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Dearborn independent. [volume] (Dearborn, Mich.) 1901-1927, December 27, 1919, Image 2

Image and text provided by Central Michigan University, Clark Historical Library

Persistent link: https://chroniclingamerica.loc.gov/lccn/2013218776/1919-12-27/ed-1/seq-2/

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This Woman's Specialty Is
Money-Raising Drives
Bv FRANCIS L GARSIDE
WHEN the first church was built, the men looked
at the debt, got on their knee and prayed
Lord to pay it off, and the women, without
ftonmna to Dray, gave a church social.
When they saw that the pennies they had gathered
in amounted 'to a goodly sum. they got on t heir. knees
and thanked the Lord, and gave another. 1th wa
it became a church tradition that w omen sho ttM roll P
their sleeves when money wa to be raised, and rtUC
H in nickles and dimes. When occasion demanded the
procuring of large sums, the work was taken OW
bv the men. implying that the weaker son u not
be trusted with the raising oi such vast Minis a.
fifty or a hundred or more dollars
This custom has come on down through the
men. in every movement where money is need
ed ran the harvesting machines and women came
aficr . like Ruth, who -gleaned in the field atter the
rCaIturallv with the new order of things women are
no kmger content to -glean in the field atter the reap
ers" ' the new Ruth is running the harvesting machine
herself! She and her sisters are conducting the cam
paigns to raise amounts that are large even in these
days when the objective of almost every campaign
reaches into at least six figures, and it there are any
gleaners walking unobtrusively behind the machine,
like Ruth of Bible days, they are men.
The women are lUCCessful, so successtul that the
woman who still reaches the desired goal by the
church pie route has become either a memory, or. it
she has existence, it is in the smallest of towns. Money
these days is raised in campaigns, or big drives, and
women are often the moving power.
marked success along this line has been at
tained bv Miss Man E. S. Colt, director of the Cam
paign Service Bureau of the Financial Department ot
the National Hoard of the V. W. C A.
She was doing secretarial work for the association
in Baltimore some ten years ago when she discovered
that she possessed unusual ability for dragging out the
dollar from its most secret hiding place, getting one
half million dollars in a few weeks for a building fund
Later she was sent South to organize the colored
women of seven southern states, a task requiring rare
tact and iudgment because of the possibility that such
work might antagonize the white folks, who must
also be influenced to help. Her objective was $1,
400.000 for the United War Work Campaign. She
passed it. and of the amount. $600,000, was paid in cash.
()m. momB Wln earned her livmg WW tin ub
laul (1own one dollar in pennies, an exa mi lie Of W
denial and patriot,, devotion that proved eloquent
infltiMicinfl others. None ot those who gaw uin
Slut all! from the lowest to the hfcst, gave
all they could and wished it were more.
Miss Coll has conducted many WM
lurnal success. With the objective oi 157,000 m ttu
Atlantic field with Richmond as her hemdqua
ters she assigned sixty per cent oi this sum i to terri
tory that had not been organized b) the w,
Lnd raised .t. One of her greatest feats was he
C hicago in April last of $300,9 tor he
v- w r The amount is not so large tor sucn i
Wealthy cif Yt but no money had ever before been
raised publicly in Chicago for tWl organization, and
only $800 had been raised privately.
Tins success resulted m her being called to Ne
York ai the head of the campaign service for VM
V W C and she now has charge oi all building
and budget campaigns in the country and has twenty
building and seventeen budget campaigns scheduled ioi
the near future.
In addition to this work, she is working m the big
1920 drive which ends February 29, and which has
for its objective five million dollars Not at all like
the harvest gathered by Ruth of old! Under her di
rection are three workers in each ot the eleven fields,
with the w.rk organized with such precision that
it is impossible anywhere to hear the creak ot the
machinery.
remarkable feature of this new trail on which
women are venturing is that when women wish to raise
money they ask for a woman to conduct the cam
paign. The men. the women argue, are successtul.
but their work ends with raising the money. The at
mosphere of sentiment that inevitably envelopes the
work of a woman results in more than money, or
brick and mortar; it establishes a constituency. She
gets the people interested morally and socially, it is a
personal contact that is not apparent when men con
duct a drive for funds.
T am often asked' said Miss Colt, "if it IS easier
to solicit from men or women, and must confess that
I find men the more generous. There is a reason tor
this. Many of the women who have money are wid
ows, and have had the privilege of authority in financial
matters for such a short time that they have not
learned a way of giving. They do not realize that that
which they have is actually their own to do with as
MARY B. S. COLT
She raise millions
for I he r.W.CA.
they please; they can't get over the habit of accounting
to some one else.
The reason men are more approachable is that
they look at everything as if it were business prop
tion 1 engage their interest along that line. I tell
them that with a V. W. C. A. building their stenog
raphers and clerks will get needed physical exercises,
hot lunchet, and acquire, through intercourse with other
girls, a wider Vision, and become more contented. It
Ts business asset, this contentment of employes. Every
man knows that Once convince a man that the girl
stenographer will be in better health because of what
we Stand ready to give her. and he is anxious to give
his monev. lie knows that the stenographer in good
health and spirits is a better Stenographer than one
who isn't."
Of course, if a debt must be paid OH a country
church the women will pay it in good time by the aid
ut" the pennies gathered in at church suppers; this u
their delight, and traditionally their province. No
man disputes their right
But it is to their great credit that with broa
opportunities they are not afraid; that they are mak
ing good raising funds that touch around the IW
figure mark, and sometimes the seven, just as they made
good in raising thirty dollars to repair the church
roof.
Service Is 80 Per Cent of Merchant Success
K3
MRS. FLORA W. HOFFMANN
IN THKSK troubled times when one is charged for
the minute over-time given by an employe, and no
account taken by him of the half-hearted service he
Lives when on duty, it is refreshing to read of a suc
cess that was built on that expressive little word,
"Service."
"I realized in the beginning," said Flora W. Hoff
mann, special sales counsel of the Bush Sales Building
in New York City, "that success is built on service.
1 tried faithfully to serve back there in the beginning.
This explains why 1 am here ; it is also service that
justifies the creation of this building."
Her position is unique; no other woman holds one
like it. Her salary is fitting to the responsibility of the
job, which means that it is considerable even in these
days when large salaries are not new for the woman
in industry.
Mrs. Hoffmann began her career as a stenographer.
She married, and when forced to return to business it
was with a baby in her arms. She chose that branch
of business that held for her at that time the greatest
interest. She opened a baby shop.
This was in Kansas City. "I knew nothing about
babies, although I had one," she went on. "I knew 1
was appallingly ignorant about my own. I also knew
that until I knew more I could not hope for my baby
shop to become a success. I asked permission to enter
a hospital to study babies. I was told that the only
way I could enter was as a servant. I found that I
could spare half of each day from my shop, so for
more than a year 1 worked in a hospital on a par with
other servants, doing any work my hands might find
to do. with my chief compensation in the opportunities
given me to study babies; their ailments, their wants,
their needs, what was the best diet, the most ap
propriate clothing, etc.
"I knew that such a shop as mine depended for
success on 20 per cent merchandise and 80 per cent
service. When 1 left the hospital I was prepared t
give the 80 per cent service. I was equipped in my little
shop with more than flannel bands and dresses; I was
equipped with a knowledge that helped many a young
woman in buying both for the baby that was coming,
and suitable garments for herself."
Naturally. Mrs. Hoffmann made a success of the
shop. It follows logically that one who gives as intel
ligent service as she gave is bound to succeed. She
made such a success of it that she was engaged to run
the baby department of Kansas City's largest store, and
it was here that Irving T. Bush found her.
She is now special sales counsel for his building, a
position never before held by a woman. She built her
success on the slogan, "80 per cent service." The Bush
Sales Building is conducted on a basis of 100 per cent
srrvice. It is only fitting that Mrs. Hoffmann should
be chosen to have a position of authority in the
building.
There is a beaten path most ambitious folks travel ;
they begin, perhaps, m a small town. Those in the
Middle West drift to Kansas City; then Chicago el
the genius that is budding and steals them, and Ke
York steals from Chicago, It is not granted to many
to make the climb Upward from Kansas ( ny dired to
New York.
While "service" is Mis. HotTmann's Watchword m
business, it is as intimately connected with he:
atTairs. She never mis an opportunity t prai- t
thing that is well done, whether it is the stenograp:
letters, the salesman's methods, or the janitor's dusting
She is an optimist to the nth degree, with an abi' -faith
in the goodness of people in general and in tl ose
with whom she COttlCS in contact in particular. 1 ,lt
she has the heartiest co-operation oi her entire W
ing force goes without saying; they carry on their
work with the steady confidence that she inspire- r
she is the fountainhead of courage and good (
wherever she is. It is a part of her life to teach Ot ri
to rely on their own powers and possibilities.
The Bush Sales Building is twenty-eight It l
high, and Mrs. HotTmann's ottue is on the tw- jty-
sixth, commanding a view that may only be described
as a "Commen ialicd Grand Canyon. " The building
is the scene ot a perpetual national and interna:) ial
exhibit, with shoppers from all over the world. Il 1S
a sort oi a salesmen's club de luxe. If a departti 1
store in Detroit wai ts to know what is the latCJ 11
lingerie, its traveling men do not waste time
energy poking around in the wholes le districts; ti c
wholesalers and manufacturers have their exhibits in
the Bush Sales Building, where there are gath red
under one root samples ot every thing from
teething ring tor the babv to an automobile for its
father,
The building has been opened just one year. and
in that time, 24,032 buyers, mostly women, have pas
through the doors. One dav two buyers from Mel
bourne, Australia, met in the baby's depaitment. They
had never met before. Buyers come all the way fro
Honolulu, England, Australia. Japan, and even fi'"111
Pariv
The woman who dir.tts tin sales policy of this
great building, making it a power in commercial lfe
built her success on the one word, "Service!"
Perhaps those who read, and ponder, may fW
lesson in her story. It is not one that i sC
told of the employe who measures work performed by
the clock.

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