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Newspaper Page Text
H I 10 GOODWIN' S WEEKLY. r i 1 ! SHOP TALKBY amy Armstrong ; i B I Z EGINNPNG with this issue I am to have a chat each week m I I" w tno femmmc members of the large circle of Goodwin's K -V Weekly friends, on, about and concerning' the latest things V - jn our iocai shops with a word or twoTas to the trend of m j fashions and what is being worn elsewhere. m I I have long wished for an opportunity such as this will offer; Hj a chance to talk intimately, intelligently and accurately to the H I women of Salt Lake who really know what correct dress is and M who are abe to dress well and yet at the same time wish to get H I all the value possible for their money. H ' Intelligently, I say, because in these talks I will merely pass H , on to the Goodwin's Weekly readers facts which I learn from H t) ' men and women in the shops who know their stock and the goods H ( they have to sell ; who have spent time and given careful consider- 1 i ation to the selection of what they are offering and who are in a H position to know just what is what in wearing apparel, household H ! furnishing and accessories. H ! No matter how careful a shopper a woman may be, she has H j neither the time, usually, nor the opportunity to delve very deep Hj jf into the mysteries of dress or into the variety of things which the H shops have for her choosing. She cannot spend an hour or two H ! talking with a clerk or the head of a department as to the relative H . merits of this or that or just why this style of skirt or these lines H for a coat will be worn in the coming spring. Yet she should know H if she is to do "efficient" shopping, and efficiency is the word of H v the hour. H The idea of these stories is to give to the women who read H Goodwin's Weekly, for which I shall now write exclusively, the H benefit of time and effort expended in going through the different H , shops, finding out the most interesting things each has to offer; of H conversations held with the heads of departments, the advertising H J , men and various other persons who have been East to the centers H of trade where there is untold variety from which to select and It whose judgment from long experience has been developd and bet- HE t tered. In this way it will be possible to bring to the attention of Hh (,' the readers details which might otherwise be overlooked, a'nd to H f give hints and suggestions which will save considerable time for H shoppers and give them a more personal acquaintance with the Hj t ' whys and the wherefores. H Unless one has made these little excursions into the heart of H the shops one has no idea of all the secrets which can be discov- H ered there. The advertisements at best can give but a meager ac- H count of the wonderful things because space will not permit and H & besides they are many times devoted to special sales or lines of H goods without minute descriptions and fine distinctions. But once H ' get where you can feel that heart beat and it will tell you many H stories of which you never dreamed. Just for instance It1 Yes! No Stockings. H d I dare you girls. I just plain dare H you to follow the fashion. Or per- H i haps you have not heard? It comes H 1 straight from Fifth avenue where H j dressing with women is an art at H fij which many spend the greater part of H their time. You have noticed, per- H haps you have even worn, these new 1H shoes with the lattice work pattern up the front. But have you worn them correctly? The odds are against you that you haven't. If you please, or if you don't please, for that matter, this is to he a stock i ingless spring and summer for Miss and Madam Up-To-Date. These new HI ', shoes, most of them are high hoots, 11 i aie to he worn without stockings. B, , Yes. Just like grown-up sandals, iwith the pretty pink and white birth- day stockings of the wearer showing f! ( , through. Can't you imagine how pop- ! , ular they will he and don't you sup- h l j pose it was a man designer who li j started the mode? Hid ! I One shop has two particularly good 1 looking models of these har-hose shoes. H" One is a lace, the other a button and H they both come in L more than pop- H 0 ular bronze, They a high, reaching Wk 2 well up above the ankle. In the lace shoe the eyelet design, (if eyelet can be used of shoes) runs up 'along side of the lacing and is perhaps an inch and a half wide on either side. The holes are not very large but sufficient ly so to allow a twinkling of the white underneath when worn with a modishly short skirt. But I believe the button one is even more attrac tive for with the fastening clear out of the way around to the side, the pattern shows up to much better ad vantage. Such hosts of interesting things as the buyers can tell you. They are just beginning to return from the East and they bring the latest news of fashion Avith them, not only predic tions of what will be worn but in large measure what is actually being worn now on the fashionable street of New York, for they are always just a length ahead of us in getting the latest ideas of the designers. And the best of tHese the local buyers have chosen themselves and from now on they will be spread before the women of Salt Lake. ' Perhaps the Yery first to return was the buyer for the suit, waist and cloak department of one of the larg est department stores. She tells us how good checks are to be for the spring, not only the small ones but great big fellows. Some of them re semble nothing so much as a checker board. If mother wears one and she and father want to sit down for a quiet game of checkers after dinner, she can just put her feet up on a low footstool, smooth down her lap and with a, few buttons for men the game can begin. But that's rather frivilous for what started out to be and pur ported to be an intelligent story of fashions. One of these checks is in blue and white, about three quarter inch checks, the blue just a medium shade, neither light nor dark. The suit is smart looking to the last possible de gree and is priced at $42 50. A New Kind of Tan. These checks come in Rookey, which is a new kind of tan, Copen and black and white or grey and white. In spite of all which has been said to the contrary and in spite of dyes and everything else, navy bids fair to being the most wanted spring color for many suits, according to this buyer. Next come the Copens, then black and then tan and grey. It is to be a silk and suit season she pre dicts, at least suits will be the fav orites for the next couple of months' buying. The materials are a Poriet twill, which is taking like "hot cakes" in the East and is on the order of a gaberdine with fine twill, serge, which grows better with age and of which Avomen seem never to tire, gaberdine and poplins. A distinguishing touch to many a suit this year is the white collar and cuff, in fact white trimming in many different effects, which has already at tained popularity. Coats are to be every conceivable length from the very short through the waist length, hip length, and down to the three quarter. They come loose, semi-fitting and tight-fitting. There has never been a season, says the buyer before mentioned, when so many varieties have been good. A woman can get just Avhatever length looks best on her and can have many models from which to select as some in all styles have been purchased. She tells most alluring stories of sport coats and hats. The store for which she buys is the only local shop which carries Edward L. Mayer mod els. This man makes a specialty of sport costumes and each one of them has a marked individuality. One which makes your hand move un consciously toward your pocket book to see how much money you can find there is in the natural shade of Khaki kool. The coat is in the three-quarter length, split up the back and with a wide Bulgarian border about twelve inches deep a short distance from the bottom. There is a hat to match and anything more stunning it would be -L difficult to imagine. Another is in grey Khaki kool trimmed in the Bul garian in which the colors match and blend with the foundation color of the garment. These are for spring and summer wear. Skirts Must Be Short. The dictum is that skirts shall be short says one of the buyers, redicu lously so, but she thinks that most women simply -will not stand for them too extreme. Separate silk '' skirts are to be most awfully good and bid fair to be popular. fj They come In high colors, in blue and green or stripes and these have a tendency toward wideness on the hips, although most of the suits are along tailored lines. Blacks and navy blues are among the favorites and taffetas, although the silk is scarce perhaps this is why it is des tined to be so popular. Leather trimmed things continue in favor al though not so much so as earlier. Guernsey cloth is a much-seen mate rial in suits in black Copen, navy, rose and rookey. In waists we find the pussy willow stripes and many hand-embroidered models. Georgette is perhaps the leading material in dressy waists, then comes chiffon, crepe de chine, pussy willow, taffeta and striped shirts for the tub waists. Laces are also much used for the dress waists J and there are a few of the pastels in I the new waists but the balance seems to be in favor of flesh and white with a few maize, nile green and coral. The two in one neck contiues the most desired. Most women simply re- j fuse to have their neck bundled up , and although an effort is apparently being made to bring back the old , high collar, the designers have not had much luck so far. All of these ideas are carried out in the models now being shown by at least two of the local shops. j As to hats there is so much to be t said that it is hard to tell where to 1 begin. The r"treme high crown is the word of . .i minute and the high i trimming. Tuo shiny briad, lisere, ' in the local shops, patent leather and V J lacquered foliage. This year is des- j tined to shine as to headgear at least. Shiny braid, shiny foliage, i shiny straw and everything else about many of the hats is to shine. The Watteau is a much asked for 1 model in the East. It is the sort of hat which turns down in front and up j in back and Is a "sin twister" of the ' poke which is likewise seen every where. Jersey cloth sport hats of both silk and wool to match sweaters are among the best, and novelty rib- I bons are used for trimming and for ' the construction of entire hats. Never has there been a season says one mil- . liner buyer, of such -wide ribbons, used in bows, spread -wide or liigh. They are in every shop on Fifth av enue. Just now the hats being worn