The Detroit times. [volume], January 24, 1917, AFTERNOON EDITION, Page PAGE 2, Image 10

About The Detroit times. [volume] (Detroit, Mich.) 1903-1920

Image provided by: Central Michigan University, Clark Historical Library

                
PAGE 2
MAXWELL’S
OUTPUT ON
INCREASE
Jump From .30,000 To
100,000 Cars a Year
la Phenomenal
FAVOR WON BY
STANDARD CAR
H *
Mr fj # r *
;Owners Frown On New
Changes Annually,
Says Flanders
The su«e»H of »r auto.wobil*
company Is rEfl.ctfd in it produf
flon If ther« I, larec prud'i- '!< n
ft follow, that u largv demand n<
f«Mltaied such » |>r«»du< "ti T'
production oi th« '!"
companv, Inn . ha, !m r» ' e.i /
leap, *nd bound, in tii< ihr *
season, Wher» it *a *> mwi<
30.000 a f«w year, sjf<> tb» pr'»l ■
Moo 1, now well o>-r IcvOtwi for a
single )«ar
\Vhat more dramatl< evidem* -
Ff./-JmW//
1
\ 'rf > 'vtV^ >4 ’ .. v
>/*ve.*4k\
*WBB r Ut v * : 4 * .
could th«re be of Maxwell 'op’ll**.
Hy and Maxwell *ucr< ■*
The production this « ih* w »l
|*> flouhl. that of la,* •ntr
A, a re,ult of th r treat artivuit.
In the Maxwell plan’ it ivtro
bay ton. Ohio, and New. a,tie Ind
?h** name of the com pan > ha t
rotue a household word
In *p!te of the irrr*.wd |>ru->'*
in nee! and other raw material*
the Maxwell company 1, able DO"
to ,ell their care S’ a price low • r
than obtained a year aco
‘Of cmirae the lower price help*
materially in popularlzint the V.<>
well." say, Waiter E Klandetf
president and general titanaAei
"However. 1 flrtuly believe that our
policy of ,tandardixinc the Mnwtli
car is the greatest ,ingle factor t.
Increa,mr the popularity of our pro
duct.
"When people make aurh an ini
port ant purchase a> a motor ca*
they like to have raith tn that car
•o the extent that they will n> *
haTe to buy another ope a ?e r
month, later. ,imply because their
first purchase ha, sore out of sty •
F’-ople know now that thi Mat" !J
will remain ’he -;ini* It "’.II
not be changed from '*a.,on to ,ea
-on . xcept where our .nstnetr, ar
able to add minor refinement* and
improvement® from time to time
Th. will of the l*’e prxnct, Jo-j
,eph of Austria provided for num* 1 : ;
cjs bequrr .* to hi, servant* :-n i at
r-ndant*. particularly o the «•>.-'.«■
ant, who iccon:panted hi* raaje.-ty
on hi, huntine tour-.
One of Detroit’s
Automobile Kimrs I
■■EKT/.-. v
V
IMte JM .. f
MHL • 1
a 9
iMHte" " ■
AAL T t« E FLANDERS
{-{(> •« . re- ier.T .fid general man
tk'. r of the M»t»,!: Motor corr-
lr and \ xererac of local
auioni 'btif product o n
DOBLE STEAM CAR
SHOWN FOR URST
TIME IN DETROIT
The new Itoble steam car 1, h— i
in? shown for th. hr,t time In 'Me
cjfv at ’be auto *tv w The ear dt
>:<T<ed b’ Abner I>.ib>. differ' r*«!-
If This Were Our
Only Chance
to Tell You
DETROIT TIMES
tcrtlly trom ,n> ,:eam car prrvtou.
It exhlltwed. yet po.>.*i -i>e>. ,ill ’b«
power. *.nt |, «» , hn< fleslbllttt and
,Hence for which "team car, art
fjrrott* TTt c\h*bit of fh* General
Knflneenns toiupany. uiauiifactur
t-r* of th« Poble «.i*»ani car i, »K
tion IIM
fNrretae •nttipl’city i, on. of the
mo,t atrlking i’b»r»et*rlstW of the
iMble. The entire control is or
'entra'ed on th** .sterrin*' column,
the burner being lighted by the
tufa of art electric, -witch, and the
* ntire ran*..’ of speed and power b*-
;ng controlled bv the throttle
Ther. t* no sear set nor cltifcb.
At the Motor St’cw—Space 64 M
In speed, in acceleration, in hill
climbing and in high -gear work
Saxon "Six” has decisively de- £uak
seated higher-priced ‘‘Sixes/’
44 Eights” and
“SIX" $865
ROADSTER, $495 1
o.
U (wniw trrl a\
If we hai jutt this one chance to talk to you If
thi* were the one Ttrr.ken Detroit advertigemen. you
would ever read— What message would we give you
We could not tell you the whc'.e story of motor-car
axle importance, but we should certainly emphasize
seven facts that every motor car owner shou.d know
and remember. —
s Human safety comes first tn motor car con
•* struction. and in respect to safety, the axles a'e
beyond question the most important parts o! he car.
r\ A motor-car axle must be better than "good
** enough." It must exceed the stated require
ments of the car builder in capacity to carry leads,
transmit power, and stand up to the shocks and stresses
of travel.
O The axles must fit the car, and the car must
J fit the axles. The axle builder must see to it that
his axles are of ample size and capacity to do the ’xork
required of them and that they are properly engineered
and built into the car The car builder should see to
it that no radical increases in weight or horsepower are
made after the typr and sue of the axles have been
decided upon For if radical changes are made it
may jeopardize the owner s safety and satisfaction.
In other words, axle builder and car builder must work
together for a common principle.
a The axle builder must be able so anticipate
the future. He should not wait for new condi
tions or for his customers to demand new types and im
provements in construction. He should be continually
striving for something better tha best he can do
today- and be the first to urge ita adoption He
should make constant progress toward better design
and quality.
5 The car owner must hace assurance that the
axle builder will continue in business . Thus,
he knows that every part and piece of his axles can be
furnished for replacement if the need ever arises. And
that assurance can be given only by an old.estabbahed
and successful organization.
6 Building motor-car axles is a task for a spe
cialist; for to meet the requirementa already
mentioned will take all the experience, engineering
manufacturing equipment and financial re
sources of an entire organization, who will give it
their exclusive attention Thus, the axle builder, with
his many customers, acts as clearing house for the
combined experience of the whole industry.
n Continued use is the fast of axle building
• leadership. It is years of continued use by many
of the ablest and most successful of motor car builders.
it is the high average of satisfactory performance
in hundreds of thousands of cere, that finally tests
the soundness of the axle builder’s principles and
practice.
In all thia we have not mentioned Timken Detroit Axle* by
name. If this were our one chance to talk to you. we should
devote It wholly to explaining what kind of axlea we honestly
believe you should have, whether made by us hy or any other axle
builder who can qualify under all of the foregoing principles
VTHE TIMKEN DETROIT AXLE COMPANY Vrfrf
Detroit, Michigan
no .rm*i>Ai joint* nor Jri>»- *huft
ind the en*ln» *:th only 11 niov'.pi;
parti* i* n -h*• r |* tontr»i‘t to Mo
j nuilM-o Under g»*oltn«* motor '
Kcnv*en.' th** onlT fu* 1 u*ri|
tb , .omuii cht and IS mil**
(•(lon are <M*mied for it On* t »
I '«>n of Inhrnnttn* oil th •u!TWii , ni
’ r,-» r mile*. and in addition '*>
lobn'-A' n*r nn>\ ng part?.
■ i’r*vi'ir> *li*- formation of
I n0.,1* to ru** in the «tf*m generator
The*** rar* will t*e placed on the
| mark* f at a* early a date «« pos
sible. and at a price approximating
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Come to the Big Tire Show
NOTHING LIKE IT ANYWHERE
Meissner
The Tire King
A Great Big Stock of Good Tires
AT PRICES
A WHOLE LOT LOWER THAN THE LOWEST
Seeing 1 is believing. Come in and look.
If you want good tires for the smallest price on earth
CALL ON
Meissner Tire & Rubber Cos.
.->B2 WOODWARD AVE. Phone Grand 6942.
No Guess Work
wnm
TIMKS can show the advertiser fust wh«n he
is talking to in any block in the city.
\V EI)NKH l> AV , JAM
Here We Show
The Full Reo Line
TEN REOS to choose from the com*
ing year —a car for your every
need, including the needs of your
business.
DOES THAT SOUND flippant? We
assure you we do not mean it so.
Nor is it far-fetched by any means.
IN TRUTH we do not know of any
one who owns one of every Reo
model, but wt could name several
who own as many as four or more
Reos of different types.
IT ISN’T UNCOMMON to find
business men who own both 2-Ton
and A 4 -Ton Reo trucks, and one
or more Reo pleasure cars as well.
AND IT ISN'T DIFFICULT to
think of many w’ho might profit
ably own even more of every
model.
ONE THING IS SURE: You fird
more Reo models in the same
owner’s garage than of any other
make.
THAT’S BECAUSE once a man
owns a Reo he is “sold” on Reo
quality, Reo dependability, and
Reo low cost of upkeep.
SO WHEN HE DOES need another
car or truck, either smaller or
larger than the one he has, first
thing he does is to find out whether
Reo makes such an one.
“50 PER CENT OVERSIZE” in all
vital parts, the Reo standard fac
tor of safety, is in all Reoe--look
them over at the show.
LET A REO MAN go over the
stripped ’ cut out” chassis with
you.
THEN YOU’LL KNOW why Reos
are so reliable and so almost un
believably economical in upkeep.
NOT THE CHEAPEST to buy
hut the cheapest to own —that is
the Reo slogan.
Al f price* art f. o. b. taming, Michigan
Reo Motor Car Company
l*nnn(, Michigan
M. A. YOUNG
; >r mtiisuTon
7 54 ' r jS Woodw*rd Ave
niuvr, »;u %m* i
Serv<C" Station, 212 Fore«t Ave. E
i CHUNK HUM .1. IMIM
I). 1). A. SHOW
Spacce 45-46 75. <S*l4ot
■ I
?V * '/Ss&m **3oU> STANDM7D;
Sbs *S i • r - 1 * «#>'”> or vAixns-'.
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