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THE LYNX-EYED TILLER OF THE SOIL. Country people excel all other class es as readers of advertising. For one thing, they are eternally on the look out tor bargains. They have the spirit Of barter bred in them from infancy, and love to buy and sell. For another reason, they have not ready access to places where goods can be seen, and therefore form their opinions and make selections from advertising and catalogues. The farmer and his wife and his children read thousands of lines of ad vertising in the course of a year. They like agate type, and they like details. The city clerk who plays the races on Saturday, with his wife, who ranges Sixth avenue for bargains, like to have advertising compressed into a phrase and put on a billboard. Even the newspaper aimed at city people must be a phrase —a sort Of billboard in miniature. But the farmer has more time —knows that he has all the time there is, at any rate —and does not balk at reading two or three inches of solid agate. But he reads for Cacti. He can't examine the goods, and he is not fond of sending them back if un satisfactory. He wants that ad to tell him what the show windows tell his city cousins, and if he is told he will not grudge the time in reading. His time being his own, is usually more valuable than the clerk's, but he reads advertising because it is his way of shopping. He is a great stickler for details, ever on the alert for inconsistencies. Give him a catalogue and he will hunt out all the errors that have crept in. taking advantage of all the misprint prices that give him the best of the deal. Not long ago Montgomery Ward & Co., Chicago, sent out a car pet booklet, in which the figure "1" had pulled out of the price of a car pet at $1.42, leaving the printed figure $ .42. The orders that came for this carpet far exceeded any other item in the booklet, and cost the firm a pretty penny to fill, for the error was accept ed and paid for without attempt at explanation. Readers knew that car pet to be a bargain, and the way in which they showed it showed how closely advertising is read in this country. The same firm receives about one hundred letters every month ask ing why no comma is printed between "Montgomery" and "Ward," for the farmer seems eternally interested in making two individuals of the gentle man who is really but one. Another point upon which farmers formerly sought light was that of street num bers. The firm's large stores on Mich igan avenue are numbered with odd and even numbers, as the opposite side of the avenue is a park. These num bers were so widely noticed and pro voked so much inquiry and suspicion that plain "Chicago" is now used as an address, with "corner of Madison and Michigan avenue" for those who visit the city. The farmer is thoroughly alive. Give him credit for examining every bit of advertising that he gets hold of. Whon the Montgomery Ward tower was finished Mr. Throne, the advertis ing manager, made an estimate of its height and used the result in ads — 394 feet. Subsequently a survey showed that the real height was over 400 feet. When a change was made, however, the farmer protested so vig orously, and was so skeptical, that 394 feet has been adopted for the official His 16 ounce* of pur* coffee to th» pound. H I Who knows bow much coffee and how I ■ much stale eg en and glue—called glaslog— I I (her* Is in coated coffee? B H I>t on Coffee is all coils*— glazed. I J The ■•■led package k>ep« It fresh and par*, B height, though it is some ten feet less than the real height. Further in terest was added to the discussion when a printer, through a typograph ical error, claimed a third greater height for the tower that has inter ested so many country folks, and then the farmer rose in his wrath and al lowed as how, if he had a tower, he'd try to find out how high the con sarned thing was, anyway. Readers seem to know every square inch of the 1,056 pages in the Mont gomery Ward catalogue, and in the course of the year they are scanned and thumbed hundreds of times. City people cannot be brought to read ads or literature so thoroughly. If you get them to look your way for one second you must fix a name or phrase in their minds.—Printers Ink. UTILISING APPLES. This subject was thoroughly investi gated by the Vermont station and in teresting results were obtained which wnl apply to apples wherever raised. In making cider with the beset hand grinders it was lound to be very un profitable. On an average, it takes one bushel of apples to make two gal lons of cider, when hand machinery is used, while with modern, medium-sized manufacturing machinery and an eight horse-power gasoline engine, four gal lons were obtained from a bushel of apples at a cost of 2.3 cents per gal lon. For cider, any grade of apple is good enough. Jelly made from cider was consid ered profitable. At. the above price, a pure jelly was made from cider, at a cost of one cent per pound for mater ial, finished product; eleven gallons of cider, which weighs 100 pounds, mak ing twenty-five pounds of jelly. A jelly suitable for table use was made by adding one pound of sugar to five pounds of cider. The material cost 3 cents per pound of finished product and 100 pounds of cider made forty pounds of jelly. Marmalade requires a better class of apples than does cider. It was found advisable to cook the apples in cider rather than water. With apples at 20 cents per bushel, marmalade coat for material, less than 2 cents per pound of the finished product, eighty pounds of fresh fruit, eight gallons of fresh cider, and twenty-five pounds of sugar, made 116 pounds of marmalade. The loss by hand coring and paring, was 25.4 per cent., while in the case of un pared fruit, *he loss by the colander was only 5 per cent. No apples ar« too poor i'or pure cider vinegar. The ordinary way of making vinegar by allowing the cider to fer ment at will, was found to be very un profitable. By adding vinegar, mother and cultures of acetic acid and control- Ing the temperature, good vinegar was made, but the proreßß was slow and. THE RANCH. COLD STORAGE. Newest and Best Equipment in the Northwest. Brick Buildings. Low Insurance Rate. Wharf and Rail Connections. WASHINGTON COLD STORAGE WAREHOUSE. Oriental Readman and Occidental Wa rehouses. Oriental Dock. 30,000 Tons Capacity. U. S. Bond and Free UNITED WAREHOUSE CO. SEATTLE. OREGON NURSERY COMPANY SALEM, OREGON. Largest Nursery on the Pacific Coast. BUY THE BEST which is always the cheapest. Order from our traveling salesman or write to us for catalog and prices. Our Stock is First-Class. REAY TRADING COMPANY Commission Brokers, Purchasing Agents. We pay the Highest Market Price for all Kinds of Farm Produce. EGGS, PORK VEAL AND POULTRY WANTED. 2015 First Avenue Seattle, Washington CAPITOL HILL We have some beautiful lots in this addition with asphalt streets, cement sidewalks, stone curbing, city water mains, and sewers all completed and included in the price of the lots. No further assessment of any kind can be levied on this property. We also have two fine residences for sale in this addition, strictly first class in every respect, and in keeping with the surroundings. MADISON PARK In order to make a clean-up of this addition, we are au thorized by the Eastern owners to offer the remaining few lots at $100 each; size 40x100 feet; some are suitable for gar dening purposes. This property is reached by the Madison street car line, is close to the new City park, has sidewalks and city water and is undoubtedly the cheapest and best buy ever offered in this part of the city. Brooklyn and University Heights. We can sell you a few choice lots in these additions at a bargain. Remember this is close to the STATE UNIVERSITY and will increase in value very rapidly. MOORE INVESTMENT COMPANY, 112 COLUMBIA ST. Seattle, Washington.