New Britain herald. [microfilm reel], July 18, 1924, Page 6, Image 6

About New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976

Image provided by: Connecticut State Library, Hartford, CT

                
NEW BRITAIN DAILY HERALD, FRIDAY, JULY 18, WX
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' s We Live Ve Grow" 1910 JU924 fZ (?
, p ( 1924
ji Cc 19 I ) i c y
t
THE REASON WHY
Once more we respond to the needs
of our customers! Once more we ex
pand this great store to serve you
better! Once more we make still
larger Connecticut's largest daylight
one-floor department store.
Some weeks ago we signed a new
least providing for 4800 additional
EXPANSION SALE
square feet of space. That addition
takes in 21-23-25 Myrtle street (now
three separate stores), and will even
tually give you an entrance on that
street.
With the additional space we will
serve you better by means of an en
larged Dress Goods and Yard Goods
Department more space for Domes
ticsmore space for Toilet Goods a
greater Shoe department and space
for the installation of the largest No
tion and Small Wares department in
the city!
So start out early . tomorrow for
this honest-to-goodness Expansion
Saje! While the carpenters are work
ing on the addition, you will be able
to choose fresh, clean,' seasonable
merchandise throughout the store.
You know about our lowest-in-the-city
prices! But this Expansion Sale
will set a ne wstandard in "Our Butf
for Less Sell for Less" Policy.
','WXJU
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"AGAIN WE GROW"
EXPANSION SALE
Summer Wash
DRESSES
Expansion
Sale
Price
Regular price $3.08. Normandy Voiles, Printed Voiles, Plain
.Voiles and Embroidered Voiles; light and dark colors; lovely
summery combinations; dainty youthful models. Sizes 16 to 54.
Remember Regular Price $3.98
ALL REDUCED FOR QUICK CLEARANCE
Silk
DRESSES
3.94
Expansion
Sale
Price
Regular $10.00 value. Printed Crepes, Canton Crepes, Crepe de
Chines, Sumeripl Crepes, in all colors; new novel styles and trim
ming effects. Sizes 16 to 44. '
When you see these bargains, you'll want to take home two
' or three of them. They can't be beat anywhere.
Dainty Summer
DRESSES
Expansion
Sale '
Price
$10.00 and $12.00 Imported Voiles, Normandy Voiles in flock
and floral patterns; light and dark shades; lace trimmed.' Sizes
18 to 48. Also importer1 Linen Dresses.
You will realize that these values are absolutely the most
wonderful value you have ever seen. Styles suitable for large
women.
$5.94'
BOYS' WEAR
The boys need lots of cool things dur
ing the summer. Buy them at this sale
and save money.
$1.00 Sport Blouses Sizes 6 to 16
years, neat stripes and figures, PQ
very fine quality ; . . O 7 C
$1.98 Wash Suits "Peter Pan" make
in Middy, Oliver Twist and Balkan
styles, sizes 2 to 8 years, d 1 OQ
guaranteed colors v 1 s
rQfn OFF on all Boys' Suits during
CtO' this sale.
Heavy Crash Pants Extra heavy, all
sizes, regular 79c, cut SCP
very full Out
Denim Koveralls Heavy plain or
striped blue denim, trimmed with red,
sizes to 7 years, regular QQ
$1.45 value UU
Extra Heavy Turkish
BATH TOWELS
48c
Each
Giant size, 25x50, regular 98c value,
plain white only, limit 6 to a customer.
39c 43x36
PILLOWCASES
4 for 98c
Absolutely no starch, ready for use,
good make, deep hem, extra fine quality
DOMESTICS
Take advantage of these low prices
and prepare for future household needs.
Fancy Pillow Cases Embroidered
and lace trimmed, wide hemstitched
hem, ready for use, OQ
regular 59c OJC
Full Length Curtains Ruffled edge,
fine scrim, hemmed, with tie- C
backs to match, reg. 98c pr. Pr. D C
72x90 Sheets Reg. $1.00, veiy fine
quality, bleached, with wide HCkg
hem, ready for use
Turkish Towels For face use, bleach
ed, good size, regular 1 t
21c each Each X J C
36. in. Cretonnes Splendid colorings
and combinations, big assortment, ex
cellent quality, regular 1 Qn
27c yard Yard Xi7C
Extra Heavy
DOUBLE BLANKETS
$1 85
Pair
Full size, white with colored borders,
100 pair in the lot no more than 2
pair to a customer, reg. $2.98 value.
Final Clearance
100 TRIMMED HATS
$1,00
$3 and $6 Hats to ciose out to the
early Saturday shoppers at only $1.00
Ridiculous prices for these wonder
ful hats but they must go.
Extra Heavy Turkish
BATH MATS
69c
In pink, blue, white and gold, very
heavy, pretty designs conventional
and floral, reg. 98c each.
Women's and Misses'
FELT SPORT HATS
$1 39
Bought especially for this sale, reg.
$1.98 and $2.49, in white and colors, ex
cellent quality, nice 6tyles.
$1.00 and $1.29
BOYS' WASH SUITS
69c
Dark and light colors and combina
tions, sizes 2j to 8 years, good styles,
nice fresh garments of popular models.
DRESS FABRICS
An enlarged dress goods section
means new merchandise. What we have
must go at ridiculously low prices.
All Silk Crepe de Chine Big range
of staple and high shades, f Ctt
reg. $2.49 yard .... Yard $ X OtJ
Tissue Ginghams Regular 69c fyard,
handsome choice of patterns OQ
and designs, all combinations J7C
Roshanara Crepe Heavy, quality,
suitable for pleated skirts, in black,
navy and desirable bright f QO
shades, reg. $1.98 yd. Yd. P X Om
Mormandie Voiles All colors and
combinations, flock, floral and plock pat
terns, regi 69c yd., light and
dark shades Yard Tv)C
32 in. Dress Ginghams Imported
ginghams, in popular checks of all sizes
in all colors, regular
49c yard Yard OO C
32 in. Madras Shirtings All stripe
effects, excellent quality, good assort
ment to choose from, Q Q
regular 50c yd. Yard OtC
36 in. Cotton Canton Reg. 79c yd.,
in Navy, Tan, Blue and other popular
colors, good EjQ
assortment t . Yard O 2 C
36 in. Basket ClothReg. 59c yd., in
Pink. White, Tan, Brown, Navy, etc.,
fine for 1-piece dresses and OA
children's wear YardOC
36 in. Pure Linen In Orchid, Copen,
Rust, Green and Rose, very fQ
fine quality, reg. 75c yd. Yard C
TOILET
Secure your vacation supply
Vcnlda Hair Nr( f
tg. 2 for :5c I. sell 1UC
Palmollve Shampoo nn
tfrg. 38c tC
IaRK't A- Itanwlrir told . . 17
I'alntolhc told Crvain in
reg. 19c lizC
I'omprian lai-c l'odrr "2 7
ttg. 43c O C
GOODS
at this sale at reduced prices.
Woodbury's racial Soap 1J
ren, Z:c rake 1QC
Jcrstcn'i Irtion HQ.
reg. 45e JC
rt. 50c J7 C
ItoiK-illn licauilllcr Coinpa't ""TO
r. e II nil I tC
rfg. tl.flo IOC
'iopli)lallf Toodi tlnilira ng
res. 60c fcOC
RUWii DEPARTMENT SKKEf
mm
1
SILK SPORT '
SCARFS
$1.00
Roman stripe
scarfs, fancy
printed silk
scarfs, and plain
color scarfs, with
deep fringe, reg.
$1.49 and $1.98.
$1.98 and $2.93
ODD WAISTS
79c
About 50 dozen in the lot, including
tailored styles, lace trimmed styles in
both waist and overblouse ntodels, all
6izes in the lot, while they last at
only 79c -
I