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H GEORGE WASHINGTON fb ((curate record o( popular vote I * I§jL * KjfiMlMKi * I EwZ^AiiJ MARTIN VAN BUREN Papular vote, 762,978 Z ffiestdfoeZZ date /recett'eafmore tw&t ■C _ vji JAMES BUCHANAN Popular vote. 1,838,169 ABRAHAM LINCOLN Popular rote in 1860 ... 1.866,452; in 1864 ...2,216,037 WjT RUTHERFORD HAYES Ponular vote, 4,033,768 II Sf. ijM WILLIAM TAFT Popular rote, 7,679,006 I .• • JOHN ADAMS No accurate record of popular vote v^wSlsti .’ J I WILLIAM HARRISON Popular vote, 1,275,016 Tfuuc eoc£ &ee£/ WEEK IN,WEEK OUT, each issue of LIFE wins a total audience of more than 20,000,000 readers* a greater number of people than have voted for any but two of our 31 Presidents in 151 years of our history. This is more people than ever be fore have read each issue of any mag azine. And it is no flash-in-the-pan performance—no matter of chance. For LIFE consistently offers what millions of Americans today have a positive, urgent hunger for illuminating, understandable, helpful information about the breath-taking world in which they live. PP JAMES GARFIELD Popular vote. 4,449,053 wmmM WOODROW WILSON Popular to(o in 1912 ... 6,286,214; in 1916... 9,129,606 AUTOMOTIVE NEWS, NOVEMBER 18, 1940 mmm E 3 THOMAS JEFFERSON No accurate record ol popular vote JOHN TYLER Vice-Preaident, aucceodinf William Harriaon upon latter’a death CHESTER ALAN ARTHUR Vico-Preaidont, aucceodinf Jamea Garfield, upon latter’a death i wfl WARREN HARDING Popular vote, 16,152,200 Wtm JAMES MADISON No accurate record of popular vote ■I B v % JAMES POLK Popular vote, 1,337.243 This LIFE does with its unique pic ture-and-word editorial technique— reporting, interpreting, clarifying in a vigorous way that makes truth and reality fresh, easy to grasp, and fas cinating. That is why millions are eager to pay out more money for LIFE jM 4H GROVER CLEVELAND Popular vote in 1884 . .. 4,911,017; in 1892 ... 5,556,918 ■r * I JAMES MONROE No accurate record of popular rote ■j / ZACHARY TAYLOR Popular vote, 1,360,099 than is paid out for any other magazine. And it is why these millions like to pass LIFE on to millions more to see, read, and absorb. It is the reason why LIFE has be come so solidly established as a ne cessity of modern American liv ing—and the most potent marketing force in America. H H •Scientifically established and reported by LIFE’S Continuing Study of Maga zine Audiences. Latest audience totals, from Report No. 4: COLLIKR’S 14,750,000 LIBERTY 12,900,000 LIFE 20,450,000 SATIVKPOST .... 13,050,000 BENJAMIN HARRISON Popular eoto, 5,440416 CALVIN COOLIDGE Popular eoto. 15.7254116 mMIB JOHN QUINCY ADAMS Popular rota, 108,740 Hmb*CE£1 v §g||g|| MILLARD FILLMORE Vice-Preaidont, aucceodinf Zachary Taylor upon lattor’a doath j^M||||||p william McKinley Popular rota in 1896 ... 7,035,616; in 1900 . ..7419,530 HERBERT HOOVER Papular rote, 21,392,190 i. *J^B£j^H|ji|M ANDREW JACKSON Popular ooto in 1828 ... 847488; in 1832 ... 887,582 FRANKLIN PIERCE Popular rote, 1,801,474 ANDREW JOHNSON Vice-Prcaidant, aucceodinf Abraham Lincoln, upon latter’a doath Mw' . H■ I ten ULYSSES GRANT Popular oofp in 1888 ... 3,015,071; in 1872 ... 3,597,132 m THEODORE ROOSEVELT Popular rote, 7,828,834 FRANKLIN ROOSEVELT Popular oo*o In 1932.. .22,821.887; in 10)6.. .27,752.300; in 1946.. .27,000,000 (oot.) 7 emt