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i THE ALLIANCE HERALD, TUESDAY, DECEMBER 13, 1921. i." Alltmtrr Hrralb TUESDAY AND FRIDAY BURR PRINTING CO., Owners Entered at the postoffict at Alliance, Ntb., for transportation through the mails as eecond class matter. GEORGE L. BURR, Jr. Editor EDWIN M. BUKK Business Mgr. Official newspaper of the City of Alliance; official newspaper of Box Butt County. Owned and published by The Burr Printing Company, George L. Burr, Jr., President; Edwin M. Burr, Vic President. SETTING WILCOX STRAIGHT. Every now and then, in most well regulated .sanctums, It becomes neces sary to set a brother editor on the right track when his editorial utter ances wander too far from the paths of 6trict accuracy, and he begins to substitute Imagination for facts. Editor Bruce Wilcox of the Bridgeport News-Blade, ordinarily a most genial and well-intentioned old pirate, whose grufTness is largely on the exterior, in the last issue of his estimable news , paper, indulges in some ill-natured and at times abuHive comments in discuss ing the alleged shortcomings of The Herald. ..' ,' Mr. Wilcox opens the defense for the Bridgeport boosters and the Mor rill county commissioners in the mat ter of the location of the North Star route from Angora to the Box Butte county line. He charges The Herald with directly or indirectly misstuting . the facts in connection with the desig nation of this part of the route. ... Shorn of the editorial verbiage, 'Mi. Wilcox's article seeks to 'establish: First, Alliance boosters have stated that they had no choice in the location of the route in Morrill county, and that all Alliance and Box Butte county wanted was an outlet to the south; second, that if Alliance road boosters ever desired any particular route, the Morrill commissioners, Bridgeport citi zens or people of the neighboring county never gave them any encour agement to hope for a track road and therefore have never "changed front"; third, that the Morrill commissioners and the state road authorities inspect ed several routes, and selected a route from Angora to the Box Butte county line that would cost $5,000, instead of the track route, which would cost $35,000 additional; and lastly, that Commissioner George Carrell of Hem- ingford had nothing whatever to do with the selection of the route that was upproved. The route has been located, appar ently for keeps, and has Ween approved by the state authorities. It will, pre sumably, ie constructed in due time, -Alliance could not change the routing if she would, and past and present ex . periences with Bridgeport have been of such a nature that it is extremely un likely that she would now, even if she could. But for the information of Mr, . Wilcox and other Bridgeport people who may be interested in knowing how Bridgeport boosters would assist Alli ance in getting the route this city favored, Ja?t as Alliance assisted Bridgeport. Again, the figures on the compara tive cost of the route that ends no where in the- sandhills, and the route along the track, admittedly the more desirable, are supplied by Mr. Wilcox, whose enthusiasm in supplying facts to fit his theories makes one suspect that, if pressed, he could suprly equally -unreliable figures to fit his al leged facts. Fifth, this newspaper has never said that Commissioner Carrell was responsible for the so-called "change of front". In fact, if Mr. Wilcox had read the last Herald article on ihe subject understanding, he would see that this newspaper quoted Mr. Carrell as saying that h had nothing to do with it, with further comment to the effect that his sincerity was apparent Mr. Carrell has been working for a Bayard road, not a Bridgeport road, and he has said so openly a number of times. There Is much more that might be said In reply, but this article is not in tended to antagonize Bridgeport, but simply to set Mr. Wilcox straight in regard to some important matters that he should not be ignorant about if he expects to discuss this particular road matter. , Alliance men are friendly to ward Bridgeport. They are disappoint ed lis the locating of the route, natural ly,' but it is better than no route. They feel that some Bridgeport men laid down on the Job after that city had got what It desired, the North .Star route, and forgot the meaning of the words ."reciprocity" and "co-operation." 'But there are no sore spots. Alliance is, big enough to accept dis appointments. The Herald prides itself on its ac curacy. Occasionally it steps off, as the best of newspapers do sometimes, but never intentionally. Our objec tions to Commissioner Carrell have nothing whatever to do with our atti tudetowtrd the location of the North Star.- Our own opinion, based on in formation' from men in whom we have confidence, is that, , even though Bridgeport has kept her skirts clear, in a way, at least some-of the road boost ers there are gul ty 'of 'some duplicity. Our own opinion and we do not speak for any other Alliance man, so far as we know Is that the G-P-Cl route, as now outlined, will make the North Star resemble a country lane when the Broalwater link is complet- lisher who finds that this department nets him anything but grief. The advertisers are the source of most of whatever profit there is In the publishing game. This is true of both newspapers and magazines. The ad vertising patrons continue to give this support because it pays them. Very few will concede, however, that the advertisers dictate the editorial and news policies of their newspapers. At a matter of fact, our own experince has been that the subscribers do more dictating than the .advertisers ever think of doing. Again, local advertising is real news and very often the best of news that a paper contains. There are hundreds aiikofifiKai-. tAa1ti want fit At their shopping in the newspaper col umns, thereby saving time, temper, shoe leather and patience. It's a novel Idea, this one of running a newspaper without advertising. The Oklahoma City Leader expects, within three months, to have at least 30,000 sub scribers outside of the city where It is published, and then, its publishers de clare, it will receive national frdver Using, without solicitation, without question and without obligation. This la a new deal, and publishers all over the country will be watching the cards as they are turned up. There Is only one editor in the country, unless Jim Jam Jems, Hot Dog, the Twin City Reporter, and two or three questionable publications are taken Into consideration, who is abso lute! v indeoendent. and yields ta neither advertisers nor subscriber: That Is Ed Howe of Potato Hill Farm, who publishes a monthly magazine, written by himself and published by himself, and sold at 10 cents a year, If an advertiser wants space In his columns, he gets it, provided he pays the full price in advance without any argument. If ihe advertiser argues at hia business is refused. If a sub scriber kicks or makes a suggestion, he e-etn his dime back. Ed Howe has r-t olenty of money and runs his maga tine for the fun of it- 'That's the life of Reilly that all editors and publish prs are looking: forward to. It's the newspaper millennium. TICKING CHESTNUTS. (Nebraska City Press.) How many chestnuts are you, dear 1 n n null frnm the fire ICOUbli w f -' ; , verv day? How many of your Loving; Friends. ur."We for some strange reaj son to do their own dirty work, teaif fullv suirirest that you pull goat feathf ed. The logical route for a through crB for them and deliver the nnisnj road Is the shortest route; and the product to them, without the C. North Star wanders around entirely too much, from beginning to end,' to save money for and otherwise accom- Krisov 'Krast (.99 Wins: First Prize' IN THE ALLIANCE HOTEL BAKERY CONTEST THE PRIZE WINNERS ARE: 1st Prize Mrs. F. W. Irish, with "Krispy Knisf'. 2d Prize G. Van Velzen, with T. I. D." design, from the Latin "Ter In Die," or "Three Times a Day." 3d Prize Mrs. C. C. Johnson, with "Kreamy Krust." 4 Name Selected From 88 Answers The trade name, "Krispy Krust," was selected for our bread from 88 answers. The judges were unaware who the contestants were until the prizes were awarded, making their decision solely upon the merit of the name suggested. ALL CONTESTANTS ARE TO BE CONGRATULATED The Alliance Hotel wishes to thank each contestant for their efC forts in the contest and to assure them that their work was appreV dated. , WATCH FOR ANNOUNCEMENT OF OPENING DATE lliaecfe-Motel Bakery 1 I - r 106 Box Butte ' rf t , : tj r I I : u -:-;;-. m& .cw M 8 v CSTV ,1 , i mil. if-ir' 1K H it . t. I - ' iVd J. M. MILLER. Prop; motlate a few tight-fisted natives. A NEWSPAPER EXPERIMENT. It remains to be seen whether Ok lahoma publishers are to go down in history as far-seeing or foolhardy. That state is getting to be the birth place of newspaper experiments. Four or five years ago, before print paper took olv for its phenomenal night, a Sapulpa newspaper undertook to make These are great times for that of thing, and the average newspn office is the repository for nunureci these strange requests. Hardly a nscwn thnt Mini? man with an ax grind or a bundle of personal inf i ests to be ironed out doesn't call at ill nnrtiim. ask for a private iiit' " u-ith the editor and insistth. in the interest of Humanity thedi jor should go into the darkness off aepi as a worthy sacrifice, or somethinto that extent. ', Pnllino- coat feathers is an ardv small-paying task. Pulling chest means burned fingers. . Let the who reaps the reward do his own ing. a fortune-by .dispensing with paid some of the more ambitious Alliance subscribers. ." There were some ten boosters" feel about the whole, affair, it is fitting and proper that he be ?n formed as to facts, about which he so freely spouts, and of which he seems so remarkably ignorant. . To begin with, Alliance road boost ers have never said that "all they wanted" with a connection with the south at the Box Butte county line, !n the sense in which Mr. Wilcox uses the phrase, If the Bridgeport editor cares to remember accurately, h will recall that Alliance Intervened in the Bridgeport road squabble ut a time when three commissioners, each living in a different town, were holding out for a through road through their own town. At that time. Alliance road boosters said that Morrill county was holding up the procession, and that either the Broadwater or Bridge port roads would be satisfactory. Alliance men have always been em phatically against a through tour ist road that did not lead direct ly to Alliance. We have one road war in tho county now because a road, supposedly an Alliance road, enters the city around Robin Hood's barn. In the second place, while it may be true that the Morrill county commis sioners never gave definite promises to Alliance representatives that they would follow any certain route, only a man who seeks wilfully to distort the facts will say that Alliance received no encouragement. Alliance men, whose standing is fully equal to that of Bruce Wilcox of Bridgeport, or any Wilcox anywhere, will say that the Morrill commissioners, when Visited by an Alliance delegation, spoke of the route now adopted as a "temporary expedient," and talked of building a track road later as a "permanent road," when funds were more plentiful It was a Bridgeport road booster who secured a right-of-way along the track from Angora to the Box Butte county line. It was a Bridgeport road booster ' who promised the Alliance delegation support, and while he may not have said so in so many words. Alliance tnen rot the impression that ether thousand families in the city, and this newspaper gave every family a copy of its newspaper, and did so hand somely, delivering them by carrier. This newspaper' expected to save the trouble and worrying of building a circulation and keeping it collected, expecting to make its money off the advertisers. Until print paper prices began soaring, the experiment seemed to succeed at least the publishers kept it up and were satisfied with the results. Now comes The Oklahoma City Leader, which is working on a theory directly opposed to that underlying the Sapulpa experiment This news paper is out for subscribers, and sub scribers alone. This daily paper has cut its price to a low mark, is discon tinuing delivery by carrier and is abandoning all efforts to secure local advertising, thus getting back to the days of the first newspapers, which carried little or no advertising because they were unable to get it, for there wasn't any such thing, in the modern sense of the word. The reason for this remarkable course of action is explained by the publishers in this way: "It does not matter how large our city circulation may be, how desirable t oth as to num ber and buying power, we will not be able to sell advertising space unless at the same time wf sell the character and principles for which this paper stands and will continue to stand until these principles are triumphant. We cannot secure advertising without al lowing the chamber of commerce, the big department stores and the banks to control our editorial and news col umns, and this we will never allow them to do." The outcome of this experiment will be watched with interest by news papers over the country. All publish ers realise that it costs money to secure and hold subscribers, and that, when the expense and the bookkeep ing is considered, there la little real profit In the subscription end of the publishing game. It's a' lucky pub- IMPERI TONIGH' "The Sheik Your Last to See It. "BROWNIE'S BABY DOLL: Wednesday DOUBLE FEATURE constIvnce talruvdge - M-' ."DANGEROUS BUSINESS" Alliance, Neb. ;:ng H - r - -V J ' ESEJN 1 AR7ACORD,K jJLiN ' "WINNERS OF .TUEWEST - r TIIullS., DEC 15 ml FARNUM "HIS GREATEST JACRIFICE t from :;:;OLD SANTA ill ! j lririDimon $15,000 OF SAVINGS FUNDS Will be IVIade Tuesday, 'liecember 20, to Our Christmas Savings CluT Members. 71f vrnT hnvo. chancred your address since you joined ; the club, please notify, us before December 20 so that your cnecK wui reacn you prumjjw; - if vnn'wiari in lehve vour money on deposit and per mit it to accumulate, please notify us to this effect and we will transfer it into a Savingnf Account where it will draw 5 interest until you want it. If you are in arrears on sijif of your payments you can call and bring the payments up to date and get the full amount for Christmas usef u you desire. 7 " 7f State 'Bank Alliance1 Nebraska '.'''". Mil t'.'n'ii 1 "rrri'i'i'i'i'i'i'i'i'i'i'i'i'i'i'i'i'i'iVivrri i i i i 1 1 i A- MP t i. 1 1 i it 1 1 f t it V 1J.