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If youVs about to buy a radfo or radio-phonograph, you don't have to take what you can get any more. You ton choose again on the bads of quality and reputation; PMoo today makes no compro mise whh the standards which have mode Its name famous for qualify ffw world oven Ivory 1948 PMfeo keeps faith with that reputation, to when you buy, let PWleo quality be your guides i i accept oothhg bm and pay no more/ 200,000 Enthusiastic Owners Make if the Industry’s Biggest-Selling Automatic Acclaimed by 300,000... "The Easiest Way to Play Records Ever Invented” Famous Philco "1201” .;. the sen sational Philco development that became the industry’s biggest-selling radio-phonograph ..; now here at a new lower price! It’s a powerful radio. And .brings you Philco’s amazing new, easy way to play records. Try it yourself... an amazing value in radio and record enjoyment! Slide a Record in, and It Plays Automatically! ‘WMiwtuviiw*'' j j it a Ufr.y MHKUn^lKMHMpMLMJp MMMg Hehe it is ... the automatic radio-phonograph which quality-wise Americans ' bought last year in greater numbers than any other, at any price! It’s new, now, * for 1948 ... still the greatest performing table model combination ever built,, 4 t the choice ot all who buy with an eye to quality! Hear its un believably powerful surge of pure, undistorted tone on radio or records. Note its velvety smooth operation, its rich cabinet craftsmanship. You’ll see why the promise of greater enjoyment and longer years of trouble-free service make the Philcp “1256” the favorite everywhere of those who want the utmost in value for the price they pay! See it now! t ,ta,s .t ' BuWt t°r p*"”*"*"’” trz~, **£+*• zzz* +’~*ir£* 1 *^£w""*onbo'h,,rf,° ***^a££ _ a *°r 9’ -jed mu»,c- *°od CO ^g^ I °ndre ' „ toneU^^^ The World’s Biggest Selling Portable Radio Yes, it’s the Portable that last year outsold all others, because of its unequalled record for power, performance and sensitivity. Now new and greater for 1948 ...and at j \a new lower price! Its great, war Qh *. developed miniature tube circuit /.gives amazing improvement in per ~~ • formance in any location. Plays on 4 • * AC, DC current or battery. Choica .* of Alligator or Seal grain case. *•. •••* See and Hear Them Now At Your Nearest Philco Dealer Listed Below 12 Dock St. * AMAN FURNITURE CO. Jacksonville, N. C. a. a. aman Richlands, N. C. BAME’S GULF STATION Carolina Beach, N. C. V. S. BRADRAM & SON Chinquapin, N. C. ALTON CAPPS Sneads Ferry, C. COAST ROAD SERVICE STATION Shallotte, N. C. BUCK’S DISTRIBUTING CO. DUPLIN MERCANTILE CO. Kenansville, N. C. DUPLIN TRADING CO. Warsaw, N. C. R. F. HALL & SON, INC. Castle Hayne Road, Wilmington, N. C. R. E. HUGHES Hampstead, N. C. KING’S ELECTRICAL SALES CO. Shallotte, N. C. M. L. LANIER Chinquapin, N- C. LEGGETT’S Southport, N. C. PENDER APPLIANCE CO. Burgaw, N. C. L. E. POPE FURNITURE CO. Magnolia, N. C. RADIO & ELECTRONIC REPAIR CO. RFD No. 3, Box 243, Wilmington, N. C. J. J. RHUE HARDWARE CO. Swansboro, N. C. AVON SHARPE Beulaville, N. C. SHEFFIELD & FUSSELL Rose Hill, N. C. SPORT CENTER 114 Market St., Wilmington, N. C. G. STEIN FURNITURE CO. 605 North Fourth St., Wilmington, N. C. TAYLOR & HATCHER Faison N. C. THOMPSON BICYCLE CO. 702 Castle Street, Wilmington, N. C. THRIF-T-STORES, INC. ]8 South Front Street, Wilmington, N. C. Wilmington, N. C. WALLACE ELECTRICAL APPLIANCE CO. Wallace. N. C. WARSAW' APPLIANCE CO. Warsaw, N. C. WILMINGTON FURNITURE & STORAGE CORF. •>■>4 North Front Street, Wilmington, N. G, ,1 K. L. WRIGHT Rocky Point, N. C. FRANK R. PINER Service Station, Carolina Beach Rd. Dial 2-0€l® «L D. LEWIS Bolivia, N. C.