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a * AN INDEPENDENT WEEKLY SERVING AMERICAN CITIZENS .OF JEWISH FAITH THE OLDEST AND MOST WIDELY CIRCULATED JEWISH PUBLICATION IN THIS TERRITORY VOL. 31 NO. 34 PLAIN TALK BY ALFRED SEGAL REPORT ON A WEDDING I was at a distinguished Jewish wedding the other evening—dis- tinguished, that is, in religious meaning and in reverential dig nity; distinguished enough for this reporter to tell all about it. I forget the details of other wed dings I have attended, didn't try to remember them: Those well rehearsed, silly mincing steps of the wedding party down the aisle ... the formal words of the cere mony whicj) in these times fre quently turn out to be quite empty as, far as the. participants are concerned ... the buzz of con gratulatory effusions. But this wedding was one for me to remember through all my days toward the time, maybe, * when my own grandchildren will be getting married. Maybe they can have weddings like this one. We all sat there in a silence of deepest reverence; it was like being solemnly in schuL though this wedding was taking place in the ballroom of a hotel. The bridal party was marching down the aisle with none of the ballet steps that are of wedding proces sions so often. They were people on a solemn pilgrimage toward a sacred occasion. They marched thus between the guests seated at the dinner tables; dinner was for later. The cantor, Emil Rosen, was awaiting them on the platform in the robes of his office; he was to perform the marriage ceremony. The service was all in song, except for the formal words of legality. The cantor began with the Song of Songs out of our Scripture; none of the tiresome "Oh Promise Me" of other wed dings I've been at. The Biblical Song of Songs was so new and fresh to most of us. (We could follow the cantor in the printed book of the wedding that was at every elbow. The bride's father had provided that.) Out of the Song of Songs he sang to the bride . . . “Behold thou art beautiful, my beloved, behold thou art- beautiful. Thy eyes are like doves’ from behind the veil.” The song said she was “a locked garden ... a locked spring, a sealed fountain ... a garden spring, a well of living waters and flowing down from Lebanon.” In the second verse the bride groom addressed his bride in the voice of the cantor: "One alone is she, my dove, my perfect one. my beloved. Comely is she and my beloved, fair is she and my bride. Like a lily among the thorns, so is my beloved among the daugh ters. How beautiful and how pleasant, O love, in thy attraction. One alone is she to her mother, chosen to her that bore her." We sat there in the gratefullest respect of people who all at once Oh felt they had discovered God in jiecor of the hotel’s ballroom. 5944 Vay come up in the strangest ° PHoir ar out of the synagogues SflMauod on Page 5) EBAN AND AMERICAN JEWISH LEADERS TO ADDRESS ISRAEL BOND CONFERENCE Israel Ambassador Abba Eban (left), returning from consultations with his Government in Jerusalem, will be one of the principal speakers- at the National Leadership Conference for Israel Bonds to be held at the Biltmore Hotel in New York City on Saturday evening, September 11 and Sunday, September 12. The sessions, which will be attended by key communal leaders from all parts of the country, will make plans for the decisive phase of the 4954 Israel Development Bond campaign to raise $75,000,000 for Israel’s economic expansion. Discussion of plans for the drive and the role' of Israel Bonds in the growth of Israel will be led by Samuel Rothberg (second from left), National Chairman of the Israel Bond Organization; Julian B. Yenezky (second from right), Chairman of its Executive Committee, and Henry Mohtor, its Chief Executive Officer. Israel Development Bonds are currently being sold in the United States, Canada, Latin America and Western Europe. AMERICAN JEWISH TERCENTENARY OBSERVANCE BEGINS SUNDAY This month, more than five mil lion American Jews in hundreds of cities and towns across the country will inaugurate the cele bration of the American Jewish Tercentenary. Geared to the theme, “Man’s Opportunities and Responsibili ties Under Freedom,” the observ ance will be launched officially with a Reconsecration Service on Sunday, September 12, at 4:30 P. M., at Congregation Shearith Is rael of New York, founded in 1654 by the first Jewish settlers in New Amsterdam. The service will be broadcast over the American Broadcasting Company’s radio network from 4:30 to 5:00 P. M., Eastern time. The eight and a • half month celebration will be brought to a close with an outdoor religious ceremony at the Center Barron Louis Wolfson and Julius Rosenwald BY DAVID SCHWARTZ (Copyright, 1954, Jewish Telegraphic Agency, Inc.) ***** The papers are full of the story of the battle of Louis Wolfson to gain control of the big mail order house of Montgomery Ward. . Battle is a particularly interesting word in this connection. I am reminded of a story told of an other mail order king, Julius Rosenwald. During the first' World War, General Pershing gave a reception to the top brass at which the dol lar-a-year men who had military status were in vited. Julius Rosenwald reluctantly appeared— dressed in a general’s uniform. The reception began with each officer announc ing his identity, full name and title. After the generals had sounded off, one after the other, Rosenwald announced himself as “General Mer chandise.” There was, of course, a big laugh. But the fact is that to be the head of a great commercial enter prise requires abilities and talents paralleling those of a military leader. At the age of 42, Louis Wolfson, son of a for mer junk dealer, commands corporations which have assets of more than 200 million dollars, and now seeks the control of a billion-dollar corpora tion. This is an age in which social consciousness has come to the fore and, while we all individually for the most part for wealth, we have come to JACKSONVILLE, FLORIDA, FRIDAY, SEPTEMBER 10, 1954 Amphitheatre in Washington, D. C., on May 29, 1955. More than two and a half years of planning have gone into de velopment of the nationwide Ter centenary program by the Nation al Tercentenary Committee of 300, headed by Ralph E. Samuel, with David Bernstein as executive di rector. The Tercentenary will be celebrated in over 250 cities and towns from coast to coast. All na tional Jewish organizations and many other national bodies are cooperating with the National Tercentenary Committee. The entire period of the Ter centary has been proclaimed to be one of “thanksgiving, prayer, study and celebration,” by the National Tercentenary Committee on Religious and Educational Par ticipation, and by all rabbinical and synagogue bodies. pfjfif n ‘ 'tiN x pP>-S ' ' HL - Ilf |||r fill* ■ m UPS* MORTIMER MAY “The judgment of the State De partment is not infallible. This was evidenced by its recent de feat of the proposed E. D. C. plan by France . . . We must show the Administration that in its attitude toward Israel, it is also wrong . . Israel is a beachhead of democ racy in a vast area of reaction. It is an outpost of American think ing and methods . . . and as such deserves the backing of this gov ernment.” Before he asked to be excused from the dias May outlined the Zionist program as adopted by his administration. He brought before his assemblage a picture of Z.O.A. activity in Israel centered around the Kfar Silver project and the Z.O.A. house in Tel Aviv which is proving to be a cultural center for stigmatize great fortunes. But whether great fortunes should be en couraged or not, we cannot overlook the fact that their attainment entails some outstanding quali ties. Ralph Waldo Emerson, who cared little for material wealth, noted that there are geniuses in commerce as well as in war, or in the arts or the sciences. Peculiarly enough, Julius Rosenwald denied this. He liked to tell the story about the man who won a fortune in a numbers lottery. The man explained that he did this by “using” his brains. “It was this way,” he said. “One night I dreamt of the number 9, and the following night I dreamt of the number 8, so I used my brains, add ed the two numbers together, got 15, and bet on that number.” Rosenwald insisted that neither by brains nor work would one get to be a millionaire. They might help; but the chief element, he thought, was luck. There is something in Rosenwald’s statement, but it is not the whole truth. There is a kind of artistic quality in those who achieve great for tunes.- We may say that it is not the highest artistic quality, but it is a kind of artistic quality, never theless. The fact that Rosenwald did not see this quality in himself does not mean anything. The genius is not conscious of any outstanding quality in himself. Southeast Leaders of Z.O.A. Score State Dept. Mortimer May. National President of the Zionist Organization of America, in an address delivered before the assembled body of the delegates and guests attending the 17lh annual Southeastern Regional Conference in Jacksonville Labor Day week-end, declared that American Zionists must marshal their forces to bring pressure upon those who form the foreign policy of this government, and show them their erroneoßp altitude toward Israel, and their appeasement of the Arab stales is hazardous to the peace of the world. Before being overcome with fatigue, and an attack of weakness caused by the amebic dysentary which he acquired on his recent trip to Israel and Europe, the veteran Zionist leader declared: that city. He urged further sup port of the Palestine Economic Corporation. May came to Jacksonville upon his return from a visit to Israel, and after attending an extraordi nary meeting of the Z.O.A. ad ministrative council in New York. While in Jacksonville he attended full sessions of the Conference, and met with delegates in special sessions. May has promised to be on hand wherever he was needed to raise Z.O.A. monies, and this intense exertion in behalf of his movement was blamed for the attack of fatigue which caused the abrupt ending to the speech he was delivering to his consti tuents. It is believed that after a brief rest at his home in Nashville the beloved leader of Southern Jewry and National Zionism will be able to resume his tasks as president. May was introduced by Leon ard Moss of Jacksonville. Greet ings from the Jacksonville com munity were extended by Philip Coleman, President of the Jack sonville Jewish Community Council. Ben Wenick of Knox ville, Tennessee, was Master of Ceremonies for the evening. Pre ceding the address by the Nation al Z.O.A. executive officer, the officers of the Southeastern Re gion were installed by Ben Sil verman of Savannah, Georgia. Newly elected officers, install ed at the Jacksonville Jewish Center by Ben Silverman of Sa vannah, Ga., included: President: Leo Burson, Mem phis, Tenn. Vice Presidents: Max Hurvich; Alabama; Wallace Cohen, Ala bama; Fred Jonas, Miami Beach; H. George Miller, Orlando; Mich ael Adilman, Georgia; S. L. Ep lan, Georgia; Harry D. Kantor, Mississippi; Jack Pressman, North Carolina; Morris Pilsk, Tennessee; Mrs. Hannah Kishner, Tennessee, and David Goodwin, Miami Beach. Secretary: Max Weiss, Daytona Beach. Treasurer: Leo Goldberger, Tennessee. Assistant treasurer: Morris Simon, Coral Gables. Auditor: Abe Schafer, Miami Beach. Administrative committee chairman: S. B. Liebman, Miami Beach; Harry Jaffe. Alabama, vice chairman. Mortimer May, a previous Pres ident of the Southeastern Region, was named honorary president for life. $3.00 A YEAR