Automotive news. [volume], March 30, 1940, Second Section, Image 19

About Automotive news. [volume] (Detroit, Mich.) 1938-current

Image provided by: Central Michigan University, Clark Historical Library

                
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THE CHAMPION’S
FIRST YEAR . .
By WILLIAM C. CALLAHAN
Rejoicing this week in the Studebaker
Champion’s first birthday, its sponsors are
also celebrating the newcomer’s arrival at a
position of importance in the industry.
For the past fortnight, Studebaker sales
executives have been hurrying from market to
market throughout the nation, bent upon a
dual purpose. One, to celebrate the Champion’s
first successful year. Two, to set the ball roll
ing at a swifter pace for the car’s second year.
Twenty-six birthday parties have been held,
each with its huge birthday cake, its sales
stimulation plans for 1940. Busy days for
Studebaker’s sales department.
Cold sales facts attest the Champion’s first
year success. It has crashed a hard-to-crash
industry. In less than a year the factory has
built 80,000 Champion models alone and the
popularity of this model has caused an in
crease in demand for other Studebaker lines.
Although the Champion now accounts for
about 60 percent of the corporation’s total out
put, sales for February set a new all-time
record with 7,490 Champion, President and
Commander models being sold. From a cash
standooint net sales of all lines at the end of
the 1939 calendar year showed an increase of
87 percent over 1938 while unit sales were
up 117 percent.
(Continued on page 4)
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