Roanoke Rapids herald. [volume], July 01, 1937, EXTRA, SECTION C, Image 1

About Roanoke Rapids herald. [volume] (Roanoke Rapids, N.C.) 1931-1948

Image provided by: University of North Carolina at Chapel Hill Library, Chapel Hill, NC

                
Hi Roanoke Rapids pvti) i
Bargain News lAIKA
VOL. 1“Halifax County’s Largest Shoe Store” Friday, July 2nd, 1937 No. 1
COBURN PREPARES FOR
LARGEST SALE OF YEAR
VTWICE-YEAR sale
GIVES OUTLET TO
SEASON'BLE GOODS
In promoting only two great
Store-Wide Sales yearly, Cobums
joins the merchandising policies of
America’s best stores, who have
found through long years of exper
ience that it is “good business” to
unload surplus stocks twice-a-year
preferably in January and July.
Although the first week in July
barely finds summer started in
earnest, it is time to start reduc
ing stocks for the arrival of fall
merchandise.
This year, large amounts of fall
goods are already arriving daily at
Coburns, and although this great
store maintains much additional
storage space on the second floor of
the building occupied by them, cor
ner of Roanoke Avenue and Second
Streets, it really represents a major
problem as to where to store this
incoming goods.
Coburn's stocks represent some
$30,000.00 or more in seasonable
merchandise, so the job of selling
so great a quantity of goods in a
few days is a large one. It is one
that can be accomplished only
through advertising and good mer
chandising, and to this end, the en
tire staff of Coburns, with the as
sistance of outside help “work over
time” at this time of the year.
COBURN HAS FOUR
STORE PURCHASING
POWER AT MARKET
One big outstanding reason why
customers of Coburns may expect
fc greater values at this, or any other
season of the year, is the fact that
the store enjoys four-store buying
power.
While Coburns maintains no ac
tive connection with any other
store in the state, that is by man
agement, etc., etc., they do reap the
benefits of greater purchasing pow
er by reason of the fact that they
buy in huge quantities with other
Cobum shoe stores, located in
Greenville, Fayetteville and Kin
ston.
In addition to this great group
buying power with one of the larg
est retailers of shoes in the entire
state, F. M. Coburn, owner and
manager of the Roanoke Rapids
store makes many trips to the
large Eastern shoe markets yearly.
With large shoe factories located
within a day’s drive of Roanoke
Rapids, it is a comparatively easy
matter for Mr. Coburn to visit
these factories many, many times
during the year.
Also, in the last few years, man
ufacturers and wholesalers conduct
“sales” at regular intervals, the
same as stores and retailers do, and
when Mr. Coburn gets the advan
tage of a particularly good price
he invariably passes it along to his
customers.
SLAUGHTER PRICES
ON MENS CLOTHING
AND FURNISHINGS
b
While Coburns is, in every sense
of the word, “ a shoe store,” many
years ago a stock of clothing, hats,
haberdashery and work clothing
for men and boys was added, and
the handling of these items has
proven to be so popular that the
store continues to carry a large
stock of this merchandise.
It is only to be expected that
these items are reduced, propor
tionately, with the balance of the
stock of merchandise at “clear
ance time.” i
This year, asi a feature of the
of which are featured on the back
page of this four-page announce
ment, the mens department of Co
burns offers “three outfits for the
price of one." This combination, of
wearing extra trousers in smart
contrasting shades with the coat to
another suit has proven more pop
ular than ever this season at the
country’s smartest beaches.
Capitalizing on this new fad, Co
bum offers an extra pair of slacks
free, and has placed reductions on
regular $19.85 suits to only $17.85,
thus giving “three outfits for the
CITY MERCHANT
ENTHUSIASTIC
OVER FUTURE
Above is F. M. Coburn, owner and
manager of Coburn’s, Roanoke Ra
pids, whose greatest Mid-Summer
Clearance Sale is announced with
this, the first issue of The Roanoke
Rapids Bargain News.
Mr. Coburn has been in business
in Roanoke Rapids for many years
now, and states that there never
was a time in the history of the city
when he felt more enthusiastic over
future prospects.
“We have had a good year,” Mr.
Coburn stated, "and are looking
forward to an even bigger, better
fall season. Our fall goods is arriv
ing every day, and it is for this rea
son that it is positively necessary
for us to clear our stocks of all
summer merchandise.”
Store Closed
Preparing
For Big Sale
Coburns will be closed Wednes
day and Thursday of this week pre
paring for the big Midsummer
Clearance Sale which starts Friday
morning, July 2nd., at 9 o'clock.
An advertising crew will distri
bute and mail over 5,000 copies
of The Roanoke Bargain News over
a wide territory in advance of this
big sale, and this entire four-page
announcement will anpear in The
Roanoke Rapids HERALD, reach
ing over 10,000 readers of that
newspaper. A page advertisement
will also appear in The Little
ton NEWS, announcing the sale to
residents of Halifax and Warren
Counties in that section.
W. H. Bellman, merchandising
counsellor of Richmond Dry Goods
Co., and his assistant are expected
to arrive in the city about the mid
YEARS JULY EVENT
TO BE BIGGEST IN
HISTORY OF STORE
THOUSANDS OF DOLLARS WORTH
OF HIGH QUALITY MERCHANDISE
AWAIT THRIFTY SHOPPERS HERE
ONCE AGAIN the stage is “all-set” for the
big value show of the year at COBURN’S, tho this
year there are bigger-better values by actual count
than at any other Mid-Summer Clearance Sale in
the history of this great store. The reason for this
is that 1937 has been perhaps the best business
year since Coburn's was established here. Every
single circumstance pointed to this fact early in the
season, so Coburn's bought unusually heavy for the
Spring and Summer trade.
While all departments at Coburn's reflect
this increase in business, it is only natural that
when a store buys heavy, just that many more
“odds and ends” are left over at the middle of the
season. It has long been the policy of COBURNS
to reduce these “odds and ends” to the very lowest
price possible and close out all seasonable mer
chandise in order that they may offer their cus
tomers bigger selections of “brand new” mer
chandise when another season of the year rolls
around. *
So here, just a few days after the official
start of summer, Coburns find themselves with
the largest stock of shoes for men, women and
children, and clothing for men and boys that has
ever been carried by this great store.
There is only one thing to do with this sur
plus merchandise, and that is to “sell it!” And,
apparently the only way to sell it is to get the pric
es down ... DOWN ... D-O-W-N !
For the past two weeks Coburns entire per
sonnel have been discussing ways and means by
which they might put on the largest selling drive
ever held.
Coburn's great Mid-Summer Clearance is
the answer. On the following pages you will find
not one—but hundreds of great bargains for every
member of the family. Turn to the inside and back
pages of this announcement NOW . . . and don't
let a single thing keep you away from this great
merchandising event when it starts next Friday
mornjng^