The Detroit times. [volume], January 24, 1917, AFTERNOON EDITION, Page PAGE 6, Image 14

About The Detroit times. [volume] (Detroit, Mich.) 1903-1920

Image provided by: Central Michigan University, Clark Historical Library

                
PAGE 6
HUPMOBILE
CAPACITY
IS DOUBLED
Efficiency Overcomes
Many Formidable
Obstacles
OUTPUT RAISED
BY 20 PER ( ENT
Difficulties In Labor
and Material Met
During 1910
Bv J. WALTER DRAKE,
President Hupp Motor Car Cor.
pcratton
Dunns 1916. the Huh* M.rfnr Car
corporation ha- arhi* v*d m;rr>< t th
lmjKMA.ilblr by doubling th* raj-Arpy
«f its plant, increasing its prod n
lion by more 'ban J»> per ont > ii
still maintaining th< quality of he
Hupmobile In the fa •* of tr and •i** -* ’ *
and diffliult materia, and Libor mar
kets.
It speaks well for the effi< iei.
of the Hupp organisation tint 'h*
difficulties of the pa-t year hav*
been mei without lowering the H ■
mobile standard We Lave mor«
than doubled the capacity of o
plant which now coo r* over ' >
square fee* The most up-to-date
labor and time ’svmtr devices h*v*
;.een installed, and th< factory
now equipped to ".un out <<ir- at »
rate proportional!' » the t!* ruatui
for a car of Huproobil* clas*
As preslden’ of the company !
take pride in the fact that Hupnvv
bile quality and Hupmobil** reputa-j
tion ha' - *- bsn
great odds We not only have con
tinned to use only *he
highest trade materials In prod
ine our cars, but w have itn.ii
many improvement* as rapidly a
they have been proved practicable
by otir engineers In the Hupmo
bile four which we now an off' r
tng. there are improv'-m'-nr
which make for simplicity of the
motor and refinement of the «ar
The HupmobUe has always been
a car of quality and perforraane
In onr new factories we *re pr
pared to build the Ideal tar W
hare held fast to Hupmobile stand
ards We have reduced our over
head in factory saving and '
clency. The extra martrin gain-d
has all been put back into car in.
provements and add"d beauty
NEW CADILLAC
SHOWS SEVERAL
REFINEMENTS
The type of * 55” Cadillac* for the j
current seaacn do rot h- . any
thing in the line of radical changes,
the makers adhering to the engine r
u.g principles which hav* charar:' r
ired th** Cadillac c. rs -nr* *he n
troductlon of the eight cylinder car
in the fall of 19H
While there are several im:«rovs
ments In minor detail- . th*-* at*
more in the natur* of r* ?n* m ru*
In ?h chassis, there t~ observed a
frame of unusual -*;< urf bn» < -
maximum *D *»t D .ire , * .n*L--
tapering tow errt th< • n-1 Thi
creased depth nf the fi.-• •' i«‘-
member-, together with h< .uipro
ed manner of joinim. 11,• >n m<>* -
for Jncrea-*d rigidity
The xvh eelba*** ha been ir* r*.-. -
ecl from 1:2 inch*- to 12* inches.
®OBLE
Only Eleven
Moving Parts
in the Engine of the
I >ol »le Steam ( ar.
The most strikingly
new car that you will
find at the show this year.
You w ill find it at
Automobile ShoH
General Engineering Companv
MicJiifan
His (’oncern Has Had
Remarkable Career
J vv ALTER drake
j He i- president of the Hupp M> I
! u>r Car corpc>r»tlon. which from]
small b-g.nnmg ha- grown m'o
tremendous oi gani/a' »on.
: a*nd on ih* 1 thre* limousine mod**.*;
to 1.13 inches.
In (!.* '-wc* {<>■ r- th - re<l* - .g:
i ing of the * xhau-T manifold- mak- -
j for more room m the \ah«- e * v
I w h..-r • :.* *.t r* •. r*■ *. ■ r and motor-gel
< ra'.or ar** installed
Th* of the \ ha* be* n in
creased one-e»ghth of an inch.
The new >»>Led type of pfon in
t-rea-e- Strength »nd reduce
weigland at the same time -erve*
; |«) f : *. " ■ ;
! the ptston head
Th* clutch hi - Seen -rripr- ved b*
f tubstuntleg for th*- -iv kew iv *
serlc- of s*rtation«. which m *-f
--f* ct. nr- >! k* ' w >
HIGHER PRICES
A BOON. ASSERTS
REO MAN AGER
I "The 'bins ’ha' ha*' proven to h
•he b* -t thing ’he ever happen* I
’o the automobile tndu-try tame in
threatening guis. and tv-u eve
it had us ali scared -trff for a tim
says R. C. Ruewchaw. -ale- men
ager of the R«o Motor ar c-m
pany
“I refer to the necr*- *y of ' ' r
prices, vri*h which we, in •■yc::;
wi'h a!l c*th*r automobile manuN
turer- were confronted a f» w week
ago and which menace has not y. *
disappeared bv any mean;-
When, some north* ago. it be
came appar*-r’ tha* if price* of m *
tertal* continued to -oar. it wouli
be necer«a r v f. r all mvkcr*- to in
crease prices of the dashed rr
duct, we w «re mirb’y action* aNvr
j *he outcome
“Th*« ia*t rv-cr-rnber vj« •’
res* December w* ? . r ' -
It was mere itv*- \f>
• Arrlvy*- . •'
th s was due to *hre* ’Ling Ft
the prevailing pr**p* r. y -.
I able, nmr.e :#r* , i*' *«■» 1 .-x- >■>■, *
advanced price* who w-er<* no’ pre
second. ‘-Tperience had 'Sight buy
ers that The ontv -irae to r*>*
prompt delivery ij* :n the
When *he * rir.g rush -e*- n, *-nrh ]
in E- t> r mi ■ ■■ -
month- of delay—with a shortage
of all Mandard tnsk' »i » ar.- a* 1 .<■
end
“But the tbird r«a-on was th.
fact that the public became awa.“
all at once and for the ftrs? t|rc»
th.v* automobiles a*-, actually maL
and ! f-n .i -mailer yer- ertat* o:
;r< h' Than wimos* any oth* r com
modi'y not *-.rn ex* * • ”ns
•.tgple food*- nd* vo- b n *h
*
!o Poedtowe
Mr Urt - * N«»h-.ng ->* > s m*
! fir UT • - ine > •
CLOSED CAR IS
GAINING LAVOR
Mt’vupdct Win ton I»il- »l It 1 *
A.Jx.ut . - I<T Vll*V»N»r
\n»uD'l l '♦*
.1* a -x.tr -- ten
, H , I
Vt r i \ i% r
* v k y
rrr. • f<• *' v. iuM
, , t. • c * v!. aii‘l nta W-
J /b V /A
- (A
T --A (J . -
CHANDLER SIX
$1395
THOUSANDS of men choose the Chandler because of its
mechanical superiority, which to them is so obvious, while
other thousands choose it for its beauty of design, :ts grace of
line, its roominess and tts comfort.
All who choose the Chandler have reason for pr. le m their
pc.*-uessen. For this splendid car combines, in an unusual
degree, good taste, style and dependability.
If one Chandler feature predominates over all others it ts
and :bt!--«ts the exs’us ve Chard.er motor, now- commonly call' and
"The Marvelous Motor.” refined throughout f' ur yr ir -of ccn
sr:-rti' us mar :fa< ’ :*■ wnbort radical or rxprhmtntiii r .irgc*
to a po nt apprcximatir.g ;>erfectior,
,crrr- *xf <*r T~i' J rc: C*r 1 1 Poer-p*g?r R vu<l**»t SIS9S.
Ve rr C rx **f* bi' S-rrf*'. 1 ' -l r
h JX.T- C . C.US.« V- urw S’vy L : " OMST.C t.
• ' GOTDDN AUTO SALES CO.
lUJO *V>odv¥\-d Ave. No«rth 4712
Chandler Motor Car Cos., Cleveland, Ohio
cost
LESS
'W : Tfof
0
Ofo
puMc* SkVurit
QA£ 7M071&U 4€M/e/14.
CUA t/fafu4£Sb4.
|K|]: •" > f*
TheTowar-Ayers Company
ISFAYETTE BI.VD.W.BETWEEN 10 ,K and 12 ,K STS..
I Wi WEST 7C>l & 7<b2 .
aus i ... T*o-v '
i
| lug n*v eh ir» **- x> f*. r,. tbi* n.wd *l.n
if 1 \i *i Th* fir+t mill r x\»i» **.<■ i*
«-• 'I naru* i
vv • ■ iti /p. * -r.iiit • i i>nv* nu< i
- ■ -. -it - fumi.- *t* (.1 - Th ».t -v. t-. x
i- . ri x »’* h;x 1 b alhor -
. l« Os tin- .11 UtlgU' l-U u llitil
>--p *i>ckrl*
'♦••.ill if i* rn rxil»* of m> M
.... p 4 -X!X« nf .«l h« m • :'t
. .i! • -in <*iix i v ktcp bx'.x • from
etching l< himl” .ih«l iuu Lr
: ( :.. ’he iitll«iin>. rei-n ; nn» ’
• - ‘i \ni f.( cour-c. ii'.\ •*!
; ; i.o Cgrli in q h ne- had regul.i' l.'n
j iix;> ip-*** ha\« !-c.*n nn'd 4
* .n xlcgrve bui not in kind uii
itxiax th*> tvnlx lemindrr nf L*
I i*i v.-\ an «- ry cf the m*»tivt a
i u;at< i and I think not .L'-'.*
ih* 1 *Minr top mx»**t go \\
i ** tuaair. and 'ha' gx*gcic* gM-n
, 1. lea'l-T -ap- ..n.l leather
v-c!*> ipmper tiling f-vr *hc troi
• r **• but. wo x»■ pugif'-ei •
• fi'.r : !♦-.« Tiic car i»wn- r n *
i!. *g* ank< *- fi>r c<ur>n'xl mviii
xini woman kind .-*»?•» aml v has
fmi plan cf th* dincomfor - cf,
1 i.: rs I-' • u'tirc x» - -
nu clou-1* of du*' It i» xrcwr in
; • caw to b* a itifu! an-! h«
Republic
k MOTOR TRUCKS,
DETROIT TIMES
know- hf> »iin’t hi* Nwiliful »I • n
*h* «j n«i i l>U»v» it>K ►»•*> ItAir inW'
| tint n>ut.ht>aiiw t>•*r fj*«
So. pt itjiiil-t to ) U ;iM' ’hr latllo-*.
t-u’ incuifßt ill' t«» pl» c** s*•• >'* n
,»*-|| • I t .r ifr rt»rt;«oin
!»■•♦• »'>rrt rut ff*r »U ih** v.m* ri.l nt.
■ r.nc rt< tt •• 11 ax nit drl v i :ifi «
ft !» •'tolutidl* tit ton -al* .-
irom da' to Ui> Tt lmiou«in»*, th«
.itt B cur .>rd iN* . **t n nr* ;o;.
tid more In demand
Winton Oft c“f» Vlkf Rfrord.
,t.,n li ito \\ irlor*. rotup tUt rv
t IwtrJ \lf\and t \v mi'll pr -(ilont,
’ 1, ).i - ’ Mill \ • I*l ’ - >l' nt,
i}( or ;*■ II “Hn"'ii -..itr.tr' and
| *r» «»Kur*'f. Tht« tnnrk.- th*' twenty*
!!** armu.il el* '•>•* **t' Ih* *e three
tt:* r to ihe«e rr. ptvfivt' off’t-e*.
\l! h i** t r*tM£| " ih**nt |* tv.dent
n ,h *' .intomot il" ituhir: rV"*ifihd ru.t'
ht wtihottf
t*- world Inn'ft n» ally.
\\ riton Kend«'r*on mi Itrow n «r*
or •* ►•••. th* >V;n\'t **>m
p. 4 n> has ever hati *he:r terms o t
■ V • ni nc s' th*' :rK*pMon of
ih. rorrmra’ion vnd font nuimr with*
cu' to th*- present <lau
j DO
MORE
Pioneer
1 Guilders of
Valve-;n-Head
Motor ( ars
This New Member
of the &*** Family
Model K-6-40
(£ 1 O £ Si ylinder
Si\t> Utirsf l’owfr
Seven-Passenger
THK magnificent motor car pictured above is the
latest addition to the famous Buick line of Yalve
in-Head motor cars. This new model, which is a
six-cylinder car of seven-passenger capacity, will be
shown for the first time at the Detroit Automobile Show,
and we predict for it a welcome greater than will be
received by any other new car exhibited.
This Buick is equipped with the Buick Yalve-in-
Head motor, improved and perfected beyond anything:
hitherto attained even by Buick engineers. It will, we
are sure, conform to the ideas of those who have always
wanted a lancer Buick. “Repeat” orders alone, from
those who have driven lancer Buicks in the past, will
be sufficient to absorb all of these cars that can be built
in the big Buick factory.
As will be observed in the illustration, the new
R ick has very distinctive body lines. It is a beautiful
ca- to look at. and in performance it surpasses anything
t‘ company has ever built. The motor is considerably
lariror than the one used in the other Buick sixes, and
develops sixty horse power with absolutely no effort.
Ihe new car is beautifully finished .throughout. It has
the double cowl, and the accompanying pictures will
reveal anew conception of stream-line designing.
Mechanically, the new Buick is in a class alone. In
thousands of miles of road tests, under every conceiv
able condition, it fairly out-did itself. Numerous
refinements in detail make it an extremely easy car to
handle, and in tire and fuel economy it surpasses any
thing of its weight of which Buick engineers have any
knowledge.
Model
Touring Car—"i-l’aa.
51070
Model 0-6-41
Roadster—slolo
''
Model D-6-16
Coupe —.'s Pas.—Sl HO
THE BUICK MOTOR COMPANY
Show Spares
21 -22-2-5
WEDNESDAY. JANUARY 14. ,917,
You Are Invited to Meet
At the Auto Show
Complete Display of all
Buick Models
In addition to the new
Model E-6-49 there will
he shown six othei 1 Buick
Models four with 6 cyl
inder and two with 4
cylinder Valve-in-Head
Motors. The bodies com
prise Sedans, Coupes,
Roadsters and Touring
cars. The Buick line of
fers you, with the same
superior valve-in-head
motor design, a wide
variety in Size, style,
horse-power and price.
It’s an auto show itself.
iMroit Hranrh
>
750 Woodward Ave.
r U TOIO : I LINT. MM H.
Buick
Sixes and
Fours
7 Models
Model O-H-17
Sedan—7-Pa*.—
Model O 1-35
Touring ( ar—sß7a
Model 0-1-31
R«md.H|er—s66o
Show Spaces
‘>l