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TI1K BKlv OMAHA. TI KSDAY. IANI AHY
VACUUM GLEANER CLUBS
Some Neighborhoods Use Ons Ma
chine to Do Woik of Households. '
MANAGER IN CHARGE OF WORK,
VICTOR TALKING MACHINE
WKEK AT ORKIN BROS.
Special demonstration each day lliis week of the
many Victor instruments.
Everything included in the Victor line will he found
here in complete assortment.
Victor Victrolas in all the latest models: $15, $25,
$40, $50, $75, $100, $150, $200 and $250.
SPECIAL VICTOR PROPOSITION FOR
As a Special feature for "Victor Week" we will
make you the following remarkable offering: Come in
and select the machine you prefer and we will place it
In Your Home for 30 Days Free of Charge
"We do this to demonstrate the great pleasure and
enjoyment that can be derived from the Victor. If,
after o0 days' trial, you decide you do not want it wo
will send for it and you will be under no obligations
whatever; come in and let's talk it over.
VICTOR TALKING MACHINE DEPARTMENT
ORKIN BROS. YOUR HOME STORE.
When Time Counts
If Pays to Telephone
By Bell Telephone you may travel
near or far with equal ease.
Bell Telephone, service permits universal
communication personal messages from town
to town and from state to state.
By telephone you may question or be ques
tioned, explain or hear an explanation, saving
time and misunderstanding.
Unnecessary trips, waiting, delays, lost time,
energy and money may be saved by using the
NEBRASKA TELEPHONE COMPANY
The modern housewife Is not "modern"
until 'she baa taken advantage of the op
portunities offered by the electrical conven
iences which have been invented for use in
the household. The electrical toaster, the
electrical iron, disc stove, coffee percolator,
vacuum cleaner, .waBher, and many more
of these devices have made the life of the
modern wifo very easy. There is no dirt, no
drudgery, attached to keeping house when
the wife has at her command all of these
helps. She can get more work done cook
better meals, keep the home cleaner, and
save more money, than any wife can who
does not have these conveniences. Keeping
house is a pleasuro for the wife who is sup
plied with these conveniences. You, Mrs.
Householder, can get these conveniences In
Omaha. Follow this page each week.
One or Member of OrunnUiitlon p-poluti-il
In Scr Hint i .single
lloiiit linn Vltlmiit on
Mil oil I nr.
Hut hi I lie Hiibutlis two Indies vero ills-
U!!iliiK tlie Milijrot of burrowed Hi tloles.
Siild .Mm. lirown to Mm. l'iy, "I don't
believe in thin eternal hamming. I
hiivrn't ceen my utiilirrlln vvltliln the
Inst two motitti!. If not lonnrr. Hi fuel.
It is louned out mi much of the time
that the fninllv are Kcttlhtf to call II the
N'elKhhorhoml t'mhrelln.' "
"Well. I npree with mt imrtly. hut not
pnttrolv," answered Mm. Kny. "My hilN
hand omplnlna that he never can find
the 'lawn mower when he wants to cut
the srass. ns It Is. iimiiiiitly down behind
the chopping block In mhiicIhxI.v else's cel
lar I suppose we nuKlit call It the
'Neighborhood Uivvn Mower.' "
"What do you -mean then ! sayliiK
that you don't entirely asroe with tne?"
Tin t'leii tier 1 1 I sc.
"Simply this, that there arc aomo thlUKs
that can cry well belong to a nelRhhor
hood rathei than to any one family. I
nin thlnkliiK of tho vacuum cleaner that
we had when we lived over on Oak street.
Several of us neighbors had been wishing
that we owned electric vacuum cleaners
as we had sen them Illustrated at the
Klectrlc Shop, and knew that they saved
half of the worry and work of house
eanliiK da. llut none of us thought
we could afford to lay out the necessary
money to buy one or rather our husbands
didn't. So we formed a club. Six fami
lies chipped In J20 a piece and bought a
'Neighborhood Vacuum Cleaner.' We hud
a manager of the club whose duty It was
to Bee that no one monopolized the
cleaner and to try to get the various
members of the club to arrange their
house cleaning days so as not to Inter
fere with each other.
The expenro of running the vacuum
cleaner was trivial when you consider the
labor that It saved. When we moved
away we found no difficulty In selling
our share of the cleaner to our next door
neighbor. Mrs. Green." ,
"That sounds to me like a very sen
sible liousekeeplng or rather house clean
ing arrangement. Let's see If we can't
Interest some f ,.u hoi rowing neighbor
in the same plan heie." i
Yrs. let s' "
'"Whistling Jim" is
at Orkins' Store
"Whittling .11 in " one of the l'ebruarv
Victor tccord.. is making a hit wil'i
visitors to OiMn Urea. !il week. Clayed
on the Victor Vlctrola this piece is ren
dered fully as well hs when It was
OitKtiially sung. It delights all classes.
During the present week Orkln Bros '
n'uslcal Instrument department Is having
"Victor week" and Is giving special con
ceits each morning and afternoon on the
Victor Instruments. Hundreds are at
tending thee concerts and hearing some
of the most delightful selections played
In a perfect milliner.
Orkins have a splendid selection of f'o
Victor instruments and aro giving spe
cial attention to the concerts, so that .ill
visitors may learn Just what each of
these Victrolas will do.
11 has surprised ninny visitors to fin I
o.ut that such eminent singers as Caruso,
Melba. Tetrnzzlnl and I'nrtur could be
heard so well These great singers reallv
have theli licit efforts reproduced on the
Mazda Lamps Become
the Most Popular of
All Electric Lights
Mui h has been s.ild concerning Miuda
lamps ami the great s.xvlng of current by
the burning of thec In place of the old
Mjle carbon lamps. Millions of homes
are now using the Mazda lamp. The re
sult Is Improved llclitlnu. for It Is iuhhI.
I ble lo obtain three times as much light
for the rame amount of current with
Mazda lamps. However, there were many
people who did not care to buy Maisda
lamps without first getting actual proof
of the great saving and Incrensed light
afforded by this wonderful lamp.
A convincing demonstration can he seen
lit the window of the Klectrlc Shop (Wolfe
Klectrlc company), ISM Karuam street,
where will he found a thlity-two-candle-power
Shelby Mazda lamp and a thltty-two-cnndlepower
old style carbon lamp,
each lamp burning on a separate meter.
The meters can be readily seen and It
will be noticed that the dial of the meter
connected lo the carbon lamp revolves
BEST ELECTRICAL VALUES
Bargains Not Always Found at Re
duced Prices in Stores.
WISDOM OF MANY SHOPPFr
Look lulu orlli of linods an 1
Not I'nj peelnl Vllelltloll l.i
Those Marked Vor
"Suit, SI", was AV "Co.it. MS. e
$45." so the February windows suv In
fact, prices In a window seem to sa I
mi AmerlrHii that some unusual bargalt.
Is to bo had In the article fu voted witu
Mrs. James came to a window witn
sundry articles obllglngl)' priced In
and white letters that she who hunli l
might tend. ' Five dollars: I vvmulrr
how much of a bargain 1 would be g. i
tlng in that electric Iron," she u mulct ed.
true to the .limitary spirit. "I'll Just
"Mow much was llu Iron?" she en
lured to Ihn shopkeeper.
He did not quite understand
"I low much was tho Iron before voiir
sate began?" '
"Those are our regular prices, madam.
Just put them out to be III season Auv
thlng you would like to Inspect?"
"Not now : I am In a hurry, hut I'll
back." I'or .she had nlicadv Inspected
her nelghbor'a new Iron, but with ordinal v
politeness she had not asked the price,
cl.is'lng such liiMirlna with enpets and
urlatus, rather than with pots and pun"
Mis. Jiunei stopped long enough t
make a few mental notes or the window
as che parsed. Klectrlc Iron, "guaranteed
foiever," .'; heating pad, iM, one f
thoso little electric table stoves that wM
cook everything; that wonderful electric
lange, V; vacuum cleaner, $.''
"I do not think," soliloquized she .is
she walked away, "Hint I will ever ngat'i
hesitate to ask an clectllcal dealer ih.
price of his wares, even though I do not
ask a neighbor the pilce of her purchase."
THE ELECTRIC SHOP
Just three times us fast n the meter con
nected to the Shelby Mazda lamp, and the
amount of candlepower Is the mine.
This demonstration Is very successful
and a great benefit to all users or clec
tilc light, for It gives actual proof with
lamps In service. The sale or Shelby
Mazda lamps has been so great that It
has been necessary for the Klectrlc Shop
to enlarge their lamp department lo meet
the Increased demand.
Jovianism and Co-operation
By KLBEKT HUUIIAltD.
Copy right 1912, International News Ser
vice. tTBcd by permission.
In tho yeur 189!) there wan organized at
Austin, Tex., a society known ns "The
Jovlans." It was simply a local organi
zation of men who wcrn engaged In tin
business of harnessing electricity.
excuse for found
ing tho society
was to entertain
a convention of
Johbers that was
to meet In Austin.
men were more or
less In competition
with one another,
but they said:
"For the time we
will Blnk our prej
Judlces and fears
of one another and
get together and
take care of our
And so when the men got together an-1
looked Into one another's faces, and
laughed and Jolted, they really liked one
another first-rate, and they discovered
that, although men may be In competi
tion with one another, yet If they ntv
working In the same lino of business
thcro Is somcthlUK which they have In
common that makes for respoct and con
fidence. Kspeclally Is It true that ufte
you have played with a mnn you can
not go avvRy and lie about him nor de
And lo! There were other Jovian so
cieties founded In the Immediate vicinity
Wherever thero was a central powr
plant It was suggested that there should
bo an association of Jovlans. And so th.i
Idea was gradually spread until tin
Jovlans now number In the United States
over 8.00(1 members.
Any man engaged In, the huslnes of gen
erating electricity, selling tho current,
contracting, constructing, or dealing In
electric supplies Is eligible.
The motto of the Jovlans Is: "All to
gether, all the time, for everything elec
trical." The order of Jovlans Is purely social.
! but there Is no doubt that every member
I Is Inspired to a little better work and In
I a little bigger and moro generous way
I than ever before. He gets rid of his
whims, his prejudices, his fears and his
(iooil fellowship Is an asset. It Is an
education. Tho Jovlans aro essentially
Tho hoys who string wire aro eligible
Also all central station men, employes f
street railways, heads of departments,
office, sales, factory forecH and tnemhci
of Jobbing concerns. Also must telephone
Interests march proudly under the Jovlu l
Thomns A. Kdlsou. (leorge Westliu
house, C. A. Coffin. Or. Stelnmetz. Sam
uel Instill, Klllm Thomson and other
human motors of high voltage belong ' )
The Idea of electricity binding the
world together In a lody of brotherhood
Is something wo did not look for a few
years ago. Klectrlclty occupies tho twi
light zone between tho world of spirit
and tho world of matter. Klectriclans are
all proud of their business. They should
be. Ood Is the Oreat ICIectrlclan.
Men are surely getting acquainted and
getting together as never before In bin
(tory. All together, all the time, not only
for everything electrical, but everything
human why not?
I am a Jovian.
llere'N your eliunn If jtm miluil In The Hi Contest, try ilr.ivvniK
n mouth for' tills Kill Kln. l-'or Clio ltrnl inotitli n liiuulsomo, popular
clcclrlc roiivi-nloiico (or piiutlnil electric toy If desired) will lie given by
Tim lUeclrle Shop (Wolfe Klettrle Co.), 1HIO l-'nrnam street.
All drawings must be sent to Hie Klectrlc Shop, 1810 Karnuin street,
before .Mondaj, February II). .
Bennett Electric Co.
301 Omaha National Bank Bids.
Omaha Electrical Works
Electric Elevator Repairs
108-13 H. 11th St. Phon DOOff. 1181.
Motor, Dynamos and Oeoaral nepalrlnff,
Electrical Machinery and Armatur
Winding a Specialty.
SXiECTBXO ELBVATOE REPAIRS
Le Bron Electrical Works
Say, Sour. 317G. 313 South 13th St.
t 'i it-
HTHERE are many ways
suggested for keeping your
windows clear during winter
weather but the most effective
of them all is to place an Elec
tric Fan in your window.
Fan Will Keep
Clear of Frost
The effect of an attractive
window display upon a shop
per is frequently marred or
totally destroyed by frost.
By attaching ribbons lo the guard
of the fan it is a simple matter to
make this effective frost-dispenser
a decorative novelty that will at
tract the attention
One of tho many advantages of adver
tising on this page for those firms which
handle electrical conveniences and sup
plies is that of reaching, each week, a class
of people who are interested in the weekly
news of the electrical world. .This page
has its regular readers, just as the maga
zine section of Tho Bee has its daily fol
lowing. If you leave your ad out one week
you will lose the business that will go to
your competitor whose ad does appear on
Omaha Electric Light
(1 Power Company
n A ' lllf
Advertising on this page during 1913 will
make this new year a banner one for you.