Automotive news. [volume], March 30, 1940, Page 9, Image 9

About Automotive news. [volume] (Detroit, Mich.) 1938-current

Image provided by: Central Michigan University, Clark Historical Library

                
|4O Automotive Parts Sales Top 1939 by 17 Percent
Original Equipment Division
Only One to Shoiv a Decline
nETRO IT.- -According to the
Ntional Standard Parts Assn.
.motive Sales Index, which is
£.on reports from NSPA
»f«rturers, automotive sales in
rXarv advanced to 161. which
, 6 percent ahead of January
23 percent ahead of February
“S year. Average monthly sales
f the first two months of 1940
* i 7 percent ahead of the first
1 months of last year.
Replacement parts shipped to
rtolesalers in February were 14
(rpen t ahead of January and 32
Lent ahead of February, 1939.
wrage monthly sales for the first
n months this year were 20 per
(jt ahead of the same period for
ss.
Shop equipment and tools
upped to wholesalers in February
*re slightly ahead of January by
percent. However, this is 17 per
at ahead of February a year ago.
average for the first two
Bnths of this year is 23 percent
:ead of the first two months of
at year.
Original equipment shipped to
diicle manufacturers showed a
icline of 13 percent below Jnn
iry, but February is still 3 per
ut ahead of February, 1939. The
—— -
luffah/s Sales
Pace Slackens;
s.
i Dealers Hopeful
t BUFF A LO.—Continuing their
barp ncrease over a year ago.
& n car sales in Erie county to
* iled 1,671 during February com-
H irtd with 1.252 in the correspond-
1 1939 month, the Buffalo Auto
-1 mtive Trade Assn, reports. This
u an increase of 33 percent.
Registrations during February
Jered a decline from the 2,398
ues total recorded in January,
t»ever. For the first two months
( 1940 they increased to 4,069
“ ompared with 3,134 in the same
“■ mod in 1939.
*■ General index of business ac-
Tity in Buffalo fell 2.4 .points
Ling February to 97.7 compared
‘ tth 100.1 in January but was sub
tatially higher than 89.2 in the
a roe month last year. The prin
*’ 9*l reasons for the set-back were
n ; Wines in steel production and
adustrial power consumption.
'■ With employment and payroll
here showing declines, car
'hlers are somewhat skeptical
, w the immediate outlook for
‘ r» car sales. The business bulge
fr from the declaration of
0 I ' as f fall appears to have spent
Wf, and business has settled
' ojn to a more normal routine.
3’Jt car dealers here generally
■"! opinion that business
r I hold its own and possibly
?J bow recovery tendencies later in
in- # year. Considerable money has
poured into retail trade
iiiMnnels as a result of the high
of industrial activity here in
last five months, and much of
money is being di
eir wd into new car purchases,
ix- ___
£ Packa rd Notes Pickup
nf Conditioning Units
- ° 1 —Demand for the
luinnT , We alb e r conditioning
ool*»f a new ac cessory that
k auiwf n , an automobile by me-
I ref r»geration and filters
I 'TI».V U . m,difies haa doubled in
J «le* ntr W< ? mon ths, according to
1 *CarCo la S t * le ac^ar d Mo-
I dlv^ reas ? * n or ders for the
■ *»hy i !^ e * s one of
I >»velhl : 1C t ationß that summer
™ 1 1*40 tVi Utomob “e will be heavier
- hi s to”y any ° lhCr yCBr ° f
■ "®ta«£ r « d ' t,,rs Meet
?•»<*» w in for al
m of tho a^ ai ! d at a Meeting
I Inr e Motor Car Co.
m y 4ll >«r M a r fa in the local federal
m J**' r eferee V* According to Carl
JjW be jn " ankru P t ‘'y. Objec
at ai> d fil ed with
it* The u.f before the time for
r* l I?? bustee i CUrrent report filed
’ ll hoWB th e balance on
average monthly shipments of
original equipment for the
two months of this 'year were 2
percent ahead of Hhe same period
of last year.
Export shipments in February
advanced 2 percent above January,
but this is 12 percent ahead of
February, 1939. Average monthly
export shipments fop the first two
months of this year are 11 percent
ahead of the same period last year.
iV. Y. Toll Rises 10*/c
ALBANY. N. Y.—New York state
motor vehicle accident fatalities in
creased more than 10 percent during
February over the corresponding 1939
month, according to Carroll E. Mealey,
state motor vehicle commissioner. Feb
ruary totals are as follows: Deaths
115; injuries. 5.629; accidents. 4.375.
Corresponding figures for the same
month of last year are: Deaths 101
injuries, 5.531; accidents, 4.325.
L,rEG ‘ 'W'ISSEcVV
I IIIMh )
See (heaccident H^BE
{hat V/WT happen!
«s. ... - ..«
SMore ftofr/
IT takes days . . . weeks . . . even months ... to
turn a car prospect into a car buyer.
But then he’s like a youngster with a new toy.
It only takes 5 minutes to sell him something that
he thinks will make that car still better for his use.
That’s why "add-on” equipment has become an
important factor to every car dealer . . . and why
Life Guard has become one of the most profitable
sales producers on the add-on list.
You can sell a set of Goodyear Life Guards in 5
minutes . . . and add as much as 30% to your net
profits on the entire new car sale.
mmiAeak
LIFEGUARDS
LIFEGUARD U • trad* mark of T><o Qoodftar Tlra A Ruhhvr ( ompan?
AUTOMOTIVE NEWS, MARCH 30, 1940
I owiqy*
SPECIAL OF THE MONTH. The “Luxury Brougham” OluNtrated here it* an
“anniversary month” special with Chrysler. The car is built on a Windsor
chassis of 12214 inches with an engine developing 108 horsepower. Its standard
equipment includes radio, deluxe heater and defroster, white sidewall tires,
fender guards, two-tone upholstery and a folding arm rest in the rear seat,
all features generally associated with ears of considerably higher price. It
lists for $1,015 delivered in Detroit and will be available in the month of
April only.
DM Stockholders Rise
NEW YO R K.—Total number of
General Motors common and preferred
stockholders for the first quarter of
1940 was 393,307, compared with 386,100
for the fourth quarter of 1939 and
with 388.650 for the first quarter of
1939. There were 371,835 holders of
common stock and the balance of 21,-
472 represents holders of preferred
stock.
The time to sell Life Guards is right after you
sell the car . . . w hile the owner is at top enthusi
asm .. . while financing terms are being arranged.
Everybody wants the protection which Life-
Guards give. Most motorists today know what
Life Guards are and why they’re as necessary as
4-wheel brakes, all-steel body and safety glass.
So, if your salesmen aren’t pushing Goodyear
Life Guards, they’re overhxiking the most profit
able 5 minutes in the sale.
An t oniobi le’s Role
In U. S. Prosperity
Hailed by Ahrens
NEW YORK.—The automobile
more than ever before will be a
bulwark in national prosperity this
year. D. E. Ahrens, general sales
manager of Cadillac-LaSalle, told
dealers and salesmen in opening
his company’s spring sales cam
paign in New York this week.
“This fact seems certain because
of prospects for the greatest period
of atuomotive travel in history,” he
said. "From the most conservative
government estimates, the automo
bile will have a dominating role in
the disbursement of six billion
tourist dollars. Last year’s all-time
high of five billion will be topppd,
according to best authorities, by 18
percent.”
National sales conferences of
Cadillac-LaSalle will be continued
in Detroit Monday when more than
100 retail representatives meet.
A SPECIAL LIFEGUARD DEAL FOR CAR DEALERS!
Very limple, very profitable, with new low
price* on Life Guard change-overs. For full par
ticular* of thi* new plan send this coupon to:
R. S. Wilton, Vlco-Protidanl In Charge of Salat,
Thn Goodynar Tiro A Rubber Company, Inc., Akron, O.
Same
Addreu
r
c »y Stale _
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