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Newspaper Page Text
NEW BRITAIN DAILY HERALD, FRIDAY, OCTOBER 28, 1927.
'IS Meet Me At Where Smart Style Meets Moderate Price Where Smart Style Meets Moderate Price aim 215 Main Street Celebrating The Opening of Jordan's In New Britain With a Great Offering of Extraordinary Values JORDAN'S demonstrates beyond j; dispute their style j! and value-giving su- I periority Coat and Dress leadership. j CO J)0 Uncommonly beautiful are these coats. Fabrics that are luxuriously rich and soft. Colors that offer every smart variation. Fur trimmings are used generously and sumptuously. Coats that include fashion's every mood. Materials include Malena, broadtailcloth, velours, velvets and imported woolens. Colors are the ever smart black, a range of lovely browns, beiges and greys and greens. Fur trimmings of Fox, Jap Minks, Wolf Marminks, Lynx and Beaver. For outstanding cecsses there are always fundamental reasons. Great successes don't' just happen. The reasons why Jordan's has made such rapid progress in the business of women's apparel is because we have made it our business to offer our customers the unusual in style, quality and value. ALSO-SUPERB COLLECTION OF FALL AND WINTER COATS AT $79.50 and still others ranging up to $159. j OFFERING REMARKABLE VALUES IN AFTERNOON AND STREET DRESSES $Q50 What is new in afternoon dresses? This question is best answered by our unusual fine showing. All the wanted materials and colors. These dresses set a new high standard in value giving. Be sure to see them tomorrow. oA Wide Selection fa featured at a I sale prices SHAPES or mjji and ' matron novel cut brim effects, cuff and tiara styles, skull caps, turbans, off-the-face shapes, cloche, uigabond and other brim med styles tet(i enchant- ; fng trims of ribbon, velvet, metallic, rhinestoncs . - . of the llll llll' Newest Felt Hats $3.75 tomorrow, choosing will be delightful experience ra our Millinery Department and hat problems will become simple matter. For almost any type of smart, new Felt is to be found in this astonish iogly varied collection, at the unusual saving that the special sale price represents. The RIGHT Fall colors are all here tawny btrdk, autumn brown, fan, rase beige, pomegranate, royal Hue, navy blue, aspen green, wtarron glace, nmkey skin, crrtle-frts, leamold, maple red, gray and black - - At so phenomenal a price this offering will create a sensation. These coats are ex quisitely styled and expertly tailored. All have fur collars, many have fur cuffs, and many are banded with fur. This is Jordan's outstanding offering. There are only 100 coats in the lot. They were made to sell for prices up to $40 but are marked to sell at Jordan's for only $22.50. m a The smart woman who keeps in touch with fashion's trend keeps in touch with Jordan's, for the House of Jordan is is always first with what's NEW in au thentic modes. AN EXQUISITE SELECTION OF EVENING GOWNS $1IQ.50 Specially purchased for Jordan's open ing week The loveliest of evening dresses, smartly designed and in full range of sizes for women and misses. These smart frocks should sell for much more but at Jordan's they are only $13.50 and up. ,1 it