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PALATKA DAILY NEWS
READ TODAYS NEWS TODAY IN THE NEWS PAGE NO. 6 Service To Grocers Continued and increasing business proves appreciation of the service we are rendering the retailers in our territory. We are now handling all standard goods at margins that are a surprise to other dealers. Our stock is fresh and up-to-the minute. Prompt shipment, accurate con signments and fair treatment, our motto. The Atlantic Grocery Co. Palatka, Florida STORK GETSJN JOB France's Birth Rate Shows Some Improvement 8rloui Declln in 1918 from Year Bs fort the War Was Cause of Alarm. Paris. France's declining birth rate has lately been a source of much con cern, but a distinct Improvement has been noticed during the present month. Evidence of a great decline in births In 1918 was shown In official figures for the district of the Seine, which Includes the city of Paris, which showed that there are only 43,480 births registered in that district in 1918, as compared to the 73,599 In 1911. The Infantile death rate given by statisticians is 40 per cent, as com pared to 10 per cent before the war. This has been attributed to the scar city of wet nurses and poor quality and shortage of milk for bottle-fed babies. The shortage Is said to be due to the tremendous increase in cheese making, especially Id Nor mandy. However, all the maternity hospi tals in Paris reported Increased births thus far the present month. In one hospital the number doubled those of last year, ajjd It is declared that ba bies are remarkable for size, weight and general health. A ne'w periodical entitled Marriage has Just appeared. It announces that It will devote Itself to the question ol the repopulation of France, which If generally recognized to be one of thf most urgent problems of the day. It asks Its readers, "What means should be adopted to combat the present mat rimonial crisis in France?" ROAD TO SUCCESS. Obey General Order No. 1, Which Is Simply, Find OutI CAPTAIN TAKES VACATION v y ft rs TA I V I Ml. Captain liprtram Hayes of the hug liner Olympic, who carried million) across the ocean during the war, hai gone back to the farm for the firs; vacation he has enjoyed since the wa) started. He was decorated with th D. S. O. by the king of Great Britalr for sinking a German submarine. Thi photo shows him seeking relaxatlor by hard work on the farm. Her Sex's Failing. Pelmer usually walked to school with Jli.tle, his little neighbor next iloor, but nearly always liitd to wnit for her. One morning lie was obliged to wait un unusually long time for Matle to get her hair curled, and Inter he confided to his mother that he was not going to walk to school with her any more. His mother asked him why he had de cided to go without waiting for Matle. Well," he replied "when I call for her X always find her so unready." Headi f Big and Little Business Who Do This, Will Be the Win ners In the Great Industrial Battk Now On. Find out I That's general order No 1 In American big business. Can Du Ponts, who made three quarters of all explosives used againsl Germany, swing that vast machiu into a useful purpose of peace? It hired 2,000 chemists, set them to research work and found out I Can the United States double Its wheat product and add a half to Its meat supply? Spend $25,000,000 in research work along agricultural lines as it did two years ago and find out I How can Standard Oil utilize everj drop of that black ooze which pours from thousands of oil wells? By em ploying chemists and engineers who can find out. Why does Armour have 125 suhsld lary companies, many of them highly profitable, and which as the elder Ar mour said utilize every part of the pig but the squeal? Because It spends an immense sum to curry out that general order No. 1 of all big business. Find out! There are in the United States to day 40 concerns, each of which spends anywhere from $100,000 to half a mil lion annually on this great game of finding out, writes "Girard" In the Philadelphia Ledger. It Is the supreme day of the expert, the engineer and the chemist. It Is the era of unlimited research work. Is leather too scarce and expensive? Find a substitute. Is there a famine in white paper? Set your researchers to discover a new crop. Two-thirds of all the energy in coal goes up the chimney in smoke. The liigsost fuel burners, such as the Pennsylvania railroad, spent big sums to find out a way to lessen the smoke and increase the heat in a boiler. "Can you take that hatter'?" asked the general. "I think I can," replied the colonel. ";o take it." said the commander, "and don't come hack until you do." "Here's $1o,(kk," s;fys the corpora tion president to his chief of research wurkers, "find out how we can save a fraction of a cent on each ton of output." And the follow who can find out lias won a great industrial battle and cui tured a battery from his more slug gish competitor. (me winter day in his banking of fice 1 saw Winthrop Smith hand a silver dollar to his old friend, the magician, Kellar. "Here, do a trick' said the banker. "Hands are too cold," replied the sleight of hand artist, but taking the coin he Hipped it Into the air and instantly it seemed ns if It were raining silver dollars In Kellar's silk hat. That's how some of the wizards in trade operate. By un apparent stroke of genius they multiply one dollar of profit into nearly a dozen. "Luck," you say. Not that at all. It wasn't luck ; which enabled the magician to ma- j nlpulate the coins, but years of pa- j tlent practice and study. j The follow who thinks he can win hi business today without once fol- ', lowing the injunction "find out," had , better telephoue for the sheriff to nail 1 up his door. Saw a Resemblance. Little Andrew was playing In the yard. In which there Is a coop for his pigeons. All pigeons were inside with the exception of one which was walk ing up and down In front of th door. Andrew run up to his mother in great excitement and said: "Mamma. Is that one a collector?" Whereat his mother asked him why. Then Andrew said: "Weil, be can't get In." The warm welcome accorded the Palatka Daily News has been most encour aging to the publishers. It is proof positive that the American people are demanding more speed, even in getting the world's news. We print it the day it happens. The afternoon paper is steadily gaining in' public Javor. It is distinctly the home paper everywhere. World's Greatest Afternoon . Service The Palatka Daily News carries the United Press afternoon service. This organization serves more afternoon papers than any two news associations in the country. It is crisp, interesting and reliable. It speaks for itself as it is presented daily in the columns of the Daily News. This service will be increased in number of words as soon as additional facilities for handling it are received. Why We Chose The Afternoon Field The publishers chose to enter the afternoon field, in preference to the morn ing field for reasons that are so obvious that there was no occasion for hesi tancy. If experience had proven that the morning fields is the most de sirable in cities the size of Palatka present conditions here would not have decided the publishers not to enter that field. But the afternoon field is the field for the advertiser and the reader locally. In the United States there are two afternoon papers for every morning paper In Elorida there are nineteen afternoon papers and eleven morning papers. In no city is there a morning paper where there isn't an afternoon paper except Palatka. These figures prove that the demand of advertisers is that their store news shall be circulated on the day it is printed and on the day that current news happenings are chronicled. In large centers of population the morning papers depends, to a large extent, on its general circulation outside the local field. Seventy-five per cent) of the advertising for local readers in New York and Chicago is carried by the afternoon papers, The afternoon paper goes into the home before supper, just when the house wife is finishing her day's work and when the husband has come home from his labors. From it is mapped out tomorrow's purchases, as there is no time in the morning for wife or husband to look overthe morniug paper un til after the first rush of activity incident to the starting of the day. This is the age of speed and people want the news the day it happens, why the publishers chose to enter the afternoon field. That's A Paper For All Of The People THE DAILY NEWS will be published in the interest ol all of the people of Palatka and Putnam County first. Our editorial aims and purposes will be found on the editorial page. The paper will be all home print and will issue every day in the week except Sunday. It will be delivered in the city by carrier and in the county and elsewhere by mail at the following rates : Per week - - 15c Per month - - 50c Three months - $1.50 Six months - - 2.75 One year - - 5.00 If you wishto be a sub scriber to THE PALATKA DAILY NEWS fill ou the attached coupon and send or mail to The Palatka News Palatka, Florida COUPON) THE PALATKA NEWS, Palatka, Fla. Gentlemen : Enclosed pleas.tfnd $ for which please tend me THE PALATKA DAILY NEWS to the below address for months. Very truly, Name Street City . State.