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TWENTY-EIGHT NEW FEATURES IN PLYMOUTH Company Seeks to Provide Safe and Economical Transportation. BY A VAN DER ZEE, General Sale* Manacer, Plymouth Motor Corporation It to the watchword of the Plym outh organization that the public shall be given the immediate ad vantage of all new features devel- oped and approved by our engineering staff. During the last year *t, have introduced twenty eight important Improvements in our cars. Plymouth, as now presented at the Indianapolis Auto Show, repre sents the progress made to date in a continuous pro gram of automo tive development, each particular of T- • ■ ,jf. Van Der Zee which was put into production as soon as perfected. This means, month by month, we are offering a progressively better product, a better value in an auto mobile. Some of these twenty eight important Plymouth improve ments are: A longer engine stroke, a heavier crankshaft, larger crank shaft bearings, steel ring gear for the flywheel, stronger and roomier bodies, smaller and sturdier wheels, a heavier and more sturdy frame, the manually operated starter, re designed and more resilient springs, a gasoline filter and the “bonderiz ing” process for preventing rust. In putting these new features of Plymouth into production we have not disturbed the fundamental qualities of the car. It still is the lowest-priced car with a really full sized, comfortable and quiet body. It retains the famous performing qualities and reliability of its Chrysler-built power plant, the safe and efficient self-equalizing, hy draulic four-wheel brakes, the grat ifying economy of operation and maintenance, and the favored style and distinction of body lines that have always marked the Plymouth No matter what part of the car may be made the subject of the im provement, we never lose sight of our objective, which is to provide comfortable, safe and economical trans porta tion. While we are building an auto mobile that is both low in cost and thoroughly satisfactory in perform ance and utility, we are not endeav oring to build a car as cheaply as one could be built. We do not sacri- GUILDERS OF STRAIGHT EIGHTS EXCLUSIVELY.. SINCE 1926 Now that the eights are here, the only remaining question is: Which eight? Many will turn naturally to the manufacturer who has had the most experience. For the past four years Mormon has built nothing but eights . . . Marmon had finished its experimenting with eights before the industry as a whole had barely started to eights. Marmon today announces four new straight-eights covering every important price field—the only manufacturer to do so. Remember—when you buy /'Experience counts. MARMON-BUILT ROOSEVELT in SIOOO field NEW MARMON EIGHT-69, in SISOO field NEW MARMON EIGHT-79, in S2OOO field NEW MARMON BIG EIGHT, under S3OOO Indianapolis Sales Branch, MARMON MOTOR CAR COMP AW 11th and Meridian Streets, CHAS ACTON CO. COOPER S GARAGE. GASAWAY MARMON CO. HANCOCK MOTOR CO. W. K KERNODLE, f lUdfort. Ind. Seymour, Ir-. 1. Teire Haute, Inu. Lawrenceville, lIL MADDOX MOTOR CO. RUSHVTLLE MARMON CO. STANDARD AUTO CO. W. E. CARSON, GFO. W. CUMMINS SALES CO. RAY GREEN COMPANY. HANES * PHILPOTT, Madison. Ind. Rushrille, ImL fs ro Peru Ind. Richmond. Ind. Paris, lIL Wabash, Ind. MAY BROTHERS SALES CO. W. S. SHARP, LMON COLNTY SALES CO. . M Wolcott, Ind. Fowler, Ind. Liberty. Ind. C. A. CHAMBERS, R, G. ELLIS MOTOR SALES, HARRY E. HADLEY, HENDERSON AUTO CO. H R MILLIKAN, SHELBY IMPLEMENT SALES, L. D. WYMAN, i ffl Columbus, Ind. Kokomo, Ind. Mooresville, Ind. Lebanon, Ind. Newcastle, Ind. Shelbyville, Ind. Danville, 111. f I* &F. CONWELL. FALLS MOTOR COMPANY, J. F. HALL MOTOR SALES. IJRGIL JONES, ML HPHY BROTHERS, Ind. 0 * W Essex Adds Striking New Model • ■/ ' l A V*. Anew car throughout, this new Essex Challenger touring sedan is a notable member of the new Chal lenger series. Dashing lines and modernistic design give individuality, while the upholstery and appoint ments of the roomy interior afford greater luxury. Performance also sets anew high standard. flee quality for cheapness in the Plymouth. We have given considerable study to producing a car that appeals to persons of discriminating taste. Every practicable method for pro viding the greatest amount of satis faction in a motor car, and all the refinement of construction available to the large number of buyers who desire low-cost transportation with out sacrifice of comfort, safety and style, are utilized in the Plymouth. Further to illustrate the greater value given to the buyer as a result of continuous improvement, take one or two of them individually. There is the self-equalizing hydrau lic brake, which is standard equip ment with Plymouth. No other car at the Plymouth price offers this important safety feature. Again, take the “bonder izing” process. This process makes surfaces, to which enamel Ls to be applied, immune to rust, so that if a bit of enamel is accidentally chipped off a fender, for instance, you need never fear that an un sightly rust spot will appear. One reason why we have been en abled to put these twenty-eight im provements into the Plymouth is the increased production which sales of the car have brought about. We do not attempt to “build down to a price.” It is our effort to build up to the market, and thus give stead ily increasing values for the pur chaser's money. Our sales volume indicates that this is the correct method of answering the demand for a low-price quality car. CHRYSLERS DEFY RUST Fenders and Other Metal Parts Are Given “Proof” Coat. Fender* and other sheet metal parts of Chrysler cars are rust proofed and they give ample assur ance of maintaining their finish for the life of the car. All exterior hardware is chromium-plated. A to tal of 194 parts in Chrysler cars are rust-proofed. EFFECTIVE BRAKES OAKLAND FEATURE Corrugated Type of Lining Produces Full Contact More Quickly. Perfect brake control admittedly represents the most important safety factor in the operation of a motorcar. That is why Oakland engineers devoted especial attention to brake design and braking efficiency when designing the new Oakland eight. Oakland always has been noted for its effective brakes. As far back as 1923, the company attracted na tion-wide attention by sending on tour to all parts of the United States a half dozen Oaklands, the famous True Blue Travelers, which demonstrated the advantages of four-wheel brakes. The brakes on later Oaklands were regarded as among the best in the industry. But in designing the brakes of the new Oakland eight, the engineers have surpassed even their previous achievements. The new brakes, representing a further improvement in the type known as self-ei ergizing internal mechanical brakes, provide 236 inches of moulded brake lining on the four twelve-inch drums. Chief among the changes from the previous Oakland brakes Ls the use of a corrugated type of brake lining instead of relatively smooth finish material. This new type lin ing enables the brakes to wear to a full contact more quickly. Also, new rollers on the drag links reduce pedal effort. A further fea ture is found in the extreme ease with which the new brakes may be adjusted individually. The emer gency brake lever is connected directly to the service brake system. The super-efficiency of the new THE INDIANAPOLIS TIMES Oakland brakes is revealed by the fact that, while the average car in the Oakland price class requires sixty-five feet in which to stop at a speed of thirty-five miles per hour, the new Oakland eight can be stopped within fifty-three feet. WHAT’S YOUR U P.’? Many Motorists at Sea Over This Term. Origin and significance of the term “horse power” probably is lost to the average motorist who speaks so glibly of the power developed by his car. The horse-power unit was formu lated in 1780 by James Watt, in ventor of the steam engine, shortly after the product of his genius had proved its ability to replace the horses previously used at the mills, mines, breweries and distilleries of England. Watt described one horse power as the effort of a horse moving at two and one-half miles an hour and raising a weight of 150 pounds by means of a rope passed over a pulley, the effort being equal to raising 33,000 pounds one foot high in one minute. Based on Watt’s formula, the new Oakland eight, with 85-horse power engine, develops enough energy to raise a weight of 2,806,000 pounds one foot in one minute. In cidentally, the new Oakland devel ops 1-horse power for each thirty seven pounds of car weight. Parks Are Popular Government reports indicate that a total of more than 595,000 auto mobiles entered the national parks in 1928, CHEVROLET HAS ADDED SAFETY, QUICKERPICKUP New Six Embodies Greater Beauty, Comfort and Performance. Seventy-six distinct improve ments, giving greater power, in creased riding comfort, greater beauty, added safety factors and still quicker acceleration feature the 1930 Chevrolet, known as “The Greatest Chevrolet in Chevrolet History,” now on view at the Auto mobile Show. The new Chevrolet stands out as a car giving big car performance with big car features of comfort and appearance, and offered at a price within the reach of every one. In mechanical detail it is exact to the tenth degree, due to the precision methods for which Chevrolet is famous. In beauty of body, it vies with cars many times its price, for all the skill and craftsmanship of the famous Fisher Body Corporation have gone into producing the eight models which Chevrolet is offering. Everything which could be thought of to give added comfort and per formance has been incorporated in Chevrolet’s 1930 line. Tires Are Larger Prominent among the new fea tures are Delco-Lovejoy hydraulic shock absorbers both front and rear a vastly improved four-wheel braking system, the new Fisher slanting nonglare VV windshield, larger tires and smaller wheels, all making for greater ease in han dling, safety and riding comfort. The improved braking system em ploys expanding articulated shoe type of brake front and rear, those on the front having two shoes while those on the rear have four. These brakes, also, are fully enclosed giv ing perfeot protection against water and dirt. The brakes represent, an innova tion not only in the Chevrolet line, but in the entire passenger car field. The length of service that these lin ings in the new design Chevro let brakes is second to none, and the brakes may be adjusted without re moval of any plates from the brake drum. They operate with equal ef ficiency on all four wheels. Even Braking Assured The brake drums are eleven and one-half inches in diameter. The emergency brake is an independent unit operating on the rear drums. Anew method of construction know as the “articulated shoe type” assures even braking under all conditions of temperature. Tests at the General Motors proving ground show that the new brake Hudson Has Smart Lines This smart Hudson Great Eight coupe reveals the modernistic lines and detail of the new’ Hudson series. Powered with the Great Eight motor, the coupe is one of the best of the brilliant Hudson series, being large, roomy and smooth, in addition to possessing all the allurements of the distinctly personal car. There is ample room for three in the luxurious interior. will stop a car traveling thirty miles an hour in two and two tenths seconds within forty-eight feet. Os the eight models presented for 1930 three are new to Chevrolet. Five are closed cars and three are open. The closed cars include the * sedan, coach, coupe, sport coupe and club sedan. The open models are the roadster, sport roadster and phaeton. The new models are the sport coupe, sport roadster and club sedan. All carry the famous Fisher stamp of craftsmanship and are finished in a variety of attractive colors. The well-known six-cylinder valve-in-head engine, introduced a year ago after lour years of re search and development, has been improved and refined further. Since the introduction of this popular six a year ago, more than a million miles of driving have been recorded at General Motors’ proving ground in working out and justify ing these improvements with all the resources of the General Motors re search laboratories and the Chevro let experimental laboratory placed at the disposal of the Chevrolet en gineering staff. The result of all this is found in a smoother, quieter, and more power ful motor as the new engine, fully inclosed with a high compression non-detonating head, develops 50- horse power. The brake horse pow’er on the im proved Chevrolet for 1930 has been increased over the entire speed range, the motor developing 24.5- horse power at 1,000 revolutions per minute and 50 when turning over at 2,600 revolutions. BLOWOUT DEVICE BUILT Smaller Rim and Tire Go Inside Regular Wheel. Anew safety device for prevention of accidents caused by tire blowouts is being exhibited by its inventor P. H. Bachrach of Ocean Side, Cal. It consists of a smaller rim and tire attached to the axle inside the regular wheel. In case of a blow out., the weight falls on the spare wheel, enabling the driver to keep his car from swerving off the road. CHEAP HIGHWAY JOB IS COSTLY Good Road Less Expensive in Long Run. Bu .VP.4 Service WASHINGTON, Feb. 15.—Cheap roads constructed with low-grade material and with an eye to saving labor expenses are more costly in the long run than first-class roads, says Thomas H. MacDonald, chief of the United States bureau of pub lic roads. “Poor roads,” he says, “cost more than do adequately serviceable roads. Roads built with honest ad ministration and skilled technique have an earning capacity far beyond their cost. “So the serviceable public high way has every right to be listed as an asset and not as an expense. It already has been demonstrated that a highway can earn its upkeep plus a very high profit on the in vestment. “Road tolls collected in the form of motor vehicle license fees and gas taxes in the United States amount to a very large percentage of the annual highway bill, without excessive cost to the individual user. “The very fact of relatively low taxes has encouraged the enormous use of the roads by so large a num ber of the public. This accounts for the high income from the road in actual financial returns: It proves the value of good highways." BUS BUSINESS BOOMS Increase of 44 Per Cent Shown in Last Five Years. A. J. Brosseau, vice-president of the National Automobile Chamber of Commerce, points out that public motor bus transportation during the last five years increased 44 per cent. During this period motor vehicle taxation increased 82 per cent. .FEB. 15, 1930 BEAUTY OF LINE NOTED IN NEW TRUCK BODIES International Also Is Built* to Meet Wide Range of Hauling. The new three-ton speed truck, Model A-5, recently announced by i International Harvester and now on | display at all International branches, ) is designed and built to meet a wide range of hauling requirements. This I model incorporates many fefine ! ments and features that contribute j to improved performance and oper j ating economy. The public demand I for increased beauty of line has not j been overlooked. This International j model especially is attractive. I The three-ton Model A-5 Ls built |in four wheelbases—ls6-inch for j dump and semi-trailer service, 170, I 190 and 210-inch for general haul ing of all kinds. Wheelbase Longer The longer wheelbases provide for maximum body lengths 'back of cab) as follows: 170. 190 and 210- i inch wheelbases; 13 feet. 15 feet I and 17 feet 6 inches, respectively. | Two and one-half-yard dump bodies I of 9 feet or 9 feet 6 inches in length j may be mounted on the 156-inch i wheelbase chassis. Outstanding among the features ! of this new’ International are the ! new six-cylinder engine with its I seven-bearing crankshaft, svvm bearing camshaft and removable cylinders; the single-plate clutch with built-in vibration damper; a new and exclusive transmission with five speeds forward and one reverse; new spiral bevel drive axle; tlie latest type mechanical four-wheel brakes; heavy pressea-steel channel tapered frames, and o'hers of equal importance. Oil Under Pressure Force-feed lubrication is em ployed. The gear type oil pump, driven from the camshaft, supplies oil under pressure to all main, con necting rod, camshaft and rocker arm bearings. All lubricant pa ses through the oil filter, which is of the latest type. One of the most inter esting features of this lubrication system is the absence of pipes, the drilled camshaft acting as the oil distribution manifold. The centrifugal water pump, at tached directly to the cylinder head, delivers w r ater from the radiator to the water jacket at the rate of one gallon per horse power through the entire speed range of the engine. Battery ignition is regular, but when required high-tens.on magneto ignition can be supplied at addition al cost. The 11-inch single-plate clutch has a built-in vibration damper.