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THE YALE EXPOSITOR, THURSDAY. MAY 18. 1911. COUNTING THE APPLE SEEDS. Made roy by the -reat Icr's light, Reside the hrarth tine winter nlsjht That flaming up the chimney dark, Hit every cranny, every nook, Upon the rutf a Utile maid Sat curled, In pose demure and staid. In pensive mood, with dreamy eyes She tits, while up the chimney ntea A thought with every Hiry spark dinting and flashing throuRh the dark, Till with a sigh profound and deep She moves, as one moves in her sleep. A rosy apple In her hand, A weight of thought seems to demand; She taps It with a finger light. Then carefully she takes a bite Another bite, now one, now two The core Is thus exposed to view. Another sigh! what can It be. My little maid, what alleth thee? Ah, what is this? Some incantation? Muttered with such reiteration? Hark, as each seed her bright eyes see, These are the words that come to me: One I love, two I love. Three I love I say! Four I love with all my heart, Five I cast away." Here a tear rolls brightly down. What the secret she has won? Who can say? Put Just behind Sounds a voice so soft and kind: "Look again! Thou must Indeed Find for me another seed!" Rosier her bright cheeks glow In the firelight's ruddy glow. Sure enough! a culprit seed Finds she In the core Indeed "From thy lips I fain would hear What the sixth one means, my dear!" "Six he loves," she murmured low, And the firelight's nickering glow Two happy faces now disclose With cheeks allowing like the rose, Hut here we'll let the curtain fall, For the end is best of all. Sacramento Union. A CASE IN EQUITY. BY FRANCIS LYNDE. Copyright, 1805. by J. B. Llpplncott Co. VI. A RELUCTANT SAMARITAN. Robert Protheroe was not the man to let a good resolution warp in the cool ing. He was self-made, in the sense that he ved his parents little beyond the fact of existence; and the world, after its wont with waifs, human or otherwise, had tempered him in a salt ish bath of adversity and sharpened him upon the grindstone of experience. Having made shift to climb some in considerable distance up the slippery hill of knowledge by his own unaided exertions, he fell easily iAto the habit of thinking himself more capable than other men. The demonstration was simple and conclusive. lie had proved his ability to wring a measure of suc cess out of adverse circumstances where others, with all the advantages of pre paratory training, had failed, lie was too kind-hearted to be cynical, but he could not help making comparisons; and they were usually unfavorable to those who inspired them. In the short conversation on the ho tel veranda, Protheroe had taken Thorndyke's measure with a consider able degree of accuracy, and but for the enlistment of his sympathies he might have been inclined to look upon the Kcw Yorker us a person who would probably serve, upon better acquaint ance, to point the moral of another comparison. As it was, however, crit icism was swallowed up in charity, and 13 minutes after leaving Thorn dyke's room Protheroe was galloping out one of the prospective street;, which, turning abruptly around the shoulder of John's mountain, became a country road leading ui the valley of the Little Chiwassee. His destina tion was a small farm the home of the Duncan lying six miles up the valley; and his object was to prevail upon his friends to open their doors to the sick man. There was a small romance at the bot tom of the Scotchman's settlement in Alabama. Duncan had been a school master in Lanarkshire, and Martha Kin ross was first his pupil and later his sweetheart. Martha was the laird's daughter, and the laird, having a just rferd for worldly gear, objected to the penniless pedagogue. For once in a way, Duncan put his hereditary cau tion under foot, gave up the school, married the girl, ami together they ran away from the laird's wratli and from the old world. Once over seas, t lie win ters of Quebec leeame a sullicient pre text for farther wanderings, and these, being aimless, ended as well in Alabama as elsewhere. They had bought the worn-out' farm in the Little Chiwas-sce valley before KLsie was born, and the chief motive in. its selection was one which neither Duncan nor his wile would have acknowledged.' The nar row valley was a Scottish glen; the sur rounding mountains were the lulls of Lanark magnified somewhat by the kindly perspective of time and distance; n nd it was within the compass of a mere ly practical imagination to transform the small river into a Scottish burn. Not to beoutdbne in a matter of sentiment, thts valley hnd repaid the parents in kind by giving what a mild climate and inspiring scenery may give .toward the endownientof thedatighter. Elsie Duncan, was comely and passing fair to look upon, as the native-born daughters of aliens are wont to be; moreover, she was simple and true hearted, thinking that there were no mountains Like her own mountains oral few men. as good ns her father, She was the apple of Djnn can's eye, and for her sake he had turned school master again, giving her what she had other wise gone wanting in a bookless land. Without having been pointed thither ward, Duncan's efforts to lift his daughter above the educational level of the neighborhood brought about a result which was not the less gratify ing hecausto it . was unforeseen. The book-learning raised n barrier between the girl and tho mountain and volley youth which was more impassable from their side than from hers, and until Protheroe had stumbled upon the Dun eon homestead on one of his prospect ing journey there bad been no suitors at the farmhouAe. Nor is it quit fair to say that the young engineer was the exception. He had always been welcome at the stone house in the val ley, but he had not yet got beyond the unspeakable stage with Elsie. It was the uncertainty of his stand ing with her that made l'rotheroe hesi tate to introduce u ossible rival; and it was his assumption of suieriority over the common foibles and weaknesses of humankind in general, and of jealous lovers in particular, that united with Ills sympathies to make him change his mind. The wagon road up the valley of the Littlo Chiwassee follows the stream to a point within a quarter of a mile of Duncan's house, where it climbs a low wooded spur of John's mountain. From the top of this spur the young engineer could look down upon the house and its surroundings, and he saw Duncan In the barnyard talking to a stranger an old man with white hair and beard falling over the cape of a tattered army over coat. At sight of l'rotheroe the man climbed the fence and ran up the moun tain, .while Duncan came around the house to the gate. "Good morning, Mr. Duncan; I hope T didn't scare your neighbor nway. He took to the woods as if he thought I might be a constable with a warrant." "An' who kenned you were not, when ye cam loupin' ower the hill yonder?" Duncan came out and loosened the sad dle girth while Frotheroe was hitching the horse. "I did, for one, and you ought to, for another. But tell me, who is your neighbor, who looks old enough to be Iny grandfather, and who yet makes nothing of a ten-rail fence and a steep hillside?" "Ye're ower curious, Robbie, an I'll no gratify ye. Ony frien'o' mine's wel come to loup the fence or win out at the gate, as he pleases. But come ye into the house; ye'll be bavin" on errand this morn in, I'm thinkin'." Protheroe laughed at the shrewd guess. "I have, just that," he rejoined, "and it'll take a family council to set tle it, too." Duncan led the way to the sitting room and called his wife and daughter J KAS1 sr- 1 T H At sight of Protheroe the man climbed the fence from the kitchen. When they came, l'rotheroe told what he could of Thorn dyke's story. "I know next to nothing about him," he concluded, "but he is evidently a good fellow, and if there is a fighting chance for him in this cli mate it seems as if he ought to have the benefit of it." "l'uir body!" said motherly Mrs. Duncan. "What shall you say, Jamie?" "I'm thinkin' it'll be for ye to say. Martha." l'rotheroe had been trying to read Elsie's face, and the expression of awakened sympathy thereon made him regret for a moment the warmth with which he had been pleading Thorn dyke's cause. "I'm no sayin' it wouldna be n Chris tian thing to do," continued Duncan, speaking to l'rotheroe, "but it'll pit mair work on Martha an" the bairn, an I'm no just free to say when it comes to that." "I think youneedna be troubled about that," said the wife. "The pot winna overflow for one mair in the family." While they were considering ways and means, Klsh? held her peace, but l'rotheroe could see too plainly for his own comfort that she favored the plan. When he put his conclusion to the test by asking her what she thought of it, she answered, dutifully: "It's for father and mother to say, but I think we ought not to refuse in such a case." Ir was the easting vote, and when the matter was definitely settled l'rotheroe had no desire to prolong his visit. ".No, I think I'd better get back and tell him," he said, in reply to Mrs. Dun can's hospitable entreaties. "It'll brighten him up ofter the scare, he's had this morning." Duncan went with him to the gate. "Robbie, lad, ye'll no be savin' ony thing ower yon" with a jerk of his thumb toward Allaeooehee "abootthe frcn' ' mine that louped the fence." "Certainly not. And about Thorn 'dyke; ' you know -nothing of him ex ctpting what I've told you, but I'll be responsible for the expense, if need be." "Hoot, mon! I'm no that canny!" protested Duncan, but l'rotheroe smiled when his back was turned, thinking .how the Scot's face, had brightened at the satisfactory mention of security. On the ride back to Allaeooehee the young engineer hnd a bad half hour. Sweh comfort as could be got out of the consciousness of n good deed well done was quite overshadowed by n very nat ural fear that he had thoroughly and consistently done the thing which of sill others would be most likely to jeopardize 'his chances with Elsie Dun can, lie did not regret it, but he was angry with himself because he found it impossible to take an enlightened view of the matter. "I'm an ass!" he soliloquized ot one stage in the short journey; "on unmiti gated donkey of the pack trains, at that! I don't deserve to have a ghost of a show after this," he had already gone the length of assuming thnt Elsie and Thorndyke would immediately fall in love with each other. "And to think that I was idiotic enough to plan the hole thinjj myself I Thus at the end of the first three miles. Py the. time the Queen Anne gables of the Hotel Johannisberg came in sight around the shoulder of John's moun tain, he had argued himself into a more philosophical frame of mind. "After all, perhaps it's a godsend. Elsie has seen nothing of the world, and how else could 1 be sure that 1 was ever anything more to her than the first man she ever met? It's better to find it out now than later much better in every way." At which sensiblo reasoning the nat ural man within him arose once more and mocked him. VII. Till! LOGIC OF PROPINQUITY. When Philip was established in the Duncan household he wrote to his mother. It was a long letter, tilled with jesting raillery at the conditions of his exile, but containing no him of what he believed to be the beginning of the end in the matter of his malady. In closing he spoke of the Duncans: "Thoy are both characters, In a way, and they would interest you If you could know thorn. Duncan Is a typical Soot, upon whom 20 years of exile have left no American izing mark. Ills speech Is still of thi broadest, and his cautious habit has written Itself in capital letters ull over his homely fare. Mrs. Duncan is a person In whoa.? cheerful smile tho blue devils quail ar.d bej? for another herd of swine. Could ap preciative ftulosy Go further? Seriously, though, they have made me very com fortable and snug In a painfully neat little box of a room under the caves: their table la homelike and wholesome; and Mrs. Dun can's hospitality is warm-hearted and cor dial without being obtrusive. For the ret, I have half a county of wild mountain range at my bank upon which to spend tho leisure that ovcrllows the greater number of my waking hours, and you may tell Dr. Pcrevhi that I mean to take his outdoor prescrip tion in heroic doses. "Show this letter to Helen, If you please, and tell her I'll write her before long. Oh, yes: and watch the expression on god father Morrisson's face when you te'.l him that he can have a few choice suburban lots In Allaeooehee at J.'CO a front foot at least, that was tho price yesterday, though It Is probably more now. "I suppose I ought to write more, but I shan't; tho spirit moves me to go and climb a mountain. Tako good care of yourself, and write often, addressing me care of Mr. Robert Protheroe, Allaeooehee. "PHILIP." In writing this letter Philip had not intended to omit the mention of Elsie's name and standing in the Dunenu house hold, but since the thing was done he did not correct it. "It's just as well," he told himself. "If I say anything at all, I'll have to tell how sweet and lovable she seems to be, and that might make the mother un easy. I'll wait till I've discovered her faults." That was the beginning of a weak ness. When he wrote agaiu, it occurred to him that his former silence might be misconstrued if he mentioned her now; n.iy, nvore, before he had been a week at the. farmhouse he began to see that if he spoke of Elsie in his letters it must be in terms of praise. In his most self reliant moods he had always been more or less dependent upon a sympathetic atmosphere,; and under the circum stances which muCle him an inmate of the Duncan home, this dependence be came a morbid craving. And of pity and sympathy Mrs. Duncan and Elsie gave him unstint ingly, out of the overllowing kindness of good hearts. For a few days after his removal from town, l'hilip spent much time on the mountain. Then there came a week of rainy veather, and by the time the skies cleared he found it singularly eas-y to stay in the house. During the indoor week he had stumbled upon an occupa tion which was both pleasant and dan gerous. This was fhe fact, though he recognized only the 'pleasure and shut his eyes to the danger. Elsie's lessons had stopped at the end of her father's acquirements, and she was ambitious ar.d eager to go on. Thorndyke found this out, and turned pedagogue with the idea that he would repay kindness w ith kindness. The lessons, begun during the week of rainy weather, were con tinued without interruption, uutil one day, when l'hilip was more languid than usual, Eloie's conscience awoke with a start. "Mr. Thorndyke, you're doing wrong!" she said, looking up in self reproachful dismay. "You haven't been on the mountain for tw o weeks!" "It's much pleasanter here," Philip replied. "But that isn't it. Didn't your doctor fay you must stay out of doors? and here I've been keeping you in the house when every hour of sunshine is pre cious." "Don't blame yourself; I stay in be cause I like it better. It's a weariness to the flesh to go tramping about alone." Elsie put her book away and took tip her sewing. "I'm not going to encour age you to stay in, anyway," she said, with a pretty affectation of inflexibil ity; "and you ought to be ashamed to call my mountain tiresome. I used to almost envy your long wnlks." "Why do you call it your mountain?" "Because it's been my playmate ever since I can remember. When I was a little girl I used to sit on that big rock behind the garden and read dear old Sir Walter till I Imagined I could hear the galloping of the dragoons in the lower valley, and the skirling of the pipes up by the Pocket. And I've never quite lost the hope thnt someday I shall meet a bonnie chieftain with his tail of clansmen picking his way down over the stones in th gulch." "And you the daughter of a Low lander. I'm shocked! Why, the very first thing Yich Ian Vohr would do would be to harry your father's farm! Put If you kuow the mountain so well, w hat's to prevent your showing me how to be come interested In it? Why can't you take n tramp with me this after noon?" "I I don't think I ought to take the time; mother'II be wanting me to help about the house." She bent lower over the sewing, and Philip saw a faint tinge of color creep up to hide itself under the waves of bright hair on her forehead. "Then I won't go alone," he protest ed, obstinately, Hnd an Mrs. Duncan came In be appealtd to her. "Mr. Pun- can, can't you spare Elsie to go up on the mountain with me this afternoon?" "What for no?" was the ready an swer. "Ye'll baith be the better for o bit walk in the open. I'm thinking the buik is keeping ye ower close to the chimney neuk, Air. Thorndyke." The appeal settled the question for Elsie, but her evident embarrassment puzzled Thorndyke. For u swift in stant a poRS.ible explanation thrust it self upon him. but he put the thought nway with a twinge of shame that he had given it room. Doubtless Elsia had her own reasons-for her apparent confusion, but they concerned him only so far ns to make It advisable that he should do nothing to place himself In a false light before her. The afternoon ramble would give him n chance to tell her more about himself, and If the vagrant suggestion which he had made meh haste to disown had ony remote kinship to fact, the bare mention of Helen's name would set the matter right, and there would be no room for future isiisunderstandings. It was e'early the just and honorable thing to do, and now that he thought of it. he reproached himself for not having done it sooner. With a different up bringing. Philip might have seen the unmalleable self-conceit in all this, and having recognized it he would have been honestly and frankly ashamed of it. Since he was not aware of its ex istence, his resolve to make a confi dante of Elsie took the comforting form of nn act of delicate and ehivalrie thoughtfulness, and he looked forward with magnanimous impatience to th time when he could give it speech. After dinner, however, when they were climbing the steep path leading to the summit of John's mountain, the good resolution began to part with its urgency. Elsie's embarrassment had disappeared, aaid in such irrelevant talk us the scramble up the rocky trail permitted, there was no opening for anything like confidences. With the de lay Philip began to doubt the necessity. If he were not under sentence of death it would be different, but in the light of that tremendous fact, why should he go about to observe the unwritten law s of conventionality? It could surely be no disloyalty to Helen if he allowed him self to take what of sympathy and pity this other young girl chose to give him out of the abundance of life and health. On the contrary, would not llulen be glad, when all was said, to know that he had not died without the unction of compassion? And Elsie? that was a phase of the question which might well be treated as a wise man treats a sleep ing dog; it was the very hardihood of vanity to suppose that her heart was touched by any emotion deeper than that of pity. Knowing that his days were counted, there could be no offer ing save at the shrine of womanly tenderness and sympathy. In any event, there was no occasion for haste; he would wait awhile and see what came of it. to r.r: contimtd. HONOR WITHOUT STAIN. The Sterling: Integrity of Oue of tho Na tion'H Founder. Old Philadclphians cherish many an ecdotes of the noted men in the Quaker city in colonial days. One of these has a significance that is worthy of consid eration. There was a famous grammar school in Philadelphia to which the boys of well-to-do parents were sent to be trained in the "humanities." The ex aminations were severe, and the lads who faiied felt themselves somewhat disgraced in t he eyes of the whole town. Many of the pupils secretly used translations, or were helped by scholar ly friends in their studies. There is o tradition that one ly. Charles Thomson, refused to avail hinu self of any help or dishonest trick. He was slow to learn, mid timid. His classmates insisted that he. appeared at an tin just disadvantage for these tvasons at examinations, and urged him to use "ponies" and cribs. "No," he said. "It is a pity if I do not learn Greek; but it is worse if I learn to lie." He failed, and was sent down to a low er clas for the next term. Charles Thompson was never, per haps, first in his class at school; but among the good and noble men who helped to form the republic he stood in the. foremost rank as n man whose honor was stainless. He was long sec retary of congre.-s, and on disputed points his si mplP statements out weighed the oaths of noisy disputants. Even the Indians recognized the quality of the. man, jnd received hint into the na tion, giving hint a name which signified "He who cannot lie.". If he had learned to lie in order to pns a simple school examination, for what n poor mess of pottage would he have sold his kingly bicthright. Youth's Companion. One l'avor Ankrd. Poor Author And is this all I am to have from the sale of my books? Wealthy PublisherThat i. the regu lar percentage, sir. What more do you want? "I'm well, I'd like the loan of your turn-out and coachman for an ln.uror so." "Humph! Where do you want to be taken? "To the poorhouse. X. Y. Weekly. A luranlng Itnark. Mis Turkey Mar, do you see thoo men standing over there? Airs. Turkey Yes, dear. Miss T. Well, I just heard one of them complimenting you; he said what a nice, juicy looking turkey you was. Mrs. T. My dear, he wasn't compli menting me. He meant it for a roast. -Up-to-Date. Shifting the IllamA, Rhymer A poet, sir, is born, not made. Publisher Now. don't try to shift the blame an ymr pnrenW. Answer 1L71 Advertising Talks WHY ADVERTISE? By ELBERT HUBBARD. The- things that live are the things that are well advertised. The thoughts that abide are those that are strongly maintained, ably defended, well ex pressed. The world accepts a man or an In stitution at the estimate It places on Itself. To let the rogues and fools expound and explain to you the multi tude, and you yourself make no sign, and allow the falsehood to pass as cur rent coin. And soon It becomes legal tender. According to the common law of Eng land a path across your property once used by the people Is theirs for all time. In America millions of dollars are now being expended by certain suc cessful firms and corporations to cor rect a wrong impression that has been allowed to get a foothold in tho pub lic mind concerning them. Just remember this: It la not the thing Itself that lives; it Is what Is said about It. Your competitors, the disgruntled ones, are busy. The time to correct a lie Is when It is uttered. So the moral Is: You must advertise, no matter how successful you are. The Zeitgeist Is always ait work, al ways rolling up as a big snowball grows. The best asset you have Is the good will of the public, and to secure this and hold It, advertising is neces sary. And the more successful you are the more necessary it Is that you should place yourself In a true, just and proper light before the world, ere the lies crystallize, and you find your self burled under a mountain of false hood. "Be thou as chaste as Ice, as pure as snow, thou canst not escape calumny." And the more successful you are, the finer target are you for rumor. The only man who is really safe la the man who does nothing, thinks nothing, says nothing, has noth ing. He is the only one who need not advertise. To worship the god Terminus is to have the Goths and Vandals, that skirt the borders of every successful ven ture, pick up your Termini and carry them Inland, long miles, between the setting of the sun and his rising. You must advertise, wisely and dis creetly, so as to create a public opin ion that Is favorable to you. To hold tho old customers, you must get out after the new. When you think you are big enough, there is lime in the bones of the boss, and a noise like a buccaneer Is heard In the ofllng. The reputation that endures, or the Institution that lasts, Is the one that is properly advertised. The only names In Greek history that we know are tho?e which Herodo tus and Thucydides graved with death less styll. The men of Rome who live and tread the boardwalk are those Plu tarch took up nnd writ their names large on human hearts. All that Plutarch knew of Greek he roes was what he read in Herodotus. All that Shakespeare knew of class ic Greece and Home nnd the heroes of that far-off time, is what he dug out of Plutarch's Lives. And about all that most people now know of Greece and Home they get from Shake speare. Plutarch boomed his Roman friends and matched each favorite with some Greek, written of by Herodotus. Plu tarch wrote of the men he liked, some of whom we know put up good mamu ma to cover expenses. Horatius still stands at the bridge, because a poet placed him there. It Interests, Inspires, educates sometimes amuses Informs, and thereby uplifts and benefits, lubricat ing existence and helping the old world on Its way to the Celestial City of Fine Minds. Business Basis for Advertising. Is advertising done on a "personal favor" basis? .Do advertisers give con tracts to the solicitors whom they happen to like? Is there not a business basis for ad vertising? And if so, what Is that basis? Certainly It can be no other than paid subscriptions, v - Is rate cutting. the proper basis? Do you believe in culling rates? Do you do it in your own business?. If a Journal cuts rates for you, what guarantee have you that It does not cut rates still more for tho next man? When nn advertiser knows that ho i.-3 being treated just like his advertising brethren treated In the same journal, ho has confidence and fels contented. Paid subscription list Is tho only basis for the advertising value of a publication. "Circulation" is various ly defined; but paid nibscriptlon list can mean only one thing.- Medical World. Fifteen Millions for Advertising. At the recent annual meeting of the stockholders of A. F. Pears, manufac turer of Pears' soap, It was announced that tho company since it was founded had spent $t5,000,000 for advertising. This expenditure, according to the chairman, has made the name of Pears a household word and increased the business a hundred-fold. The business was started with a capital of $S5,000. r n H I II mrifH WHY NEWSPAPER ADVERTISING PAYS By C. O. Smith. The newspaper is an effective me dium because the people want the newspapers. If one wants something and Is willing to pay to get It, he is going to take a greater interest In It, having obtained It, and it will hare a greater Influence upon him than If he merely runs Into it or It Is forced upon him. There has never been a time when the people were keener to know what is the news of the world. They want to know what their country and prov ince and city are doing, and more than all else, they are curious about what Is happening to their neighbor. Man is a creature of locality, and he Is anxious to be Informed upon all the happenings in the district that comes within his vision. If that Is true of man, it is true to a much greater extent of woman. A woman's world is smaller than man's. She does not have the oppor tunities to go about the city meeting other people and of being told of what Is doing, so that the newspaper, with Its news of the city and of her fellow woman, and more than all else, with the news of the stores is intensely In teresting to her. It Is this curiosity, this living In terest In what Is going on all about us, that produces circulation In the first place, and circulation Is the real basis of the newspaper's value to an adver tiser. The newspaper reaches the people In the right place, at the right time, and when they are in a proper recep tive mood. The right place is the home; the right time Is the evening. That Is what makes the evening paper a greater result brlnger than a morn ing paper. The evening paper Is the logical producer of good returns. The morning paper Is read by the man of the house before he goes down to business, or on his way down In the street car, and Is then often thrown aside. His wife, left at home, has her household duties to attend to, and has no time to more than slightly skim through the paper. But in the evening both man and wife are free from these cares, and take pleas ure In sitting down and going care fully through their home paper. It 13 at this time that the mind is most susceptible to the suggestions that are made In the advertising columns of the paper. Advertising Is not a unique or mys terious thing which only a favored few can control or benefit by. It Is a common sense adjunct of present day business, made powerful by the great er spread of newspapers, and by put ting Into It the same thought and careful attention that other depart ments of business require and get as a matter of course. THREE GREAT AD ESSENTIALS Truth, Reverence and Beauty Are Necessary to Succeed, Says Kan sas City Divine. "Truth, reverence ' and beauty, are the three essentials of advertising," said the Rev. Xaphtall Lussocock, pas tor of the Hyde Tark Methodist church, In a talk before the Kansas City Ad Club. "Advertising that Is not truthful is like a structure built upon a weak foundation, sooner or later It must crumble. An untruth always comes home to a man. There are many ways of telling the truth, and the best one in advertising Is to say It in the most attractive manner. There is a great difference, however, between speaking the truth and changing the environ ment of a fact until It changes Its color. Coloring the truth Is not speak ing truths. "I believe the world of advertising Is growing more reverent every year. Reverence is a quality which must be observed. How disgusting it is to see the American flag used to advertlso beer. What hollow mockery It Is to exploit the charms of a female person for advertising." cooccoooocoooocooocooooooo Q The world owes you a living, Q and the best way to get it is to o advertise. ooooooooooooooooooococ Of Course. "Will you allow me to ask you a question?" Interrupted a man In the audience. "Certainly, sir," said the lecturer. ' "You have given us a lot of figures about Immigration, Increase of wealth, the growth of trusts, and all ' that," f-aid the man. "Let's tea what you know about figures yourself. How do you find the greatest-, common di visor?" Slowly and .deliberately tho orator took a glass of water. Then he pointed Ids finger' straight at the questioner. Lightning flashed from his eyes, and he replied, In a voice that made the gas Jets quiver: "Advertise for It. you Ignoramus!" The ' audience cheered .and yelled and stamped, and the wretched man who had asked the question crawled out of the hall a total wreck; Find Advertising Payo, Tho Congregational church of Ma son City, la., has been using the news papers of the city for the past two months, with gratifying results. A close record of the money re ceived In offerings has been kept, and' at the close of last month, after all expenses tad been paid, there was a balance on the credit side of the ledger. Those In charge of the adver tising, plan to make It still more ef fective and profitable.' "All Run Down" Describes the condition of thousand! of toen and women who need only to purify and enrich their blood. They feel tired all the time. Every task, every responsi bility, has become hard to them, because they have not strength to do nor power to endure. If you are one of these all-run-down peo ple or are at all debilitated take Hood's Sarsaparilla It purifies and enriches the blood; and builds up the whole system. Get it today in usual liquid form or chocolated tablets called Sarsatabs. DR. J. D. KELLOGG'8 ASTHMA Remedy for the prompt relief of Asthma and Hay Fever. Ask your druggist for It. Write for FREE SAMPLE. NORTHROP & LYMAN CO. Ltd., BUFFALO, N.Y. A Strong Preference. "She is literary, isn't she?" "Yes, indeed; she'd rather read than do housework any day." Not Particular. She I heard Freddy Fickle has de cided to marry and settle down to a particular girl. He Huh! She can't be. Local Color. "I understand that sixteen different women have brought suit for breach of promise against Rlter. What's his defense?" "Oh, he claims that he was simply getting material for his annual out put of summer love stories." Puck. His Wurst. The German proprietor of a Brook lyn delicatessen store has got far enough along to pun in English. A writer in the New York Sun reports the fact. Hanging In the window of the little, shop is this advertisement: "The Best You Can Do Is Buy Our Wurst." Youth's Companion. A Poetic Prosecutor. John Burns, city prosecutor of St. Paul, was trying to show Judge Fine hout why some young men ought to be fined for tearing pickets off the fence of Mrs. Joe Goesik. Mr. Burns said: "I know Mike Chlcket tore off that picket, and the lady took offence." "No lady is charged with taking a fence," replied Judge Flnehout, "and, besides, this Is no place for poetry." "SHE WHO HESITATES IS LOST." Myrtllla He proposed, but I didn't cay yes. I want to keep him .on the rack for awhile. Miranda Bo careful, or you may find yourself on tho shelf. FEED YOUNG GIRLS Must Have Right Food While Growing.' Great care should bo taken at tha critical period when the young girl la just merging into womanhood that the diet shall contain that which' Is up building and nothing harmful. At that age the structure is being; formed and if formed of a healthy, sturdy character, health and happiness will follow; on the. other hand un healthy cells may be built in and a sick condition slowly supervene which, If not checked, may ripen Into a chronic condition and cause life-long suffering. A young lady says: "Coffee began to have such an effect on my stomach a few years ago that I finally' quit using it. It brought on headaches, pains in my muscles, and nervousness. T tried to use tea In Its stead, but found Its effects even worse than thos I suffered from coffee. Then for a long time I drank milk at my meals, but at last It nailed on me. A friend came to tho rescue with tho suggestion that I try Pcstum. , ' "I did to, only to find at first, that I didn't fancy it. But I had heard of so many persons who had' been benefited by its use that I persevered, and when I had it made right according to di rections on the package I found it grateful in flavour and soothing and strengthening to my stomach. I can find no words to express my. feeling of what I owe to Postum! "In every respect It hns. worked a wonderful improvement tho head aches, nervousness, tho pains In my side and back, all tho distressing syrr.ptoms yielded to the magic power of Postum. My brain seems also to share In the betterment of my phys ical condition; It seems keener, more alert and brighter. I am, In ehort, In better health row than for a long while before, and I am suro I owe It to tho use of .your Postum." ' Name given by Postum Company, Battle Creek, Mich. "There's a reason." Eve? read h fcT lttert A a miifari from time to tlm. Tky r fftnalae, true, aad full C la terra t.