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Ii . i 4. 3 ?;. d . , sk.?!!S. V .V. VN "V j.. fZR fi If 4 '.&,V u J X"!"R " ul' lifcsisaM . & gSt'' A .,-), i,y TW mmb K h a .w jrriuBw V fyC-eaSBK 9PI jbk' . r iiirmrtnira.r A,y?f ' ),rfj miu n. j ft .r nwefr i f""--' i .Vatf-S' ' i'i!L "Ti. i";j'1 n ' S .- . 4 i I ? KsbBP" 5 to 25 'v"u '4femC5a ' rV ivl y Hare s x vJtTl .It A Lavish Gathering of New Suits. So charming and so becoming are the new models that you will be sure to be delighted with them. Distinctively different from all that have gone before, they still bear many charac teristics of last season's fashions. The jackets are for the most part straight cut though many nobby cut-away styles figure prominently in the list of favorites. They are short in length 24 to 26 inches being the most approved. The skirts show novel tunic effects, while some are embellished with trimmings on the sides, Serges, Whipcords, Bedford, Novelty Fabrics, Etc., are among the predominating materials, while the most popular new shades are blue, white and tan. V! U J IpWl fCIIZWrri HZ I ?i ,,-.-.. 'Jr ti! I i '''-.' f VV5 S?" ..-(.' IW -J. "N SFjMP. V , VPI 4 p mmammLL &m v mha- i m ... W H I 1 1 SH & murwf W R; W 1?, SSS v i H H k 1 B -" HI Formal Presentation of Authentic Spring Fashions An Event of Supreme Style Importance. The Spring Opening ip the formal introduction of Fashion's favorites, in this city by this store, and as such is a happening of great interest to every woman. We have tried to include in this display every promjnent Fashion and style modification; how we have succeeded vou will be better able to judge as the season progresses and styles become more fixed, , But we can .state with decided emphasis, that every article of merchandise we have assembled for .this season, has,been most carefully selected from eastern and other recognized style and trade centers. The doirjuiating idea in mind when making these selections was to assemble such "mer chandise as would meet yourpreferences, as well as being in accord with prevailing Spring Fashions. The lovely freshness of every garment, the crisp newness of the styles and above all the high standard of quality ip ttit Which every article of merchandise we have gathered measures all combine to make this Spring Opening a notable style-event that you should bend every effort to attend promptly. s , Thp rvhihition And our sneeial store decorations will he. maintained at its heio-ht twn welrs :ix .. r April 13th to 27th! Tf You are cordi! ly invited to ' usci in-' an' Inter- l c . , estingDisfi l-"t ll ' The styles of the nel rSpftng coats lt and you'll are now-fixed anddefit readily, admit that Jhey're ' well worth the most flat ring admir- ation. Serges, Whipcords and fancy, mixtures are the chff materials. Broad collars will benorted on-nearlv every style; while "set-in" sleeves pretty generally.prev!ail. ' As for colors, you'll find-most any one you desire represented in our assortment. i You can see "Spring" In every line o! these waists. We haven't attempted to feature any one line, but all sorts ore amply repre sented. White waists, of course, are here in a profuse array, comprising an endless variety of models and styles. Every taste preference will be easily suited in this splendid gathering. Sure ly your Spring wardrobe demands many new waists, so you cannot help but be interested in this comprehensive assemb lnge. Be sure to come during opening days while the ohowing is, at its best and newest. New Corsets that Mould tho Figures Into Proper Lines. Here's a corsetdisplny in which every woman is certain to be even more than usually interested. The fashionable garments demand tho graceful "straightline" figure extremely nar row hips and a general nbsence of "angles." The corsetierre has antici pated these styles, and our cor sets are designed to mould any figure into the fashionable lines, with out discomfort. Many new npplian:es make for greater comfort, hygiene and durability than corsets have ever before possessed. Let us demonstrate how satisfactorily we can fit; you in a new corset. There's a model hero for every shape and a size for every figure. Sheer, Crisp and Dainty New Muslin Wear, Special attention is directed to this display, for it is one of the largest and most attraclive ever seen hereabout. A vast assortment of fresh, new under garments is here in a host of different styles and models to conform with pre vailing fashions in outer garments. Qualities are all of tho most depend able, fit is flawless and.workmanBhip is of the highest enjibre. As for the prices well, we only ask you to come and see for y ousel f. You cannot help but concede that Buch superlative mus linwear has seldom, if ever, been ex hibited here for fuch reasonable prices. Wilcox Department Store. -- attend and we earnestly desire your 1 Dreis Goods and Silki-T-A Display Without a Peer. ' . ...... j .. r ' You'll not bet'able to "resist' the appeal of this marvelous array of handsome dress fabrics. It'd by all odds the largest we've ever shown. Serges; and mixtures promise to be the favorites, so our assortment is replete with them. In silks, chiffon taffetas, messalines, etc., have the call, and they are here in broad array. We have chosen these dress fabrics with the utmost care, so that only the good, depend able qualities are represented. Yet prices are notably reasonable, Trimmings An Exceptionally Fine and Extensive Showing. If you seek the latest information on what will be popular for dress trim mings, then you assuredly want to see the assemblage disployed for this opening exhibit. Especially prominent are bends, fichus, etc., while fancy braids, buttons, fringe ball trimmings are here in abundance. Ab is usually the case, spring colorint ings the nre more subdued and quiet than brilliant fall hues. There's such a vast choice ofFered you here for selection that a detailed description is well nigh impossible, we urge you to come on a personal tour of inspection. As Airy as Spring Zephyrs are These Wash Fabrics. And there's such un immense diversity, too, from which to make selection that even the most critical womun will have her individual taste preferences ap pealed to over and over again. Thero are many novelties repiesented clever and original weaves, the like of which have not been seen before. And then all the desirable staple wash fabrics arc represented, though tho designs and colorings are mostly new. There's a freshness and cleanness about this showing that makes it irresistible. You are sure to bo deeply interested in it, so don't fail to come. New Spring Styles are Here a Plenty in These Laces and Embroideries. Thero doesn't exist' the woman who can lightly turn her back upon such a brilliant assemblage of laces and em broideries as we've gathered for this season. There's such a multitude of lovely syles more than we've ever be fore offered in a single showing. The workmanship and needlework 01 these dainty materials are flawless, while the patterns are so new and attractive. To give a detailed description of the most desirable styles would be impracticable. You must see this display personally in order to realize itJ extent and scope. Come! You'll find that prices are as tempting as the laces and embroideries are beautiful e - - 1 acceptance ,of our invitation . Particularly Fashionable Neckwear for 1 Women. .1 ' The neW'Spring' styles are here in 'a bountiful profusion. Small flat pleated and side jabots have already shown a marked demand, while bows with lace trimmings and innumer able other novelties make strong bids for your favor. No small dres3 accessory so adds to the freshness and attractiveness of a womon's ap pearance as a dainty well chosen piece of neckwear, and in an assort ment so comprehensive as ours, you will find many novelties that will precisely strike your fancy. Come and see for yourself. Gloves and Hosiery a Notable Spring Showing. One would hardly expect such an elaborate gathering of new styles in gloves and hosiery as will bo found in this important opening display. In hosiery the now assortment is especially unusual, for it comprises a score of en tirely new lines light in weight, dainty, filmy and gauzy stockings made partic ularly for spring and summer. Gloves are here in lightweight kid nnd fabrics, the assortment being broad enough to permit every woman finding her exact size in the very glove or stocking sho desires. The prico range is broudln its reach, nnd covers a wide range of mod erate costs. Little Folks Hnvo Been Remembered. Hero you will find every sort of ap parel for young peoplo ancf styles change nre just as distinct in these lines as in the apparel for older folk. Many of tho suits for instance, are modeled precisely after popular new fashions in suits for woman, although a few deft artistic touches give them the grace and charm of youth. We nre entering especially to tho mother who cares as much for her children's npparol as for her own, and we havo therefore gathered an ex ceptionnl stock of children's apparel exceptional from the standpoint of style and quality as well as from the equally important standpoint of moder ate prices. '-W.uVgo you to come and judge foryourself. Our Spring Footwear Is All You Could Ask ol It. As dainty and shapely ns these models are, not a jot of comfort or service ability has bean sacrificed to make them so. Foot-ease, durability and graceful style are combined in a way that nearer approaches perfection than any shoes you've ever worn. A host of new and chic models arc represented, in every popular new leather. We ask you to take especial notice of our showing. Every style, width and Bize represented. As for prices, you'll find them uniformly moderate. ,1 ' .I I. 1 Va