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If you like to be independent.. If you like to run your business your own way. .If / $ » you want to sell a complete line of cars, commercial cars and trucks at a profit: Talk to Studebaker mm\ DURING the past 12 months, Studebaker has been the sensation of rhe automobile industry in percentage of sales gains. January and February of 1940 were the larg est January and February in Studebaker his %. December was the largest December. November was the largest November. October :he largest October. Studebaker dealers have been making money because they’ve been profitably moving cars. Do you realize that Studebaker dealers have i)een enjoying this success without intrusive taaory interference? Do you realize that Stude ttker is independent—and that Studebaker -ealers are independent? This—plus value-loaded merchandise ap pealingly priced —is why Studebaker sales are wring, why Studebaker dealers are prospering. h all adds up to a simple fact—a square deal °r dealers from Studebaker. And that square deal includes the right— but ;ot the necessity—to handle the full line of Stude ■atar passenger cars, commercial cars and tucks—the most talked about line on the market. Now— Still More Profit—With New Delux-tone Models! There s never-been a more opportune time an now to be the proud possessor of the tU( kbaker dealer franchise. Studebaker The Great Independent . . . America's Friendliest Factory AUTOMOTIVE NEWS. MARCH 30. 1910 PAUL G. HOFFMAN The Studebaker Champion in the lowest price field—the Studebaker Commander—the Studebaker President —swept the boards against all cars and captured the first three places in this year’s Gilmore-Yosemite Econ omy Sweepstakes. People who want real economy and smart style that can’t be matched are switching to Studebaker cars this year by the thousands. And now, in order to accelerate this tre mendous public demand for the entire Stude baker line, Studebaker is ready with brilliant new Delux-tone models—stunningly beautiful new two-tone creations—in Commander and President Sedans. See the back page of the special section for full-color announcement of these distinctive, fast-selling new models. Then, w rite or wire at once for an intelligent analysis of w hat the Studebaker line can mean in profit to you. I’ll be pleased to have you ad dress me personally—and I assure you a per sonal reply. f PRESIDENT THE STUDEBAKER CORPORATION SOUTH BEND, INDIANA W/ttf tke/tes ffunteq ut 4 1 i/ott in handling the complete Studebaker line of passenger cars, commercial cars and trucks: • YOU MAKE JUST ONE INVESTMENT! • YOU PAY JUST ONE OVERHEAD! • YOU CARRY JUST ONE LINE OF PARTS! • YOU ADVERTISE JUST ONE NAME! • YOU BUY JUST ONE ELECTRIC SIGN! • YOU DO BUSINESS WITH JUST ONE FACTORYI 5