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The Detroit times. [volume] (Detroit, Mich.) 1903-1920, November 24, 1913, AFTERNOON EDITION, Image 7

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A Review of the World of Motoring
SEES REVIVAL IN
DEMONSTRATION
OF MACHINES
E. R Renaon, Studebaker Sales
Manager, Predicts a Feature
LIGHT SIX THE C AUSE
Buyers Must Be (iiven Uhance
to Appreciate Its Ease and
Flexibility
Tn the early day* of the automobile
Industry. few sale* aproached the
check-book stage until the prospective
buyer had been given a ride umi had
been laboriously shown that the car
in question would really run. These
demon at rat lona were often lon*- sys
tematic affairs, and Included compare
tlve showings of several different cars.
Having an automobile in those days
was an undertaking to which purchas
er and salesman devoted much time
and thought.
Os more recent years, the demon
stration has played a steadily loss
important part. Men have learned
that any standard car will run; they
know from neighbors the character
istics of the various makes. More
often than not. the buyer picks a car
from his knowledge of the perma
nence of Its manufacturer or the ser
vice he know,* he can expect from a
well-established dealer. Usually he
Is *o familiar with the car itself that
salesroom examination Is sufficient to
satisfy him.
That the demonstration Is coming
back Into style is a surprising declar
ation. It le made, nevertheless, by
Sales Manager Henson of The Stude
baker Corf»oration. who bases his pre
diction rm the fact that. In no other
way can a prospective buyer be
brought to reilire the paramount ad
vantage of a light, efficient slx-cvltn
der motor car of the type which is
certain to play so Important a part in
the 1914 motoring plans of so many
famlliee.
All Studebaker dealers have been
notified that. In Mr. Henson's belief,
they must be prepared to give and
encourage demonstration* on the
Studebaker “Six.” especially to pros
pective buyers who may be consider
ing the purchase of any other high
powered car. Mr. Henson declares
that, while motorists goneraMy are
familiar with the six-cylinder Idea in
a theoretical way. manv of them have
come to regard the “Six” proposition
as one associated only with wealth
and luxury. , . ..
“To such a mans attention
to our x* by Its actual |>erform
ancp.’' -«ayß. “Is the only way of
bringing home to him the practical
advantages of smoothness, freedom
from vibration, reserve power, flexi
bility without gear chnnees and other
characteristics In which It Is so no
ticeably superior”
HERCCI ES’ TASK EASY
COMPARED WITH THIS
Hercules was on a perpetual vaca
tion compared with the Job J. K.
Burns assumed when he became head
of the service department of the
Maxwell Motor Cos., at New Castle. In
diana. with the task before him of
furnishing replacement parts to 122.-
000 owners of 244 different models of
automobiles; 120 Columbia mode s.
Stoddard-Bay ton. 48
roe three Everitts. and a miscellane
ous lot of other models formerly made
br now defunct concerns, under the
names of Sampson. Courier. Brush.
£t/C
One who has not visited the mam
moth plant at ..ew Castle, can have
no conception of the task that < on
fronted the reorganised Maxwell Mo
tor Cos., when It decided to do what
no other concern has ever done-con
centrate all the drawings, pigs, tools,
dies and repair parts of all the cars
made bv all the former concerns
whose as««ts have been purchased uy i
the Maxwell Motor Cos. so as to fur
nish those 122.000 former owners with
replacement Parts as long as their
cats are on the road.
Today, in the New Castle plant,
everything Is In order. Having
tatned the shortages the company m- j
mediately proceeded to make su h
parts ss were not on hand. M,lth a
r«rr few exceptions, every Part for
evorv model can he supplied almost
lnstantlv Over *OO orders a day are
, t t„ Mr. Burns’ proud
ner cent of the orders ,
Jlthln *»4 to 48 hours after
“Vp'l, Thl faHon, Thh I. qrt* ;
Ui»n ran b* had at anr b «
m»n nrdar hoilaa whw* promptn«» t*
the keynote. b
motorcycle NOTES.
Much of the credit*for the prompt-
M with which the returns In the
rrXunaoo’ls find.). cttv election were
SjSrtJTu (riven to the tndlanapojla
MototTTOla Hub. whoae t"*'"' l **" »'<*;
ed In bringing In reports fre in
dlfferen* dlstrictr
George M. Bradford, an •l«j* I™’ 1 ™’
MigtnMr of Kan.aa City. «»'that Itj«
motorpyelo ••»«» blm about 16 a »eek
In car fare alone.
Among those riding their motorcy
olet to the recent Chicago show were
Mr. and Mra. A. Rtrongonnff whr*
came from achenectsdv. N. V. *whe«v
Mr. and Mrs M E. Gale redo through
from Angola, N. Y.
The Public Safetv department of
Columhua, Ohio, will purchase eight
new motorcycles for use In the de
partment.
A Baptist minister in a village of
Ohio says that the motorcycle Is the
best friend a minister small town
oaa have.
WHOS WHO IN THE FIELD OF AUTOMOBILES
Since Detroit became the center of
the world's automobile industry some
companies have come and gone hut
their passing has been looked upon a*
a solidifying force that has come with
the passing of time. With the indus
try established on a substantial basis
the arteries of commerce that stretch
to all parts of the world continue to
broaden, says the optimist, and the
world of horseless things Ims become
a fixture In our every-day life the
same as the factory, the mill cr the
business establishment that manufac-;
Lmoa. jur deals In the necessaries of
life. Now and then a company, eltner i
through mismanagement or some otb
er shortcoming passes from our midst. •
but concerns that are on a good sound
tasls and are expanding along broad ;
lines are largely In the majority and ;
are not only maintaining out Increas
ing the prestige that this city has
rightfully won for its induvtrial activ
ities One of the companies that Is a
ploddet In this group of progressive
in' tPutions Is the Hriggs-Detrolter
company. If you scratch the lncruvt*-
tlons from the diamond in the rough
its glittering light is revealed, and
once you apply the microscope to this
company’s activities you find that tho v
shine In keeping with modern busi
ness ethics. Well, organization is a
fundamental part of and reason for
this company's success. One of the
cogs in this machine, which is alwavs
oiled well with harmony and co-opera
tion from other employes. Is C. 8.
Briggs, president and general man
ager. He has been with the company
ADVOCATES CARE
OF INNER TUBES
• -• I ■
Consumer Does Not Always Un
derstand Problem, Says
Firestone Tire Agent
By M. A. COFFIN,
Detroit Manager Firestone Tire Cos.
Construction of inner tubes and the
things which contribute to thetr wear
ing out. an* not always understood by
the consumer and as a result, many
times he does not get the best tube
! service. What contributes to short
ening the life of a tube hag been given
a great deal of attention by the ser
| vice department of the Plrestone Tire
& Rubber Cos., and the following sug
gestion* are offered:
H I hi re tube.3 should not ho carried
in card board boxes as furnished from
the dealers' shelves—there is danger
of the tubes chafing.
1 If larger tires are used on the rear
wheels than In front, carrv extra
tubes of each sise. Inner tubes art
mode to Bdze, and if a tube too large
I for the case Is used, pinching and
wrinkling will result. A 4*4-lnch tube,
therefore, should not be used In 4-
’ Inch case or vice versa If a tube Is
1 used In a case larger than that for
which It Is Intended, abnormal stretch
Ing and heating of the tube results,
'the rubber becoming dead and losing
Its toughness. If It were practical to
' use a tube without regard to size.
|manufacturers could effect, a big sav
I Ing In equipment by not varying the
tubes.
Given least attention, yet a matter
that Is most important when thees
flclency of the tube is considered. 1?
lubrication. Practically all manufac
turers treat, the Inside of cases with
'h solution to prevent the Inner tubes
from sticking to the adhesive “frlc
tlon’’ of the fabric. An additional
i good lubricant should be used, how
I ever.
Borne users neglect altogether to
1 use a lubricant, or employ It too spar
ingly. Other* use it to excess. If
: soapstone Is the lubricant and too
j much is used. It collects In one place,
i crystallzerf, and heats to such a de
1 gree as to bum the tube, making It
thin, brittle and lifeless —this can he
recognized by the honey-combed ap
pearance.
Powdered graphite. though rather
unpleasant to handle. Is the most dur
able and efficient lubricant.
Repairs are another snag that own
i era often run afoul of. It Is perfect
ly practical for one to make his own
repairs, but great care must be exer
; clued. See that none but the part
to he repaired Is put on the vulcan
! lr.er. Many times rejmlrs made at
home are not serviceable —patches sre
put on careleslv and allow air to es
jeape because tube and pAtch ore not
properly prepared—danger of overcur
ing Is not guarded against or perhaps
the repaired parts are not properlv
i lubricated when the tube Is replaced
I That a tube with a very large blow
out may be repaired by Inserting a
new- section Is not known by many.
I Until 1912 valves were equipped
i W |th spreaders for the kind of cases
In which they were to he used—
j straight side, quirk detachable clinch
er and regular cllnrher. TaM year,
however, a universal spreader suit
able .or any case waa adopted by this
company. When buying ai tube other
than Firestone. Inquire whether It Is
fitted with a universal spreader. ir
it is not see that It has one meant
for the casing In which It Is to he
j used. _
New Auto Literature.
I * new view point In automobile
literature 1s afforded bv the
baker Proof Hook, lust Issued, which
describes In detail th«* mechanical nrn
cesses through which raw material
! narfses. In its trip to completion In a
Studebaker car.
Hiqh Specialisation.
A highly developed stage of special
ization is afforded by the large sales
room. service station and repair shop
lof the Oobum Motor Tar Cos. of Nor
folk Va . which will not even sell
gasoline and oil to the owner of a
car that does not hear the Studebaker
brand. _
I*. S Sldener, of, Philadelphia. Pa..
Is riding his motorcycle to Los A
«*!«*•
Members of the Maryland Motor
cvcle club of Baltimore recently ro-'
their motorcycles on a ooon hunting
trip.
THE DETROIT TIMES. NOVEMBER 1 1911.
' vi’V'OM ‘ i’-y ?U'
iH *
M"
C. S. BRIGGS
three yeans. He organized and was
president of the Krlt and later Joined
the United States .Motor* as general
manager of the Brush and built the
NEW YORK GLOBE ORDERS
WAGENHALS CAR
The Wagenhals Motor Car company,
of Grand River-ave.. has sold a three
wheel delivery car to the New York
Globe. If the machine proves satis
All-Weather Treads
Double-Thiok ~ . Flat-Top
Tmaa Ja Extra-Tough m{v%o Wido-Baso
treads Immensely UTiDS Sharp-Cut
Endurinlf Very Deep
Like a Smooth Tread on Dry Roads—A Resistless Grip on Wet Roads
Buy Nothing Else
This Winter
You men who investigate will this
winter buy nothing but All-Weather
treads.
Here is all the advantage, ail the
economy of the plain-tread tire. And
here is the last word in efficient anti
skids. It is the greatest of Good
year inventions. A
The tread is double-thick. The M(
rubber i9 extra tough toughened g/
by a secret process. The blocks Ml
are deep and enduring. They I
last for thousands of miles.
The tread is flat. The projec- V
tions are broad and regular. Thus V
we avoid vibration and give you the
smooth-tread effect.
The blocks have sharp edges, facing
the skidding direction. And those
edges stay sharp. Their grip on wet
roads is tenacious.
The blocks widen out so they meet
at the base. Thus the strains are dis
tributed just as with plain-tread tires.
It was separate projections, centering
the strain at one point in the fabric,
which made anti-skids short-lived.
Come, see and compare them. No
man who does this will ever
buy the old-type anti-skids.
There is no comparison, in
efficiency, in economy, iu all
around, long-time service.
You can see this at a glance.
Yet most anti-skids cost more
than these because of smaller
output.
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO
Thla Company baa no rounartlon wbatnrr with any othrr rubber concern which uaaa the Goodyear iinino.
Toronto, Canada London, England Mexico City, Mexico
BnaeilN end Agenda# In 103 Principal Cities Dealers Everywhere Write Ua on Anything You Want in Rubber
DETROIT BRANCH f
COR. JEFFERSON AND ST. ANTOINE Phone Main 6151
FOR SAI.F. BY AM. DKAI.RM*—STOC KFO BY I
Arme Repair 4k Tire Cos.. Rutek Motor Company, Cnrten-nr Company. Central Tire A Repair 10. Colonial
Tire Repair Cos.. Frank M. Footer. Farter Motor *n!e* Company, t.rneral Auto Tire Repair Cos., tienrtol *il«-a
Company, 1.. A X. Tire Compam. Manufnctnrera Rubber A Supply Cos., Moonler 4ntt> Supply Company. Oak
land Motor Sales Company. Reliable lire Repair Works. Smalley Daniels Company. Thoms* Brooks.

11. ! I
I mm HHH

I I
; ’si; - 0-;} : ; ff- ; ■?£ ®
Edited by AI.KREI) J. PITTS
last 10,000 of those oars. Mr. Briggs
has pronounced and progressive busi
new ideas. He ku>h an automobile
manufacturer must know just what
a car will cost delivered to the oua
tombr—in other words it is vital that
a man entering the industry should
“feel his way’’ by taking into consider
ation every cent of expense before set
ting a price on his machine and then
ask aud expect a reasonable profit.
A car, like any other product, must
commend Itvelf through Its good qual
ities, or doom itself through its had
features. It seems that the Briggs-
Tmirotter has won favor far trnrt near
because today It Is sold and used in
all parts of the world. Even the re
motest land over the seas knows
cheerful buzz of this machine and the
company's business continues to wid
en. With W. M. I'errett and Zach
Barber in charge of the Michigan
sales organization things look very
bright along this line, and with Mr.
Briggs at the helm in the factory at
Hoß>rook-ave. and the Grand Trunk
Railway. King Optimism is looming
up more and more every day. This Is
natural because the methods by which
the company runs its business affairs
spread confidence tit evervone who
visits the establishment. At the com
pany’s annual meeting held recently
It wirs announced that the net profits
for the entire year total over 40 per
cent of the entire capital stock of the
company, and It was decided to turc.
the earnings Into a reserve to provide
additional working capital for a larger
output.
factory, and the company Is excep
tionally confident that it win, the
Glob© plans to order 10 or 12 more
light trucks for rapid delivery ser
vice In New York city.
Thirty new motorcycles were re
cently purchased by the Chicago Tele
phone company.
Ml
mmk
IPI
Wwwy u
tfWw a
Goodyear
No-Rim-Cut Tires
With All-Weather Trends
Why Take the Lighting
Battery Out of Your Car
to Have It Recharged?
m jj&njuj& w
THE
This generator can be put on any car that hns
a fan and will keep your battery fulh' charged at
all times, eliminating the possibility of having your
lights go out when you least expect it.
The F. E. DAVfS ENG. CO.
Grand 469fi. 676 Woodward-A>e.
88 CARLOADS
OF BUICKS ARE
SHIPPED WEST
Four Hundred and Eighteen
Machines In Record-Breaking
UonaiKnment to California
WILL SHIP FOURTEEN
MORE TRAIN LOADS
“Train Load” Collins Sounds
Optimistic Note On Future of
Automobile Industry
Eighty-eight car loads, a total of 41
Buicks, were shipped to the Howard
Automobile company, California dis
tributors, hv tho Buick Motor com
pany at Flint, on Nov. 10. The ship
ment is covered by a sight draft
which will be paid by the Howard
company upon arrival of tills world
record-breaking shipment on tho
coast. The Buick company has bona
tide orders for fourteen more special
tralnloads for the 1914 season. The
factory Is turning out 16* cam a day,
but according to company officials, tho
supply Is far from enough to meet the
demand.
Generalizing on automobile distribu
tion In America, “Train-load" Collins
says lie believes that if anybody were
to make a canvass of the entire Unit
ed States he would find the only deal
ers not making money in the business
The Most Popular
Tires Ever Made
All-Weather treads now come, if
wanted, on Goodyear No-Rim-Cut
tires. They outsell our smooth
treads with users. And these gre.t
tires are now, by long odds, the
largest-selling tires In the world.
No-Rim-Cut tires first won top place
because they cannot rim-cut. They
have saved motor car owners many
millions of dollars by one great
economy.
They are also the only tires which
are final-cured on air bags, under actual
road conditions. This is done at an
extra cost of $1,500 daily. It is donato
save the countless blow-outs due to
wrinkled fabric.
They are the only tires in which
hundreds of large rubber rivets are
created to prevent tread separation.
Rim-cutting is made impossible,
v Blow-outs and loose treads are
minimized in .ways that no rival
employs. Because of this fact, no
L other tire compares in sales with
■ Goodyears.
Now comes this All-Weather tread.
A tread which safety demands on all
wheels at all seasons. An anti-skid
tread which has no corapetl-
tion with men who know the
facts.
So there are now four econ
omies—four enormous advan
tages—to win you to No-Rim-
Cut tires. You will join the
legions who buy these tires
when you once find themout.
Arrivals at Wolverine Automobile- 3
Club During the Past Wee!
Arrivals at tin* Wolverine Vutom >
bilo club during the pant w«ek: Ualph
Soidm r, Kina dealer, YouriKstowu. u ;
Pr*nl Wood, Oakland brunch,
Cleveland, K. K. Hutchin, Chicugo;
T (idea. Chicago; V. G. Heed, Held
log. Mich., rapt. Jar Dudley, Sew
York, .1. W. Ilotts, Plymouth; M. K.
Hothhouse, Jersey City; Aaron Handy,
Indianapolis; L. <\ Rockhill, Akron;
E. H. Marks, Kalamazoo, J. T. Pier
son. Hustings; T. C. Beach, St. Johns,
Mich.; Dick Underwood, Tilbury; U
* M KOj HvnaPl. St-wp-kley; Kdward F.
Alf, Cincinnati; C\ K. Von Brauns,
Vienna, and J. 141 Dow, Jackson.
A. R. Mashey. New York; M. C. Mil
ler. St. I»u1s; J, A Atwell, New York;
Charles F. Splitdorf, New York;
Dwight H. Longley, Kalamazoo; \\.
I*. Blanchard, Brantford. Ont.; K M.
(Jrecn. Cleveland; (}. K. Farnsworth.
Toledo, and F. K. Hutchins, Chicago.
George 1* Brush, assistant secre
tary and treasurer of the Universal
Motor Truck company, has been
are those who ask for deliveries only
when deliveries are hard to get, and
not In the dull winter tnontba when
they (*an get practically anything they
ask for. |{p says:
"There Is not one manufacturer of
a well-established line of automobiles
In the country that can produce
enough carß during August, Septem
ber and October to supply the fall
trade, nor In March, April and May
for the sring trade. On the other
hand, thesf name manufacturers have
to keep right on building cars at
enoripous coat all during the winter
when there Is practically no market
for their product. If the dealer for
any kind of an automobile is to get
the full worth of hts automobile con
tract and get the returns which every
automobile manufacturer wants him
to get, he must ultimately do like
many other successful dealers ara.do
lng—take deliveries when they J|re
available.” w
AIJTO IS POPULAR IN
ALL SEASONS OF YEAR
It was only a few years ago that
the motor car, atill fighting a strenu
ous battle for consideration by
public, was considered absolutely as
IMsewo|
iAßiTTSijr^i^
I ri r-. r-
f ANDERSON EIEGTRIC CAR CO |
Wnndwari. Trlapkoac Oraai 213fti aifftea afi
lion US-114 Rant Uraad Boulevard. Kant IM7| MM
V ELECTRIC Vlee alalloa C, 17-19 Clalrmeaat Ave„ North
the Tube Contains " RUBBERSTONE £=H
AUTOMOBILE EQUIPMENT CO. 225 JEFFERSON
North 2009 yjK^P)i
&AmeA6. Crasser Motor Col
THH Woodward Aw. Car. WlUla. |
Phoae Grand *471.
- - -- - —H
HI n/\linnil F* “The Greatest Six-Cylinder Car §
OLDSMQBILE «=- w °°sS moat h
a—HWH*.t'i> i-i. w^asa^-wwnsnsev— '- -w^^^awsaF—seae——J
■ 1 1 ■ 1 ■■ 1 i—.—. ••ao*' loorlif Car and Ol I
OAIAB ‘ 5959
!-i;m« I.XSTHATION at your convenience j£
w W W WRTMORK-UI INN CO. |
ITB-INI JefTeraoa- 4ve.
Insure Your Auto CT, -~-n
■ A /V F.mceplloaiilly rumplrt* «talpM4hv
AU g- fL I A Mlrhlgan llraaet,
J 1 L* jh£j TANARUS" ft~ ft |W 'I 1 ' 72a Woodward-ave. Phoae Gr*d |M|
t PT* i S Factor > t Lantua 4 BHchaaaa-avotM
Long Manufacturing Company I
Manufacturers of tin* well-kuown ‘Lons” type of gas engine cooler*, ft,
\V> make a specialty of repairing of all Kiutla l^j
Cameron to Rivard Street, on East Grand Boulevard [
- - . . HAHI EY-DAVIDSON. EXCELSIORJ
Moorcvces «»"> r^iy
■ IIUIUI UJyIWV 471.478 Wayward Av. Tel-Graad 971 J
POSTAL-FAIR MOTOR CQ|
dimthibctor* or thk pculkii %»o miciioar aIH
•no Woodward Aveaao. Phaaa Braad 5944-—Cttr dM
VOSs | IRK \NP RF PA I R < OMPWY
Ml ]' |!’\ i K U<> Iv K <. l MHN !I M
\■ t \ ui. ... •
MCI -. I V I . ' I ■ '''
Newsy and Breezy Gossip of the Industry
transferred by General Manager MM
to the Mulea department ia Detroit ;
J. V Mowp, Goodyear Tire St RSfl
ber (’o., Akron; Curzon Ullabon|
Rochester; I). Townsend. ChloaJt
S M Young. Chicago; W. Kail*
Pittsburgh; J. A. Smith. Milwaukee
H Hryne Northrup, Denver.
S. s. Wilson, Cleveland; WilH
Karle. Cleveland; Richard 8. SonfJ
gate. Chicago, and F. R HtevenaOf
Kansas City.
Prominent tradesmen in Detvfcj
Wednesday indued IT n
Jandorf Automobile company, Net
York; Joseph Man, Winnipeg; ®. !l
Hode. Chicago; F. E. Moskovlce, tfl
Jonea Electric Starter company, Cft
cago. and E. W. Driemer, the Viet*
I-amp company, Cincinnati.
W S Thomas, Indianapolis; Q. {
Heller, Saginaw; Elgin Mifflen. Lai
slug: C. C. Herby, New York; Gtaj
ston Forbes. New York; W. Cottroi
Chicago; A. R Lnten. Toledo; R. 9
Hees and H. J. Koehler. New York.
a summer proposition and every ov*9
er prepared to store his car in t)MH
winter time. ’j
Now practically everyone ueen jafl
car all the year around and tha doMH
car has been gaining in PopuladlS
every winter. The growing denMAfl
for a cloned oar is evidenced by
report of the Ford Motor Cos., wfclefl
Bays that the demand* from tMH
agents for closed cars, is greater thlsj|
fill than ever before.
The use of the closed oar was ndjfl
doubtedly helped along by the tu3
cab field. The first Ford tsxknbw
New York was driven by Hex Bkifl|
He saw how the profit* of ths tu|
business, largely given over to Qljfl
eign cars, was being eaten up in mnIRH
tenance charges and he bought a iigjffl
Ford with a Candaulet body. A* *o*9
ns it got. noised around among othen
drivers how much Max was wMsa
because of the small rum neceaaattfl
to maintain the Ford, many other isl
dependent drivers hurried to buy #Q*fl
cars. Now many big taxicab cobM
panles use Fords exclusively. J
Os the 44 starters in the recent draj
and night motorcycle endurance mtJ
from Portland. Ore., to Seattle, sevetfl
finished with perfect score*. 1
Page Seven

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