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The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, March 27, 1930, Home Edition, Image 7

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Society Is the Newest Racket;
Millions Spent by Climbers in
Desperate Efforts to 'Crash ’
_ .. j _ iroaifhv in hpr no nicnic there would be no nice
(Continued From Page 1)
although possessed of enormous
wealth, have very little cash on
hand. They live on the install
ment plan, just sr most of us do
The reason is, of course, that the
family’s money generally is tied up
in investments, leaving what the
mistress of the establishment is sure
to consider only a small sum for
Thl* is particularly true of the
younger members of the families,
and it accounts, I think, for the
many socially prominent young so
ciety people who are only too glad
to indorse various advertised
Contrary to general Impression,
they do not do this because they
want the publicity, but because they
actually need the money it brings
a a a
IN one noted borne in Newport,
where I served as social secretary
for two years, the first of the month
was a day particularly to be dreaded.
When confronted with an over
drawn bank account and a large
stark of bills, the mistress of the
establishment usually went into a
Sometimes h A threw things
around anrl swore like a trooper,
and she always ended by paying
what, bills she could and postpon
ing the others.
I worked for another Newport
Having little of serious import to
attend to after having said good-by j
to Mabel Gasaway at the train—she j
was goine to Evanston to visit Mrs. >
Yale Rice, her sister—l dropped in
at the Junior League Headquarters
on North Pennsylvania street to see
what was what.
I found the place plastered with
cotcrful posters and quite a busi
ness-like air hovering over the place.
At. least as business-like as Anna
Maria Sayies. Mrs. Prank Hoke and
Mrs. Henry Ridgeley can look in
their new spring suits.
“That,” said Anna Marie gravely |
indicating something large and
brown, the outlines of which were
vaguely familiar, “is a horse. Isn't j
he a love and how do you like the j
riding habits in the window?”
On one side of the window was a ]
perfect bit of tailleur in brown, with .
the swanky long pants which fit the |
ieg closely so that boots no longer I
are de rigeur; on the other was a
riding outfit, the perfect replica of a j
man’s Tuxedo even to the white I
hirt and stiff black bow tie.
Something Like an Accident
To me. who had roamed the
Great Divide on an Indian pony
and had been out on three-day
pack trips through the mountain
snows and heard the ghostly bleat
of mountain sheep forty miles iroin
civilization, these dainy lady-like
afrairs looked like a couple of ac
cidents going someplace to happen.
I had ridden in leather chaps,
cowboy boots, spins and a ten-ga.-
lon hat. Those dude ranches aren't
exactly pink tea affairs. However,
activity was rife at the headquar
ters and things were beginning to
Although it is two months before
the actual rodeo, the League girls
already are seriously at work. That
is one reason why Junior League
afTairs always are so successful.
Every member is made to feel her
responsibility in putting things
across in a big way. Consequently
T they get phenomenal co-operei ion
and their social affairs are parties
all society anticipates gaily.
This is the first rodeo the girls
ever have staged—and a full
fledged professional one it is, Anna
Marie tells me. with cowboys and
girls and Indians and everything
from the IXL ranch in Texas.
In the Family Only
Only in the horse show qre Indi
anapolis people taking part. Any
one who has nursed a secret yen to
ride in a horse show or show off
their favorite mount can enter, and
there is a $125 stake. Mrs. Charles
Latham is in charge of the entries.
Mrs. John Ccliett. Mrs. Joe Dan
iels, Mrs. Sylvester Johnson and
Mrs. William P. Anderson 111 all
were taking life seriously. Mary
Ellen McNamee has drawn a cute
sketch for the cover of the program
Health Promotion Assured
Many pounds of actual FAT, not
fluid tiut> alone, lost within few
days No ill effects possible Onr
methods are those indorsed and ad
vised hv the world’s greatest physi
cians. Ilonrs 10-4.
The Best Pound.
You Ever Bought!
“The Home
of the Cedar Chest**
Feeney Furniture Cos.
108 8. St.
dowager, a woman wealthy In her
own right, who had strange streaks
of economy from time to time. Hav
ing long since lost interest in her
quiet, little husband, most of her
affection was centered on cham
pagnes and fine liquors.
She had a magnificent cellar,
stocked with rare vintages of pre
war stuff, and she never allowed
even the butler to enter this sane- |
tuary unless she stood guard over ;
him. '
This woman was very' proud of j
the iact that she enjoyed the repu
tation of serving only the finest
,iquors to her guests. The truth of ’
the matter was that she had the |
pre-war stuff served only up to the
moment when her eagle-eye de
tected that the party was going
slightly alcoholic.
Then, at a signal from her, the
butler switched from the pre-war
liquors \r bootleg stuff.
a a a
THIS same dowager also was
proud of seeing her name in the
newspaper. Each year she gave a
picnic to the inmates of a children’s
home in Newport, and each year the
papers devoted several columns of
type to the philanthropy of the dow
A year rolled around, however,
when she happened to feel most
economical. She didn’t want to
give any party to the children. It
■ would cost too much, she decided.
However, one of her friends,
i chanced to remark that if there was
—a gay young thing on a fiskv
Anna Marie had livened up the
cold and gloomy morning by wear
ing a nice tweed suit of black and
yellow flecked mixture, a flaring
black felt hat and a yellow crepe de
chine blouse. Her coat, and don’t
all ask at once, was a three-quarter
length. Coats this spring rather
stump one. They seem to be either
cute things that fit tight at the
waist and then flare ripplingly or
else the conventional three-quarter
Mrs. Herman F. Adams and her
daughter, Mrs. Clayton E. Tanke,
entertained Wednesday night at
Airs. Adams’ home, 644 East Thirty
fourth street, with a small bridge
party and miscellaneous shower in
honor of Miss Charlotte Wiesike.
Miss Diesike’s marriage to Deryl
Case, Rushville, will take place Sat
urday afternoon, April 5, at 4:30, at
the home of her parents. Mr. and
Mrs. E. E. Flickinger. 4430 Park ave
Mrs. Adams’ guests included mem
bers of the family and a few inti
mate friends.
Entertain* for Officers
Miss Helen Chaney, president of
the Delta Phi Beta sorority, enter
tained officers of the sorority with a
bridge party Wednesday night at
the Elks’ Clubhouse. Guests were
Mrs. Herschell Goodnight, Mrs. Seth
Wells. Mrs. T. H. Cory, Miss Kath
erin Kiefer, Miss Donna Jacobsen,
Miss Evelyn Mann and Miss Marie
The Strange Romance of a
Jfe* . n ;
What are your love problems?
What would you do if you fell in love with
a man and later found out he was married?
Suppose your sweetheart left you —how
could you win him back? These are the
kind of problems that Laura Alston Brown
answers every week in her helpful depart
ment —‘‘The Friend in Need.” Whatever
problems are worrying you—Mrs. Brown
is ready to aid you at all times.
Many other stories in March 29th Issue
f,J J HE Haven of Her Dreams” is the enthral
-*• ling story of two sisters —in love with the
tame man!
*• The Lucky Winner” relates the story of a
girl who won an expensive roadster—and set
out alone in search of romance and adven
ture. The incidents that follow make this one
of Edna Ettinger’s most intriguing tales.
You’ll enjoy, "Catch Them with Honey,”
"Sally Ann Could Dance," "The Right Girl
‘The Singing Heart,’' "The Little Thrill Seeker”
and Maysie Greig’s stirring serial novel, " The
Husband She Bought" Get your copy today!
no picnic there would be no nice.
newspaper story, and that made the
society lady stop and think.
She sent for me and ordered me to
carry out the picnic with the least |
possible expense. The next day the 1
picnic passed through thp streets of ,
It consisted of one motor truck
containing about fifteen children, j
who were driven to the nearest w’oods
and given one ice cream cone r nd a
bag of peanuts as “refreshments.” ;
That's all there was to the dowag
er's entertainment.
Hut she called up the papers, ex
plained that she had given her cus
tomary picnic, and was rewarded by
seeing the usual column of laudatory
praise of her charity.
The climber, however, can not
hope to succeed at such tricks. They
are reserved for the old, firmly en
trenched members of society, and
the social aspirant must be prepared
to pave her way with gold.
a a a
FT OR example, here are a few’ of
F the things in the way of ex
penses that the person who crashes
society’s portals must be prepared
to meet.
First of all, a good New York ad
dress is necessary, preferably on
Fifth avenue or Park avenue. This j
need not be a large apartment, eight j
rooms will do, and it will cost from i
$1.0,000 a year up to $40,000. And it
will cost many times the price of
the rent to have it decorated.
A country place on Long Island,
in Connecticut, Westchester or In
certain parts of New Jersey, which
will be kept open the year around,
is a necessity. Such a place costs
in the neighborhood of $250,000 and
as much more, at least, for the fur
This will include such necessary
trimings as a swiming pool, stables,
an organ and gardens. Such a place
will require a retinue of from 6 to
20 servants not including outside
Naturally, too, this sort of estab
lishment needs gardeners, kennel
men and grooms if the social as
pirant goes in for horses and dogs.
The monthly pay roll for servants
for a, place of this kind probably
will average $5,000.
To accompany such a pretentious
home four or five cars are neces
sary. They should range from
Fords for marketing and station
work to Hispanos or Rolls Royces
for best.
A greenhouse, w'hlle not a neces
sity, is a convenient accessory; and
at Palm Beach, Newport, or South
ampton a private yacht, is de
A climber w r ho is determined to
break into society In a big way
could count on, say, $250,000 for an
ocean yacht, carrying a crew of
about eighteen men.
* m a
xro small part of the expense of
lvl a society family is the expen
diture for clothes for its women.
The smart. American society woman
is the best dressed woman in the
She buys her clothes at the most
exclusive and expensive houses in
Paris, London and New York. She
needs many different, types of
dresses because of the varied life
she leads.
In her next article the social
secretary will tell how the society
racket has become largely a man’s
A New Love-Thriller
by Georgette MacMillan
HE HAD glimpsed her face as she stood beside
him in the jewelry store. A face of haunting,
fascinating beauty.
Now, as he drove home along the lonely
country road, he wondered about her. Who was
she? Where had she come from? Would he see
her again?
Suddenly a voice broke into his thoughts. “Stop
that car and put up your hands!” Even in the semi
darkness he could see that the figure which stood
levelling a revolver at him was that of a girl. He
drew back in amazement as he saw that she was the
same girl who had fascinated him that afternoon!
Reckless, hunted —yet beloved!
This is the opening situation of Georgette
MacMillan’s stirring new love tale, ‘‘A World
Apart” which begins in the March 29th issue of
Love Story Magazine. A thrilling romance of a man
and a woman from two entirely different worlds.
She a reckless girl-bandit. Hunted. Branded by
society. Forced into a life of crime. Could she ever
hope for honest love and respectability?
He a victim of her lawlessness. Cultured. Honest.
Drawn to her in spite of himself by an impetuous,
sudden love. His mind told him to hate and despise
her. To turn her over to the police. His heart said,
“You love her. Help her.” What should he do?
Georgette MacMillan Never Disappoints
If you ever read the stories of Miss MacMillan you
know what to expect from the gifted pen of thia
popular writer. “A World Apart” is her finest crea
tion. Don’t miss this absorbing tw T o-part story begin
ning in this week’s issue of Love Story Magazine.
v 'x ' '' 'X' ■' '■ 'WaMmL
—Photo by Hillery Bailey.
Miss Marthalou Shoener
Butler university juniors have
entrusted the responsibilities of
their annual prom to Miss Mar
thalou Shoener. Miss Betty Jeanne
Davis, Miss Margaret Schumacher,
Wendell Shullenberger, Ralph Mc-
Elroy and Mayburn Landgraf.
gat• m
Makeup Secrets Revealed by an international Authority
A/kANY times I have been asked why I advise face powder applied as
iVI l apply it.
Firs t of all. If you rub face powder on a face that, has foundation
cream on it you will smudge and simply cake the powder.
Next, if you rub powder over a dry skin you will irritate the skin and
get whiteheads and all the attendant ills there are,
A goodly amount of face powder must be patted over the face and
patted well into your foundation cream, and then after it is patted on well
the surplus powder should be removed with a soft camel’s hair brush.
Don’t be afraid of brushing your face, because none of the cosmetic that
should say on your face will be brushed off.
Many wonder why I advise the
application of cold water with a
damp towel after the powder has
been patted on. This will not re
move the face powder or makeup,
but will set and freshen It and re
move that “flour barrel” appearance.
Don’t forget my instructions in re
gard to the lips. While they are
only 10 per cent of the expression
of your face, it Is necessary that you
do not unduly accentuate them with
color. It is necessary to go over
only the lips. Going outside the lip
edges with lip rouge give a very
bad effect 'o the whole face. Once
it is smeared it can not be covered
up successfully with powder or foun
dation cream.
Last of all, finish your neck to
match your face. This is usually
You should have the same color
of skin on your neck as you have on
your face, and you should keep this
part in good condition by having it
protected. This is done with finish
ing lotion, which Is to be applied to
any exposed part of the body except
the face.
(Copvriftht. mo. by United Feature
Syndicate, Inc.
V. E. Meadows, beauty counselor to
America's foremost screen stars, answer
any Questions on beauty yon wish to ask
him. Address Mr. Meadows in care of The
Times, inclosing; a stamped self-addressed
Call a physician. Thtm bagtli
. “emergency” treatment with
i 4 visas
Street Smith
Oriental to
Be Speaker
at Luncheon
No Yong Park will speak Friday
noon at the luncheon sponsored by
the Indiana Council on Internation
al Relations at the Lincoln. The
subject of this talk will be “The
Chinese Fastern Railway Settle
Parks spoke In Indianapolis about
a year ago, on the extension course
series of lectures sponsored by the
Indiana council. He is frequently
designated as the Oriental Mark
Mrs. Mortimer C. Furscott is
chairman of the committee arrang
ing for the luncheon. Assisting her
are Mrs. Everett M. Schofield, Mrs.
i Christopher Coleman, Mrs. Charles
M. Cunningham, Mrs. L. M. Dun
ning. Mrs. William H. Gibson, Mrs.
Albert S, Goldstein and Mrs. Ray
S. Trent.
Reservations for the luncheon
may be made with any member of
the committee or at the office of
the Indiana council, 513 Illinois
building. The public is invited.
Announcement is made of the
marriage of Miss Ruth Moore,
daughter of Mr. and Mrs. Otis C.
Moore, Kokomo, to Wallace A. Buck,
son of Mr. and Mrs. H. W. Buck,
Bloomington, formerly of Bicknell.
The wedding took place Nov. 20,
1929, at Peru, the Rev. Harry Nyce
performing the ceremony at the
Presbyterian manse. Miss Verna
Henderson, Kokomo, was the only
attendant. The bride attended Ox
ford college and Indiana university,
where she was a member of Alpha
Chi Omega sorority. Mr. Buck was
graduated from Indiana university
and is a member of Phi Gamma
Delta fraternity.
Hold Annual Institute
Annual institute of the Wayne
county Women’s Christian Temper
ance Union W'as held at Centerville
today. Mrs. Mary C. Donnell, state
recording secretary, acted as leader.
She spoke on “Present Agitation
Against Prohibition.” More than a
hundred members attended.
Shigs Subway
value LJfor your money J
20 W.
More Frock Smartness —For Less Money
in an Extraordinary SALE!
500 New Spring STRAW HATS
All Head Sizes s^i-88
Ma AUStyles ma nT^jW'
Dainty Lace straws! Natural, Band. Red. I tok T
Sheer Hairs! Green, Dnomo, Pink, \ V > Qy \
Toyos Pedalines! Linen, Orchid, Navy, \ V
Perle Hemps, Azores! Pie Crust, Yellow, V .
Novelty Braids! Black. Rose! ! V (
fy-. .V||K ’ v Si|Pfgl
Photo by Bretzman.
Miss Dorothy Tillman
Members of the Capitol City
chapter, American War Morthers,
were entertained with a luncheon
meeting Wednesday at the home
of Mrs. W, W. Gates, 611 East
Thirty-second street. Miss Doro
thy Tillman gave a group of read
Schedule Meeting
Indianapolis Catholic Dramatic
Guild will hold a business meeting
at 8 tonight at the Hotel Severin.
“Don't ask
me why!”
Excuses a man seems never to
understand; explanations that are
embarrassing. Women who have
learned of Midol avoid these un
pleasant experiences!
Midol is not a narcotic, but it
does banish the suffering which too
often attends the functional dis
turbances. It acts quite harmlessly,
but effectively, on the organs af
fected. Safe, but swift; complete
comfort comes in five to .seven
minutes. You will get this relief
regardless of how hard a time you’ve
always had. These wonderful tab
lets do nothing to hinder the nor
mal, natural process, so its only
common sense to use them.
If you would spare yourself all
suffering at this time, get Midol in
a trim little case of aluminum for
purse or pocket. Fifty cents at any
drug store.—Advertisement.
Mrs. Roy Kennedy was elected
president of the Irvington Chau
tauqua Club at a luncheon meeting
held at the home of Mrs. Max
Critchfield, 4021 Guilford avenue.
Tuesday afternoon.
Other new officers are: Vice
president, Mrs. Bert Johnson; sec
retary-treasurer, Mrs. D. E. Kramer.
Covers were laid for twenty-one at
tables decorated with pink roses
and daffodils
Mrs. William Frosch was elected
delegate to the Irvington Union of
Clubs. Mrs. W. O. Terry was chosen
A Real Treat to the Hah
Glorloni, nature! flowing ware# MjjgßSliff
ran easily be yours If you Ret . 9BBSSI '"‘KB*
the famous permanent. Before** •Or
lon* this ware is going; hark to ” a aj*s Wf
its original $7.50 price, so why % / jVjffiS * s *
not get It now for only ’
Ten Finger Waves If We Shampoo lllftl
31 E. Ohio St. Lincoln 6867
It’s a pleasure to sell these fac
tory second shoes because they
are really wonderful values.
(Usual selling price $6
and $7. ) Hundreds of
pairs in desirable
light colors. Spike
and Cuban heels.
$2*95 $4‘ 95
Stout’s Big Four Shoe Store
352-354 West Washington Street
Each one worth $ lO and more
If you KNOW DRESS VALUES . . let
nothing keep you from this sale!
New “Star” and “Flower” prints.
New high colored georgettes.
New dark colored flat crepes.
New wool 3-pc. suits with olouse,
Jackets, flares, capes, bows, belts!
Women's . . . Misses' . . . Larger Sizes
delegate to the Seventh district with
Mrs. W. W. Southard as alternate.
Triple Action
k. (m
20 W.

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