The Key West citizen. [volume], April 01, 1953, Page Page 5, Image 5

About The Key West citizen. [volume] (Key West, Fla.) 1879-current

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DOROTHY RAYMER, Society Editor
Wednesday, April 1, IMS
SHOP HOPPING
WITH
JAXON
Wednesday, April first, in the
year of our Lord, one thousand
nine hundred and fifty three will
probably pass just like a lot of
other April Fool’s days. The Die*
tionary says that April is the
fourth month of the year and the
month of growing and planting. It
‘also defines an April Fool as one
who goes about on the first day
of April playing jokes. Nowhere
does it mention who started the
whole thing, or if it was just a
group of people getting off their
suppressed desires when a snip of
warm weather hit one April first.
My calendar says that the first in
ternal combustion engine was pat
ented this date in 1826 which might
have something to do with it.
Well, all I know is that 1 don’t
intend to bKe on any corny jokes,
pick up old wallets or give any
old hats lying on the streets a
lusty kick. I shall also avoid black
cats and ladders the same as on
any Friday the thirteenth, and then
1 Will go shopping.
♦ * ★
faster is the season for bas
kets, but it's always the season
far baskets at Ditty Bex. Man's
Ingenuity. . .and mostly Mrs.
Lovell's ingenuity at that, shew*
hew realty lovely you can make
these baskets bags with fust a
law aid posies from the dime
stare. Came leek in the window
at the Ditty Bex and you'll seel
They're cute I
But first friends, ysu need one
af these delightful basket begs in
any shape or else you can think
ef, end some you can't.
★ ★ ★
I made some banana nut bread
yesterday with a recipe from my
Mixmaster cookbook, and found it
much better than grandma’s. . .
which I had misplactd. So we’ll
give it to you herewith! Slice into
bowl two large or three small
bananas and mash or beat at slow
speed until finely mashed. Then
sift together into a large bowl one
and three fourths cups sifted all
purpose flour, two teaspoons bak
ing powder, one fourth teaspoon
baking soda, one half teaspoon
salt and two thirds cup sugar. To
this add one third cup shortening
or butter that is roftened. two
eggs unbeaten and one half cup
nut meats, chopped.
Beat the banana into this mix
ture and continue beating for one
minute. Pour batter into large
bread tin and baka in moderate
oven about one hour or until done.
Makes one loaf.
* * t
This's the week you got your
latter Drosses. . .No footin'.
You've probably wondered
about that beautiful pink dross in
the window of Mar-id'*. Well
that lovely dross that resemble*
a full blown remote boll that
peals tho joyous nows of resur
rection on Saster Morning it a
Mar-Bd original. There ore just
two of those drosses, one pink
end one blue and lucky tho
ladies who got them. I'd find it
hard to chaos*. I think tho blue
on* is six* 14 and ths pink slid
9 or 19.
Thor* or* ait* row on row of
beautiful dvetset at Mar-Bd thia
season, and tho hat bar is lead
ed with bonnets to*.
Y* old* Shoppe Hopper# tsys
. . ."6* to Mar-Id's this year
for your Bettor Dud*.. .no foolin'
dr dr ★
The advertising business is a very
funny game. . .as Ive had every
reason to find out. When business
is naturally booming, like around
holidays whoa people don't have
to be coaxed out because they'll
come out sad bey any bow.. that’s
when every merchant in town vie*
with every other merchant to get
their ads to the paper Weil good.
It s easier to reed the ads sad
find out where you went to go
than wear out (mu of shoo leather
doing the tamo thing. But, when
business gets had. end folks really
need tempting, do they advertise?
They da not! They sit oe their
hands. 80, today I was really glad
NOT to get aa ad. Friends of mum,
Jtcnte aad Jack, said "We’re ex p*
tog toada ef busier** this week-:
end. a* need to advertise Next
week we ll nut e few specials to
tempt them when business is
stow," Mighty cagey, mighty ca-
Cey!
* it *
toga* § dtert roe tty approve of
lotto*** to sag term, tort Pm of-
an*
®®®®® dIMFSM
to t*m *■ ter ggftetream Pood
Papaitmsni Store's alter te babe
your lessor Horn for you. They
do e rep tty emeu jab e* R, end
W9Pe W ep
over end eheve tee prlea ef yeur
I aster Mom too. Than *M you
hove to do is pkh K up on let
erdey, carry It heme, end boot
SOCIETY - PERSONALS - NEWS OF INTEREST TO WOMEN
THE KEY WEST CITIZEN
just o little bit on Easier Sun
day before serving. Of course if
you are on* of the few who don't
take with a ham for Sunday din
ner, the some thing it don* with
all kinds of roasts, and turkey
too. It sounds iiko a really good
idea. Only you'd bettor get your
order in early, bocous* a day is
just so long, and they can only
roast so many hams. It's really
going to smell good around Gulf
stream com* this wookond, what
with all the cooking going on.
★ ★ ★
Some cooking tips: Crumble left
over cooked bacon and blue cbeese
over lettuce. Tou with French
dressing.
Scarlet edged lettuce: Cut core
from bead of lettuce; hold under
running water. Drain; place in
vegetable crisper When ready to
use sprinkle tips with paprika,
shaking off excess.
A glass percolator is wonderful
for cooking broccoli. Stand it flow
er end up in the percolator. Add
boiling water to cover stalks.
Cover, cook until stalks are ten
der.
★ ★ ★
I wes out to Sylvia Appliances
yesterday, out on Plaglor Av*.
No on* was horns aifhar, be
cause it was pretty early in tho
morning.
Well now, without a sign over
tho building, 1 couldn't toll R
from an old lumber yard or *
waterfront let on Big Pin* Key.
The so people must have a lot
of customer* anxious for drift
wood judging from the amounts
ef it piled up in the front yard.
Howavar, a paak through tho
plat* glass revealed an *v*r*ls
*d clack phonograph, a slaok
toaster, a record changer, and a
tank that faintly rtsomblos an
oxygon tank, but which t realis
ed must b* my first view of on*
of these now dO-bwgging
machines.
Of course that wasn't all I saw
in the shop, hut go in and so*
for yourself, and help yourself te
the driftwood.
Later on, talking to Al, I found
that they are making lovely drift
wood tamps out there at the
Sylvia Appliance star*. Oh wall,
guvs* lamps ar* an appliance.
★ dr *
Only four more days to that big
Easter Parade we’ve been looking
forward to for so long. Have you
noticed the pictures of the l cute
little moppets who are planning on
participating? They wire real
proud to pose for Ellis, and we
hope they each ona win a prise.
Plans have taken shape, and K
looks like the Southernmost Eas
ter Parade it about to become a
reality. There are lota of fine
prizes, and so that each prize will
be most appropriate to it’s winner,
each store contributing has give*
prizes that are gift certificates to
their store, and the winners may
pick out just what they want. .
A popular Photographer's studio
is also going to give a free por
trait to each winnar, and another
photographer is going to take a
picture of each contestant as they
parade, and these pictures may be
had. just for the asking.
A Dairy, with the cooperation of
Mrs. Hannah Baer l supplying
chocolate milk to all entrants, the
stipulation of course that it be
given away AFTF.R the judging
Chocolate milk you see, doesn't go
with everything.
We are all hoping that the
parade will be a big success, and
it will if eacb and every one of
you gets out there with your nice
kiddies all dolled up in Easter fin
ery, and takes part.
. * to
Inadvertently yostorday, I sfei^
i -At iawnd Itewf
pW wlsVeliy FFFto Y
cor, and darn
ad if w* two didn't look IMta a
eaupte of Batter Bggsl For* oM
cor b how I knew that the Bloc
§p®!tMi mm w®® I® fit® mm® i*
vkmfty, mi MMf#
I hung around te find out teat
how h* cam* out In that contest
tee a trip te Now York. W#H, to
poor guy was fairly dripping
tears. Nor* B was to* teat day
Ip miss it by two lousy aftektog
vacuum doaworst Aft boeauso to
day la payday instead of yeafoe
doy teal to bod too oedois al
tail <o®H®®? fe®®®®®® Hi®
partte* ar to ring swore brake. Of
tours* too owner f to* puryte
l*Wtoafl| I teR so bed ter Man.
I had bolf * rtttod te buy the
toeswd totepa SMstkogf
af sours# that t was be#o* •**.
Ex-Society Editor Tells All —
Or How To Triple In Erast On A Job
By DOROTHY BAYMER
Page 5
In one of those “just between us girls” conversations not so long
age, a fact came up and smacked me right in the typewriter. It
turns out that being a society editor is actually a public relations
job. My informant ought to know. She is Miss Gladys McCracken,
daughter of Mr. and Mrs. George T. McCracken of this city. She
was society editor for nearly 4 decade on the Detroit Nows. Now
she is head of her own public relations counsel agency and publisher
of “The Detroit Goiter,” as well as being editor-in-chief of the
“Greyhound News,” Great Lakes area.
Mist McCracken comes to Kfy-
West every year to visit with her
parents. She is a vital personage
with wheat-gold hair and electnc
blu* ayes. She fairly crackles with
energy. To engage in the petivi
ties mentioned above, that’s a
necessary requirement.
She dropped into The Citizen of
fice one afternoon during her re
cent winter vacation and found
me frothing at the mouth because
I was swgmped with several stor
ies which could have saved me
a lot of energy and time if they
had been presented the way a har
ried newspaper editor in any field
would prefer: L f. typed on ona
side of the paper only; double
spaced; room at the top for head
tag. etc.
Mias McCracken looked at the
litter and said, “That’s exactly
Why 1 formed a public relation*
clearing house, my own agency.
My job is to guide, suggest, re
write, take care of details, trim
and get down to facts. I know
from experienc* what editors want
and when the completed story or
release goes to *he paper, it con
forms to the paper’s style. You
probably don’t realize it, but you
are doing free public relations
work every day. There’s litile in
ference!’*
I said, “Yas ma’am. . .1 know
it. The difference is bftpeeu set
salary and foes.”
Knowledge at the harried hours
of hustle-bustle on a news staff
began for Gladys McCraekmz whfn
the gras in her teens. At fourteen
she “read a book about a report
er.” That did it. The get-ltinto
print bug bit her. At IT, for four
months she became receptionist on
the Detroit News. Prom mat bowl
ing acquaintance, the was moved
into the library as assistant to tha
foreign news edittor. There were
II correspondents on tha staff end
to say that Mias M eCrackfn’f work
was somewhat complicated would
be understatement of the rankest.
During this period she leaned hew
many headaches an editor or re
porter gets trying to delete or ex
- *et the right kind
ef pictures and to have Rems whip
wto news style combining dip
lomacy and practical technique.
You have to he Walter Winch*!!,
and Sir Anthony Eden.
After i series of jobs on the
Detroit News, including society re
porting, she became society edi
tor. Than she found out that mahy
“group projects failed because of
a lack of know-how to promotion
and publicity.” In lfU. she took
the plunge from society te public
relations counsel. She covered dll
sorts ef events from personal
through the ltfT Michigan Mate
Fair, civic projects, concerts, fash
ion shows, social splurges. She
doubled to brass with editing af the
golfing magazine.
Quickie run-through of “The
Detroit Golfer,” official publicstioa
of the Detroit Goff Club rCvaalt
Miss McCracken’s experience,. She
directs even the advertising. The
Mien am teecfrohrx, and I al
ready have ana.
Never mind Al, Mw Note York
trie wet probebiy on April Pool
tokf anyhow, end I hove R on j
good authority that there i*n‘t a I
piaco hi New York where yew
could perk e purple car. They
test won't have R. Why don't yew
jus* Nay homo and tail a eood
time pointing green and yet taw
m tnm^nrtnt
it it it
Fans have loads ef uses besides
coding. F’r instance they can
hasten many drying job* around
the house. Polished floors with wax
can he done faster if a ten Mews
on the wax as it is applied.
A fan will dry the kitchen fieer
after scrubbing before the yeunga
ten can't track it up. Fanning har
ries to* drying ef vanish, shellac
or point, it vrffl also help against
mildew aad meatiness if directed
tote a rkrfhsi closet or dresser
draw several time* smooth
Doff oat frosts foods In n berry
by temtof an etpetria fan on them.
The* sit down end ten on to* fee
while yen reed this.
* * ♦
Deri FOOL around wrtfc Nome
Permanent*, go te Donald 1 * ter
an Sake Wave, and teat's an
Items
WWW
We B* hereby aoloonfr swear,
teat and Mm above in hto aft to to
where te itoy to Key aad
Wlftiiji** jMLuMk ihm jHAnH nsem
IVlwii® • riVjFK yww CHW \ |f\ ®Af
weed** htektea today, and that
yge DID frt a emtio or two ona ef
tots pan sweety four ban. If
stem per. Easter * span **. sop
thee* s tots of shagging if he dee*,
so well he trowed sget* oe Fn
day la gtv* yew to* twwtowo. So*
yon toon' Lev, Jason, advi.
ITEMS Of INTEREST TO EVERYONE
smart, concise magazine is pub
lished monthly exeept February
and April. It includes golfing news,
golf sCOrcs, personality sketches
and profiles, interviews, special
columns and feature articles, soc
iety news and scads of paictures.
In the “Greyhound Newt,” which
the edits, company personalities,
newsy item*, columns from dif
ferent locales on the route, plenty
of pictures of peraanael and their
families, appear, it comes out
once a month and is dedicated to
betterment of inter relationships of
Greyhound employees, the com
pany’s policies and ... news.
At this point it didn’t surprise
me in the least to learn that she
had handled the publicity for the
Detroit Town Hall lecture series
and the Woman’s Symphony Or
chestra for Detroit. Change that
double in brass to triple, and add
all the strings.
She said that her parents first
came to Key West in 1944 after
visiting annually in California for
23 years. When they wanted a
place for retirement, Gladys help
ed by kccident. She was having a
speck with a photographer named
ffal Burger when the mentioned
her parent’s desire for living in a
place where the climate was sun
ny and amog unknown. Hal said,
“Try Kay West. I was born there ”
The try worked. The McCrackens
have a home now it 319 Grinnell.
And “Mist Gladys” comas down
whenever she can to rest so that
the can "get erackea” agam.
Reviewing Stand
(BDITOR'S NOTE: Susan Mc-
Avoy finds return to paradise or
bookland revisited like going back
to a cherished place of long ago
and discovering the scene has
changed or that it waa an illusion
all along.)
BY SUSAN MCAVOY
Count d'Orfol fcy ftamond Ra>
dipuost, Bravo Frost, S9 W. 9lk
St., Now York, N. Y. ($3.99)
There are times when superla
tive economy of words, insights
and a sense of reading the works
of a young genius fail to carry
one away, and laave one only with
a sente of talent wasted on * in
consequential material.
I found raiding Count D’Orgel,
by Raymond Radigueat. 20 year
ted prodigy of French letters who
died 33 years age such an ixper
ianee.
Haviig been reeved by hit earlier
hotel and seen the film made from
“The Devil to The Flash” written
when he was between it and 18,
pod marvelled at tha young man’s
prOcosity, I asked to read Count
D’Orgel whin the review copy
came tote thi office.
I re*d tha 214 page small novel
in one sitting last night. I judged
it today by the criterion. Did I
think about it first thing upon
awakening When I do. 1 know the ;
botet has hit the merit with me.
This mtereiaf instead te spontan
eously reliving any te the scenes
te this modem French novella, I
thought only:
“Well I must review It today “
Jean Cocteau called LeDiahle au
Corps, “a master piece te pro
mise.” He called this hook “the
promised fulfilled”
I cannot agree with Cocteau. 1
think Radiguet had left toe realm
at the simple and beautiful reach
ed to his first book, to the artifi
cial degenerate world of tit*
French pest World War 1 aristo
cracy.
In his first book Radiguet des
cribed pt illicit, but nonetheless
teaching romance between a*
adteeeeent and a young aAaaecd,
later married woman. Caught to
their own immature passions, their
itery pi u teed ad inevitably la
tragedy ter toe woman and a
rather cold hearted leap to maturi
ty for to* young bey.
Iter* Mm 39 year ted upper teats
Francois*, who ia tha hero-observ
!er te the novella iaß* to leve with
I the young bride ef the much elder
Count D’Orgte.
I It is a quotum of Frwceto* re
fnsme to face to* fact that tus
pleasure in being with the DOr
gala to Here because te hts love
at Mehtut toe bride, than fr.ad
toip ton eyteeai, Copptsh
As I rend the etateßy ehoeen
pence m on excelleot translation
from the French t marked seme
te toe perisge* which show ml the
taught* te the 29 year teg auvofiw
jp| |M I® J®fc®'
‘tee Mends. Yet they **thewgM
thev wee* <rea topeUwe hy too
iMhftanty. That in te say tote
If ffl.
'fjjißlp JPe
a|v M ' 'mim
w% % f v:®* .y jM
*m . •
tetoMr r -
tel .
pw Saw
MHHHHHMauto > 4?
RIGHT OUT IN FRONT, in the four to six age group in the South
ernmost Easter Parade will be little Miss Juanita Fay Navarro.
Juanita is five years old. and the daughter te Mr. and Mrs. John
Navarro te 314 Southard Street
their friendship drove them to try
to resemble each other as much
as they could.”
Or:
“To what workings of the soul
should one attribute tne difference
between the written and the spok
en word, or to be more exact be
tween absence and presence? It
would seem that distance should
make it easier to disguise oneself,
but it is just the contrary.”
Or in describing Count d’Orgel:
“Earlier, brief infidelities to his
wife did not give Orge! a moment’s
hesitation. That she knew nothing
about them was enough to quiet
bis conscience. He was not over
come by passionate desires and
did not derive very muc hpleasure
|rom these small deceptions. It
waa from a sense of duty, if this
ia not too strong an expression,
that Orgel had been unfaithful to
MahauL It was part of his career
as a man te fashion. His only real
pleasure was the gratification of
vanity.”
But these neat little insights are
bogged down in noveija that would ;
only amuse readers who have not i
GOING OUT OF BUSINESS
PEARLMAN'S
SHOES FOR EASTER
$1 -$2 -$3 Lower Than Before
CONE AND GET THEN
520 -522 DUVAL STREET
-- iniirnffifl
linHAVi 1/
yi fl®i ■ ■ | jb\ mi
ice cream
For your apodal delifht-three ft*vor*
' l twirled together for rndof th+minbo#
JaW goodnee*. In S-gailona at Sealtort
dealer*? In diahee comb
ITS HERE
* SEAL TEST luttw
Mv- ■ * Pecaw* tee Cj aum
become bored by readers of
French marriages of convenience,
and amorous trios.
The little book has already been
praised in The New Yorker and
other reviews. Perhaps I have
been away from New York and the
northern cities too long and have
shed too much sophistication to
appreciate wbat Cocteau and oth
ers acclaim. But my criterian for
a work te literature, painting,
music, remains “Does it move
me? Does it evoke any emotion
of pleasure, sorrow, anger, identi
fication or excitement or laugh
ter?”
“Count d'Orgel” only moved me
to impatience with tie world te
Radiguest and hit protagonist,
d’Orgel.
COIFFURE DESIGNERS
the
j.HEnrs
Solon of Beauty
423 Fiominp St. Phone 2-SMS
LA CONCHA HOTEL
Renovation Party Opening Is Set
For Ft. Taylor Lounge On Saturday
Ft Taylor Officers Club cocktail lounge is undergoing the last
touches of renovation in preparation for the gala opening, after the
“face-lifting,” set for next Saturday night Even the bartenders
and stewards are to have coats to match the new color schrilto and
if the jackets arrive in time, they will be worn for the debut of the
re-decorated bar.
Tropical shades in general have
been used in coral, palm green
and citron yellow. The bar itself
is made of V jointed asb wood.
A shadow box te moderinstic
style will adorn one wall. Special
lighting is part of the new-equip
ment. New glasswaag has been
added.
Nfw type lounges, chairs and
little 1 tables replace toe ted furnish
ing*. The bar stools are te the
most comfortable design. A brand
new floor has been put to impor
tant ia the installation of air-con
ditioning.
All facilities to the bar-lounge
have been expanded.
The usual dinner hour of 6 to
9 p. m. has been changed for the
opening night to accomodate the
huge crova which is expected. Din
ner will be strved from 6:30 p, m.
to 10:S0 p. m. Dancing begins at
nine o'clock.
Fort Taylor has long been the
focal point of social activity for
naval officers and their families.
The re-decoration and arrangement
to accomodate more patrons is a
sound project of advancement
which is welcomed by members.
OB—^
* for w *
. . . aelect thia breezea-invitod sandal with
heel aad toe open ... a vamp that's grace
itoelf ia deftly twisted leather. Small wedge
heel and platform sole insure eoft-and-eaey
stepping. Whit* and Multi. A mere
$4.99
GLOBE
U WE FIT THE HARD TO FIT•
FORMERLY PICK SHOE STORE
KEY WESTS NEWEST AND LARGEST
* FAMILY SHOE STORE
111 Fleeriap Street Kay West Florida
When In Miami Visit Our Store at 30 N R First St.
DIAL: Citizen Office , 2-5661
NAVAL STATION O.WX.
SCHEDULES LUNCHEON
Hostesses for the Naval Station
Officers Wives Club luncheon next
week are Mrs. S. H. Pierce, Hre-
C. C. Pearson and Mrs. J. R. Mun
son.
" The luncheon will be held Wed
nesday, April 9 at Ft Taylor Of
ficers’ Club.
FRIDAY NIGHT
LADIES' NITE
Key West Keunel Club
Ladle* Admitted
FREE
Custom Work Don* In Our Own
Decorating Workshop
DIAL 2-2345 ;
9P4 FLEMING ST. KEY WBIT