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PAGE 10 THE NEW FORD CARS, shown last Tues day for the first time, have been enthu siastically received throughout the country. Everywhere it is realized that now, more than ever, the new Ford is a “value far above the price/’ One of the distinguishing features of the new Ford bodies is the carefully planned har mony of every detail of design. From the new deep radiator to the tip of the curving rear fender there is an unbroken sweep of line— a flowing grace of contour heretofore thought possible only in an expensive automobile. Looking at the new Ford you are impressed instantly bv its smart stvle and compact, sub stantial sturdiness. For there is about it a certain character or personality which sets it apart and gives it a fresh and lasting beauty. You will take a real pride in this beauty just as you find a real thrill in the alert, capable performance of the car. Cl(2> CsCLtutu. FOR THE NEW FORD TIE NEW FORD COUPE Flowing grace of line gives style and distinction to new, roomy Ford bodies. Now on display at dealers’ showrooms THE INDIANAPOLIS TIMES All of the new Ford bodies are finished in a variety of colors, with new striping and new streamline moulding. Interiors have more leg room. Closed cars have adjustable front seats. The smaller wheels, with larger tires, bring the car closer to the road, with a con sequent gain in riding comfort and safety. An additional feature of importance is the Rustless Steel used for the radiator shell, head lamps, hub caps, cowl finish strip and tail lamp. NOTE THESE LOW PRICES Roadster . . . $435 Phaeton . . . $440 Tudor Sedan . SSOO Coupe . . . SSOO Sport Coupe . $530 Two-window Fordor Sedan . . S6OO Three-window Fordor Sedan . $625 Cabriolet . . $645 Town Sedan . $670 (F. O. B. Detroit , plus freight and delivery . Bumpers and spare tire extra.) This Rustless Steel will retain its bright, gleaming luster throughout the life of the car. It will not corrode, rust or tarnish in any kind of weather. Its brilliance is per manent. There is no plate to wear off, crack or scale, for it is the same bright metal all the way through. The use of this Rustless Steel on the new Ford is a reflection of the enduring quality that has been built into every part of the car. At today’s low prices the new Ford is un questionably an outstanding value. Check it over feature by feature and you will see that it brings you everything you want or need in a modern automobile:—beauty of line and color . . . safety . • • comfort . • • speed . . . power . . . quick acceleration . . , ease of control .•* . economy of operation .. . low up-keep cost .. . typical Ford reli ability and long life. JAN. 6. 1830