Newspaper Page Text
.He II uliKWUIt BallilM
Maaksn OrW&a iwoidatt
KUaurtfc Palla, Or.
OBca aai Keatdeaca,
OBce keaaa: t to 11:10 a. ; 1
to l p a; vraalaaa. 7 to
I BTHMTBI WMMIM
It yea aaWaeiarfaa to aaak.
P. C CARLSON
Block wood, doable.
lf-ajMh Oraa Stay . X..BB.7S
ltudaah Bit BUk
Dry Wab, 4-tootl.X. SB
Bay year greet ale early
imuiTU mrrrr rm
""" wjj Wfl
We furalak a)jAmU ot help at
abort aotleo. If yon waat work
MB. A. PIBTEBBTBDfMB
198 Stala 8. FkMM S44
HHk ' 41
7Bi aa Malay
YW s. WBl !.
lfk alaswar aa
raaslalal aajflt attar'
MSB. A. FBTBBtfmHBBrS
lwHesa away vaaar
IMb liaA wyf
ML IM1M . .
US-mi M load
p . ea,se
I and OnwuVsr I
I Swift'. Pridt I
I Washing Powder I
I It brighUaa tbe boaae, I
I Pleaeea the wife, I
I TlekUa the ki4s, I
I Makas waafaJas easy, I
Mafala Blao Moaday, I
flalas Nat for Friday I
Waaaia oa had I
J Yai liplLVit.
The Evening Herald
W. O. SMITH Bdltor
ruhllshed daily aieept Suaday by
The Herald Publtohlat Contpaay of
KlamU ralto, at US fourth Street
Eataraa at tha postoBee at K1a-
atk rallt. Oregon, for traassauoloa
through the nalli aa eecoad-claj.
SabecrtpUoa Ursa by mall to amy ad
draaa Is tha Ualted Statae:
KLAMATH FALLS. . . OBBGON
SATURDAY, ACG. 15, 19t4
AND STOP AT
VALUE OF TIUCKS IX ADS
(Copyright, 1 9 IS, by Geo. K.
The purposo of adrertlstng is to
oil nwiii. Goods can be sold
through advertising by giving a clear
and concise description to arouso the
Intoroat of the reader in the goods.
Then after the reader has become
favorably impressed with the goods
give the price, aa thU Is a vital factor
la convincing the prospective buyer.
Everr oerson is more or less lnter-
Mted In the orlco of Roods. Care-
fnllr ramDlled itatlsUca show that
over 75 per cent or tho people or tne
United States live on a salary of ?l,-
300 or less per year. It is very evi
dent that most of the people in the
United States must be economical.
They must be saving and careful In
their expenditures, and they are care
ful. Ther count the dollars, and
when they read as advertisement in
tbe paper they want to know the sell
ing price of the goods so as to do
some figuring ot their own.
Someone has said that "money
talks." That is true, and lowering
the price of goods is always a, most
effective argument. Whether the ad
vertiser lowers the orice or not he
ahould never omit the price of the
separate Items he describes, unless
possibly tho advertising space at his
disposal does not permit him to des
cribe sDeclfleallr so the reader caa
thoroughly understand tbe merits of
iuc uuucB. til. tuts miier czu u is
frequently customary to reserve the
price for the caUlogue which la sent
oat on Inquiry, or until the customer
rislts the store.
It la generally better to state the
price after glilng a careful and con-
die statement of the goods. If tha
price la a resl Inducement It serves as
Good headlines and illustrations to
attract attention and secure interest,
good description to Interest and con
vince, accompanied by the price of the
article make an ad tbat Is bard to
"Home, Sweet Home" Is a popular
song with marooned Americans
In the meantime our bumper croos
continue to annex more bumps.
Man proposes and
blm propose again.
Is recovering from Its
If we can't pull off a war of our
own, we can at least Indulge In the
peaceful occupation of watchful
The man who never advertises Is
like the general, who goes Into battle
Our distinguished citizen, General
Depression, has departed for an ex
tended tour of Europe.
Icrald's Classified Advs.
1ksjassajsa ,,.,-,.,., VWW(VulnM
FOIt HENT Two-room furnlnhcd
house on bill. Electric lights and
city water. Inquire W, O. Smith
IM" - -.-ii1rvLrLrlj-u-LnjTjTru.ru-uLrui
FOR SALE Prnctlrjitlv ni v.n...
, .. ,-,
aenger auto. Make fine truck or
family car. Owner will aacrlfice. You
will -.. j .,.. .. .
..... uifci uuu nan liui inii iriln
30J Hotel Hall. U.zt
FOR SALE 5-borseower
Panama Canal Now
the Commerce of
rjBBBBHBBBml BbVbBBH!K2bBBBBbVKw fiBBBBftiilBl
msmajihUL: -- .. - z)M:?
United Press Service
WASHLSGTON, D. C Aug. 15.
Messages of congratulation were ex
changed today between President
Wilson, and Secretary of War Gar
rison and Secretary ot the Navy Dan
iels and Governor Goethals of tha
Panama Canal zone upon the open
ing to commerce ot the world today
of the "big ditch."
Officials expected the Informal
DY MARGARET MASON
(Written for the United Press)
w,th fMh,0M and ,ore t0
Wars and suffrage and
So Betty smiles In her basque of
And I bask In the smiles of Betty,
veil- vnnt- .. . r m ....
.trvi tuna, au. io.iuo OiaCK
basque plays aa Important a part in
.,- .-... . ... ft .
the sartorial make-up ot tbe aalnty
niald who follows tbe fashions is tbe
black masque In the sartorial inake-
up of the taking person who follows
tho dark lantern and the jimmy.
Preferably and almost invariably
of black velvet, this newest Vaaqu. la
worn with a fluffy and manflouaced
skirt of white organdie or batiste. Of-
ten tbe skirt, while It baa al organdie
foundation, breaks out In flounces ot
either tullo or chiffon. Bollcate or
chid and sweet pea tints e also used
for these skirts as weltf as the all
wblto and the effect of jibe froth of
many ruffles bursting ofct below the
closo sheath of rich ilack velv
basque Is charming eniugb to co
pensaie ior tne rather! obvious dis
comforts of such appafe) on amid
as a concession to the. h-et. vnri
tlons of those basques are shown de
veloped In either black taffeta or
black satin, but tboy lack that In
describable air of chic of the velvet
brand. Hence, they aro not much
favored by tho fashionably elect, whn
have long since bowed to the Inexor
able mandate of the mode tbat one
cannot bo truly smart and mm.
fortable all at tho same time.
Tho velvet basquo is always low of
neck and long of sleovo and h.itin,i
either up the front or back with vls-
ie bullet buttons. On some of them
sheer roll collar nr o,--i
lulle frill softens the effect about tbe
The run on velvet u h -...
conllned to the basque. Already the
" v,01, hat- "cy and perky In
Ua miniature pronortinn. t ....
tfe fragile straw om L'l" ""!l
. .. " "tau VI
. u uux ana clou
D'ng are they that thv .. ....
7" "aues. bo tiny and close
ciutely to dispute the n,ni,. ..1
Inr -I. - . . --. Ull
- . vuauenux or nirtllr n. ,
are coming to tbe top a.atr, " ,
Anrt ti . .. . " "
.T u"uw, we immutable law
that everything com th. nu v.."
t chain, aad thing, ar. ?..
THE EVENING HERALD. KLAMATH FALLS. OREGON
WBS1???. fl m Jl mT.IL-aw
' t S if
program ot unojtontatlou to be car-. Dewey, cabinet and rongreu mm
rlcd out Iters will hi-ad a gtcantlc let.
A war department vwuel. tho. Today active operation for cum
steamer Cristobal, loadd to the gun-1 mrrclal vrrli drawing not ur
wales with Isthmian, war and naval
officials, and a hefty cargo of news
paper men. was gtven the honor of
being the first "otQclal" vi'iuol to go
through tbe Inter-oceanlc waterway.
The formal opening of tho canal
will not occur until March 4, 1915,
when President WlUon, Admiral
worse before they are better. lbI!K.n ptiri1M
August crop of wee velvet hats may
be to prove the rule that they have
only gotten smaller, to get larger.
The narasol Indeed nractlcet belnr
useful as well as ornamental this
Kinanrt nt mst1 httti mA nvn ihitv .
-. , ... ,v .
are now belor ihnvn n vl fin
f -" " I
' vv ""' """"f iuaunc igr
thta rlrh nnH ItntrrJt f,h,ti !. mm.
..w ..... HH .,. aww.iw uu, UUI
only gone to lovely
but over It as wjfl
There Is cenblnly nothing half way
about fashloil and from the extrem
ity of no yeeres at all, or at least
none to aKak'of, tbe long sleeve Is
now bcldg the dernier crl. For af
tcrnoomnd street wear they are ab
solutely tbe only nurmliiabl iIaacai
as tmb total abience of arm cover
IngAtlll holds good for evening
toBettes It Is ilmnlv a. run nt Inn.
:eves or none. While tho velvet
nd satin basques all show uncom
promisingly long, tight sleeves of
tho same materials long sleeves of
lace and tullo arc very smart In com
bination with tho silken bodices of
many of tho dressy little afternoon
frocks of taffeta or cropo. Tho lln
gorlo gowns aro all showing the long,
sheer, small artificial flowers be
tween the elbow and tho shouldor
to peep through the mist or laco or
tulle. Hracelets of sparkling Jewels
aro also given a welcome haven In
llko position and many arc the raro
fortunes in gems that one fair maid
Is thus ennblod to keep up her alcove.
As a Sort of roartlnn n-nlmi ,.
multi-colored strand, of beads that
"bvo an summer decorated the
bosoms of both Judy O'Grady and
tho colonel's lady, that latter per
sonage Is now going In exclusively
for strands of pearj,. Heal or other
wise strings of these luminous tear
llko Jewels show to best miv.nt...
atop the background of tbe black vel-
voi oasquo and contrary to the long-
r T aecro 'hat, Pearls hoforo
breakfast were aa hA .. nn,i t..
fore swine. petr, t now beln
flaunted In the fae of tradition and
me rosy dawn.
The present penchant for the
chaste pearl ha. by no moans com
Pletoly done for the bead, of many
color, however, A. brilliant beaded
baad. for dreM trimming, and at
fringe and garnlahmeat on purses
i&M' Jji ,w. , , jaw.
thirty fet of watr wm twgtia, al
inoucn uiuiior vmucu, including a
lighter service, ham beon tMlt6
through for a couple of monlhi.
Some of the smaller fruit Hear
are expected to establish a rrgular
schedule of traffic through the ranat.
and bags ot silk and velvet, thoy will
fulfill a different but an equally
rromlnent sphere thts fall and
Oakland 3 1 0
Uaum, Fanning and Schmidt;
Los Angeles 1
Chech, Holes; Illtl, IJIUi
Arellanos and Itohrer.
h.l, H MJ rf ''BBBBBBBBBBBBBBBBBBBBBBBBBBBM
L.1 3 Bk U I ir 9 d BBBBBBBBBBBBBBrJ
It. II. K.
Los Angeles 6 9 1
Venice j (
Hughes, Brooks; Koottner, El
liott. Bubscrlbs for tba Herald, 60 cents
i LET VH
M K A H U,
the moot com-
iVoolonu to be
ywherand only need a
convMo) you 'hat our
r superior to that to
mull order or oih.r
ou uoi.vn -a
In p. vnff
MIT OR Ail
try one of
Aleiander T VogeUab. M
WHIIanu, W. J, Ctiunltigham. W
r'arlrj". fan Krnuclifoi V Vl,
IVttUud, Mrs. r. II. ". Htt M
lio. V. DeMaraU and wt, Cltlcoj
II II IMuiutuer. lorkly; Jum
IH)UkIi. IKmk ranfh. !
Paul llroniell, Oakland, Mrs. .
Holron. Vtw HtuKel. Krauk lllooiU'
lugcaiup, John Colwell, Merrllli Win.
Ck-r. Ralph II, Cakr, llaruld II
Ckr, U ll. Kleraor, I'ortUndj Dau
Joller, Kugene Keller, I'raltle Cltri
Mm. 1. . Ilouto, Mlt Jane tltattord,
Hn FrancUcu; C 1 HollltUy, Uu
Kll Valley; W. CorrUau, Tht.
Connor. O. I'llerlnt. llornbrtHik.C. C
Campbell, t. 0. ISiHer, Waltrsvlll. ;
Arturale tafurtwaitvn about the
Klanwtlli llaata. Ne Cttllrut. U.1
Today', bshs today la The llsrald,
With the recent cut in the price of Fort) cr in
effect, we are now offering thU popular car at the
following prices, f. o. b., Klamath Falls:
We are alto agent
Tire; and can outfit you
GEO. B1EHN, Agent
Any time, afternoon or night, with a lichor VTt lxu th Ut
every time. It's the automatic wy, nd lyfjaitlotj in the fun, It
develop the muscles and Improtrn yulr hjatlitg ability
Tin: iti.i. i'vkiwt i.iki: it
t'4h Prlso l.'vrry Kvrntng for lllgli Korp.
Next to Klamath Stables, Main Street
There Is No Kodak
Save the Eastman Kodak
We are the ONLY
ath Fall, having
dales and Easti
Some firms advei
but, have no
Corner Main anil 7U Hlreeta, KUmaltt KmII Orvgoa
On Your Way
. mBiiH JBB). I .
i I i lawVIg I iw numv iuts
i I "?, la Aj , V in i')..
I inJi -BBBBBF f "'W
SsU V I
FIRST STATE and SAVINGS BANK
KLAMATH PALLB. OMWON
HATlllllAV, ADO, in, luit
Herald want ad. brlai result.
COME IN AND HEAR
THE NEW MACHINES
j two or tiii: v:itv
I ITI'i.T I'lllUllU
txmi: in am iiiuit
tiii: (iiu.t x).ci:itr
II. Olttm. Proarietnr
drug store in Klam-
to the Bank
to make youyrirsl deposit you
inuiiyyfiien bound la tba
ronipoBT you will be clad to be
Y reprieui Ilia most
igrusHlvo limine, men In
i li community, nm yourself
In tlmt clan by atartlai your
"count today, Tha amount
'lotiiii't mutter, Hart with what
u': wiii. hi: imxhku
TO llNTf ItTAIV OU
j genuine No-
rfs for yfe.