Newspaper Page Text
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with a circulation of *O,OOO that Is taken homa and read In *ha family, than to hava that of ono with a circulation of a t- mien that la only looked at and thrown Into tho gutter.— ‘aYQR GAYNOR. or New YORK. BE BOTHERED; 1 7 MAY HELP! isßKri 4 * • j “Oh, I nn«t not be bothered!” ■s* lir. Business man. just a moment! And you 7 toorifn. Business Woinafft r You, also, Mr. General Manager! Yes, and you, Mr. Doctor? Mr. Mr. Butcher, Mr. Baker and r*- Candlestick-maker! * Are you in the habit of turning down, peevishly, requests for an ntdience. now and then, brought to you by your clerk or office boy. with inpDse words: "I must not be bothered?" We know you are. You become engaged upon some matter of importance, and losing sight entirely of the fact that in every line of business that for one im portant matter there are 999 other matters just as important, you won't |>errait the matter in hand to be intruded upon if you can possibly help it. I Just the same, while you are engaged in building up your business, the foundations may be crumbling, and it is not a bad idea in any hne for the man in charge to be on guard. The man who wants to bother you may bring with him the secret of jucoess for you. In closing your door to him you may be shutting out success. An idea has come along in many a case at the psychological moment to save many a concern from ruin. And, again, many a concern has brought up on the locks of distiess just because of nothing less than conceit on the part of a managing head; because of unwillingness to accept criticism in the proper spirit when made in the best of faith and with intent only to help. There is a business slogan that fits this case perfectly and many a j wise business house has it framed and conspicuously displayed. It is: “Praise is pleasant but give us honest criticism. Long life to the friendly knocker and may his hammer never shrink." BE BOTHERED. Which we suggest in your interest and in the interest of the man ot jpuoh importance in the world—THE MAN WITH IDEAS. This man is a thinker. Government has need of him. Business has need of him. The home has need of him. Humanity has need of him. We cannot get along without him. ft None of these institutions will ever reach perfection or near-perfection him. We simply HAVE GOT TO BE BOTHERED, to be benefited, helped jud inspired. . . , , 4 . j Perhaps if you let the next caller in you may be energized by the trimi of a live wire who sent in his card only to be told by the office boy that the manager couldn't be bothered by him—that he was wasting his “Well, will you kindly go back and get my card, then?" said the talesman. “I can’t afford to waste it.” The boy back with the report that the card had been torn up. Wt the boss had sent out a nickel for it. “Here, give him another—they’re two for a nickel!” The chief should have seen that man. We know the man you have in mind at this moment—the bore. This individual is known nowhere better than in the newspaper offices. But in the newspaper business experience has proven that it is better that 99 bores get in, to be politely dismissed, which is generally easy, and a friend retained, than that one innocent caller with an idea, criticism or a friendly knock, ESCAPE. Which brings us to an experience we want to relate as evidence that it pays to be bothered. It was getting along toward the end of the work-day; the editorial rooms were deserted save for the office boy. The telephone rang. . . . A man on the phone wanted to talk with “Jack Burns, he said. At the time, Jack Binns was contributing in The Times a series of articles on wireless telegraphy and giving pointers on the construction of the instruments. , , . . The office boy didn’t know Jack Bums from r telephone pole, and appealed to the head of a department, still at his desk, who told him that the Binns articles were being contributed and that Mr. Binns could not be reached in the office, and that "WE COULDN T BE BOTHERED. The next day there were two or three calls for “Jack Binns,” and the offioe boy was about to dismiss the person on the line as a wireless telegraphy crank or as a newspaper bore, when we took the phone in lmnd for the purpose, more than anything else, of showing the office boy how to do the thing. And this is what developed: * The man on the other end of the line proved to be the head of a prom inent local business house which handles electrical apparatus. In one of the articles Mr. Binns had placed the price of a certain wire at 16 cents a pound. This business man wanted to inform us that if he sold this wire at the very lowest figure possible he would have to charge 50 cents a pound, and had called us up for this reason: HIS STORE HAD BEEN BESEIGED BY DETROIT BOYS, LIVING IN MANY INSTANCES FAR OUT IN THE CITY, WHO HAD TRAVELED ait. THE WAY TO HIS STORE WITH ONLY 15 CENTS IN THEIR POCKETS FOR THE WIRE, AND HAD BEEN OBLIGED TO GO BACK HOME DISAPPOINTED. “I thought,” said the business man, “that you would want to know about it.” We certainly did want to know about it, and thanked the man. L ’1 YOU NEVER CAN TELL. The next man who sends in his card may have something to tell you that you would want to know. Possibly the man on the phone whom you might tell your office boy to dismiss with ths message, that you “mutt not be bothered,” you are so im portantly engaged, would want only three or four seconds of your time to tsll you that your store or factory is on fire. p t s. This is not intended to admit the fellow who wants to get his feet warm or installment encyclopedia or lightning rod agents. Adolf Won’t Stand for the Least Bit of Harm to His Beloved Instrument - - - - By Condo nr " *— 1 ' | | ' r*T~ ~ " m t ** / h«€ M€«'lf "J f VDNkSht AO I>€» » /\ A* / AOOV.P \ v / 1 ■•s v / , yr / '• \ / \ I PrRFORM. But /trtOH >v f nauu urn rsi \ /°* I>' s * 1 / PwT S/»>*3> On £>e« ] ( ~ aß€ Y£>v ) ( I *VB D*SB SCWFON O** Editorial Page of Hie Detroit Times OIR PRECISE ARTIST I -The dentl»i drew kU teeth/* i— ♦— ♦ Real Banking Reform I 1 ♦ — ♦ One thing which should be consid ered. in any revision of our bankiug system, is a method of affording the humblest citizen an opportunity for procuring small loans at moderate cost. The loans of the Hank of France average less than SIOO in amount. In the United States, it is exceedingly dlifluult to borrow small Bums except from loan sharks. Suppose a dray man's horse dies, how can he borrow* money to buy u new one? Iu our banking, as in all forms of business, we put the greatest bur dens upon those least able to bear them. We give the lowest interest intes to the biggest borrower; the highest to the smallest borrower. The same condition prevailed in railroad rates until the government took hold of the matter. The big gest shipper either got passes or re bates. while the little shipper paid fpll prices; that is, he not only paid fdtl rates for himself, but helped to uTake up what his big competitor did not pay. * The true policy of government should be to improve the opportuni ties of the less fortunate. It ought to be made easy for the expressman, tho small shopkeeper, the cobbler, the farmer —In a word, every man who Is striving for industrial inde pendence —to borrow small sums easily and at low interest rates. Shy Only Ten Years 0 ‘ Weren't you shy when the judge asked you your age in court?” ‘Yes, I was about 10 years shy, jny dear.” —Life. The News announces that hereafter it will refuse the advertising of loan sharks—just loan shark*. • • • • Dang the prowler with your umbrella, is a Qetroit woman s advice. But wouldn’t this serve to aid him in keeping undel* cover? * * • • Would you say it came in as a lion conscious of the pretence of a certain great hunter or a lamb w*lth its eye on the live stock quotations? •. • • • A Philadelphia judge has decreed that a wife has a perfect right to go through her husband’s pockets and take his last cent. So cut this out before she gets the paper. • • • • , • . A New York woman in court testified that her memory was so poor she couldn’t tell the date of her birth, from which we conclude that she le at least far from being a spring chicken. The presidential primary has ac quired so much momentum, and the people have come to understand so well Just what It is, that any presi dential candidate who opposes it, either through himself or .his back er*. is going to suffer, for that rea son, a serious handicap at the elec tion next November. The states that already batfe the presidential primary In one form or another are Pennsyl vania. New Jersey, Oregon, Califor nia, Wisconsin, North Dakota, South Dakota, Louisiana, and Nebraska. Presidential primary bills are now pending In Massachusetts, Maryland, and South Carolina. A bill was In troduced in the Kentucky legislature by Charlton Thompson last mouth, but defeated. Michigan Is just now holding a special session of Its legl* lature for the express purpose of pro viding a presidential primary. Maine, and probably several other states, wlii hold special sessions for the same pur pose before June. The Maryland legislature Is now in session. A bill providing for a presi dential primary Is now before it and can become a law if the people ol Maryland demand it strongly enough. Senator Rayner has urged action on his state in these words: “f believe that the people of this state and of the United States have From Another Point of View Naming The Next President . 139 WOODWARD AVENUE. IN THR M UHSTIC aiILDINfI. - CO*. fIAAMD *TI BK AVM. mMWW. WE NEVER FORGET QUALITY WHEN WE I«, R WKll AR*; LOWK.T. ] IT 1 * THE SAME |“^ UTV AT miOTP PRICES . [ APVKHTISKU OH StfTi PRICES. WE SAVE MONEY FOR YOU 3 « B he° year" A broad statement—we believe it—many others believe it—evidenced by the Increasing number of satisfied customers In our stores. FIRKT —WF RITY RIGHT—We are joined with 5,000 of the leadin* druggists of this country and Canada (The MKM - WI r BU niuni TH gpgpQug WHEN BUYING WE COMMAND LOWEST PRICES. .BtYIND WE BELIEVE IN THE NIMBLE SIX-PENCE—We malt, one dollar do the work of many. Our atock is . hi . - ir. l many lime, each year. ITS MANY SALES AT SMALL PROFIT. BBT IT'S SATISFACTORY. | ■ liver salts A Saline Laxative. X True the right to nominate thslr candi dates at primary* elections without any arbitrary declaration by a cau cus or a convention or by any power or interest that can obstruct or im pede their action.” And Senator Rayner is a conserva tive Democrat who believes In the sanctity of the constitution. Surely there ought to be enough political virility In Texas to get the presidential primary. The situation there Is the same as in many other states: the people deraand.it and the bosses refuse it. The delegates from Texas to the next Democratic national convention .ill be chosen In one of two ways: either by the people at the primaries or by Senator Bailey and the liquor people in a back room. The people of Texas can get the presidential pri mary if they demand it loudly enough and persistently enough to make the papers and the politicians take notice. Os course the presidential-primary nrincipie ought not to be complicated with individual candidacies; but no one can help noticing that in l-ho Democratic party, the Wilson Bpoplc are uniformly wUUag Hi every state to submit their cause to presidential primaries. The same thing holds true as to Roosevelt In the Republican party. The campaign managers or Taft, on the other hand, are opposing MADE FROM PURE NORWEGIAN COD LIVER OIL. A Perfect Emul sion—easy to take. Useful for stubborn coughs. A great tis sue builder. ■TP SI bottle.... /Uu SPECIFIC AND ALTERATIVE COMPOUND. A combination of the best alteratives known. Prepared ac cording to a formula of national reputa tion A powerful blood purifier and blood maker. We sell the pint $1.75 bottle gy g AMERICANITIS ELIXIR. A preparation of the Glyce rophoi phitei of Lime and ' Soda with Iron and Phosphorous. Useful for all Ner vous Diseases, Ex* * haustion, etc. In two six**— 75C & $ 1.50 r iTHm Stormsi- . mji #sir*woßCESTi# KB 130 WOODWARD WOODWrfft) AVE.gSgS CO ». MM^y*R Solvent of Uric Acid—Useful For Rheuma tism, Liver and Stomach Dlsor derm. Mild and Pleasant. A Bottle.. 45C 25c TUmuxU Seidlitz Pow ders, 12 In a 4 Q tin box VtotC Celery 7F A ana non Tonic... M 50c Cherry Bark Cough /f C Syrup 50c QQ n Eczema Ointment Le 75c Eu-Zo-Mol Antiseptic Solution P* pint SUC »i 3kjs3Bh. u . matic Remedy., m we $1 Syrup of Hypo phosphites, pint bottle # wV 50c &2E2& OCn KidneyPillsT... SI.OO Romera’e Hair Promoter.. V%/v 25c Sodium 1 1 y Phosphite, 1 lb.. JL A C 35c Sugar of 4 Q Milk, 1 lb iOu 35c Compound Licorice Powder 4 i/a lb 1 i C 25c 2-flrain Quinine Pills, 100 £«*,. 17c 50c Benzoin and Almond Cream, for ohapped akin or after AA p shaving, m* 37 v CUT-RATE DRUG STORES the presidentiakprimary idea wher ever it is proposed. Whether Taft or Roosevelt shall be the nominee is important, of courso; but what is of infinitely greater im portance is that the nominee shall be that one whom the people want —thSt the voters, not the bosses, shall de cide. The Republican boss of Arkansas is Powell Clayton. His official positlou is member of the Republican national committee. Senator Bourne asked Mr. Clayton whether or not he favors the presidential primary. Mr. Clayton said he did not. He called attention to the frequency of elections in hia state and s&ld: “The people with us are becoming heartily tired of these frequent elec tions and the expenses in time aud money growing out of them.” In other words, Mr. Clayton thlnk9 the people prefer to leave the whole matter of government to him. The Oklahoma member of the Re publican national committee Is C. M. Cade. He Bays he Is opposed to a presidential primary because not more than 25 per cent of the Repub lican vote would attend. This Is a grotesque statement. If there is any one issue on which people hi/ve strong convictions and are eager to express them, it is the question whether Taft or Roosevelt shall be the Republican nominee. -The Republican voters of Oklahoma ought to compel Mr. Cade and the other bosses to give them iliu opportunity of expressing their choice at the polls.—Mark Sullivan, In Col lier’s. The Wretch “Now that our wedding day -is drawing near,” she Bald, nestling a little more closely In his arms, "1 am beginning to be awfully frightened. Sometimes I almost feel tempted to run away and never come back. ' ‘ I didn’t Intend to tell you atom It.” he replied, "but I frequently feel that way myself.” "Why, Fred! I don’t believe you really love me. You—you heartless wretch! I shall never speak to you again.”—Chicago Record-Herald. %• ... ■ - Social Note The lower house of congress spent an hour or two last Saturday In kick ing Mr. Bryan's dog around. An en joyable time Was had. —From the Chi cago Tribune. 35c Compound Cathartic Pills, 100 in a $ bottle AffV 15c Harmony Rose Glycerine Toilet Soap, Yi-lb- C cakes, 3 f0r.... AwV 75c Chloris Violet Toilet Water.... 25c Pearl and Tooth Powder... 25c 3tessJ£ Violet 4 Cp Talcum Powder.. *w# 75c Harmony CQ4* Cold Cream .... 75c Theatrical Cold Cream, pound 50C 2sc Rome*’* 4 Nail Enamel ... ■Wv 50c Victoria Fabric Station ery, 60 Sheets, OQa 50 Envelopes... 25c Majestic LinOn Station ery, 1 pound, 95 4 A Sheets; special., • B rw 25c Majestic Linen Envelopes, 5° ‘n package ■■ Ts w 60c Cascade Linen Station ery, 48 Sheets, 48 Envelopes... 10c Envelopes, 25 in pkg., 3 for... 25c Peroxide Toi let Cream, whit ens and softens ,h * I ir •kin I ** ‘Fifty dollars I’ve got to spend starting the proposition In this town. I’d like to use your paper because I know you’ve got the right kind of cir culation for us. But you ain’t the only paper in town, you know. If you don’t! need our money— ’ "That’s about as far as Mr. Business Manager usually lets me get. ‘Oh. ; all right, for this time.’ says he. and: reaches for the roll of hills instinc tively. But does he get It? Nit! The roll goes back into my pocket quicker than his reach. What he gets is a con tract providing for payment at the end of the quarter. •Also, there’s a lit tle matter of reading notice* that I bring up right then. Now, maybe. Mr. Manager Is a little sore at the presto-change trick—with me keeping the change—that I’ve worked on him, and he’s Inclined to kick on the free reading matter. “’Well, why not?’ I a9k him. ’You ought to be gjad to get ’em. You've got the space to fill. They look Just like news.’ (Reading notices are al ways supposed to.be set up in the same type os regular news.) ‘And If you didn't have ’em. you’d have to fill up with locals or telegraph matter that costs you real money to get.’ "Then I flash the notices on hUn. They are always in proof and set in six-point condensed type. That’s about as close a type as can he read easily. The newspaper man objects, and In sists on explaining to rne that his pa per is set In eight-point leaded. But I’m stupid as an owl. 1 can’t un derstand at all what * difference it makes. Now, unless he's an expert on type, he's likely to figure out rough ly that our little six-point condensed will only ktrerett ~ollt 25 per rent or so when It’s reset in his eight-point. He contract: and then you ought to se6 >Hie 'readers’ when they get in the paper! They cover more space—and forNnothlng, mind you— than the newspaper got paid for on tfie wEoTe contract.NWhat do you sup pose Is the margin of profit to a small paper on this kind of advertising?” "Very slight, I assume, in many c&sos/' "Slight, eh? Well, It's nix In lots 75c New England Toilet Waters, Violet. Rose, AOn Arbutus."fr 27 w/ Tricks of The Trade By lAMt'GL HOPKINS ADAMS IN COLLIER’S. Friday, March 1, 1912 BEEK, WINE AND IRON Beef Extracted, with Beef Peptone; readily aaalmllated. Iron, in the form Cl troctyorlde, doea not af fect the teeth. < Tonic and appetizer. 75c Bottle Aav for bOC i” » Jyg My H II H we SHAMPOO PAftTE CONTAINB NO FREE ALKALI Cleanses the hair and scalp without taking the natural oil off of the hair and scalp. Recommended for use with "93” Hair Tonic \or oeJ * r 25c JkasS “NINETY. THREE” HAIR TONIC Promotes hair health. Removes Dandruff.” "A hair on the head Is worth two on the brush/' Sold in Detroit In our Stores only. 50c & SI.OO TtftscoU COLD TABLETS Will Break Up a Cold. No Unpleasant After-Effect. We Guarantee Them. 25c THE BOX ’ of cases, or worse. There’* country papers in every Btate today carrying medical advertisingon three-year con tract* at a price that actually don't pay for the cost of ink, paper, and typesetting. * “Hut the prettiest line of bunk I ever put over on the newspapers," he added, fairly licking the savor of the reminiscence from his lips, "was the last year I was out. Except for the side lines, my concern wasn't very strong for reading notices. We IP.ed big-typed display for the ters. So, in making a deal with a ruWspaper, I'd slip ’em a little sld§ contract, providing for an extra, no charge allowance of 'special space at such times as the advertiser may specify/ You'd be surprised to know how often that would get past the newspapers. If the business man uger was at all leery about it, I'd tell him, off-hand-like, it was our usual form of contract for an oc- # casional reading notice. W r hat I told him was talk, you understand. ' It's only the writing that binds. And the written contract left us free to use that special space’ when and how we liked. Once it was signed, we'd send In the order for all our extra space in one burich, and let the manager take hia chance of dying of an apoplectic fit when he found out that it footed up to one full page. Ou« solid page of the biggest display* type, and all free gratis!” "All of which could hardly have made you popular with the papers,” I suggested. "Not after they got on to it. But It took ’em a long while. Meantime iwe were working ;era along other lines.” He paused and grinned, re ‘HKhingty "Know anything about Tb 6 | congressional testimonial game?” "Peruna Bill and his Imitators?" ! I asked, naming the strategist who, ( at so truck per name, had beguiled | signatures from senators, represen tatives. admirals, and other high of*. [ flcials ir Washington. # I "Oh, Peruna Bill was well-enough while he lasted. But there was plen ty of names got into printed testi monials that he couldn't touch.” Caat lave 4.