H I 10 GOODWIN' S WEEKLY.
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1 ! SHOP TALKBY amy Armstrong
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B I Z EGINNPNG with this issue I am to have a chat each week
m I I" w tno femmmc members of the large circle of Goodwin's
K -V Weekly friends, on, about and concerning' the latest things
V - jn our iocai shops with a word or twoTas to the trend of
m j fashions and what is being worn elsewhere.
m I I have long wished for an opportunity such as this will offer;
Hj a chance to talk intimately, intelligently and accurately to the
H I women of Salt Lake who really know what correct dress is and
M who are abe to dress well and yet at the same time wish to get
H I all the value possible for their money.
H ' Intelligently, I say, because in these talks I will merely pass
H , on to the Goodwin's Weekly readers facts which I learn from
H t) ' men and women in the shops who know their stock and the goods
H ( they have to sell ; who have spent time and given careful consider-
1 i ation to the selection of what they are offering and who are in a
H position to know just what is what in wearing apparel, household
H ! furnishing and accessories.
H ! No matter how careful a shopper a woman may be, she has
H j neither the time, usually, nor the opportunity to delve very deep
Hj jf into the mysteries of dress or into the variety of things which the
H shops have for her choosing. She cannot spend an hour or two
H ! talking with a clerk or the head of a department as to the relative
H . merits of this or that or just why this style of skirt or these lines
H for a coat will be worn in the coming spring. Yet she should know
H if she is to do "efficient" shopping, and efficiency is the word of
H v the hour.
H The idea of these stories is to give to the women who read
H Goodwin's Weekly, for which I shall now write exclusively, the
H benefit of time and effort expended in going through the different
H , shops, finding out the most interesting things each has to offer; of
H conversations held with the heads of departments, the advertising
H J , men and various other persons who have been East to the centers
H of trade where there is untold variety from which to select and
It whose judgment from long experience has been developd and bet-
HE t tered. In this way it will be possible to bring to the attention of
Hh (,' the readers details which might otherwise be overlooked, a'nd to
H f give hints and suggestions which will save considerable time for
H shoppers and give them a more personal acquaintance with the
Hj t ' whys and the wherefores.
H Unless one has made these little excursions into the heart of
H the shops one has no idea of all the secrets which can be discov-
H ered there. The advertisements at best can give but a meager ac-
H count of the wonderful things because space will not permit and
H & besides they are many times devoted to special sales or lines of
H goods without minute descriptions and fine distinctions. But once
H ' get where you can feel that heart beat and it will tell you many
H stories of which you never dreamed. Just for instance
It1 Yes! No Stockings.
H d I dare you girls. I just plain dare
H you to follow the fashion. Or per-
H i haps you have not heard? It comes
H 1 straight from Fifth avenue where
H j dressing with women is an art at
H fij which many spend the greater part of
H their time. You have noticed, per-
H haps you have even worn, these new
1H shoes with the lattice work pattern
up the front. But have you worn
them correctly? The odds are against
you that you haven't.
If you please, or if you don't please,
for that matter, this is to he a stock
i ingless spring and summer for Miss
and Madam Up-To-Date. These new
HI ', shoes, most of them are high hoots,
11 i aie to he worn without stockings.
B, , Yes. Just like grown-up sandals,
iwith the pretty pink and white birth-
day stockings of the wearer showing
f! ( , through. Can't you imagine how pop-
! , ular they will he and don't you sup-
h l j pose it was a man designer who
li j started the mode?
Hid ! I One shop has two particularly good
1 looking models of these har-hose shoes.
H" One is a lace, the other a button and
H they both come in L more than pop-
H 0 ular bronze, They a high, reaching
Wk 2
well up above the ankle. In the lace
shoe the eyelet design, (if eyelet can
be used of shoes) runs up 'along side
of the lacing and is perhaps an inch
and a half wide on either side. The
holes are not very large but sufficient
ly so to allow a twinkling of the
white underneath when worn with a
modishly short skirt. But I believe
the button one is even more attrac
tive for with the fastening clear out
of the way around to the side, the
pattern shows up to much better ad
vantage. Such hosts of interesting things as
the buyers can tell you. They are
just beginning to return from the
East and they bring the latest news
of fashion Avith them, not only predic
tions of what will be worn but in
large measure what is actually being
worn now on the fashionable street
of New York, for they are always just
a length ahead of us in getting the
latest ideas of the designers. And
the best of tHese the local buyers
have chosen themselves and from
now on they will be spread before
the women of Salt Lake. '
Perhaps the Yery first to return was
the buyer for the suit, waist and
cloak department of one of the larg
est department stores. She tells us
how good checks are to be for the
spring, not only the small ones but
great big fellows. Some of them re
semble nothing so much as a checker
board. If mother wears one and she
and father want to sit down for a
quiet game of checkers after dinner,
she can just put her feet up on a low
footstool, smooth down her lap and
with a, few buttons for men the game
can begin. But that's rather frivilous
for what started out to be and pur
ported to be an intelligent story of
fashions.
One of these checks is in blue and
white, about three quarter inch
checks, the blue just a medium shade,
neither light nor dark. The suit is
smart looking to the last possible de
gree and is priced at $42 50.
A New Kind of Tan.
These checks come in Rookey,
which is a new kind of tan, Copen
and black and white or grey and
white. In spite of all which has been
said to the contrary and in spite of
dyes and everything else, navy bids
fair to being the most wanted spring
color for many suits, according to this
buyer. Next come the Copens, then
black and then tan and grey. It is
to be a silk and suit season she pre
dicts, at least suits will be the fav
orites for the next couple of months'
buying. The materials are a Poriet
twill, which is taking like "hot cakes"
in the East and is on the order of a
gaberdine with fine twill, serge, which
grows better with age and of which
Avomen seem never to tire, gaberdine
and poplins.
A distinguishing touch to many a
suit this year is the white collar and
cuff, in fact white trimming in many
different effects, which has already at
tained popularity. Coats are to be
every conceivable length from the
very short through the waist length,
hip length, and down to the three
quarter. They come loose, semi-fitting
and tight-fitting. There has never
been a season, says the buyer before
mentioned, when so many varieties
have been good. A woman can get
just Avhatever length looks best on
her and can have many models from
which to select as some in all styles
have been purchased.
She tells most alluring stories of
sport coats and hats. The store for
which she buys is the only local shop
which carries Edward L. Mayer mod
els. This man makes a specialty of
sport costumes and each one of them
has a marked individuality. One
which makes your hand move un
consciously toward your pocket book
to see how much money you can find
there is in the natural shade of Khaki
kool. The coat is in the three-quarter
length, split up the back and with
a wide Bulgarian border about twelve
inches deep a short distance from the
bottom. There is a hat to match and
anything more stunning it would be -L
difficult to imagine. Another is in
grey Khaki kool trimmed in the Bul
garian in which the colors match and
blend with the foundation color of the
garment. These are for spring and
summer wear.
Skirts Must Be Short.
The dictum is that skirts shall be
short says one of the buyers, redicu
lously so, but she thinks that most
women simply -will not stand for
them too extreme. Separate silk ''
skirts are to be most awfully good
and bid fair to be popular. fj
They come In high colors, in
blue and green or stripes and these
have a tendency toward wideness on
the hips, although most of the suits
are along tailored lines. Blacks and
navy blues are among the favorites
and taffetas, although the silk is
scarce perhaps this is why it is des
tined to be so popular. Leather
trimmed things continue in favor al
though not so much so as earlier.
Guernsey cloth is a much-seen mate
rial in suits in black Copen, navy,
rose and rookey.
In waists we find the pussy willow
stripes and many hand-embroidered
models. Georgette is perhaps the
leading material in dressy waists,
then comes chiffon, crepe de chine,
pussy willow, taffeta and striped
shirts for the tub waists. Laces are
also much used for the dress waists J
and there are a few of the pastels in I
the new waists but the balance seems
to be in favor of flesh and white with
a few maize, nile green and coral.
The two in one neck contiues the
most desired. Most women simply re- j
fuse to have their neck bundled up ,
and although an effort is apparently
being made to bring back the old ,
high collar, the designers have not
had much luck so far. All of these
ideas are carried out in the models
now being shown by at least two of
the local shops. j
As to hats there is so much to be t
said that it is hard to tell where to 1
begin. The r"treme high crown is
the word of . .i minute and the high i
trimming. Tuo shiny briad, lisere, '
in the local shops, patent leather and V J
lacquered foliage. This year is des- j
tined to shine as to headgear at
least. Shiny braid, shiny foliage, i
shiny straw and everything else about
many of the hats is to shine.
The Watteau is a much asked for 1
model in the East. It is the sort of
hat which turns down in front and up j
in back and Is a "sin twister" of the '
poke which is likewise seen every
where. Jersey cloth sport hats of
both silk and wool to match sweaters
are among the best, and novelty rib- I
bons are used for trimming and for '
the construction of entire hats. Never
has there been a season says one mil- .
liner buyer, of such -wide ribbons,
used in bows, spread -wide or liigh.
They are in every shop on Fifth av
enue. Just now the hats being worn