The Topeka state journal. [volume], November 08, 1916, EXTRA HOME EDITION, Page 7, Image 7

About The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980

Image provided by: Kansas State Historical Society; Topeka, KS

                
THE TOPEKA DAILY STATE JOURNAL WEDNESDAY EVENING. NOVEMBER 8, 1916
"1
s
Merchandise
of Quality
at Fair Prices
is our motto at this store. For,
after all Is said and done, we be
lieve that it is the merchandise,
that you pay your money for.
While we helleve that our service
is as efficient as any. and our sales
people as courteous as any. still we
do not solicit your patronage on the
grounds that our "service" is the
best or that our salespeople are
"courteous."
We take pride in Riving the hest
service possible and in the fact that
our employes are courteous, but
neither our "service" nor our
"courtesy" is for s.-.le.
When you pay 15 for an article,
would you rather pay $4 for the
article and $1 for "courtesy" and
"service." or would you rather pay
$5 for the article itself and receive
$5 worth of actual merchandise
value?
We base our appeal for your pat
ronage on the solid eround of Mcr
rliamliso. Merchandise of Quality,
Merchandise that is .Second to None
Think It Over.
A Coat, Suit and Dress Sale Extraordinary
Our garment buyer returned from New York Saturday and his trip was a fruitful one indeed for To-
peka women and the visiting Teachers who are our guests this week. Please remember that the merchandise offered
in this announcement represents the latest and most orginal ideas of both American and foreign designers and is
not to be confused with merchandise of mediocre character. The styles are distinctive, the materials
those most favored by Fashion this season, the workmanship and fit perfect and the prices are
most unusually low. We shall be pleased to show you regardless or whether you intend to buy or not.
Special Sale of
DRESSES
100 Serge Dresses, made to
sell at $5.95 to $6.95. for
$.3.95
Each
36 Serge Dresses, made to
Sell at $7.50 to $8.50, for
$.95
Each
A Large and Varied Assortment of
Women's and Misses' Newest
COATS
Go on
Sale
Tomorrow
An assortment such as
you will not find in any
other Topeka store, featur
ing every conceivable fav
ored material, style and col
or and at prices that mean
a real saving.
The woman who is ready
to buy her coat will do her
self an injustice if she does
n't look through this splen
did exhibit and compare our
garments with those offer
ed elsewhere.
Handsome Plush Coats
New Velour Coats
Zibeline Coats
Broadcloth Coats
New Boucle Coats
Elegant Bolivia Cloth Coats
- Loose back models, Rippling from shoulders Empire waist lines are
featured Variously belted in stunning effects Solid fur collars or big
square and shawl collars edged with fur. Whatever the style is you have in
mind you're reasonably certain to find it here at one of these prices. ,.
$9.85, $12.50, $14.85, $19.50
$24.75 and upwards to $75.00
A Wonderful New Purchase of Women's and Misses'
Plain and Fur Trimmed
FINER GRADE SUITS
That we were fortunate enough to secure at such extraordinary low prices that we are in a
position to share our savings with our customers by offering- them the most unusual suit bar
gains in the history of this store. Women who have not yet purchased their Fall and Winter
Suit, regardless of how much they have in mind to spend for it, owe it to themselves to attend
this sale, without fail. ,
.,. .' The Styles . ,
So" many different models that it would
take a full page to describe them Finger-tip
length, longer and shorter coats, braided or
richly trimmed with fine Furs or deep bands
of Sealette and Beaver Plushes. Straight full
skirts and newest collars that can be worn in
many different ways.
The Materials
include Fine Chiffon, Broadcloths,
Gaberdines, Poplins, Mannish Serges,
Poiret Twills and Velour Checks.
The Colors
are Green, African Brown, Burgundy,
Purples, Midnight Blue and Black as
well as a splendid assortment of vel-
our checks.
The majority of the suits offered in this sale are New bought for this
special occasion. The few others are taken from our regular stock to make the
size range complete.
Suits that should sell
at $27.50 to $29.50
for
$24.75
Suits that should sell
at J22.50 to $25.00
for
$18.75
Suits that should sell at $32.50 hn f t
to $39.50 specially priced for JlH Sll
this sale at
Silk Waists at Big Savings
Over 800 Silk Waists in this season's most desirable styles and colors go on sale tomorrow at the
following prices. This is not in any sense of the word OLD merchandise, but the styles are distinctly
up-to-the-minute having been taken from our own regular stock. The materials are Crepe de Chine, Georgette Crepe, Taffeta, Lace
and Tub Silks. The following prices tell a more alluring story than any word pictures we could possibly paint.
SOfl Crepe le Chine and
Tiib Silk Waists former
ly selling at 13.50 and
13.98. Tour choice
$2.95
II crepe le Chine. Tnb
Silk. Taffeta and Grorg
ctte Crepe Waist, former
ly telling at $5.00. Your
choice
$3.95
420 Crepe de Chine, Taf
feta. Jeorgette Crepe and
I .ace Waists, formerly sell
ing at $5.95 and 6.60.
Your choice
$4.95
41 Crepe de Chine, Taffeta
and Georgette Crepe
Waists, formerly selling at
$.60. Your choice
$5.95
23 Georgette Crepe Waists
exclusive styles, formerly
selling at 19.85 and $12.50.
Your choice
$6.95
Exactly as Waist illustrated
above made of good quality crepe
de chine, daintily embroidered; in
white and flesh only. Ordinarily
celling at ?.9. Special
for this sale ttX
$2.95
Exactly as Waist illustrated
above made of heavy lustrous taf
feta in dark suit shades with
stripes of contrasting colors. Ordi
narily selling at $7.50. Special for
this sale, at jS
Waist exactly as illustrated
Above made of sheer Georgette
crepe, daintily tucked; in flesh and
white. A splendid waist and one
that has been selling readily at
$5.00. Special for this sale, fj J!J
Waist exactly as illustrated
made of & very fine quality Georg
ette crepe in white, flesh. Beige
and grey. A splendid value at
$9.50. but we offer it special for
$4.95
A Sale of High Class Novelty Silks
Beginning Monday morning we will
offer 40 pieces of 36 and 40-inch
choice Novelty Silks made by one of fC
the most noted manufacturers of fine Cp .JJ
silks in America to retail at $3.50 a 4 A. Yd.
yard; at
This is indeed an exceptional opportunity
to make a really advantageous purchase.
Come early for first choice.
$1.50 and $1.75 Novelty Silks, $1.39
25 Pieces 36-hich Striped Satins and Striped Taffeta Silks
in a choice assortment of all the desirable colors and of good
weight and quality. Your choice at, a yard 1,3
$2.00 and $2.25 Novelty Silks, $1.75
One table of Novelty Silks of very superior quality in an
immense assortment of stripes, plaids, and two-toned effects
in all desirable colors. Your choice at, a yard. 1.75
Colored Silks
36-inch Chiffon Taffeta
of superior quality and good
weight. Always in demand
and ever ready for any occa
sion. These sell ordinarily in
a regular way, at $1.75 a yd.
These Two Special Values
in colored silks are specially priced for Monday only at-
$1.59 a yard
36-inch Heavy Soft
Dress Satin
of lustrous finish. The best
value offered anywhere this
season. A complete assort
ment of all the best colors for
street and evening; wear.
Ordinarily $1.75 a yard.
THE RICHEST OF DRESS SATINS
"Satin Francaise"
We have again demonstrated that our early buy
ing of this h&ndsome dress satin enables us to give
you the highest quality at $2.50 a yard instead of
$3.00.
Our customers tell us daily that this is, without
question, the richest and best looking satin they have
ever seen.
Ask to see it, whether you wish to purchase or not.
Feel the weight and quality and then decide for
yourself.
Black Silks
36-inch Fine Quality
Chiffon Taffeta
in a rich black, good weight
and extremely serviceable
quality; always sold at $1.50.
36-inch Costume Satin
In a wonderful quality with
lustrous finish. Will make
splendid skirts, dresses and
blouses. Regularly . sold at
$1.60.
These Two Splendid Values
in black silks are specially priced for Monday only at
$1.17 a-yard
Chiffon Velvet Is Indispensable to the Fashionable Woman
IN PREPARING THE WINTER WARDROBE
It is shown this season in the richest shades imaginable
purple, sapphire. Chartreuse, Burgundy, olive, golden brown,
seal brown, Hague blue, taupe and black.
Chiffon Velvets are used for exquisits evening gowns and
add a tone of richness, rare indeed. They are also much in
demand for afternoon gowns and evening coats.
"N'o such assortment anywhere else," is what we hear daily.
' 1
We are in the midst of an exceptional velvet season. Orders
placed far in advance of our needs gare us the choicest of col
ors and the finest of qualities that we could not possibly se
cure today. 42-Inch regular $5.50 and a fr r j
$6.00 qualities.- Your choice.... JpJ.UU Si Yard
In the face cf a soaring silk market, a sale of this kind is extraordin
ary and there is only one reason for it . We have a larger stock than we like
to carry.
Every waist in the sale is easily w orth the highest price indicated in it3
particular price group. For style, fit and finish our waists are unsurpassed
May We Show You.
A Spec al Value in Black Chiffon Velvet
2 piece of 40-incb Black Chiffon Velvet soft and clinging of
exceptionally brilliant lustre. Regular $4.50 quality. Special at a yard.
.$4.00
Lining Satins
Most winter coats need linings and If you could buy at lin
ing that you knew would last you for two seasons at only
$1.00 a yard you would very likely consider it a great barcain.
We place on sale tomorrow 10 Pieces of 40-in. Satin Htrtpe Coat IJnlrur 1 AA
with cotton back (making it more durable) actual value $1.50 a yard. Special ytP -vU
i i i i