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Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
Newspaper Page Text
TIIK BKK: OMAHA. WEDNESDAY, NOVEMBER 0, 1012.
THIS' STORE WILL
EVENING UNTIL 9:30.
WILL BE SOLD.
ON EVERY FLOOR.
BRING YOUR FRIENDS.
7 to 12,
WATCH THE GREAT
BANNER ON OUR 16 TH
FOR COMPLETE AND
To the Public:
ybu have helped us to establish, in Omaha, the best and greatest department store in the entire Middle West: 'Monday moffiihg we
opened for your inspection, what thousands have expressed to be a most wonderfully progressive store We shall continue
our opening throughout the week. . ' , ' '
We want you to come and see us to see what we Jiave provided for you in comfort, convenience and'beauty.
Your quick recognition and your loyal support of our past efforts to give Omaha a Ready-to-Wear Garment Store, that would be a
credit to any city in the union, are responsible for our growth, for our ability, to take over and convert this great establish
ment into what it is today.
Our growth has enabled us to operate upon lowering, margins of profit therefore to share our success with you by giving you better
and better values' for your money,
It has, together with the extensive remodeling enabled us to increase our scope and variety of lines, in perection of service and
finally it has enabled us to open this . , ' . '
' - t'
Greatest of Department Stores -jr
We fry not to misinterpret the meaning of success. We do not want to take undue advantage of
it. We want to pay in public service for what we receive in public patronage. The
purpose of this great store is to extend our usefulness, and only by so doing to extend
Because you have made this great store possible, we now dedicate it to you. It is yours in fact to use r ... ,
- . . ' in any way which will serve your interests.
: ., - ;
A' Ki, - . . f j
This store, in all departments, represents efficiency. It is a store for everybody who wants the best values for a given investmentr
yM In the past we have not, andiin the future will not, sell cheap, non-dependable merchandise. We will not sell what we cannot recom
mend. The test of a bargain is not what yout pay but what you get for what you pay.
We have put the merchandise business upon a basis of reality. Our advertising states facts, and our merchandise proves them. .
v We hope for an opportunity to demonstrate to you what we mean and what .we accomplish by our fundamental principal of V?
Service in Your Interests
i ,y rl ?