The Western news. [volume], August 31, 1933, Page Page Three, Image 3

About The Western news. [volume] (Libby, Mont.) 1933-current

Image provided by: Montana Historical Society; Helena, MT

                
Havana Mob Pillages the Presidential Palace
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Frenzied Cubans, Immediately after the reslgnatlou and flight of President Machado, sacked the first floor of the
handsome presidential palace, destroying the ousted dictator's furniture.
Bluejackets Entertained by Geisha Dancers
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Bluejackets of the Ü. b. S. Houston throng the deck of their .vessel to witness a special performance staged for
their entertainment by a troupe of Japanese geisha dancers who boWded the ship In Japanese waters.
La Guardia Maps Out His Campaign
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Florello H. La Guardia, fusion candidate for the mayoralty of New York
city, going over plans for his campaign with Mrs. La Guardia at their summer
home in Westport, Conn.
French Vets Honor Unknown Soldier
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Ninety French war veterans came to Washington to return the American
Legion's visit to Paris six years ago. The leaders of the visiting contingent
seen placing a wreath on the tomb of the Unknown Soldier at Arlington Na
tional cemetery.
are
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NEW CAP FOR C. C. C
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Quite natty Is Private James L.
Goode of Bolling field In the overseas
cap that the War department Is Issu
ing to the members of the Civilian Con
servation corps forest army.
IN FORGERY SCANDAL
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Ronald Finney of Emporia, Kan.,
under arrest in Topeka In connection
with the huge bond forgery scandal
that stirred up the state's financial
officers.
Colts of Wild Hone Family
Wild horse mothers are very devot
ed. when It Is warm the colts lie at
full length on the ground and sleep
very soundly. Upon the appearance
of danger the mothers seek to awaken
them by touching them with their muz
zles, or by quick, short little snorts. If
this doès not bring them up she will
paw them with her foot. These colts
are long-legged, and when very youbg
will run with the ''band' for hours at
full speed.
ROADSIDE
MARKETING
By T. J. Delohery
ADVERTISING PRINTING
V\/TIILE few roadside or farm
' kets do enough business to
rant continued advertising unless It
be small classified space, the value of
advertising printing as a follow-up to
newspaper publicity should not be
overlooked.
Cards, folders, dodgers, blotters, la
bels, slickers, food charts, recipes and
other such material tie In very well
with nlwspaper advertising,
nothing of helping to make
tomers which come from the recom
mendation of satisfied buyers.
The kind of printed material to
depends upon the market, what Is sold
and where It Is located. In the past
few years operators of roadside and
farm markets which are off the mala
highway or a bit difficult to find, are
Including maps In their printing and
advertising to guide prospective
tomers.
Keclpes are well liked; in fact, di
rections on cooking will help sales,
especially of new crops. When broc
coli first made Its appearance on the
roadside market which we patronize,
my wife didn't know how to cook 1L
The farmer told her. And Italian
squash makes a delicious dish when
stuffed with meat. It, too, was pre
pared according to the advice of the
vegetable grower,
who sells dressed chicken direct
wishes he could obtain recipes which
would guide his. customers. He advo
cates different weights and ages for
certain purposes—that Is, roasting,
stewing, etc., but when housewives do
not follow directions and don't get the
desired results, they often blame the
chicken.
mar
war
to say
new cus
use
eus
A poultry farmer
One of the best pieces of printed
advertising I have seen is a so-called
health chart.
It was used by road
side market owners in Cook county,
Illinois.
The heading; "For Those
Who Are Healthy and Those Who
Would Like to Be.
The chart, made
up of three columns, listed the min
erals and vitamins essential to body
health, told their effect on the system,
and then listed the fruits, ^vegetables,
eggs, nuts and other farm produce in
which they were contained.
The chart attracted an unusual
amount of Interest Doctors comment
ed upon It as belug a fine thing to
place In the hands of-consumers. Not
one piece of this literature, which was
available In rucks hung In front of
the markets, was thrown away after
first glance.
In Essex county, New Jersey, where
roadside markets are grouped In an
association, County Agent It. A. Har
man helped the farmers draw
series of four advertising cards. On
the front side of each card, which
measured 3*4 by 5% i n ches, was a
picture of the association sign or em
blem which was on display before all
member markets. "Fresh Farm Prod
ucts," In large heavy type, was the
display line bn the first card. The
second line said ''Quality Goods—Hon
estly Packed." Below was sufllclent
room to stamp In the name and address
of each member. On the reverse side
was a little history of the organiza
tion telling what it meant to both
consumer and farmer, alike.
All of the four curds., were sea
sonal. The second card had "Fresh
Vegetables" In large letters on the
front side, with recipes for canning
tomato Juice, making tomato cocktail,
sauted tomatoes, stuffed tomato salad
ami some information on home
ning In general.* No. 3 carl stressed
sweet corn, with recipes and the last
of the series was devoted to "Fresh
Candled Eggs"—day-old eggs. The val
ue of fresh eggs produced by chickens
fed balanced rations of feeds rich la
vitamins and minerals, and their value
in feeding babies and adults as well,
was stressed. Recipes on various egg
dishes fill the back side of the card.
"The cards did a fine Job of adver
tising," said County Agent Harman.
'They carried the message of the as
sociation and have made customers for
the roadside markets displaying the
association sign. It was nothing un
usual for customers to ask for several
of each card. Presumably they keep
a set for reference and puss out the
others to friends and neighbors."
Printed paper bugs are now regard
ed as fine advertising—and c heap, too,
since the printing costs little extra If
done at the time the sacks are ordered.
John Haley of Centre Groton, Conn.,
relates the story of a woman telling
her friend that she had been In the
country buying vegetables from a
farmer, only to have the friend de
clare she bought from a dealer, point
ing out that producer-owned roadside
markets In that section used bags on
which their names and addresses were
printed.
Package Inserts are good advertis
ing, especially If they curry messages
on future crops. Tales of new machin
ery or equipment which produce better
fruits or vegetables, aid In making for
better quality or cheapen production.
The more homey and friendly these
messages, the better. Customers real
ize you are a farmer and not a trained
advertising writer, A good example of
a package Insert is that used by F. R.
Dolman, Ohio fruit grower. It says:
up a
cun
FOR 30 CENTS
I'll sell one bu. of apples.
Not the fancy grade.
Not the choices, but
The best apple on the
Ridge for the money.
t>. 1111, Wnt.rn Na*.p*pw Union.
Curre
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A BIT THICK
The manager of the big business
firm stormed into his head clerk's
office and banged a fist angrily on
his desk.
"Smlthers," he cried ominously,
"this Is outrageous, 1 distinctly told
you you could only take seven clear
days' holiday, and here you have at
last put In an appearance on the
eleventh day. What is the meaning
of it?"
"Ob, yes, sir," said Smlthers, cool
ly enough. "I have an explanation.
Three of them were foggy."—London
Answers.
Not Rftdithei, Either
A long, crystal-clear Icicle was af
fording refreshment for Nancy Vera,
six-year-old Richmond lass.
"Like your Icicle?" queried mother.
"Um-m-ml The white Icicle tastes
so much better than the dark ones
I get from the fender of daddy's car,"
came the prompt reply.—Indianapolis
News.
Let Him Burgle
"Henry," whispered his wife, "I'm
convinced there's a burglar down
stairs."
"Well, my dear," replied her hus
band, drowsily, "I hope you don't
expect me to have the courage
of your convictions."—Washington
Star,
Cynic
Husband (feeling a sudden twinge)
—By Jove ! I believe I've got sci
atica !
Wife—I don't know why you both
er with those foreign stations. You
can never understand them.— Stutt
garter Illustrierte.
Politeneu
Harold had a habit of going Into
the horses' stalls ahead of his father
when caring for them.
His father told him to speak to
them before entering, as It would be
safer.
"Well, I'll say 'Good morning,'
then," said Harold.
Hey 1
"We'd better stop the game now
that we're even," said the first card
player.
"Even!" exclaimed the other.
"How do you make that out?"
"Well, a little time ago you had
all my money, and now I've got all
yours!"—London Taller.
No Bouquets
"Do you remember that little war
song, "Somewhere In France Is the
Illy close by the English rose?"
"No," answered Senator Sorghum,
"and I don't see the point of It, None
of us International choir members Is
engaged In throwing bouquets Just
now."
METHOD IN HIS ACT
6
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"What did the bride's father give
her for a wedding present?"
"A check for $500."
"Why that old bankrupt hasn't a
dollar."
"That's why he gave her a check."
Wifejr'i Objection
Bonos—Have you noticed that Wil
liam Jackson has stopped wearing
glasses?
Banks—Yes. Ills wife won't let
him. They show up her wrinkles
and gray hair too plainly.
Not ft Pleftiing Thought
"Do you think you could learn to
love me?"»
"Possibly ; but If I were a man, I'd
hate to think I was an acquired
taste."
Still Hope
Smith—Do you know, I haven't
•jioken to my wife for five years?
Brown—Be patient—her tongue
von't hold out forever.
WE RE WITH
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LONG WAIT IN PROSPECT
A young man bounced Into the of
fice.
"I wish to see the manager," he de
manded.
"I'm sorry, sir," said the clerk, "but
the manager is not In. Is there any
thing I can do for you?"
"I don't deal with Juniors," was the
rude reply, "I'll wait for the man
ager."
Nearly an hour passed.
"How much longer will that man
ager be?" demanded the visitor Im
patiently.
"Nearly two weeks, sir," quietly-re
plied the clerk. "He's gone abroad
on business.
Eaiily Fisted
"I'm sorry, madam," said the pass
port official, "but there has been a
mistake made In your application
form."
"What Is that?" she asked,
"The color of your hair has been
put down as dark Instead of fair,"
"Oh," she said, with an obliging
smile. "Will you alter It, or shall IT
Family Finance
A Kansas child, eight months old,
the other day paid his father's traffic
fine In Kansas City, Kan. The fa
ther was arrested for passing anoth
er car on the Intercity viaduct H«
did not have $5 with him and waa
permitted to go home for It' He re
turned with the amount In pennies.
He had borrowed It from his aon'a
bank.
4 TU put it back on payday,** he
promised.—Vancouver Province.
ABSOLUTELY OUT OF IT
$
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"Why won't you marry me?"
"My dear boy, you couldn't even
support my alredale in the style to
which he has been accustomed."'
Let* Will Do
Kind Lady-Why are you crying,
little boy?
Boy—I've los t a dime.
Kind Lady—When did you lose It?
. Boy—This afternoon and mother
has sent me out again to look for
it. She says If I can't find It, a
nickel would do.—Gazette (Mont
real) ,. x ■■ '. . .
No Cam* for Worry
Doctor—I thought I told yon.not to
eat any porterhouse steak without
my permission?
Patient—Bo you did, Doc; so you
did.
Doctor—Then why are you disobey
ing my orders?
Patient—This won't delay the pay
ment of your bill, Doc. This steak
Is being paid for by my friend here.
* More Than the Cold Loit
Doctor—Well, did you take my ad
vice and sleep with all the windows
open?
Patient—Yes, doctor.
Doctor—Good! And you've lost
that cold you had?
Patient—No, doctor. Only my best
suit and my watch-and-chain.
Feminine Failing
"Why does Mrs. Smith always go
to the pictures Just as the big film
is ending?"
"She likes to know how it turns
out before she sees 4he main part
of It"
Had to Get Him Fir»t
Contractor (Just arrived)—Does
the foreman know the trench has
fallen in?
Workman—No, sir ! We're just
digging 'ira out to tell 'im.''
Setting Her Right
Mrs. Cornwallis—You're looking
better than I had expected. I heard
that your health was very poor.
Mrs. Nurlch—My health has been
Impaired, but there Is nothing poor,
about us.
Slight Miitftke
Visitor to a Hotel—This wall Is so
thin that you cun almost see through
it
Hotel Manager—That f s the window
you're looking at
Quite Simple
Patient—My wife tells me I talk
In my sleep. What should 1 do?
Doctor—Nothing that you shouldn't