10 oo n
11 OC 10 40
11 401 11 311
1' All P M
13 SO 13 CXI n
1 CXI 18 40
1 4Cl 130
2 40 u
8 30 n
4 40 n
6 20 ti
6 00 n
6 40 n
7 30 w
8 CXI n
8 40 n
9 30 n
11 OOj 10 40 n
11 40: 11 30 n
10 31 i
Halem car runs between Terry building and
Salem. Flret car Snndoya at s:20 a. m.
Vlnton car rure hnneeti Terry building and
Vlnton. Sund?ys?F'.ret car 8.1X1 a. m.
Norwich car rums between Norwich and Union
Depot and connects with t o'lego car. Sundays?
First car 8:0" a rn. Trite marked "n" will go
through to Norwich; al' other trips before 8:00
p. in. will ftop at Woodmms. All trips after 3:00
p. m. will go through to Norwich
College car runs between CoUepe and Union
Depot via Mill Mountain anil connects with Nor?
Weat End car runs between "II" street and
Crystal ?prlrg car rnre bei we on Crystal Sprtng
raid Union Depot via Al 111 Mountain. First car
Sundays S:(o a. m ; and betw<eu Crystal Sprint?
and Union Depot vlu Dieeball Paik. Flret car
Franklin Itoad car rons between Terry build?
ing and Utk bland nrenne s. w.
K jet ltoauuke oar rune between Terry hullri
lug and Lynchburg ovri.ue n. e.
llckels for ride between Hoanoko and Salem
can be purchased in Koanoke ul the IoIIowIl^
Vauphan's cigar stard, Terry building.
Ata?oleV Pharmacy, South .letTereon et net.
And at Sulcm from Dlllmd & Peislnger.
S. W, JAMISON. Oen'l Mgr.
Ofrice, Kcoms 105 and 1C6 Ttny Uull?iug.
Eununna Schedule in Effect
July 4, 1897.
WESTBOUND LEAVE ROANOKE
8:10 a m. (Washington and Chattanooga
limited) for Bristol, intermediate sta?
tions and the South and West. Pull?
man sleepers to New Orleans and Mem?
phis. Connects at Radford for Blue
field and Pocahontas.
4:20 p. m., the Chicago Express for Rad?
ford, Bluetleld, Pocahontas, Kenova,
Cincinnati, Indianapolis, St. Louis,
Kansas City, Columbus and Chicago.
Pullman Buffet Sleeper Roanoke to
Columbus. Also for l'ulaski, Wythe
ville, Bristol, Knoxville, Chattanooga
and intermediate points.
TRAINS ARRIVE AT ROANOKE.
Prom Norfolk 7:50 a. m.; 4:10 p. tn.
From Hagerstown 7:h<> a. in.; 4:03 p. in.
From Winston 1:15 p. in.
From Bristol and the West 1:35 p. m.;
10:80 p. in.
NORTH AND EASTBOUND, LEAVE
1:50 p m. for Petersburg, Richmond and
1:45 p. m. for Washington, Hagerstown,
Philadelphia and New York.
10:4^ p. in. tor Richmond and Norfolk.
Pullman sleepers Roanoke to Norfolk
and Lynchburg to Richmond.
10:4ri p. m. (Washington and Chattanooga
limited) for Washington, Hagerstown,
Philadelphia and New York. Pullman
sleepers to Washington via. Shenan
doah Junction and Baltimore and Ohio
Durham Division?Leave Lynchburg
(Union station/daily, except Suuday,
4:00 p. m. for South Boston and Dur?
ham and Intermediate stations.
Winston-Salem Division?I/*ave Hoanoko
(Union station) 4:510 p. in. and
7:110 a. m. daily, except Sunday (Camp?
bell street station), for Rocky Mount,
MartlnsvHle, Winston-Salem and inter?
For all additional information apply
at ticket office or to W. B. Bevill, General
Passenger Agent, Roauoke, Va.
M. P. Bragg. Traveling Passenger