The Indianapolis times. [volume], October 27, 1924, Home Edition, Page 7, Image 7

About The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965

Image provided by: Indiana State Library

                
MONDAY, OCX. 27, 1924
C. S. Copyright. 1*34,
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The United States is the most prosperous among the nations
of the earth because its trustworthy people have never “lived
from hand to mouth,” have known how to give-and-take
CREDIT from the beginning.
As the actual cash only enters into a very small proportion of
our daily business transactions, it is obvious that a general un
derstanding of an agreement concerning CREDIT is just as
important to the man or woman who seeks it as it is to the mer
chant or bank who extends it —more so to the young man or
woman, husband or wife who is making the grade to Success in
true American fashion.
Search the dictionary from cover-to-cover and you’ll find just
one word that prevents CREDIT from functioning perfectly
as our Silent Partner.
CARELESSNESS —that’s the word that gums things up!
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Not “evasion,” “misfortune,” or even “dishonesty”—these are
obvious and infrequent obstacles —but CARELESSNESS.
Happily CARELESSNESS is not a national trait—“ Uncle
Sam” is merely a composite of you and me and our neighbors,
than whom no one in the world has better CREDIT. When the
U. S. Government seeks credit, ft’s “Sammy-on-the-SPOT”
when the bond or note comes due!
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Well—in a CREDIT sense, Indianapolis’ deservedly popular
department and other stores are very much like “Uncle Sam”
on a smaller scale. They build great buildings for our conven
ience and service—they scour the world’s markets for mer
chandise that ministers to our comfort or appearance. The
Capital and CREDIT invested in these undertakings isn’t the
most important investment made by our merchants. No
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and how to use it!
-a Scripps- Howard Newspaper
THE INDIANAPOLIS TIMES
Siree!—it’s their faith in us, the men and women on the buy
ing- side of the counter —they just “bank’ on our promise-to
pay and we never disappoint them.
Psh! whisper—excepting when we’re CARELESS, thought
less, procrastinators and SLOW-payers.
We never thought of it in just that way before, did we? We
never realized that each of us who had a monthly account in
an Indianapolis store was an important cog in the operating
machinery of that store —that the merchants’ CREDIT, that
Indianapolis’ CREDIT, in a way, was no bigger or better than
our own CREDIT!
We never thought that—when we fail to pay our monthly ac
counts by the 10th of the month following purchase that we
were unfairly using the merchants’ capital instead of our own
—you know we didn’t.
Well—when we do any or all these things, when we say to
ourselves on the 10th of the month—“ Guess I’ll let this
bill go until the 20th” we’re plumb CARELESS and that will
never do!
And many oi us enjoy CREDIT in buying motorcars, furni
ture, clothing, stocks or real-estate on the installment-payment
plan. It’s just as easy to pay these obligations the day they
mature as it is to listen to that CARELESS-bug meanly buzz
ing: “Let it slide for a few days—they won’t care!”—and much
nearer a “50-50” deal with the firm who first invested their
own money in the commodity you bought on your CREDIT.
Here are three of the greatest words in the English language:
“ENCLOSED FIND CHECK.” Let us all decide to begin our
correspondence with these CREDIT-keeping words during
November’s first ten days.
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