New Britain herald. [microfilm reel], March 09, 1926, Auto Show Section, Page 19, Image 19

About New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976

Image provided by: Connecticut State Library, Hartford, CT

                
NEW BRITAIN DAILY HERALD, TUESDAY, MARCH 0, 1026.
19
AT RECORD PACE
Popularity ol All Models Re
flected in Sales
The exceptional national populari
ty of the Nuh Advanced Six and
Special Six models wrote a new pago
In motor car history during 1515
and from reports now at hand It
coms certain that cvon this bril
liant sales record will bo far sur
passed durlns The n"W Nash
Advanced Six and Special Six series
whieh were Introduced July 27th,
were greeted with unprece
dented warmth throughout the coun
try and dsplt the fact that all Knsh
plants were working overtime at full
capacity we were unable to meet the
demand by a great margin.
The Nash Special Six and Ad
vanced Six line has been Riven add
ed attractiveness with two new body
models prieed so low In contrast to
their quality that they are bound to
.lump right Into the front ranks of
best, sellers. In addition Nash is In-
opments ee ntei'lug largely In the luu
Nush motor considered In conjunc
tion with country-wide prosperity nil
combine to place Nash In the uiom
favorable sltuutlon the company lias
ever faced at the outset of a new
year.
!.-. than a holc-ln-the-wall on
"Main street."
"Similarly with (MM'vIr stations.
"In order to render iiulclt service
;il a reasonable price, the dealer
cannot afford a big overhead In Hie
form ol rent based on down-to.wi
land values,
"A block or two front Ids sales
room Invariably he can find plenty
of space for a flrnt class servlcu
i,t ear who, because he can't fct rid
cif the loiiR-tlme base, maintains u
Mb place on Michigan avenue, Chi
(ago, tells me customers seldom
come In there and his small branch
stores on the north, south and west
sides sell more cars.
"It Is from these tho revenue must
come to maintain tho 'Main street"
show place."
ON AUTO DEALER
station at a slill lower rental rate.
'Here he can meet his customers , HlHTC DcVClOUniCnt ReCOl'd
In Motor Car Industry
often. I'rom these, provided 1:1m ser
Vice Is rlgh, other prospects will re.
velop while he Is nursing his host
of all prospects the present own-
R, T. HoMiDs ol RickenMei,
, I "From every standpoint the auto.
f,fl llOn Kltliatinn : mobile dealer who Is located In the
Too many automobile dealers are
kind of residence section whom
live that class to whom his particu
lar car appeals, has a greater chance
tft f.t liuwinr.cc ninl n imiMi l.ftH. t.
working for tho landlord and not i. , , , , ,
tlie ye;ipt
"On the other hand the dealer
who prides himself on his expan
sive and expensive Iron on "Main
ureet," and spends Ills time In r 1 -inirlne
the monument l.e has erect
"d for himself while tlli ve will
ho working niosMy for the landlord.
"If he wotihl keep In ( lose touch
with demand and deliver the best
service to owners, evry large city
distributor should have several re
gional deabrs or branches in the
lions of his
I enough for themselves or In the n-
(crests of the customer" says K. T.
Tlodeklns, Onrral Sales Manager,
I I'.lckenbacker Motor Company. That.
dead weight of overhead In the form
'of rent for fancy show rooms on
"Main street" crushes most automo
bile deab rs Is Mr. llodgklns' conten.
t ion.
"Disregarding all economic laws
and nil experience, may automobile
: dealers fee they must have a sales
room located at the corner of "Main
i street ' and "First avenue n their i vm-inua r.i.toine,!
""""""s 11 " town tind the building must be an metropolis
bodying Important engineering architect ural cm. I "Hi, m,i tfim .-.n
i " uu'ouii'mir i"i.cr m-i-ioiii ;nn in one or tlKse as ill a side street
walks; and never does he drop 111 j down town.
casually. "a distributor for a popular make
ho drives; and wnen he is look
changes which will give the Indus
try an entirely new standard for en
closed car performance In the way
of unusual power-smoothness, flex
ibility, and speed of acceleration.
Then with the beginning of 15:5
the Nash sales curve began to push
briskly upwards right on through
January, February, and March with
the result that the first quarter of
1!25 surpassed the same quarter of
1 r 2 4 by.more than 44 per cent. With
the opening of big Spring business
the Nash demand gathered even
greater momentum and when tabu
lation w-ere completed for the.
months of April, May and June they
revealed that the second quarter of
1925 had sprung up past the rec
ord figures of by better than
So per cent.
Further Indication of the manner
Washington. March 5 A survey
of the automotive Industry shows
that 4, SIS, don cars and trucks wer
produced during the last year nt an
aggregate wholesale value of f S.iOV
Ml'O.leH,
Approximately ;e,ana,nan motor
vehicles are registered 111 the Fnlted
States, of which I.Sna.nno are trucks.
Tlie ifi.fioo.oni motor cars In use
travel over a.ono.onu miles of high
way. Along these roads are scatter
,d 5.'.""" garages. A total of J,.
IfiiyiOO persons In the Fnlted States
d"rho their living from the auto
motive industry.
ai to hfi.ps mumnns
Statisticians find that It would
take all the passenger and freight
locomotives and all of the various
kinds of freight cars of the railroads
nearly 10 days to handle nil of the
year's auto freight business at one
time. During 1!'S5 more than S.ei'o,.
en) carloads of freight were In
duced by the manufacture and use
of motor cars.
ing for a car he goes wherever cars
are sold.
'If the advertising has done ps
work as it should, he has become
prepossessed in favor of a certain
make of car.
"He has not decided to buy It per- ,
haps; but he has resolved to see that
car before he huys any other.
'Such a customer will go round
the corner or even on "second i
street."
"Hut T do mean that when "Auto
mobile Row" means Michigan ave
nue in Chicago. Broadway in New
York. Van Ness In San Francisco, or
Figueroa In Los Angeles; and when
rents on those streets have gone to
SPACE No. 13, NEW BRITAIN AUTO SHOW
in which buyers are receiving tne ,.n aititU( ,hat doubles the two per
Nash product Is provided by the :cf,nt allowance then I'd start a new
very large growth in overseas do- "Automobile Row" and spend the
mand. Nash export sales are rising I difference in advertising to Induce
steadily and the selling organiza- customers to heat a pathway to my
' tion abroad Is growing on a vcryjdoor wherever it was.
sound and substantial basis. j "Blt -Automobile Row" in any
Trustworthy reports gathered j iarge city no longer means one
from various sources together with street.
the Information which I have scour- j "jt mny mean several streets or
ed from our own dealer organization 'several sections In any citv.
?
"Since the meter car. lias become
a commodity of every day use a .
veritable, staple of transportation
people no longer go on long exenr
sions when in search of a new one.
"Ninety per cent of cars ere now
bought within six or ten blocks of
lends me to believe that the auto
mobile Industry In general and The
Nash Motors Company In particular
It entering upon a great new period
nf sales expansion. The character of j
our own business has been such that
we have undertaken steps which will
provide us with additional plant ithe home of the customer,
facilities and productive capacity "IVople like to trade with people
and yet I would not be at nil sur- Ithey know so the neighborhood
nrlsed to see A condition in the automobile dealer. like the coin-'
Soring where Nash will not be en- mnnity drug store, Is coming into
tirely able to meet the demand. The his own.
new .body models Nash is offering j "Hoi!Hi.tK are more reasonable,
plus the unusal engineerin." deve- A better show- rocn can be had for
Transmission Lining
lpw You'll Enjoy Driving Your Ford Car
ICANDINAVIA" is a Transmission Limns for Ford cars, made of a
tough, strong grade of cotton, wovtn tightly. It is treated and pro
' cessed by our exclusive methods to make it durable and heat resisting.
Enjoy the smooth stops it gives you; feel its response when
you touch the pedals of your transmission. It stops you
quickly without any jerking.
Reliable brakes mean everything to the car owner. "Scan
dinavia" lining will give you a feeling of security. Outlasts
other linings, yet docs not get hard.
Why not use "Scandinavia" on your Ford car the next
time you have your transmission bands relined. You'll
find a great difference in driving.
Ask for "SCANDINAVIA" Lining at Supply Stores and Garages
The Post 8c Lester Co.
14 Main Street
WHOLESALE DISTRIBUTORS
Today Chrysler is talked about
and desired with even greater
eagerness than two years ago,
when it brought the first new
note to motoring efficiency
in years.
Chrysler was first to sweep old
traditions aside. The new kind
of performance, comfort and
beauty which Chrysler created,
captivated the public and ex
erted a tremendous influence
on all motor car developments
since that time.
But even the past two years
have not brought any othtr car
abreast of Chrysler.
Chrysler, meanwhile, has devel
oped its own new measures of
manufacturing fineness, new
features of extraordinary equip
ment, new superiorities of per
formance and new standards of
riding and driving ease in the
Chrysler "70" and the Chrysler
"58" as wrell as in the new and
superfine Chrysler Imperial
"80".
Tlie world has given recognition
to outstanding Chrysler superi
orities with a volume of popu
larity that sweeps beyond any
previous height.
The purchase by the public of
more than 280 million dollars'
worth of cars of Chrysler manu
facture during the first two years
of Chrysler history takes pre
mier rank among the industry's
most brilliant achievements.
The Chrysler Corporation
promises that the emphatic
superiority which is the foun
dation of this overwhelming
success, will be kept as far in
advance as it is today.
Lower Prices
HU1
NOW Effective February 27th)
Though the Automobile Tax Reduction Law will not
become effective until March 26th, we make this Reduction
now, protecting Hudson-Essex buyers many days in advance
So there is no reason to wait. Buy now.
New Prices
"At Your Door"
ESSEX 6 COACH - - -HUDSON
COACH - -
HUDSON BROUGHAM -HUDSON
7-PAS. SEDAN
$ 885.00
$1315.00
$1575.00
$1755.00
Remember these are not "F. O. B. Factory Prices," but the
delivered prices at your door, including freight, remaining
war tax, and the following equipment:
Bumpers, Front and Rear ....... Electric Windshield Cleaner
Rear View Mirror Transmission Lock (Built in Close) - Radiator Shutters
Moto-Meter .......... Combination Stop and Tail Light
: Easy Terms of Course No delivery Handling Charge
HONEYMAN AUTO SA
ES CO.
139 Arch Street
Telephone 2342
HUDSON-ESSEX, WORLD'S LARGEST BUILDER OF " SIXES " AND
THIRD LARGEST PRODUCER OF MOTOR CARS
The New Ford Headq
uarters
For New Britain
are now located at 248 Elm St. We cordially invite your inspec
tion of our new and most up-to-date shop where we give 100
per cent service, also our new morn convenient showroom. All
parts sold and used are Authorized Ford Paris and carry the Ford
Guarantee, Ow guarantee on new cars is a reality and not a
promise. We have competent instructors for Teaching Driving and
will give as many lessons as desired. We can immediately de
liver any modrJ desired and would advise placing your order at
once so that there will be no delay on S-rss Deliveries. Our
Showrooms are open evenings until 8:30 o'clock. If not conveni
ent for you to call and see us we are always ready to call on
you at any time for demonstration.
Our Motto: "SERVICE When You Need It!"
LINCOLN FORD FORDSQN
Cars Trucks Tractors
Automotive Sales and Service Co., Inc.
Authorized Sales and Service
BENNETT MOTOR SALES CO.
Z"0 Arch Street (Opp. Grand) Telephone 2952
248 ELM STREET PHONE 2701