Newspaper Page Text
r-A m^ mim
The success which has come to the Ford Motor Company has not been
as a matter of compliment but the genuine reward of merit therefore
we are proud of our success. We have the confidence and the knowledge
that ws honestly deserve It.
We have been extremely fortunate, In that we had the inventive
genius to piani business ability and integrity to guide, and a loyal and
efficient sales organization toi market our product.
The Ford Motor Company was established in 1903. The original or
ganization Is intact—the same executive as in the beginning. The same
men In control. The same forces in operation—but with vastly enlarged
More than 100,000 Ford ears are in use today. In excess of 80,000
of these are Ford Model T's, our presenter.,. You Jnd jiiem in every
part of the civilized world.
More than 4,000 individual Ford dealers are scattered over the entire
United States and Canada. Every dealer is under contract continually to
carry an adequate supply Of Ford parts, thus assuring to Ford owners a
prompt service, no matter where they may be.
Mr. Henry Ford
Henry Ford, the designer of Ford cari, ihi founder of the Ford Mo
tor Company, has never been more active in th« supervision an# opera
lion of the big Ford factory, than at the present tirttC. .As ThonfSW A.
Edison said of Mr. Ford: ."He is one of a group of men Who has helped
to make the United States of America the most progressive rtatfoh In thu'ii
continually moving through the large Ford plant here,'
there, everywhere: alert, observing, thinking, doing. .No part of this
great manufacturing factory is at ail strange to Mr. Ford. He knows
every nook and corner of it. He knows every bit of machinery and what
is expected of each machine. He knows of the heat treatment of the
metals. He is everywhere-—In the designing room, in the engineers'
quarters, in the superintendent of production's office, in the foundry, in
the heat-treating plant, among the mechanics, watching the Inspectors,
.talking with the "testers," through the shipping department and his
active, inventive mind is continually thinking cut improvements of pro
duct, reduction of costs, Increase of output. Think what this means! Is
it any wonder that Ford cars have literally swept the world by reason
of their intrinsic rn6rlt7
An established standard has been gained and will be Inexorably
'held. Every'Ford car must and does-measure up to this inexorable
standard—not alotie in superior quality of design, but in the superior ...
'quality of materials and' a thoroughness in the quality of construction,',
until today Ford Model is'the highest quality car in the world at any
The Ford factory is acknowledged to be the most complete, compact,
economically efficient and thoroughly equipped automobile plant in the
world. is very extensive, bet largeness Is of no significance—It Is the
use to which the space Is put that makes it valuable. .80 you find In the
Ford plant that rigid economy prevails from one end to the other—from
foundation to roof, from front door to back. Every foot of space is
utilized, and yet there is no over-crowding or massing of workmen. All Is
thoroughly sanitary and scientific In arrangement. Every detail for the
comfort oT the workmen known to our modern life la incorporated, and
made part of the Ford factory, even te the physicians' offices on the
ground floor, where accidents are promptly treated, because, you know,
Where several thousands men are constantly employed, there will be
little accidents despite every precaution. Up to the present time, there
has never been a serious accident in the Ford factory.
This great manufacturing organization Is specifically a Ford ereatii
Machinery details and equipment are of special design for Ford Model
construction. The buildings are adapted for large production—in exceea
ef 36,000 cars for 1911, and an output of 75,000 cars for 1912 this with
out straining present manufacturing facilities. Certain that the eoming
years will demand a vastly increased output, work is new In progress on
additional buildings which will exactly double our manufacturing ca
In every department the working men are lined up like soldiers in
battle array—a union of effort from one end to the other, each man "In
the job" all the time, and In it all and through it all, and ever it all, is
an atmosphere of cheerlness and enthusiasm in the work. .Their em
ployment Is continuous the year around. Herein Is a big economy In the
handling of men.
Automobile factories whose production is limited to a few thousand
cars have their seasons, when their rim full fores, and again when they
are closed down for inventory, laying plans for the eoming year, etc., etc.
This sort of idleness is expensive. Each season sueh factories must op-
iw* 4.4 .- ?,. i"
/'\gt If ••%•„•,
The Best Kifown Car in
erate with a new force of^Mnployeee^. JTbe beat men of laet eeaeon are ,%able i« price.vThis, is another feature characteristic of Ford policy.
Price $690 F. O. B. Detroit
pany has all this in Its factory organization.
We are not boasting In any sense, but simply stating facts ad the/
exist in justice to the prospective buyer, who, having all these things
clearly in mind, can readily understand that, without regard to- merits,
from the standpoint of design, construction and operation of the Ford
Model T—our very low price is made possible without in any manner
cheapening the product.
Ford Model Is not a cheap car—it Is the highest priced quality
car In the world, none excepted. Yet it Is sold at the lowest .price, due
to the reasons given herein.
The Ford Motor Company resembles In many respects a great bank-1
Ing'house of world-wide reputation, whose officers are men of proven
ability and Integrity, who** policial are aggressive, progressive, safe and
conservative, whose Immense resource* are iouftd to tilt 66Fe, and whosi
SVery act is ftpnest and legitimate. Such an instltutlSfi finds its greatest
asset, exerts It* most powerful Influence In securing the confidence and
thereby the patronage of It* Client*, In the solidity and Integrity of Its
The people buy Ford cars with the sam* assurance that they buy
the bonds of such a bank they know that both are safe arid profitable
Investment*, and* guaranteed by a concern whose responsibility It abM
this ad would be Incomplete withobt nctllfg'lfie fact that Ford Modal
Is a car of Vanadium Steel construction throughout.
Vanadium steel is recognized by competent authorities the world
over as no* alone the best, but the most expensive steel known to the
world of steelmaklng. Vanadium is a mineral alloy. It Is fused wltn
the molten steel at a high temperature and acts as a flux or cleanser.^
It also imparts to the molecules gf.the steel a., tremendous resistance^
against the action of vibration,
Every mechanical engineer will unhesitatingly endorse the great
value of Vanadium steel in the construction of automobiles.
Ford Service for Ford Owners
This is an important arm of the Ford organization, because it has to
do with the personal interests of the owners'of Ford cars:
The mere buying of. a car is but the beginning of your dealings with
the Ford Motor Company. It is the opening of a pleasant business ac
quaintance which is surely destined to last for many years, because the
Ford Motor Company takes such exceptionally good care of all owners
of Ford Cars.
A motor ear, notwithstanding the extreme care .with which it is
made, is but a piece of machinery subject at any and all times to get out
of order, liable to accident, breakage and wearing out of parts. While
there is less of these oontingenclee with Ford Model than with any
other motor car made, there are bound to be some, arid to prepare for
the "some," the Ford Motor Company establishes by and through its!
dealers a Ford service for Ford dealers.
Every Ford dealer agrees under his contract to carry an adequate
supply of Ford parts. As Ford dealers—nearly 4,000 of them—are dis
tributed all over the country, it is rarely possible that you travel fifty
miles in any direction without eoming In contact with one or more of
them. (This, of course, most be taken In a reasonable sense, because In
the sparsely settled states and territories it does not apply.) Each of
these dealers with a supply of parts, is immediately at the service of
the Ford owners who require assistance, thus saving t'«"e in making
repaire and assuring ^o the .ojj^vpr of, a Fofd car the almost continuous
use. of his car. •.» .it
As all Ford pftrfar lre standardized, there Is little trouble even for
the owners, to make repairs. You can tour anywhere throughout Amer
ica, over Canada, down :ln Mexico and In most European countries with
your Ford MoM ind be satisfied that you Will not be caught at a
disadvantage in ease of accident.. Ford dealers ars^ always within easy
.,.hai| and wherever they are,'they Hold themselves at the service of the
Another pleasing fact is that Ford parts are exceptionally reason-
not to be had—they have found employment elsewhere? Tlflf"•!»' f# W S a I a Ford Model one at a time and assemble the
sive In more than one way—men hew to their work will be neither as oar complete for the same money that yftu can buy It assemb^^^and^
productive H6r as efficient'as are the men who are continually at work ready to run it from the dealer,.
—mistakes 6f emission and of commission are bound to follow despite, the Get the "Parts Price List" of any other car and compare the prices
with the prices for Ford parts. Then you'll get .a practical example of
With the Ford Compaffy?thl* f#'*altogei.V-r different. The same men,.. J|ord economy for Ford owners.
year after year, working at the same work, natura,')/must improve, nat-p|g Every purchaser of a Ford car receives at the time of the sale, .*
urally must become thoroughly efficient, naturally must be pronounced complete price list of Ford parts, and therefore knows exactly what each
economy in manufacture. This 66fttlttual employment also means loyalty J?art costik J4e.jGannot^bo overcharged. ......
as well as faithfulness and efficiency in service. The Ford Motor Com-
by Buy a Ford?
Vou are asked to buy a Ford car for what It will do
whfit it has done. You are asked to buy a Ford car, because-lt Is a better
car—not because it is a cheaper car. You are asked to buy a Ford oar
because it. is the product of Henry Ford, who Is conceded industry—the
man who has great genlue in the automobile the world over .to be tho one
forced refinements and improvements In aytomobll gopftru&loiv fllcng
*HCh word as *'rl»k" or "chance*' can be applied or can be ueed
%hen you tuy a Pord car. You are buying-an impregnable surety—an
you and your famlly-H»«rv® your
«nd your bueinu^stHat Will enter into y6(ir iWe work as well is tlie eft*
joyments df ^Silr llfS to the fullest possible extent, with a price you
can well afford to payr and with an assurance of such economy In opefrs
atlon that the maintenance of yoiir car will not prove a burden to youv
Wherever you find a Ford owner you find a Ford "booster." There*
must be a practical reason for such universal satisfaction. There were
150,000 motor cars made in America for the market of 1911. More than.
36,000 Ford Model cars were made and delivered to purchasers In
?1911. This means that Ford Model was demanded by the people In a
ratio of about 1 to. 4 of alt other makes of motor cars combined.
It Is estimated—accepting all clalms-^-that there will be 225^)00
cars made for 1912. We will build 75^X10 Ford Model oars, which
means that every third car sold during 1912 will be a Ford Model T.
Is not the judgment and experience of such a great majority a safe
fluid# for you In buying a motor car?
1 A" Ford Practicability
The Ford Is universal in its usefulness, universal In it* reliability.
It fully meets the desire in capacity comfort, ease of operation, sim
plicity in mechanism and absolute strength in construction. It brings to
its owner all the esentials of a practical automobile. Of course, there
are larger cars, there are more expensively finished cars, there are cars
with a multitude of what may be called "extravagances" in equipment,
but none of them will ride any easier, carry one any further, last any
longer, and surely there Is no other oar In all the werld so low lit pur
chase price, sfe«, capacity and power considered, nor one that Is main
tained in operation at the eame low cost.
The strongest evidence of the all-round satisfaction* of any article 1*
found In the extent to which eaid article le Im use the world over. Merit
tells. A continuous market ie only possible to an articic sf stability and
Herein has the Ford Model been teste# and the fact that there
are more Ford cars in use today the world over than th*re are of any
other individual make, Is the most positive evWence that the FamC car
meets expectatione amir bi every caee "delivers tfee goods."
Model Touring Car
gv: Probably one of the moat welcome featurea in the design of body
for Ford touring cars wilt be the appearance of Fore-doors. Font Model
touring cars will be built with front doors (detachable.) This new
fore-door touring car body has been especially designed to meet demands
of the public and carries that anap and grace in appearances that has
been characteristic of all prevloue Font models. Entrance to the front
seat is on the right hand side of the ear where it ie opened by eliding the
catch on the inside. The fore-door on the left Is merely a blind door
and does not open for entrance Into the car. All fore-doors on touring
cars will bs detachable ao that they may be removed should the owner
desrle. The Model touring ear le a five passenger family car of pleas
ing appearance. The medium wheel base, the epecia] spring construc
tion, the method of suspension, sit combine to make It an easy riding,
easy to handle, comfortable car, durable and efficient. For hills, for sand
or mud, or, In other words, for the average all-round touring conditions,
this car has proven its genuine worth—it has made good on roads that
are bad. .The price of the Model fore-door touring car wlll remain the
same as announced—$690 fully equipped, f. o. b. Detroit.
«£i*"iSy Jk s51 £nni