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CHURCH ADVERTIZING. There are some people who think of church advertizing as something new, and therefore they object to it. There are some who think it undignified, and therefore they object to it. There are some who always connect the idea of sensationalism with it, and therefore object to it. "What is meant by advertizing? It is a per son or organization telling others of something he or they have to dispose of which others want or may be persuaded to want. The ob ject of a merchant in buying goods is to dis pose of them to others. To do this he must let others know that he has them. If the people of his community are entirely familiar with particular goods, and realize that they will sat isfactorily supply a need, all that is necessary for the merchant to do is to let it be known that he has the goods. The merchant who sells anthracite coal need do nothing more than to say that lie has anthracite coal for sale. But if the merchant is trying to introduce a new kind of goods, he must not only say that he has them for sale, he must show that people need them and his goods will supply the need. The Church has the best goods that have ever been olTered to mankind. It oilers salva tion in this world and life eternal in the world to come. Some of the members of the Church realize something of the value of the blessings of salvation and are ready to receive them from the Church. Other members, and especially those outside of the Church, have very little conception of their real worth. The Church must show them their need and that what it has to offer will supply the need. If a true statement is made by the Church of what it has to offer and as to its value, there can be nothing sensational in the announce ment. When a preacher advertizes some sen sational subject for his sermon, lie is not ad vertizing salvation, but himself. Business men have learned that dignified statements in their advertizing are the kind that bring the best results. It is hard to see how any one, who wants to tell the public of the great blessings of salvation, could do so in an undignified way. It is likewise hard to see how any one could object to a dignified announcement of what the Church has to offer. Advertizing is not new for the Church. There is a groat deal of what is known as outdoor advertizing on hill boards, on trees and 011 rocks. The oldest outdoor advertizing that we know of is that of the Church. Every church steeple that through the ages has pointed its finger towards heaven has been ad vertizing what Cod has to offer man. The Tem ple of Solomon upon Mount Moriah with its gilded roof, the Tabernacle in the Wilderness overshadowed by the pillar of cloud, each called to all the people to come to God and buy the blessings of salvation, though it was offered without money and without price. The first advertizer was the Lord Jesus Christ. Before our first parents left the Garden of Eden He had advertized His coming into the world as the Saviour of sinners. Every pro phet whom lie commissioned to speak for Him was His advertizing agent. Five hundred years before He came into the world He ad vertized the fact that He would have a fore runner who would do intensive advertizing an nouncing His coming. The great theme of the preaching of John the Baptist, "the kingdom of heaven is at hand," was advertizing the fact that the Messiah was about to appear. When the Saviour sent out first the twelve and advertise the fact that He had come, and advertize that fact that He had come. When He gave the great commission just be fore His ascension, it was "go, preach." This was but a command to advertize what He had to offer people of the world, to make them feel their need of it, and show them reasons why they should accept it. The same has been true of every true sermon preached today and always by every minister of the gospel. The most important advertizing that the Church can do is that which will reach those who are not accustomed to attending its ser vices. Many means may be adopteed by the Church for doing its advertizing. Some very effective Christmas and Easter advertizing was done a few years ago by the Bill Posters' Asso ciation on bill boards all over this country. The great auditorium in Tokio prepared for the World's Sunday School Convention, bad above it an electric sign wheih advertized to multi tudes the words of our Saviour, "1 am the light, of the world." These are both very effective means for reaching the public, but they have decided limitations. The most effective means for general pub licity is the newspapers. The Church should send through their columns to their readers a message that will tell not only the place and time of its service, but also what it has to offer to those who will come to these services. To make this advertizing most effective all of the churches of a community should unite in the undertaking under the wisest leaders that can be secured. MAKING THINGS EASY, A MODERN CURSE. The fallacy of the clay is that if you make conditions easy, you improve men. Modern Socialism is saying, "Conditions make character." "If character is the end of life, then change environment and you change character. Abolish private property, emanci pate woman, liberate labor and a new and bet ter race of people will arise. Religion is only the reflex of the social condition of the day." These and many other equally silly statements are the commoplace of modern life. Many have been deceived thereby. Is it true that improved conditions mean improved men? Sometimes when we think of children born of an evil heritage, or in the slums of our cities, we wonder if it is true or not. But sober second thought will lead us to see that it is not easy and comfortable condi tions, that have made men. The voice of his tory is certainly against it. We have wondered why God did not trans late the Children of Israel at once to the land of Canaan. The forty years of wilderness hardships were needed to build up a people of hardier character than the generation of slaves in Egypt. It was not only a punishment for sin, it was an economic necessity. The people were unfit. The flesh-pots of Egypt had cor rupted their morals. The early Christians had a hard time. Ten bloody persecutions swept over the Church. It grew in numbers and above all in spiritual tone. When it became the State Church and was under the protection of Constantine, it be gan to lose its virile character. The dawning of the Reformation was a pe riod of severe conditions, but only such devel oped the sturdy characters of John Calvin, John Knox and thousands of others. And the Church of Scotland that had every opposition, developed a higher type of life than the Church of England that had protection of the Crown. We are celebrating the Tercentennial of the landing of the Pilgrim Fathers. If ever men had a harder task than they, it does not appear on the page of history. Yet out of an unwilling soil, and inhospitable climate and hostile sur roundings, those men developed the finest type of American character, which ought to put to the blush many of their degenerate descend ants. Perhaps God is leading the Korean Church through a bloody and bitter period that lie may bring these weakened people into the r<v bustness of a more heroic life. It is always the way. The generation of men and women who came iip through much tribulation after the Civil War, who faced the pressing vicissitudes of the fateful years after 1865, developed char actors that are even now unspoiled by the prosperity of the day. No. Easy conditions do not make better characters. It is certainly not the teaching of Jesus Christ by example or by word, lie chose His men and trained them in the severest life. He left them to face the most fearful condi tions. He made men of them. Ilis plan was first, character, tempered and trained under adverse conditions, and then usefulness. 1IU command is to do His will, and that means en dure hardship, and we will know the truth. Religion made ea?y is the modern fallacy. It is the cry of the day. We wonder if we have not made the same mistake in the effort to make the emphasis of our preaching, comfort. To sit in cushioned pews, listen to the finest music, have our ears tickled by smooth sen tences of a pleasant voice, ride home in a limou sine and oat a costly dinner prepared by ser vants and talk about "the comforts of our re ligion" is a travesty. To sing "Jesus, I my cross have taken," is mockery. We have translated the verso, "Shirk hardship, like a good soldier of Jesus Christ." Things have been going easy for many people for many years. The maxims of Social ism are being put into effect in Church and in State. We will see what type of men and women they will produce. Is the heroic any where to be found now 1 If many are living in the rough and grinding conditions of life, let us thank God, because underneath is the hand of our God making the eternal asset of Christian character. A. A. h. Contributed ACADIE DAYS. By Rev. W. II. T. Squires. I. The Fogs of Fundy. "What bettor could a man expect?" growled a fat commercial traveler, "when he starts to sea on Friday, the 13th f" The "Princc George" rolled far to port and the fat ma'1 clung- to the rail for safety to life and limb. "Have you been down to dinner?" "Dinner!" I cried indignantly. "On the contrary ? " The "Prince George" gave a tremendous lurch to starboard, threw on his emergency brakes, as it were, and swung as sharply from his course as was possible, given his length an<1 speed. Somewhere amidships the "Prince' emitted a hideous scream that cut the thick folds of fog like a knife. An affectionate young bride and groom, who had been so in* terested ii^ each other that they had not no ticed even the weather, slid from their stool* and landed on the wet deck in an indiscrimi nate heap. "What's that!" shouted the fat man through the din. "It's Friday, the 13th," I called back. A* the moment a small motor boat emerged from the fog close to the port bulkheads of "Prince