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Goldberg’s New Store-Library and Gratiot This Bargain Festival Is Not Our Formal Opening To arrange the kind of welcome we mean to extend involves a multitude of details impossible to arrange in one week — the time we’ve had since we closed the old store. Therefore, we will have to announce our rormal Opening a little later. But after all, the real interest you find in this or any other store is in the exceptional values it has to offer you. It is in such offerings Goldberg Bros, have always been foremost. Come in Satur day and see for yourself how true this is, and although our welcome will not be “formal ’ it will still be hearty and every effort will be made as by old friends to have you feel comfortable and at home although the house is new. With the Opening of Our New Store , the Cloak Dept., Third Floor , Sees a New Manager it M* _nrfif • | £ a ■ JDBB • 1 am M • |, [»! • L B • ■ Mfi A, « ft • I ® • r m JIB • cl la JM I »• av V ■■ • P % a i Jj fIMJi . M ojp ft rfj JJ S2O Women’s Coat# $8.96. Serge, whipcords, etc.. In •bout 26 different styles. All colors and all sixes. Values SAHT- 9.98 apec&al ,wu FIRST FLOOR—Fancy Goods, Men’s, Optical. BASEMENT Trunks, Lighting Fixture s, Lunch Counter, House Furnishings. Petticoat & Muslin Underwear Dept, on the Sixth Floor We plan to present values so enticing here that when a woman starts down-town after underwear, she will first come to Goldbergs. We will carry varieties so great that you can find anything you seek from a complete bridal trousseau to an infant’s slip. * U 0.50 Silk Petticoats Beautiful taffeta silk petticoats—in . all the new street and evening shades, with panels embroidered in silk roses, and accordion pleating. Garment is finished with tuck ruf fles. trimmed with two rows of niching. Like Ulus- _ tration —with silk un- w derlay. $10.50 value, m extra special A JAbAIIM? saV Jf THE GREAT OPENING SALE OF With a great big floor, 100 feet square. It is possible to so enlarge our stock that we are able to carry larger varieties. To the great variety of popular-priced merchandise has been added the medium aud finer grades, so any woman can find the garments to satisfy her ideas of richness. S2O & $22.50 Stilts $25 to S3O Suits at at 9.98 14.95 TAN OR GREY WHIPCORDS. HAIR-LINE PENCIL STRIPES, MEN’S ENGLISH WORSTEDS. MADE BY THBC BEIT MAXI FACTI HKItS IN THE COf.VTHV TO DEM O .\*TH AT K TO mEMI THE Hlt.ll IHAHVCTKK OF THEIH FHOOiCTIONS. After the suits had served their purpose >ve bought them at an unusual advantage and have priced them accordlnaly low The excel lent tailoring, perfection of tit and iiuality of materials compare favorably with much higher priced models Made of fine woisted serge In the fashlonaLle navy blue, gray, tan and black. \Xy 4Bsii *^_ I nJy $3 Girls' Dresses sl. Dresses for girls, sixes 6 to 14, made of white or wash able material. Trimmed or plain, in about 36 different styles. Values |nn up to S3. Open- | a ||(f Ing special * DIRECTORY OF THE NEW STORE SECOND FLOOR—Yard Goods. Shoes. THIRD FLOOR—Suits, Coats and Waists. 2 to 3 O’clock Muslin drawers made with umbrella ruffles. You could m not buy materials alone I 6 1/* for the price • 12 to 5 O’clock Combination suits, cover and drawer. Some made with all-over embroidery cover; others lace and ja embroidery trimmed. Wonderful values at Silk Petticoats Messaline and taffeta silk petticoats, _ In all the new’ and most desirable shades, I M © Including black. Three styles to select from. Choice Twenty Styles in Gowns Slip over or high neck: beautifully trimmed with torchon lace insertion and embroidery. Drawn with wash ribbon and edge of torchon lace. These gowns are M positively >I.OO to $1,25 values at Corset * Covers Pull front yokes with rows and rows of em broidery, and la<e in sertion; lace edge; rib bon drawn. Values to GO Combination ±utts Combination suits of cam bric, prettily trimmed with rows of lace and embroidery insertion; X. 75c Children's Romper Special Oingham and cambric rompers in checks am and plain colors. Not one worth less __jjtan_39 cents and values to f>9 cents. . . The muslin underwear department carries a complete assortment of extra size garments. A boon for the stout women who have been com pelled to make their underwear previously. Natty abort coats, lined with guaranteed satin; skirts In the new est approved models Suits worth fully one-third more. Opening £1 ££ Sale Price $16.50 to $20.00 Dresses at 9.98 Throe Hundred and Fifty to choose from handsome dresses for every occasion, morning, afternoon and street w'ear —dresses of every kind, every style, many of them samples, one and two of a kind, light or dark colors, f’hlf fon Taffetas, messa lines, silk foulards, radium and glaze silk, pongees, changeable taffetas, stripes and plain colors, silk serges, etc., high or low necks. Not a dress in the lot ever 9old under $16.50 others up to $20.00. . Women's sizes 34 to 44, misses' sixes 14 to A AO 20. Sale U UM price , .. # Tailored Spring Suits, of fine French Sergo and English Whipcord; exact copies of import ed modois louml satin collar, large lapels, trimmed with braid ancl buttons and lace, semi cutaway, one-button effect. Coat lapels, sleeves und bottom of coat trim med with wide black silk braid; seml-fitted back; trimmed with braid on each seam and on left sMe. w tin rows of crochet buttons, giving the one-sided effect so much In vogue. Coats, man-tailored and lined with peau de cygne. Skirt, gored models, fold down front and back; trimmed with braid and buttons to match coat; also attractive whipcord suits and sample suits, sizes 34 to V ft AC values range ■ /■ up to S3O, J Extraordinary Waist Values Five lluudred Pure Cblaa MIC Wnlet* at fl for opening special. Waist* made of washable colors plntn and fancy with lace lnscrtlon uml in* dalllojis. lawns In 60 dlffcrenta styles. Values up mo VAI.I, Ejl SI.OS J K. AMI *«t UaUOal S'Z.Os f At fii.SK we offer 100 different yiSCy f sizes or styles. Linens. | i tprFr lawns, marquisette, made II I dbf 1\ by New York’s best waist U I If I makers. Waists that l would ’ ordinarily retail 1 l£»'V% AO at $3 00. $6 50 and $* 0'» 2 Uft wa offer for... Mr • Note—There are ail sizes front 34 to 4<5. $6 Girls' Coats $2.98. For girls, ages 6 to 14. made plain or fancy, all wool ma terial. newest styles. None worth less I) QQ thun f5. Open- 4|90 ing special FOURTH FLOOR—Wo men’s and Girls’ Mil linery. FIFTH FLOOR—Busi ness Offices, China, Cut Glass. Princess S ns Fitted princess slips; fine nainsooks, skirts rows of insertion and edge; yoke trimmed to match skirt, with medal lions of em- QO_ broidery ... OC Comb nation Su ts All-over embroidery cover and drawer; front and back drawn with wash ribbon. The Opening f* le , : rl ". 98c THE DETROIT TIMES: MAY 1912. $6 Skirts $3.98. 600 New Skirts. made of serges or fancy mixtures, in the newest styles for spring and summer, in reg ular or extra sixes All these skirts made to O flO s. II nt 14 to $5. j HQ Opening special 1 SIXTH FLOOR—Under wear. Hair Goods and Corsets. SEVENTH FLOOR— Rugs, Curtains, Drap eries, etc. 3 to 4 O’clock Crepe Night Gowns. Ix>w neck; wing sleeve. Neck and sleeve pp finished with torchon lace edge. Value 89c 12 to 5 O’clock All-over embroidery corset covers, front und back with peplum. Drawn with wash ribbons. would be cheap at 69 cents _ V * Jm \ \ r _ >tf rnmm jis^Tzw^TjQf^^/ //wßKw^ if Hff These Items Are the Underprice Contributions of Manufacturers to Make Our Opening Sale a Success. In every case they have sacrificed their regular profit, and more 90, that this opening sale would have something to attract every woman in Detroit to our store the opening day. Our Doots Swing Open at 12 O'Clock, Noon, Saturday, May 4th Opening Sale of Rugs j Every one who has moved and finds they need new carpets, and every one who-Is going to refurnish any rooms this spring, should not neglect coming down Saturday, to take advantage of these marvelous prices. $22.50 values, 9x>2 ft., Axtninsier Rugs, «B QCm perfect $13.50 value. 9xll ft., Velvet Rugs, $16.00 value, 9x12 ft., Brussels Rugs, 4 4 P A seamless X X aOw $14.50 value. ft., Brussels, $1.49 Smyrna Rugs, 4 £\£\ 30x60 size X a w w $1.25 Velvet Rugs. aa 27x54 size «/OC White Footwear at Special Prices Every woman ancl girl who is in fashion must have a pair of white shoes or pumps. Goldberg’s is the place to buy them. Women’s $2.50 White Shoes Canvas; button models, short and smart, <f QQ at pair X sa/O Women’s $2.50 White Pumps White canvas, white heels; silk bow; arch-fitting < AQ —pair X i«fO Children’s White Shoes-High Cut For summer or confirmation wear; high cut button models. Sizes, 6 to B—pair B—pair 9 Sizes, BV* to 12 —pair 1.19 Sizes, 12 V 6 to 2—pair 1.-19 Men s Section at Library Avenue Entrance No necessity to mingle with the ladies if you make a purchase here—the department is right next to the side doorway on the first floor. The following Opening Specials for Saturday: Men’s $1 Shirts Plain and pleated bosom; har mony percale and corded madras; great assortment 69c Men’s $1.50 Shirts Negligee and pleated bosom; coat style; all the newest colorings and 4 patterns ™ Men’s High-Grade Shirts Solsette and mercerised madras; . separate collars g A and turned back cuffs, 59c to *a3v Corsets—Opening Day Specials Women’s $2.50 Pique Pumps High arch makes them stay on; white silk 4 QQ bows —pair X a%F^# Women’s Nu-Buck Shoes White washable button hoots in a short vamp model, $4 value at exclusive QQ stores, here at.... *avO Men’s $1 Silk Neckwear Made of the finest imported silks, full fashioned open shapes, beaut i ful designs. Men’s Separate Undergarments Spring needle ribbed; finely finished; a dollar g A value at Ow V The Greatest Corset Bargains Ever Announced In f Detroit New clean, perfect corsets, just fresh from the factory. The season’s newest and best models. Think of it—regular up to $1.50 corsets in two lots at 39c and 69c. , Realize what this means to you.. Corsets, the very models you want now—two and three for the usual price of one and thousands of them to choose from—a wide variety of mod els to suit every figure. They come in Coutils and Batistes, lace and embroidery trimmed. Strong hose supporters attached. You will find these on the corset bargain tables, sixth floor, out of boxes so you can see them readily, and make your selec tions quickly. They're the best bargainc you ever saw. So good you will want two or three of them. Don’t miss it—this is for Saturday % only. In two lots, at 39c 69c SI.OO to $1.50 All-Over Laces 50 sample pieces of finest oriental all-over Laces, dainty embroidered effects on finest net In both white and cream; also dainty shadow lace all-overs CQp at the yard $2.00 and $2.50 Fancy Linens An extraordinary Bhowing of finest Flemish Battenberg cen terpieces; rich eyelet linens in centerpieces and scarfs and real i'luny lace centerpiece L—a showing 4 of $2.00 to $2.50 values at your choice, each X Women’s 50c Union Suits Women’s derby ribbed Union Suits, low’-necked, sleeveless style, lace trimmed; standard 50c OQ#* garments at, each SI.OO Full Elbow Length Silk Gloves Women's full 16button length, heavy, all-silk double-tipped Gloves, with 2-clasp wrists —all sizes to be had in black, white aud pongee—standard SI.OO quality as our opening Glove Special, at the pair v9v _______ 10c and 12'/?c Women’s Handkerchiefs Thousands of women’s fine scalloped and hemstitched ’Ker chiefs, daintily embroidered, in hundreds of pretty pat terns —half-price and less, J" at, each 9 v Women’s & Misses’ 50c &$1 Silk Hosiery The most extraordinary bargain ever offered. Misses’ pure thread silk hose white, tan, pink, sky—all sizes— and women’s extra fine silks with wide lisle garter tops In black and tan —our great opening special, OQtf* at, the pair Xv v For a Bite to Eat or a Frozen Dainty Visit Our Soda Fountain in the Basement *& M , Meet your friends at Goldberg’s fountain. A pleasant place to rest while shopping, . Our Specialities: » , • Hot chocolate with C#* whipped cream ...... ww Good hot g" 4% coffee WV Sandwiches of all kinds. Heinz baked beans. Heinz tomato soup. , Ice cream g" soda >jLt wv All goods we serve are the choicest, and conform strictly to the Pure Food laws In every respect.