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THE ALLIANCE HERALD, FRIDAY, OCTOBER 21, 1921 BARGAIN BASEMENT i5i Outing Flannels OQ 12y2c YARD JL JLlV THE BARGAIN SPOT OF THE WEST. Trade Here Saturday Bargains Galore Will Greet You NOTIONS IN THE BARGAIN BASEMENT Safety Pins 4e 10c box Rubber Hair Pins, for 5c 10 cbox Wire Hair Pins, for 5c Shaving Soap 5c Hose Supporters 10c Bias Tape 15c 10c Fearl Buttons 5c Tooth Brushes - - 10c 25c Combs, for" 19c Silk Thread 5c 50c Hair Brushes 33c Williams Tooth Paste 10c 10c Tablets rc 10c Toilet Paper 5c 1 000 PAIRS OF SHOES, SHOES In the Basement. Shoes for the entire family at savingsthat are savings. Children's Shoes Black Calf Skin Sizes 512 to 8 $1.69 Sizes 82 to 12 $1.89 Sizes 12 to 2 -.1.98 Black Kid Sizes 512 to 8 $1.98 Sizes 8V2 to 11 $2.48 Sizes 1212 to 2 $2.98 Brown Calf Skin Sizes 5i to 8 $1.98 Sizes 8Ms to 12 $2.48 Sizes 12 to 2 $2.98 BOYS' WORK SHOES $2.48 and $2.98 Men's Dress Shoes Black or Brown, no better wearing shoes, up-to-date and stylish. $3.48, $3.98 and $4.98 BOYS' SHOES Brown or Black Sizes 8V2 and 12 $2.48 Sizes 124 to 2 : $2.89 Sizes 22 to 5'2 $2.98 WOMEN'S SHOES Black or Brown Kid, Black or Brown Calf Skin; Low, Military or Louis Heel. $2.98, $3.G9, $3.98, $4.98 MEN'S WORK SHOES $2.48 GREAT SALE OF BLANKETS Cotton Blankets .$1.98, $2.79 $2.98 $1.00 Wool Nap Blankets $2.98 $4.50 Wool Nap Blankets $3.48 $5.00 Wool Nap Blankets $3.98 $6.50 Wool Nap Blankets $4.98 $9.00 Half Wool Blankets i.$6.98 All-Wool Blankets $9.98 Sale of Women's Outing Gowns $1.19 Children's Sleeping Garments 98c Sateen Petticoats 98c White Outing Flannel, yard 15c Boys' Waists 69c $2.00 Corsets $1.23 Children's Sateen Bloomers 39c 36-inch Percale, 19c YARD K tile tore Fine Dress Ging hams, 19c Yard WALKER TALKS ON ADVERTISING ) TO LIONS CLUB QUALITY GOODS AND TRUTHFUL SELLING FUNDAMENTALS. Romany Serenaders Give a Half-Hour Entertainment at Thursday Noon Luncheon. Calvin D. Walker of the A H. Jones company, Reo dealers in Alliance, ad dressed the members of the Lions club t their Thursday luncheon, his sub ject being "Advertising." Mr. Walker mentioned the fact that in seeking a location, he had been at tracted to Alliance on his initial visit here by the quality and quantity of ad vertising done by the various stores. He was convinced by their advertising, he said, that the Alliance merchants were a progressive lot, and that now, having had ample opportunity to in vestigate the field, this judgment is confirmed. He complimented the Alli ance banks on the size and quality of their advertising campaigns. The edu cational and instructive advertising of these institutions is a splendid thing for the community. Banks which teach their customers and others the art of thrift are performing a real service, he declared, emphasising that no com munity ever gets rich off spendthrift money, which is not healthy. Mr. Walker also read a prize-winning article which he contributed to the Goodrich Magazine while a resi dent of Logan, Kas. The article, in part, fo'lows: "Advertising is age-old, and was practiced by our forefathers in Bibli cal days with more or less success clown to the present tfnie. Kuig David and King Soloman both were shining examples of this great art and made known to the whole, world the great ness and excellency of their wonderful kingdoms through the medium of ad vertising. The success of their efforts ii apparent to all. Emerson's quaint aphorism about a man building the best mouse trap and the whole world making a path to his door, conveys as sound lotric as one can find. Quality goods brought this man success, and that is the one thing we wish to em phasize very emphatically in this article. "Successful advertising is based on two fundamentalsquality goods and truthful selling. These features should le the ultimate aim of every adver titer. Any spurious article can attain meteoric success by well-worded and attractive advertising, but its success is always temporary and snort uvea. Nothing will build up a man's business more soundly than honest advertising backed by the best brand of goods he un put on his shelves. Of course such details as good dis play, courteous clerks and a pleasing personality on the part of the man, himself, all enter largely into the ul timate success of that advertising, but after all is said and done the two great fundamentals mentioned above titand out pre-eminently as the only enduring road to success. Advertising Features. , "Summing it up in a few word the best advertisement a man can put up is: "Stock the best goods you can buy. Carry only goods of known and recog nised quality. Connect with a manu facturer whose reputation and finan-i cial standing is nationally recognized. Have a clean inviting place of busi ness. Have courteous clerks. Be honest and four-square in your methods of conducting business. Use a judicious amount of local advertising to con nect up with the national advertising by manufacturer. Build up a reputa tion for veracity and business integri ty that can not be impugned. "Do all this, and you have the very best business advertisment it is pos sible for a man to put up. "So much for fundamentals now for methods. "There are many and devious ways of carrying put your advertising and any method that will tend to get one cut of the old rut into new and broad er ways of getting results, is com mendable. This is an age of advance ment a time of new and different ways of doing things, and happy is the business man who adapts himself to the new order of conducting his af f uirs. There are many staid old ways of advertising that are good in them selves, yet lack the pulling power of the newer and more modern methods. Newspaper publicity is ever good and signs by the roadside have their merits but if something a little out of the ordinary can be used to a better ad vantage, that is the medium one should employ. "People nowadays love to look at pictures and good attractive illustra tions are more than half of any ad. Take for instance our present-day magazines they are full of splendid illustrations that hold the attention of the reader as nothing else would do. A magazine or book without them is quickly thrown aside and interest is lost. Working along this line, the modern business man should pander to public liking and sentiment, and in fuse new life into his advertising." The Romany Serenaders. a quartette which gave an entertainment at the Methodist church last Sunday evening, stopped off in Alliance on their re turn from Cacper, and gave a half hour of songs, winning a considerable amount of applause. Melvin's Good place to buy meat. 94 IIEMLNGFOKD Three carloads of the Rebekahs went to Belmont on Tuesday of this week and were entertained at the home of Mr. and Mrs. Frank Elliott. Tom Green, Frank Caha and Mrs. K. L. Pierce furnished the cars. Those who went were Mr. and Mrs. Frank Caha, Mr. and Mrs. Tom Green, Mr. and Mrs. A. J. May, Mrs. Shindler, Mrs. B. A. Carter, Mrs. George Jonees, Mrs. Rosa Enyeart and her friends, Miss Davis, from Kansas City, Mrs. A. P. Haines, Mrs. K. L. Pierce, Mrs. Geo. Baker. Mrs. Elliott served one of the best chicken dinners and all that does with it one ever sat down to. Mr. and Mrs. Robert Embree enter tained the Juniors and the teachers at their home on Thursday of this week and a very fine time was reported. W. D. Johnson hied away to the hills on Wednesday morning to search out the land for some chickens and ducks. Geo. Jones has been out of the Lockwood store a couple of days this week on account of his eyes. He has been in Alliance taking treatment for them. Rev. and Mrs. A. J. May dinnered at the home Mr. and Mrs. Ed. Bald win Monday. George wiltsey, who has been on the sick list for about three weeks, went, to Alliance Wednesday for a few days for treatment Mrs. Wiltsey went down on the night train also to be with him for a while. O. W. Andrews was i the sick list Thursday. Mrs. H .L. Clich is sick at thi3 writi ing. Mrs. Dr. McEuen has been away for a few weeks visiting her people in Arkansas. Sha expects to be away for about six 'veeks. Rev. Dr. Wilkins of Baldwin, Kas., was visiting Rev. A. J. May this week on Wednesday. He led the prayer meeting on that evening and will oc cupy the pulpit morning and evening on October 80 in the absence of the pastor. As a long freight train pulled into the yard on Monday of this week there was a refrigerator car on fire and the blaze was making considerable head jvay. The car was pulled under the water spout and one of the trainmen turned on the water, making short work of extinguishing it. Rev. A. J. May and Prof. Embree were in Alliance on Friday of this week. The Bible class of the Methodist church was entertained in the parson age on Tuesday of this week by theiedness said: Why do you tempt me ye superintendent and teachers of the hypocrites?" Matt. XXII-18. school. The banquet was served in the basement of the chuixh after the social hour. EPISCOPAL CHURCH. Sunday school at 10 a. m. Morning Services, at 11 a. m. Morn ing Prayer and Instruction: Subject, "God is the Only True Good,". Text: "And other seed fell among thorns, and the thorns growing up with it choked it" Solo by Mrs. B. Duncan. Evening services at 73 :0 p. m. Even ing Song and Sermon. Subject: "Various Ways of Tempting God." Text: "But Jesus knowing their wick- Chair practice Wednesday eveninn. at 7 p. m. ARTHUR O. DODGE, Rector. - Melvin's Good place to buy meat. 94 Harry Thiele has a large stock ef new books, many of them by our most ftopular authors, too. Take a look in lis window and youH see a lot of tbem. - 94 I Mavbe we've cone so far in petting? back to normalcy we've passed it Free Free Free TUBE WITH EACH CASING With each McGraw casing you buy at re duced prices we will give you FREE one inner tube. WE ARE CLOSING OUT I Our Stock of McGraw Tires ' Guaranteed 6,000 Miles Dodge 'and Ford Sizes Mostly Farmers' Union R. J. Trabert, Manager iMmiuiiimniiniiiiiiiiiiiiiiiiimiiimtiiMnimiiiiiiiuittm Who is the Most Popular Young Lady in Box Butte Co.? This will be decided Thursday, Oct. 27 AT THE ST. AGNES ACADEMY BAZAAR AT THE KOOF GARDEN Remember the Dates of the Contest and Bazaar, October 25-26-27 An extra fine Hereford Cow will be raffled at 25c a chance and you give your 25 votes to the Young Lady you want to win. All the Young Ladies in the County Are Eligible All Young Ladies Entering Will Re ceive 100 votes to start SEE THE PRIZES FOR THE TWO WINNERS IN GLEN MIL LER'S FURNITURE STORE WINDOWS. Come on Fellows and show your ladies that you are for them to win. Get your Raffle Books from - 1 Morgae Grocery Go.