Automotive news. [volume], March 30, 1940, Second Section, Page PAGE ONE HUNDRED SIX, Image 124

About Automotive news. [volume] (Detroit, Mich.) 1938-current

Image provided by: Central Michigan University, Clark Historical Library

                
THE MILLS OF THE
f \AJi(ton WJoolen C^ompanij
WILTON, MAINE
Relieving there is no substitute for
manual skill are proud of the share
they contribute to Studebaker Quality.
OUR FABRlCS—Reflect superiority in appear
ance and wear obtained only through years
of experience by trained textile craftsmen.
OUR SERVlCE—lntended not only as a part of
our duty but as a profession of respect to
the manufacturer and car owner through
out its life.
OUR SPECIALTY—SidewaII Fabrics in Broad
cloth Finish.
Automotive Sales Office
New Center Bmlding
DETROIT
Beautiful colors in Genuine Leather Up
holstery combined with durability is attract
ing definite interest for all types of automo
biles. Combination trimming of leather and
cloth is predicted a scoop for 1941.
It is Beautiful lt is Different
BLANCHARD BRO. & LANE
Tanners and Finishers
NEWARK, N. J.
Established in 1861
*
Automobile Garnish Mouldings
Cold Rolled Steel Mouldings
Steel Stampings
Detroit Moulding Division
L. A. Young Spring & Wire Corporation
1601 CLAY—DETROIT
AUTOMOTIVE NEWS (Stcdrbaksr Champion’n First Birthday Edition)
PAGE ONE HUNDRED SIX
STUDEBAKER SERVICf
POLICY
(Continued from Page HU
the dealer as to how best to bring it
up to date. When they visit one that
is strictly tops in every respect
clean, attractive, well-equipped, ade
quately manned with trained men,
they recommend the dealer for Stude
baker’s Certificate of Merit—an award
much coveted by dealers as a mark
of a completely approved service de
partment.
104 Service Clubs
These trained travelers also super
vise the Service Clubs, of which
Studebaker is rightly very proud.
There are 104 Service Clubs through
out the country, with a total average
attendance of about 2,850 at each
monthly meeting. Members of these
clubs are mechanics, service sales
men, shop foremen, and service man
agers. Their purpose is to promote an
exchange of ideas between different
localities, and a closer bond of fellow
ship between members of the great
Service family.
A variety of programs, generally
put on by the traveler, from moving
pictures to Quiz contests, are used to
give variety and pep to these fast
growing organizations. A quarterly
bulletin gives members the news of
other clubs. Enamel buttons are
given for regular attendance.
Countless Dimensions
All this sounds like quite a lot, but
there’s just as much more! The
Claims Department handles the ad
justment of all claims for defective
parts and materials. A Tool and
Equipment Division recommends new
service devices to dealers at low
prices. Other divisions, whose names
explain their duties, are those of
owner correspondence, statistics,
dealer records, and truck service. Still
other services performed by this ver
satile department are the preparation
of frequent direct mail campaigns
which dealers can send out to pros
pects and customers, handling the
master sheets in the Studebaker serv
ice system books, awarding the cer
tificates of merit, as well as service
pins for continuous employment, and
running a factory service school. This
last is a major undertaking in it
self. Dealers enroll their mechanics,
who are taught by specially trained
instructors, for as long as they want;
there is no tuition, no regular courses,
and no definite session periods.
Students can stay and learn the ins
and outs of correct Studebaker serv
ice for as long as they please. When
they leave, they are presented with
a diploma in the shape of the Cer
tificate of Attendance. About 300 men
go through this service school each
year—and come out ready to service
your Studebaker quicker, better,
cheaper. And that’s a big item!
DON WILSON SAYS ...
"A car dealer’s only hope to get the
lion’s share of his owner’s service
patronage is through a modern es
tablishment, first-class workmanship
and a relentless campaign for busi
ness.
“First class service is so desirable
that the customer who has found it
won’t want to deal elsewhere no mat
ter how strong the inducement in
other respects.
“You must put emphasis on those
features of your business which cre
ate public confidence. First among
these is service.
"A retail salesman who is certain
every one of his customers remains
completely satisfied, has his future
success permanently established.
“A cranky customer once pleased
turns into a most potent booster.
“Nothing determines a dealer’s
standing with the public so con
clusively as what his owners say
about him.
“You’ll find the answer to many
business problems if you’ll ask serv
ice customers frankly what they
think of the car, your service, and
their treatment."
automotive
HEADQUARTERS
/or
RUBBERCLOTHINQ
RUBBER GLOVES
RUBBER BOOH
OILED CLOTHING
Ran FriMiMA
Philad«l»li)i FIRE
cm a-dih EXTINGUISHERS
—and
CHEMICAL
RECHARGES
Where Competitixye Prices
Can Be Had
M. L. SNYDEK & SON
1810-70 E. Boston Avr.
PHILADELPHIA, PA.
CHAMPION DISPLAYS
for
\
CHAMPION STUDEBAKERS
by
Hugh Lyons & Company
Lansing, Michigan
Automatic Operating
Lights for Illuminating
Glove Boxes,Luggage
and Motor (under
hood) Compartments.
+
John W. Hobbs Corp.
Springfield, 111.
Compliments to
STIDEBAKER CORP.
Champion Cars are
protected with
Kennedy Paper
Shipping Covers
Made by
KENNEDY CAR LINER &
BAG CO. INC.
Shelbyville, Indiana