Newspaper Page Text
Philadelphia. June lith, 1897.
My Dear Mr. Stone: The samples that you have sent The Inland Printer for
comment have proven so interesting to me that I am anxious to have you toll us
how well your printing advertising has paid you and how you make itprfy; how
you got your circulars out; how often you sond them; and if you write all your
matter yourself or do you have it done outside. Will you also tell us how you got
at tho business man ; By that I mean what special inducements do you present to
him for trade-winning.
I'd like to have your letter for use In my department of tho paper fdr August,
so let mo have it by June 30th.
I hope trade is good with you, and that I may have the pleasure of hearing
from you soon. I am yours, E. ST. ELMO LEWIS,
" Muegrove," of Inland Printer, Chicago.
Any questions you'd like to ask, do so; I might help you.
The following is from " The Inland Printer," the leading
printers' journal of the country:
" Down in Roanoke,Virginia, there is one of the largest
printing establishments in the South, and one of the most
progressive and up-to-date in the business anywhere, The
Stone Printing and Manufacturing Company. Mr. Edw. L.
Stone, the head of the company, and tho one from whom
emanates the majority of the advertising ideas, writes me
as follows about his advertising:
'I believe advertising to bo almost as necessary in the conduct
of a printing establishment as is the printing press itself. The
kind oi* advertising, or the method employed, is the point that
needs the most consideration.
' The writer has always believed in a certain amount of news?
paper advertising, and has carried two inches across double, at the
top of the column, next to local reading matter, same position, in
our morning daily for the past eight, years. This is changed regu?
larly, every week?the advertisement being set up in our job
department, in hobby style, stereotyped, and tho plate sent to the
newspaper. "We thus attend to our own display, have the use of
till the late style type, borders, etc., and lind that this method
encourages the systematic changing of the advertisement.
' Of course, the first thing is to have something to advertise.
Advertising will not be beneficial for any length of time if the
claims and representations are not as advertised.
' \Ve claim to he the largest and best equipped printing office
in the State?with possibly two exceptions; they may be larger, but
are really no belter equipped. All of our machinery is modern?our
appliances labor-saving, etc. We have lots of type and other
facilities necessary for quick work?and we tell our friends (and
enemies) about them.
' It is, of course, necessary that the quality of our printing be
right, and our prices right, sind our promises kept.
' We inclose si little advertising slip in each letter we send out
sind in each package we deliver.
' We never mention si price in our newspaper advertising, and
seldom in our slip advertising. Our experience is that when a man
sees a good job of printing he remembers who did it?he does not
sisk what it cost. We mean, for example, suppose a handsome
programme is gotten out for some public entertainment, and the
programme is commented upon. On all sides we will hear:
" Stone, thsit's a nice programme you printed for the Flower
Show." When some other entertainment is to be given'they
remember that we printed the other programme, and come to us.
Then we take care of the rest.
' We pay especial attention to our proofreading?and it's
si winning card with schools, colleges, universities, lawyers, etc.
' And we tell the people about it.
'Our city has si population of about 22,000?we employ about
sixty-five people, occupy three floors, ?50 by 100 feet, well lighted
and heated, fitted with gsis and electric light, gsis and electric
power, and electric bells, dumb waiters and speaking tubes to all
P departments. Our people have a metropolitan printing office sit
their own doors.
1 And we tell them about it.
'We recently undertook to complete in two weeks an edition
of 10,000 copies of an ISO-page catalogue. Our customer doubted
our ability to do so. A friend who had seen some, of our quick
work, in the shape of lstw briefs, told the customer if we said we
would do it. they could count on it being done. We had them
begging us for time.
' ?\nd we told the public about it.
' We endeavor not to promise more than wc can perform?but,
after we promise it, we leave no stone unturned to keep our
promisp. We telegraph for paper to come by express; we work
at night?all night, may be; put tho job on two presses, or six, if
'And then we tell the people about it.
' Wc keep (piitc it lot of samples of our printed work, with
circular price list, always ready for answering inquiries. We send
out a large calendar sit lirst of the year, and calendars on blotters
' Wc never " let up."
4 We make it a rule to answer all letters courteously and fully.
If a quotation is asked on one thing, and we can suggest something
"*oetter, or perhaps more economical, we do so.
'We never "talk about" a competitor. We blow our own
horn, and hud it keeps us busy.
' I, have tried to answer your questions, and hope I have done
' I might add that I have active charge of the business; am
a practical printer; write all the advertisements; keep in touch
with almost every job, suggesting the change of a line here and
there: believe in giving my force good tools to work with; have
tried and true lieutenants at the head of the departments, who tsike
pride in the good nstme of the establishment, etc.
' I believe in paying good wages and exacting good service.
'If I can give you any further information let me know.'
" There are lots of good points in that letter. You will
j? notice Mr. Stone says, ? we never let up.' Much of the suc?
cess of Mr. Stone's advertising lies in that. There is no ' off
season ' for Mr. Stone, because he always keeps at his people.
M r. Stone's letter can be read with a great deal of profit,
* because it is tho testimony of a practica^ advertising busi?
ness man who has the courage of his convictions and the
power to carry them out fully and completely."
Mr. Asqulth has been spending his va?
cation on tho famous golf links of Sc.
Professor Marsh, who hohlst he chair of
paleontology at Yale, has drawn no salary"
for Ids sorvicos since 1800.
John L. Peak, recently United States
minister to Switzerland, has returned to
his home in Kansas City and will resume
his law practice.
Somo one who Bnw nn English million?
aire, Mr. licit, at Homburg the other day
Kays he looked tho personification of ami?
ability, as that week he hud mudo 83,000,
.lohn S. Chambers, who has sorvod the
city of Trenton us sinking fund commis?
sioner for 33 years without salary, has re?
ceived the compliment of having his por?
trait hung in the city council chamber.
Sylvttln Wehl, n well known citizen of
San Francisco, has been decorated with
tho cross of tho French Logion of Honor.
Mr. WoiU has beon for many years presi?
dent of the Fronen Beuovolent socioty, ono
of tho greatest charities on tho Paolfio
Michigan's smallest man lives in tho
town of Romeo. Ho Is George Lench, 23
years old and 4 feet 9 inches high. He
was bom of Irish parents of natural slzo
and weight. Ho has two professions?
those of cigar maker und mascot to tho lo?
cal baseball team.
Colonel Isaao \V. Avery, who died tho
other day in Atlanta from tho effects of a
fall, was at one tiiuo editor of the Atlanta
Constitution, and was a commissioner to
Mexico and tho South American republics
for tho Cotton States and International
exposition of 1S95.
A. Slimmer, Iowa's greatest philanthro?
pist, has given to his relatives and toohnr
Hy over $1,000,000, yet has refused to have
his name or his picture handed down to
posterity through them. He has named
one hospital fund after an old lady in the
town in which ho lives, Wavcrly, la.
Herr Lange, tho overseer/ of the cstatos
and factories of Prince Bismarck, who is
known to all visitors who have enjoyed
the cx-ehnncollor's hospitality in tho Sax?
ony forest rotreut, is about to resign his
place on account of old age. The prince is
extremely fond of Herr Hange and regrets
deeply his coming retirement.
Tho Marquis of Bute, who is, after tho
Duko of Norfolk the wealthiest Roman
Catholic in tho British islands, has just
bought Pluscardon priory from tho Duke
of Fife. The marquis is going to spend
about ?100,000 In restoring the ruins,
which are very beautiful, and is expected
to ro-cstablish a community to occupy the
"Jack Astor has a peculiar habit," says
the New York Press. "Watoh hltn an
hour, and four or Ovo times you will see
him thrust his right hand in his trousers
pocket, haul out a lot of looso change,
spread tho coins out in his palm, count
them over and over, anil then return them
to bis pocket. Tho operation will he re?
peated at intervals of about 12 or 15 min?
Sixty languages aro spoken in tho em?
pire governed by tho czar of Russia.
Tho heat in some gold mines is so In?
tense that if ice is dropped into them it
melts before reaching the bottom.
The violence of tho wind on tho Gram?
pian hills is so great that on several occa?
sions it has brought to a standstill trains
traveling from Forth to thu north.
Not every town can boast of tho distinc?
tion of having a fire department in which
every member of tho volunteer hoso com?
pany has a bank account of seven figures
or more, yot this is tho claim of Lurch
mont, N. Y.
An old lady named Bido had a passion
for smoking which impelled her to pilfer
pipes from Parisian shops with such indus?
try that no fewor than 2,000 wero found
in her lodgings. All wero meerschaums,
nnd 30 were woll colored.
Ono of tho greatest authorities on Indian
statistics calculates that from 30,000,000
to -lO.OOO.OOOof the people of India scarcely
ever lose tho sensation of hunger. In fact,
they do not know tho fooling of a full
stomach except in the mango season.
Justice Kennedy, on English judge, has
just decided that a wife may suo her hus?
band for libel. Tho parties wero living
npact, under u separation order, thu wifo
earning her own living, and tho husband
kept sending defamatory tolegrums to her.
It Is said that If tho earth's atmosphere
were suddenly increased in thickness to
700 miles the sun could not penetrate it
and tho earth would soon bo wrapped In
Dr. Schoot, on cminont German scien?
tist, suys that there is not less than 20,
000 tons of mineral matter per day added
to thu store which tho ocean already holds
Air can now bo easily liquefied; but, ac?
cording to Tho American Machinist, tho
dilliculty of putting it to any practical use
lies in tho fact that it must be stored and
transmitted at a temperature of more than
200 degroos below zero.
The motions of the tongue, palato and
larynx in talking and singing may ho in?
vestigated with tho aid of X rays, so that
an instructor in elocution or vocal music,
may tho inoro readily detect and correct
the errors of Iiis pupils.
OVER THE OCEAN.
Franco is likely to becomo Cossack be?
fore Russia becomes republican. ? St.
If Spain banishes all her anarchists, as
sho now proposes to do, tho next census
may show a significant decrease in tho
With nil Europe on the verge of conflict,
It is dillicult to see whoro England pro?
poses to find a more reliable investment
for the money which she now has in Amer?
ican securities.?Washington Star.
Constantinople dispatches say that the
sultan is resolved to reopen tho Cretan
question. There is no information, how?
ever, as to whether ho intends to do it
with a proclamation or a carving knifo.?
New York Mail and Express.
Chicago cyclists may escape a municipal
tax. but they can't get nwny from tho re?
pair s,hop hum.?Detroit Tribune.
What necessity is t hero for a ohainless
bicycle anyway? Thu averago pedestrian
never Is bothered by the bleyclo chain, ft
is the bicycle crank that causes all the
Bicyclists In Washington must sit creot
hereafter or pay a flno. It is eminently
appropriate that tho national capital should
be first in the work of upholding tho
American backbone?St. Louis Republic.
Georgia's Fair Authoress -
TetU) Why She- Uses Dr. Miles' Restorative
THE NAME of Mrs J. E. Harwell,(nee
Julia Emma I" lern in big) Is a familiar
one In the state of Georgia. She
writes; " It is with pleasure that I express?
my gntltvdo for the wonderful benefits I
have received from D- Miles' Kcstoratlvo
Remedies, especially the Nervine, the Nervo
and Liver Pills, New Heart Curo and Antl
I'aln Pills. Actual oxpcrloitco has taught
mo their srrcat worth. No family should 1)3
without thorn. They
have fully restored
mo from a complica?
tion of disorders chief?
ly affecting the heart,
nervous system and
kidneys. When I trav?
el I always take one of
your Antl-Paln I'iJls
before entering the cars and thus prevent
swimming of the head and nausea, to which
I have been subject for several years."
Dr. Miles' Remedies are sold by all drug?
gists under a positive guarantee, first bottlo
benefits or money refunded, liook on Heart
and Nerves sent, free to all applicants.
DR. MILES MEDICAL CO.. Elkhart. Ind.
Better Than Klondike Nuggets
To the child who appreciates fine can?
dies are the unsurpassed chocolates,
caramels, marsh mallows, French mix?
tures, cream nuts that they will find in
our delicious stock of confectionaries.
Everyone becomes a child again, in im?
agination, when they commence to revel
in the luscious sweets they have bouuht
at our counter.
J. J. CATOGNJ,
A tO A L
NothlDgbnt a lord
remedy or change of
climate will enru It.
Get a well known
's CreBm Balm
It is qnlckly Ab?
sorbed. GIvub Kellet
at oncfl. Ooens and
cloveeit the Naaal 1'ae
Allaye Inflammation. Heult? ui d Protects tin
Mi'inbru-'o. Teioreu the J-eri'fg of Thg:o nnd
Hmell. Full Size 5Jc; Trial Size ICc ut Drugglete
or by mall.
K1.Y UHOTBERS. B6 Warren Street. Now York.
L. C. HANSBROUGH, ndmlutstrator
c. t. a. of lt.- H. Moorman, deceased, com?
plainant, ai/alnst The Chester Land Co.
et als., defendants, in chancery, in the
circuit court for the city of Honuoke, Ya.
To L. C. Ilansbrough. administrator c.
t. a. of * R. B. Moorman, deceased,
F. M. Williams. H. O. Mosher, J. P.
Sanderson, ? A. Carpenter, K. B.
Adams, Wilson II. Still". S. C London,
A. N. Pitzer, R. P. Johnson. J. D.
Price, Ceo. C. McCnhan, W. M. Dun
lap, E. L. llano. W. H. StiiT, I. W,
Stultz, .1. H. Daniel. A. D. Stultz, and
H. C. Elliott, defendants.
You, aud each of you, are hereby noti?
fied that pursuant to a decree in the
above styled cause, pending in the cir?
cuit court for the city of Roanoke, Va ,
wherein you are parties, entered theiein
by said court on the Oth day of October,
1SH7, upon reference to the undersigned
a-i special commissioner of said court, I
have fixed lipon Saturday, the lllth day
of November, lS'.iT, at 111 o'clock n. m..
as the time, and my law office, room 31 8
of the Terry building, in the city or Ron
noke, Ya , us the place to proceed to
make, state and report, the following in?
quiries and accounts as directed by saitl
Ehst, Whether the said defendants
above named are stockholders of the
Creston I,ami Company.
Second, The amount of .-took held by
each of paid defendants who are found to
be stockholders of said company or any
stock for which they or any of then, may
be liable to pay the assessments thereon.
Third, The amount paid on said stock
by each "of said stockholders and the
amount remaining unpaid upon said
stiK.k by each of said stockholders.
Fourth, An account of any other mat?
ter deemed pertinent by said commis?
sioner or requested by any of the parties
affected by the decree in writing to be so
Said decree 'urther provides that this
order of publication fhall be equivalent
to personal service upon each of the de?
ft inlunts named. You nra therefore
warned to be present at thetimennd place
above named. Given under my hand ns
special commissioner, this tho 13th day
of October. 181?7i
ld-H lm. i Special Commissioner.
""TRUSTEE'S SALE?ON THE BTH
DAY OK NOVEMBER, l?07> 18U7, at 10
I.KiAI. NO I I? I S.
o'clock i?. m., I will offer for sale at pub.
lie auction on the premises tho following
property in the cjty of Roanoke, Va:
Beginning at a point on the north side
of Center street (now known as Second
avenue n. w.) 100 feet from Sisth street
n. w.. thence west with Center strret 25
feet tt> a point, thence north 180 feet to
an alley, theuce with said alley east 25
feet, thence south 130 feet to the place of
beginning, nnd known as the eastern
half of lot 14, section 20, R. P. & H. ad?
dition to the city of Roanoke.
The above sale is made tinder a deed of
trust front 0. B. Page and .T. A. Page,
her husband, dated the 14th flay of May,
1892, and recorded In deed book No. 77,
page 82, default having b<ien m?ule In
the bond therein secured for more than
The abeve sale will be made by tho
undersigned, who was substituted as
trustee In the place of Silas W. Burt by
an order of the hustings court of tho city
of Roanoke, Va., entered on the 21st of
Terms of sale:?Cash.
Amount due under the nbjvo deed of
trust, $1,689.40, as of September 27,',1897.
T. W. GOODWIN,
10-5 td. Substituted Trustee.
T RUSTEES' SALE OF VALUABLE
Improved Keal Estate.?By virtue of a
deed of trust, dated September 1st, 1802,
and duly recorded in tho office of the clerk
of the hustings court for the city of
Roanoke, Virginia, iu deed hook No. 8(1,
page 210, whereby .ToAeph Bell and wife
couveyed the real estate hereinafter re?
ferred to, and mo.'j fully described in the
sniil deed (to which reference IS hereby
made), to the undersigned trustees, to se?
cure a certain bond or obligation of
Joseph BeU to tho Iron Belt- Build'ng
and Loau Association, of Boanoke, Vir?
ginia; and default having been made
therein, and being d'rected by said bene?
ficiary so to do, the undersigned trus?
tees will on MONDAY. NOVEM?
BER 1ST 1807, AT 12 o'clock M.,
proceed to sell in front Df the courthouse
in Roanoke city, Virginia, at publli auc?
tion, to the highest bidder, a certain 'otof
land, with a desirable dwelling house and
other improvements thereon, beginning
at a point at the corner of lot of W. D.
Trent and the old Rocky Mount aud Fin
castle turnpike, and fronting on said
turnpike 40 feet, thence in a northerly
direction about 150 feet to Traynham's
line, thence with Traynham's line 40 feet
to a point, thence in a southerly direc?
tion 150 feet to the place of beginning.
There is due on said bond $441, as of
September 30th, 1807.
II. S. TROUT,
C. A. MoHUGH,
BV VIRTUE OF A DEED OF
trust from Maurice and Geo. F. Mulcare
to tho undersigned, dated the 15th day of
May, ISO.1), and recotded In tho clerk's
office of tho city of Roanoke, indeed book
08, page 23, for tho purpose of securing
certain payments to become duo to the
Old Dominion Building and Loan Asso?
ciation of Richmond^ Va., default having
been made in tho payment of said deed,
and having been required so to do by the
beneficiary thereunder, the undersigned
will offer for sale at public auction on
tho premises on the 30TII DAY OF OC?
TOBER, 1897, at 12 o'clock m? .the fol?
lowing described property situated in the
city of Roanoke, Vs.:
Beginning at a point on tho west side
of Monroe street n. e. 32 1-2 feet south of
Pat t on street, thence south with Monroe
street two degrees 15 minutes west 33 1-3
feet to a point, thence norch 87 degrees
54 minutes west 75 feet, more or less, to
a point, thence in a northerly direction
parallel with Monroe street 32 1-3 feet to
a point, thence south 87 degrees 45 min
utes east 75 feet, more or less, to the place
of beginning, being part of lot 134, in
Fourth ward, as shown on the map of
tho Roanoke Land and Improvement
TERMS OF SALE: Cash.
J. P. WTNGFIELD,
IN THE CLERK'S OFFICE OF THE
Hustings ('curt for the city of Roan ike,
on the 22d day of September, 1897.
Johnson & Co., plaintiff, against Peter
Kidd and als., defendant: In chancery.
The object of this suit is to attach the
funds of Peter Kidd iu the hands of the
First National Bank of Roanoke, Va.,
also any other e?tate of said defendant in
the city of Roanoko and to subject same
to the payment of tho plaintiffs' demand
against said defendant amounting to
$170.30 with interest and cost and to ob?
tain judgment against said defendant for
Aud an affidavit having been made and
filed that the defendant, Peter Kidd, is not
a resident of the State of Virginia, It Is
ordered that he do appear here, within
fifteen dnya after duo publication hereof,
and do what may be necessary to protect
his interests in this suit, ^nd .It is fur?
ther ordered that a copy hereof be pub?
lished once a week for four weeks iu The
Roanoke Times and that a copy be posted
at the front door of the courthouse of this
city on the first day of the next term.
S. S. BROOKE, Clerk.
HAN8BBOUGH & IIALL, p. q.
0 24 lm
BY VIRTUE OF A DECREE OP
the corporation court of the city of Roan?
oke. Va., entered on the 1st day of July,
lr>97, in the chancery suit of Josinli
Friend's administratrix and als. vs. A.
P. Staples, trustee, and als., the under?
signed as speoia' commissioners appoint
ed by said decree will offer for sale in
front of the courthouse at public auction
to the highest bidder at 12 o'clock noon
on the 10TH DAY OP NOVEMBER,
1807. the following property situated iu
the elty of Roanoke, Va., to-wlt:
Pirst, Beginning at a point on the
southwest corner of Campbell and Ran?
dolph streets, thence south 2 degrees 15
minute-' west 100 feet to a point, thence
north 87 degrees 45 minutes west It'll feet
to a point, thence north 2 degrees 15 mill
utes cast 100 feet to a point, thence south
87 degrees 45 minutes east 10G feet to the
place of beginning.
Second. Beginning at a point on the
northwest corner of Campbell and Ran?
dolph streets, thence with Campbell street
north 88 degrees west 100 feet to a point,
thence ncrth 2 degrees east 100 feet to a
point, thence south 88 degrees east 110
feet to Randolph street, thence with Ran?
dolph street S. 2 degrees west 100 feet to
the place of beginning and known as lo;s
110. Ill, 112 and 113 iu ward 5. according
to the map of the Roanoke Land and Im?
TERMS OF SALE -CASH.
L. IL COCKE,
M. J. COLE MAN,
I. S. S. Brooke,clerk of tho corporation
court of Boanoke cltv.VSruin'a, do hereby
certify that tho bond requirnl In above
case has been executed.
S. S. BROOKE, Cbrk.
ROANOKE STREET RAILWAY
IN BFPKCT Al'HIL, 31, 1897.
1-?run Kiln ltond.
?B i ?-? s.
P M P Ml
3 Ml i 8 00
Falera car runs between Terry building and
Salem. First car Sundays at 8:30 a. m,
Vluton car runs between Terry building and
Vluton. Sundays?F'.rst car 8:00 a. m.
Norwich car runs between Norwich and Union
Depot and connects with (.'o'lege car. Sundays?
First car 8:0O a m. Trifs marked "n" will go
through to Norwich; aP other trip? before3:00
p. m. will (top at Woodnnne. All tripe Alter 9.00
p. Iii. will go through to Norwich
College car inns between College and Union
Depot via Mill Mountain and cennecta with Nor
West End car runs between "11" street and
Crystal spring car rnre between Crystal Spring
r.nd Union Depot via Mill Mountain. First car
bunday* S:to a. ui ; and between Crystal Spring
and Union Depot via Diecball Patk. First car
Franklin Head car rnus between Terry build?
ing and lllkbland nteimo s. w.
kuct Koanoke oar runs between Terry build?
ing and Lynclihurg avenue n. e.
Mickets for rldo between Koauoko and Salem
con be purchased In Koanoke ut the toliowUg
VaughanY cigar stard, Terry building.
MasaleV Pharmacy. South Jefferson ?treet.
And at Salem from DilUtd & Perslnger.
8. W. JAMISON. Gen'l Mar.
OQlce, Rooms 105 and 116 Ten y Building.
iiiwwmwwii?iii Schedule in Effect
July 4, 1897.
WESTBOUND LEAVE ROANOKE
6:10 a. m. (Washington ami Chattanooga
limited) for Bristol, Intermediate sta?
tions and the South and West. Pull?
man sleepers to New Orleans and Mem?
phis. Connects at Rad ford for Blue
Held and Pocahontas,
4:20 p. m., the Chicago Express for Rad
ford, Bluetield, Pocahontas, Kenova,
Cincinnati, Indianapolis, St. Louis,
Kansas City, Columbus and Chicago.
Pullman Buffet Sleeper Roauoke to
Columbus. Also for Pulaski, Wythe
ville, Bristol, Knoxville, Chattanooga
aud intermediate points.
TRAINS ARRIVE AT ROANOKE.
From Norfolk 7:50 a. in.; 4:10 p. m.
From Hagerstown 7:50 a. in.; 4:05 p. m.
From Winston 1:15 p. in.
From Bristol and the West 1:35 p. m.;
10:110 p. in.
NORTH AND EASTBOUND, LEAVE
1:50 p. m. for Petersburg, Richmond aud
1:45 p. m. for Washington, Hagerstown,
Philadelphia and New York.
10:45 p. in. for Richmond and Norfolk.
Pullman sleepers Roanoke to Norfolk
and Lyuchhurg to Richmond.
\0:45 p. m. (Washington and Chattanooga
limited) for Washington, Hagerstown,
Philadelphia and New York. Pullman
sleepers to Washington via. Sheuau
doah .! unction and Baltimore and Ohio
Durham Division?Leave Lyuchhurg
(Union stat.lon)*dally, except Sunday,
4:00 p. m. for South Boston and Dur?
ham and intermediate stations.
Winston Salem Division?T/*ave Roanoke
(Union station) 4:30 p. m. and
7:30 a. m. daily, except Sunday (Camp?
bell street station), for Rocky Mount,
Martlnsville, Winston-Salem andlutev
For all additional Information apply
at ticket office or to W. B. Bevlll, General
Passenger Agent, Roanoke, Va.
M. P. Bragg. Traveling Passenger