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Judith Gap Journal
VOL. 5. NO. 33. JUDITH GAP. MONTANA/FRIDAY. JUNE 27, 1913. PRICE. FIVE CENTS ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ OVER TWENTY RAINS ALREADY THIS MONTH ASSURES CROPS. We have had a pood substan tial rain every day during the past mouth and on some of the davs even better than that. It has been estimated by many thut the rainfall already this mouth will considerably excc.nl six inches. This amoumt can not be stated with certainty at this time but within a few days we expect to be able to have ,tlie rainfall and other weather reports regularly from one of the government weather sta tions in this section. The rainfall this mouth lias assured this section of the state a good crop. People who have spent a great many years in the state say that never before have they seen grass and crops so excellent as they are at the present time. POSTOFFICE AT QARN EILl ROBBED Last Friday night some time be tween the hours of 11:00 and 1:30 the postotlice at Garneill was robbed of almost $300 in mouey and stamps. A dance was in progress in Slieill & Erickson's hall immediately ac cross the street from W. S. Manley's geneial store, in which the postoflice is located. Some party or parties, thoroughly familiar with the interior of the store as well as the fact that Hr. Manley was at the dance, enter ed the building by moving two large drv goods boxes which bad been se curely nailed to the sidewalk iu front of the east window, which bad been cracked for some time, and then they removed enough loose glass so as to permit entrance. The postotlice cash register was opened aud money and stamps secur ed to the amount of over $200. Then tlie register of the store was rilled and a small amount of cairh taken. Mr. Manley was not able to discover tlie loss of auything hut the money and stamps, although the store was well stocked with general merchan dise. Deputy Sheriff Rice was notitied and spent a part of tlie day in and about Garneill aud was successful m so far as getting several stroug clues. Later in the day he was joined by Deputy Sheriff Phil McGowan of Lewistown and although no arrests have been made yet, tlie two deputies still iiave hopes of landing tlie guilty parties. It is thought very probable that tlie same parties who burglar ized W. II. Peck's store a short time ago are the same that performed the postotlice depredation. Mr. Manley, the postmaster, un less tlie money and stamps are re covered, will very probably have to reimburse the government to the ex tent of tlie loss as it is one pf the prescribed requisites of the post office department to have a safe in every postotlice and even then the postmaster is instructed to keep a ■mail amount of cash and stamps in the postoffice at any time regardless of whether he may have a safe or not. The Quality A Few of the Local Users of the De Lav al Separator. J. A. McDonald James Murch L. E. McKee just added to our list. Improved No. 15. Act ual capacity «75 lbs Improved No. 12. Act ual capacity 450 lbs. Improved No. 10. Act ual capacity 385 lbs. $75 $i5 Beers & Haynes PIONEER MERCHANTS TOWN COUNCIL HOLDS MEETING Last Friday evening the newly elected council of the recently incor porated town of Judith Gap met and each toook his oath of office. Immediately preceeding taking the oath the terms of the aldermen were decided by lot. Geo. S. Haynes re ceiving the two year term as alder man ot the first ward and John Dolan the one. year tern. In the second Robert C. l'iepho received the two year and Oliver lleadel the one year. Mayor 11. L. Hills named Lyle A. Cowan as town clerk and J. A. Nic kel a s treasurer. Both appoint ments were approved by the council. Geo. J. Rice was appointed .marshall but the appointment was laid on the table until next meeting so that the amount of salary could be agreed on. Oliver lleadel was named as police magistrate and the appointment met with the approval of the council. Dr. E. M. Gans was appointed health of ficer or the town. a MRS. T. THOMPSON SCIENTIFIC FARMER Mrs. T. Thompson, better known to the people of this section as Grand ma Thompson, brought some excel lent samples of timothy and clover to the Journal office last Saturday. Mrs. Thompson secured about a dozen clover seeds at Chico Springs iu Park county about four years ago and now has a Held a quarter of an acre in size, on her son's place, sown to clo ver from seed raised from those dozen seeds. Thereare more than 125 stalks on some of the roots of the clover. They have alfalfa a foot and a half in height, potatoes that aj-e already in bloom and an abundance of lettuce, radishes and onions of edible size. All the vegetables, grains and grasses raised on the Thompson ranch are strictly dryland products, but they have as good a seed bed as man can make for them and they get thorough and systematic cultivation. Mrs. Thompson Is a woman well advanced in years and can boast of excellent health. She is always work ing and is the class of citizen that makes toward prosperity iu any coun try or community. The Hena Ware Jealoua. "My dear." said the professor's wife, "the liens Iiave scratched up all that eggplant seed you sowed." "Ah. Jealousy!" mused the professor. And he sat down and wrote a twenty page article on the "Development of Envy In the Minds of the Lower Bl lieds."—Ladles' Home Journal. A Handy Woman. Mrs. Housewifey— I never bad a laundress who could do up white dresses ns nicely ns your wife does. Rastus (grinning admirably)—Yn's 'm. Mandy's a right handy 'oomnn. She kin do me up jes' ns easy as one o' dem air dresses.—Puck. Made It Clear. Mrs. Youngbride (to grocer»— Shnll I open an account, or do yon prefer to have me pay for whnt 1 get? Grocer— Both, madam.—Boston Transcript Making a friend laugh is often the best help we can give him. HOME NEWS PAPER BEST THE AMERICAN LUMBERMAN HAS EXCELLENT DISCOURSE ON ADVERTISING. AN SOME SKILL IS ESSENTIAL that mn8t be overcon , e . And the ... m . . „„ luurll A Chicago Magazine is Endeavoring to Edu cate the Home Merchants so They May Combat the Catalog Houses The science of salesmanship is gain ing ground. It has revolutionized American commercial methods in a comparatively few years and daily it points the way to new methods and improvements. It has exploded the theory that salesmanship is altogeth er a natural endowment. Salesmen are being made today by education aud training. No matter how much natural ability a man may have he must know something about tlie prin cipals of selling. Otherwise lie will fail in competition with men of equal or less ability who have had more thorough grounding. Advertising is in a way, the most complicated branch of the science of selling, but its difficulties have been grossly exaggerated, with tlie result that tlie average man is as loath to attempt the preparation of advertis ing copy as he would be to undertake the practice of medicine or the trial of a lawsuit. Iu the case of the small i merchant is a bar to success—a haudi retail merchant can learn advertising just as he can learn the other bran ches of salesmanship. The great mailorder businesses have beeu built on advertising aud nothiug else. Their success demon strates the futility af any attempt to compete with them that ignores ad vertising as its primary instrument. And there are certain easily defined rules that will serve as a safe guide for the retail dealer whose business is not big enough to permit the em ploying of an advertising expert. First of all the dealer must deter mine the relative values of the vari ous mediums open to bis use. For example there is the stenciled fence sign informing the farmer that So and-so is in the lumber business -a fact of which he is already aware m nine cases out of every ten. Theie is the cheap souvenir—calender, fan, pencil, etc.—that will serve the same purpose. None of these forms of publicity costs very much in money nor will auy of them set the world on lire with results. There is tlie church social program that proves its patron a good fellow, if it does not attest his discriminatiug judgment. And there are many other kinds of advertising that are harmless, and in expensive, and as a rule, devoid of results. But when Mr. Dealer is looking for business lie wants a real medium that will carry a real message. By test there is no substitute for news paper advertising when the object is the expansion of a retail business. The local paper is the one medium that, when properly used, will offset tlie influence of the skillfully prepar ed catalog—that will render ineffec tive the seductive lure of the mall or der copy with which the average farm paper is cramed. Newspaper advertising is one of the first steps in successful merchandis ing. But it must be of consistent character, planned and executed with such deliberation that its object will be clear. The advertiser who does not know the purpose of Uis own cam paign cannot expect others to under stand it. Where there is competition—mail order or otherwise—two points are of , the greatest importance: Quality j and Price. Every dealer lias some | tiling to say about these features of his business. They are tlie chief fac tors in determining where the cus tomer sliall buy. But the considera tion of these should not obscure tlie fact that there are other ways of reaching the buyer. He is interested in kuowing what sort of stock the dealer carries, what kind of terms aud service he can get on his pur chases, what advantages he will gain by buying from the dealer and by buying certain merchandise. In fact he is interested in a great many de tails of the dealer's business. It is one of the facilities of the community in which he lives, he is, in a measure dependent upou it, and lie is natural ly interested iu kuowing what he can expect from it. Much of the business that goes to tlie mailorder bouses could be retain GOPHER DAY BIG SUCCESS THE FARMERS AND BUSINESS MEN HAVE DECLARED GOPHER DAY BEST THING YET THE RIGHT SPIRIT SHOWN The Business Men of Judith Gap have enter ed upon a campaign against the gopher which shows beyond question that they are wideawake No matter where you go through out this section of tlie state you hear much praise for the people of Judith Gap for the inauguration of the suc cessful campaign against the gopher. One man in a nearby neighborhood said: "1 can't imagine of a man so narrow as to send his money away to j a mail order house after tlie streun- | ous campaign the business men of | Judith Gap are making against tlie ' gopher, but maybe some people tig- | tire that if they continue to patronize I those mail order establishments a few years longer they will come out j from Chicago and elsewhere and dis- ' pose of the gophers in their own way, , but then again, there is grave dun- ! ger that the gopher will eat this sec- i tion up slick and clean before the mail order houses would take inter est enough to start a campaign against tlie gopher." This has been no small undertaking inn tlie part of the business men and it deserves all the praise which is be ing, and will be, bestowed upon it. It will cost the business men several hundred dollars, but then, if you want to look at it from a sellisli standpoint, they wont lose anything. Tlie business men are killing the gopher to keep him from eating up thousands of dollars worth of grains and they expect to get even linaiicial lv because tliev will have saved these thousands of dollars for tlie farmers, and they, the farmers, will have that much more money to expend with Judith Gap business men for neces sities for themselves and their fami lies. The farmers everywhere are loud in their praise of tlie business men of our little to\Vn for the anti-gopher campaign. They feel that thev will receive a direct benefit from tlie event. Several Iiave remarked on the numerous 4lh of July celebrations in our own immediate neighborhood and what a vast good could have been done for tlie entire section if they had used tlieir money for tlie exter mination of tlie gopher instead of gathering it together in powder, noise and horse races. of of of the by de is can to ed by the dealer if lie would devote some attention to explaining business details that tlie customer does nat understand. Newspaper space can lie utilized to advantage in showing tlie difference between mailorder and or dinary retail terms of sale. The con sumer knows Unit the catalog house exactB casli in advance, but he does not realize that such terms make a difference in tlie price. Neither does he always understand—until he has learned by experience—that on mail order shipments he pays the freight. He overlooks the important fact that when he buys from the catalog house lié is contracting for a "pig in a poke" whereas the dealer's stock may be 1 examined and the merits of each arti- j cle determined in advance of buying. These pointB of general character ought to ligure iu every retail adver tising campaign. They should of course be supplemented by specific advertising that will create sale for specific goods, and whatever tlie text may be, lirst, last, and always, every statement made should lie absolutely unequivocally true, from every stand point. Twenty-live years ago adver tising and truth were apt not to har monize. Today they are inseparable. Published falsehoods are not adver tisements. The dealer who is financially strong enough, and lias mailorder competi tion to meet should follow bis news paper advertising with letters and small catalogues. He should use tlie mails freely as possible and encour age his customers to form the habit of trading with him by mail when it is not convenient to visit his es tablishment iu person. And inci dentally, the dealer who is complain ing about mailorder competition should remember that the local job printer has the same sort of fight on his hands. If the local priutshop can handle the work at a reasonable Continued on Second Page. j ' , ! i MUNICIPAL SALOON FOR SISSETON, S. D. Sisseton, S. D., June go.—The little town of Sisseton will have tlie nearest approach to a municipal saloon of any town in South Dakota. The li censes for two saloons to which tlie town is entitled were granted to W. E. Bollenbeck by popular vote. Bollenbeck will conduct the bnsi- ! ness on a salaried basis. He will draw a salary of $1,800 a year and tlie remainder of tlie business profits will be di v ided as fol lows: Fifty per cent will go into the state j good roads fund and the remainder of j the money will go into tlie city treas ury. The daily receipts will be turned over to two leading citizens under whose control tlie business will be conducted. The name of tlie city will not appear on any of tlie transactions of the saloon. PROGRAM COMPLETE j FOR GOPHER DAY Gopher tails will be received at the Journal office between the hours of 10 a. in. and 3 p. in. and not before or after these hours. Bounties will be paid as fast as the tails are presented if it will be possible for tlie force of clerks to count and handle them. At 11 o'clock Mayor II. L. Bills will ascend to the platform in front of the Journal office and give an ad dress of welcome to the people assem bled. lie will be followed by James 11. Lackey, who will talk to the farm ers and others gathered in his owu winning way on generalities, which will he of paramount interest to all. Attorney G. S. Bills will make a short address, which no one in tlirt section should miss, as Mr. Bills has a way of talking to people, farmers especially, which lias won for him thousands of friends in at least four states, for lie always has something good to tell them and what is more, it is always tlie truth. After tlie speeches tlie gathered throng will repair to our several restaurauts and partake of their noonday repast. After dinner or about 1:30 the athletic program will he started on main street. There will be an egg race, potatoe race, 100 yard dash—free for all, ladies' race, boys' race, girls' race, boys and girls' race, and several other sports that will lend amusement to the crowd. Directly after these sports will come the tug o' war between twelve men, six from east of town and six from west, the committee has appointed Charles A. i Gap Grill Open Day and Night BEST FOODS BEST SERVICE H. M. HANSON« PROPRIETOR 34876 Let Show You The National Vacuum Washer Machine The Latest and Oreates Washer on the Market C.R. ♦ ♦♦♦♦♦♦♦ ♦ ♦ ♦ WHAT A MAN WHO KNOWS SAYS OF THE JUDITH GAP JOURNAL Tlie following article is taken from a letter received recently by the Journal from Charles K. Ott, business manager of Camp bell's Scientific Farmer, the greatest exponent of scientific dry-land farming in the world published at Lincoln, Neb. It is written by a man who is em inently capable to render an opinion upon the qualities of a newspaper. "Copies of your paper have been received and we are pleased with the way you have handled our articles. AVewishto com pliment you on the neat appear ance of your paper, and the newsy readable matter it con tains. We consider it far above the average country paper." SHORTY DEATON IS MAKING GOOD The following taken from the Wind ham Leader will probably be of in terest to many people of this section, who were here over three years ago. Shorty, or Blackie Deaton as lie was more familiarly known was a little old man very much addicted to booze and said by many to iiave the drug habit. He liiul been one of the best iiorse jockeys in bis time and had been the hero of many a race course. "We cannot always tell what is in Continued on Second Page. Hubbard as captain of the west side team and Herbert Finch as captain of tlie east side team. All contestants must be from the country and the captains can enter into tlie tug them selves or not as they see lit. Following the tug o' war tlie crow'd will gather on the ball ground, which is hoped will lie dry enough, for one of tlie fiercest ball games ever played on any diamond. The line-up for both the married men's team and single men's team has almost been completed and the game will be hot between old-leagners and a promising bunch of young would-be-leaguers. The remainder of the day will be set apart for visiting and shopping, in the evening a big social dance will be the feature. After the dance the people of Judith Gan will wisli all who attended a good night and with j hopes that they may all meet again at another such great event early in June of 11*14.