. . v There Never Was a Coward 1 [_Where the Shamrock Grows And no country has ever called helptoUncle Sam that they did not get it. I need help to fight these catalogue houses. I don’t need help on the goods or the prices, but I do need some one to help me show the peo pie of this county that they don’t have to send away for the goods. There are hundreds that don’t know the prices that I sell goods for. All they know is what some other store keeper told them; which is never the truth. A lot of the “would-be cash” stores tell them they sell as cheap as John Brennan. Why they have to pay more than I sell for. Besides if I only make one cent off each customer I make more money in one day than they do in a week, where they make 50c and $1.00 off each one. The kind of help I need is, if you will hand the paper each week to some of your neighbors that cannot afford to subscribe for it. While they would make the price of the subscription each week yet they don’t know it. The United States has contracted to save the people of Europe from the Blockheaded Rulers that are running the war. You can’t tell me that the Kaiser is a friend of the German people any more. Any commander that runs his soldiers up in masses to be mowed down by machine guns is not a commander, he is a lunatic. Before Uncle Sam went in I was for Germany. Now I am for America and the men who are fighting for this country. It don’t make any difference what country you were born in or what country your father was born in you are an American now or you are a traitor, and a coward besides. We are all United States now and if you can’t fight you can at least buy bonds that will furnish clothes and guns for the fellows who can. Uncle Sam has a fight on his hands. He has to whip a country that the whole of Europe couldn’t lick. And take my word for it he can do it. He is sending the little fellows first and if they can’t do it he can send us old ducks and we can. I tell you if it comes to where us old timers have to lay aside our work and go over there, then some fur is going to fly. We have so much work to do that we don’t want to be both ered with war, but if we have to go we will go for business. Any man who lays back now is a sneak and a coward and a traitor and he has no more back bone than a worm, and Sears Roebuck can have your business. I need business, but I need the business of the good fellows, not the worms. I want the business (and I guess I am getting most of it) from the fellows who are always ready with a helping hand for people in distress and who are not afraid to live, fight or die for their friends or their country. All the rest I don’t need an dl don’t want. Women who doll up and try to shine around now and don’t do something for the fellows in the trenches, don’t amount to much. When you see some of them trying to cut a big swath around your neighbors ask her how many liberty bonds she has in her pocket. Swell clothes this year is Uncle Sam’s uniform or a Red Cross badge or the end of a Liberty Bond sticking out of your inside pocket. If you had started to trade with me two t years ago you would have had money to bu Lot you can never save money by telephoning for goods and charging the n, or rutting through catalogues. One l&rirl sent for a pair of shoes nine weeks ago and has not got the shoes or her money back yet. ill- If Uncle Sam wants a list of slackers and alien enemies he can get a perfect one from the records of the Catalogue houses. The very ones who lay down on the home F town day after day can not be depended upon to back the United States in time of need. Patriotism and charity go hand in hand and they both should begin at home. Just slip down to the post office or depot and pick out a few of those names and look them up. You will find out who you can depend on. No they don’t save by sending away. I will guarantee to beat any catalogue house or peddler from 5 to 25 per cent. The reason they send away is because they are afraid some one would get hold of a penny of their money. They would lay down on the town—their friends and their Country and care for no one but themselves. DRY GOODS. CORSET COVERS 10 36c ones.1 LADIES’ COTTON HOSE flQ 15c ones.Uww MEN’S COTTON WORK ftQr Socks . uau LADIES’ $1.25 PURE SILK 74 Hose .„.I HU SPARK PLUGS, RED HEAD >|7 or Splitdorf’s .HI b BLOW OUT PATCHES 97 each .,.w I U POLERINE, 97 per gallon .w I b MACHINE OIL 90 per gallon .wtu STEAM CYLINDER OIL 97 SAL SODA nC 2 pounds for...UJm EGG BEATERS. O7 FRUIT JAR RINGS 07 per dozen.„.UI b One enough per jar. PINT FRUIT JARS CC with tops, per dozen.w Jb QUART FRUIT JARS CO per dozen. wOb ONE-HALF GALLON FRUIT 1*7 Take my advice, they won’t be much cheaper, or higher, while mine lasts. 6—5c. PORCELEAN NEST 10. Eggs ..I 4C 10 CHINA NEST IO Eggs .I4C White Canvas slippers. Oxford shoes at canvas prices. Can’t charge as much for canvas as leather. Look up S. R. & Co. prices on matches. ENGLISH CRETONES, 25 1 7 and 30c goods, per yard .lib Those girls bought the dress goods here, and we have more. You can run all over town but you have to come here in the end. We have the only complete line of Butterick patterns in O’Neill. The slippers S. R. & Co. has for $2.75 you get here for $2.36. You can see how contrary some women are. When eve was in the garden she only don one leaf when she could have a thousand. Today, when leather is so high they want shoes up to their knees. Us men have a hard time to please them. GIRLS’ COLORED WASH DRESSES Scars Roebuck price 72c, A Q - my price.HD b I ---- WREATHS OF FLOWERS THEY charge 39c for OCn my price .4vv SPRAYS OF ROSES AND PANSIES they get 39c for, OC. my prices 10c to.4 Ju THE SAME WAISTS THEY GET $3.48 for O 7C my price .4* I w Bring in your bill and I can show yen more. 6 CANS OF CORN 7Q* for .I 3U 5 CANS TOMATOES 6 CANS KRAUT yg^ 5 CANS PEACHES yg^ 5 CANS PEARS JQg 5 cans plums yg^ 5 cans apricots yg^ 5 CANS PINEAPPLE yg^ 6 CANS SWEET POTATOES yg^ 6 CANS SWWEET PEAS yg^ 6 CANS STRING BEANS yg^ 5 CANS SALMON yg^ io^cans salmon yg^ lO^CANS VELVET TOBACCO yg^ 20^PACKAGES DURHAM yg^ 20^PACKAGES TIGER yg^ REPACKAGES TUXEDO yg^ 10^POUNDS OF PEACHES yg^ 7 POUNDS OF PRUNES yg^ 4 POUNDS OF APRICOTS yg^ io^pounds of rice yg^ 4 PACKAGES OATMEAL yg^ 5 POUNDS OF LEADER 7Q 2 POUNDS OF TEA 7Q for .I gC REPLUGS OLD KENTUCKY yg^ 10 PLUGS PIEPER HEID- 70 sick, for .I 3u 20 PLUGS GRANGER 70 Twist, for.I 31 20 BARS FLAKE WHITE 70 Soap, for .I 3u 25 BARS BEAT-EM-ALL 70 Soap, for .13b 22 BARS ELECTRIC SPARK 70 Soap, for .13b 26 BARS SWIFT’S PRIDE 70 Soap, for .I 3b 40fPACKAGES SEEDS yg^ 2 POUND CANS UNION 70 Leader tobacco, for .I 3 b 2 POUNDS PATTERSON 7Q Seal, for ..I 3C 7 PACKAGES GRAPE NUTS yg^ 7—15c BOXES OF CRACKERS 70 for .I 3C 7— 15c CANS MILK yg^ 8— 15c CANS SARDINES yg^ 16^CANS OIL SARDINES yg^ 20—5c CIGARS, LIKE I 70 smoke myself, for .I 3 b 30—5c CIGARS, LIKE SOME 70 fellows smoke, for .I 3 b $1.00 razor hones gy^ $3f)0 RAZORS | ^g $5^00 pipes 2 49 4—25c BOXES WRITING 70 Paper, for .I 3 b Some times I feel like laying down and giving up the fight. You people who have been reading the adds for two years and then turn around and send away and pay more money for the stuff than the highest priced store in Swan Lake would charge you. You have a right to do what you please with your own money, it is yours, you earned it, but what is the use sending it to those rich people who wouldn’t wipe their feet on you; they wouldn’t let you sleep in their barn. There are thousnads of poor people in this world to give it to. You could buy mitts and stock ings for poor little freezing kids in the winter and in nine cases out of ten you have relations of your own who need it. I have a catalogue right here on the desk from a big mail order house in Omaha. They send them out once a month. And once a month they get hundreds of orders from people who don’t know any better. I know pretty near every man, woman and kid in this county and I don’t know one who has any more mdney than they know what to do with. Some try to let on that they have. You say ho do you know that I sell cheaper. Well you all have a good pair of legs and a couple of eyes; you have a mouth to taste with and a nose to smell with and fingers to feel with. If you use them you will soon find out. Just for example here is a list. I hate to be wasting space in the paper week after week on you when you don’t seem to care, but I will give you another shot. General Mercantile Co.,Omaha,Neb: SUGAR, $9.40, FREIGHT, 38c, O CC no freight.OiOv FLOUR $3.75, FREIGHT 19c, 9 AC no freight.di*rd CANNED PINEAPPLE, NO. 2 CANS 3 Cans 62c, freight 6c, /Iftf* no freight ..<..*rUw 3 CARTOONS TABLE RAISINS 50c, freight 3c; 3 Cartoons 97 — no freight .d I I# CRACKERJACK, 6 BOXES 25c, my price, 6 boxes. 10 POUND PAIL DIAMOND RAY Coffee $2.40, freight 20c, 1 QC no freight .I «dd 5 POUNDS UNCOLORED JAPAN Tea, $2.60, freight 10c; 0 1E no freight.I d 5 POUNDS COCOA $1.55, 1 9 ft freight 10c; no freight.I idtl I might just as well be writing the queen of Jerabia; but I will give you some more. CHOCOLATE, PER POUND 9C 36c, freight lc; no freight.ddl# 3 PACKAGES JELLY POWDER 24c, freight %c, 91 P no freight .* « 3 POUNDS BAKING POWDER dC 51c, freight lc; no freight.“dw 3 PACKAGES YEAST FOAM 1ft 14c, freight 0; no freight.I Uw 3 PACKAGES SALERATUS OR Soda 20c, freight l%c; 1 1 0« no freight .I Ow NO. 10 CANS APPLES, 3 CANS $1.33, freight 15c; 1 ftft no freight .I illU 3 CANS GOOSE BERRIES 39c, freight 3c; 9Kp no freight .fcwl# NO. 10 CAN PIE PEACHES 72c freight 5c; CEp no freight .UJU I am giving you the prices on the same sizes and quality as you will see by comparing the goods with their book. 3 CANS PUMPKIN 33c, freight 3c; 9f|. no freight .wUli 3 CANS APRICOTS 87c, freight 3c; CEp no freight .Uvv 3 CANS PEARS 74c, freight 3c; CEp no freight .Owl» GRAPES, 3 CANS 65c, freight 3c; AC. no freight .“u u 3 CANS PEAS 60c, freight 3c; 9ftp no freight .wUl» I am not writing this for the benefit of my customers, they know it al ready; this is for the benefit of them who are too lazy to visit the store and find out. 3 POUND CANS LIMA 9fl« B' -ins 44c, .OUU 3 C, NS CORN 3 Cj NS HOMINY 30C 5 P( UNDS PEACHES ggp 5 P< UNDS PRUNES Jgp 5 P(. UNDS APRICOTS 1 ftE $1.36, .I.UU Ti e very ones I am trying to reach will never see this paper anyway, so I am ii'oing to let the rest go. This store would be a good help to them but ten chances to one they don’t know it is here. When you finish reading it you could lend it to one of your neighbors. They will thank you for it. Like as not they have been fooled so often by advertisements that they won’t believe it when they see it. Like a customer who lives up by Stuart. He said he saw the ads for the last year^and he just knew they could not be so. But he wrote down and found out. He saved a pile of money on the first bill. He saved close to $35.00 on forty bags of flour. And he got Gold Medal Flour which he couldn’t get up in that country at all. LADIES’ 10c HANDKER- OCp JELLYBEANS OCp GUM 9Cp 8 packages for . MIXED CANDY -Iftp per pound.I Ul» 15 POUNDS SUGAR FREE with $15.00 purchase Flour Q A C (White Rose) .di*fr3 18c, EXTRA HEAVY GRAY lO Outing Flannel for .I L U 10c GINGHAM 71 for .I 2 G 15^AND 18c SHAMBRAY Qg£ lO^AND 12c CALICO QJp 20 AND 25c DRESS i 1 - Ginghams, for.I i u 4 SPOOLS THREAD (COATS) -j gc 8 PACKAGES PINS for .ZDC $L37 CORSETS jg^ 98c CORSETS for .03C 1 DOZEN CHILDREN’S 1 1 C Hose for.I ■ I 0 1 DOZEN MEN’S HOSE -j Q0 MEN’S HEAVY BLUE 1 1 Q Overalls with Bib, for.I ■ I 3 MEN’S WORK SHIRTS £7^ PALM BEASH SUITINGS «q 35 and 50c Goods, for.cOG This week and next week all $4, $4.25, $4.50, $4.75, $5, $5.25, $5.50, $6, and $6.25 Shoes will be sold at $3.60 Better come and look them up. You know I offered you inner tubes last week for $1.98 and you can’t buy them today, a pure Gum tube, for $2.75. Don’t be caught sleeping. I don’t care what the stuff costs I have to sell. it. 12^ POUNDS SUGAR J QQ 48 POUNDS WHITE ROSE O AC Flour, for.w>43 5 GALLONS OIL j|C for .*K)C 3 POUNDS HEAD RICE OC for .43C 1 PINT MASON JOR Honey, for .ulIC Ladies’ Pure Silk Hose, haif price. Honest Weights—Honest Prices_ Square Dealing Wins. J. U. Yantzi started the same time I did up on the side street—to-day, just twenty-one months—he has the Creamery and Zimmerman beat. He does not have to drive around to the people’s farms to scratch up a little cream—people told me they made money by bringing in their own cream and selling it to Yantzi. Tricks don’t win trade. JOHN BRENNAN, O’NEILL. AMERICA’S PART IN THE WAR AU Its Immence Resources Will Be Subject to Conscription in Carrying Out Its Plans. Now that war with America is at last asurred Germany is plumbing her bottomless wells of filth for abuse fit to express her rage at the accumu lation of her newest and eleventh enemy. The "Yankees” are “gold sated,” “dollar-mad,” “blood mercen aries,” “hypocritical materialists,” “blasphemous money-grabbers,” “shy locks,” and all the rest of the things that the Hun mud-slinging depart ment is capable of inventing. For t_ America’s decision is a smash in the face for Hohenzollernism in two special directions. It not only is a concrete challenge of Hohenzollernism’s pretensions to divine right aver the universe. It also represents the breakdown of Ho henzollernism’s own and long cherish ed machinations for an anti-British union of German and American polit ical, naval military, and economic resources. But whatever names they may now call her, America was long ago chris tened by Germans with a title which at this moment must be giving them food for serious thought. They nick named the U. S. A “The Land of Unlimited Possibilities.” “Das Land der unregrengrenzten Moglichkeiten,” as applied to the giant republic over sea, has been for nearly fifteen years now almost as much of a household word in Germany as “Hoch der Kaiser” or “Die Wacht am Rhein.” Admiral Prince Henry of Prussia on returning from his uninvited visit to the Unted States in 1902 came back with glowing accounts of the might and power of the new world. He re ported to the Kaiser. A few months ater William H. deputed a prominent Berlin economist-business man, Privy Councillor Ludgig Max Goldberger, to proceed to the United States and make a thoroughgoing, expert investiga tion of the marvelous El Dorado which had so impressed the imagi nation of Prince Henry. Goldberg stopped in America eight months. From Atlantic, to Pacific, from the Canadian border to the gulf of Mexico, he found a country satur ated beyond his dreams with a wealth of resources such as Mother Nature in her most profligate moments never before bestowed upon a nation or a people. I recall distinctly the interview I had with Privy Councillor Goldberger on his return from America. “I can only describe it as the ‘Land of Unlim ited Possibilities,” he exclaimed. So he called it in his official report to the v kaiser, and in the book in which the report was later embodied. Forthwith a new phase was added to the German language. Goldberger became Ger many’s Christopher Columbus. He had discovered America for her. Gold berger revealed it as a country which, in peace or war, would be of potency and possibilities literally without limit. Then it was that the Kaiser set his heart upon harnessng to Germany’s boundless purposes thruout the worl this wonderland called America. He launched his “American policy.” He named a patrol-boat of his navy “Alice Roosevelt.” He instituted the “ex change professorship” scheme between Berin and Harvard universities. He gave a statute of Frederick the Great to Washington. He scattered Ger manic museums and literaturies thru out the American university world with the zeal of a Carnegie. He invited American millionaires to brush shoulders with the ermine at the royal court in Berlin. He made then palatial steam yachts the most wel come of visitors at Kiel regatta. He bestowed high Prussian orders on dis tinguished Americans in every walk of life. He dispatched emissary after > emissary to study “American Meth ods” and introduce them into the Ger man bureaucratic system whenever possible. He lavished obsequious hos (Continued from page five)