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Carnations Presented EASTER OPENING APMONDAY, 11.
F-'rom 2 to 5 P.M. APRIL 10, 1911.. S It's an opening in every sense of the word-for much of this magnificent array of fine spring fabrics and garments has just emerged from the wrappings and boxes that brought them to us. The display that we invite you to see tomorrow represents the best dfforts of an expert S buyer whose only thoughts were that this store must show the most attractive and newest things that could be had for the Easter selling. We want every one who comes to the opening to voluntarily say that the Golden Rule shows the finest lines of new goods in the city. S l)oes the display merit this commendation? Come and see. Have we gathered the newest, the most attractive of Easter materials, trimmings and garments? Come and see. Is our showing of new things the finest in town? You are to say yes or no-but before you answer the query -you must come and see. That's all we ask of our friends--come and see new goods. The store doors are wide open to those who come, if .. . - even only to look, for those who look today will buy tomorrow, and we want every one to know how well we can serve them. '' ::::' We have a remarkably large stock this season, and the assortment is just as important to careful selection as quality and price. Without go ring into details, we have fashionable fabrics in every desirable and stylish weave and color, and in garments the models are stricly true in every particular. ' Ta k e Presentin a Most Remarkable 4 a Tailored Suits Stock ain xtent, in Beauty and Value . . Jaunty styles, all with the new short jacket; all with the straight line skirt, but in such an extraordinary array of effects and weaves and colors that we can readily sup ply the perfect suit for every ptrsonal requirement. Leading materials thusly devel oped are homespuns, tweeds, French serges, satins and novelty weaves. Mannish tailored styles are highly favored for street and semi-dress, while the chic innovations revealing the dbep shawl collar or slight cutaway effects are greatly ad mired, many showing contrasting touches of color and arrangements of trimmings .. and buttons; blues, grays and mixtures are the colors most sought after for street wear; white and black for dress wear; suits ............... $12.50 to $50.00 . A SPECIAL EASTER OFFERING-Silk Petticoat given free with every woman's or misses' suit costing $25.00 or over. This is unquestionably the best offer of the season. The silk skirts are $3.75 and $5.00 values. Afternoon, Street and Evening Frocks, in, . ,: Exquisite Materials and Colors So comprehensive are our displays in this section, .that it would be difficult to think of a preference for materials, colorings or styles that could not be immediately. Ssupplied at almost any intended price. Silk dresses ............... .........$12.50 to $40.00 Marquisette dresses ................ ...$20.00 to $32.50 r` a Light wool dresses ................. 15.00 to $25.00 .i .a.. " NEW SPRING STYLES IN WAISTS Of voile, marquisette and lawns will attract the attention of every woman r i visiting this store tomorrow. The demand is strongest for just such features as are prominent in these new styles, notably the modifications that give charm to the waists with kimono sleeves.. Many most effective styles are designed ' with colored trimmings, especially those in beautiful Bulgarian work; -some · of the new collarless effects are also very attractive; also our line of tailored waists is very extensive. Chic effects in messaline silks. See them. Priced, t each ........................................ ........... 65¢ to $7.95 The New Styles of our Coats Bewitching Millinery New Spring Neckwear aIl'iryland is not more beautiful than our New Spritng Nekwear Give Them An Irresistible Charm millinery departrtment this year'. Exeiu ive, . .rwt pay us a tue arac e d . 'rIo' ittyits in women'i eoatt are ao gen'r- rieh treatious in auch large variety thiat aill ii 1IIt iiit o I 1rl ii od i111 t nil trai tive' and at 'ite mame' time prat- tiastes cn he esitpited. Every model emboditt t alh; lit i oiti h dilt, t itl indi h unnt tastes. Iiht d it, that theiv find innmediate favor with the laItei art in the millinery r world. ri. 'ilonlit:nn I ' n Ariuii i i ll i it round ii onVi ty woIin'I: l steeing our displays. So many rn in EItoi n vo;ir. In lawm and ntiste, t unnd difterl' t Ilnlmatrialn are shown, sW h a1 broad Slips for resses It lalh ,; launird 1u01ch c h s and t very ex rIlle of olnt' , all d s 'h diversity in the \ b ll iflll line of slips, male of hf tiiteil. e. ! tiulshi l,'i oU f tjnluaid 'rd olahu's In ls.rd - ieh iur' tor ithe st.yls lthemt elvesi , that a so. mull. chhina silk andd metsaline silk; neaeordiini sinII.. ri'l s ' iiin frl. lll 5o 8 iIu t 1..o. t l'timn is lssutlre' to pl'aiNe every one's liking, pleated flouncee and lah e trimmed. Priets. Veiling for Spring Wear ll aterials satins and s are ..............................$2.75 to $15.00 lVeilings iirtiingWeatoluti'i ttt nnnt deseirvinIg of miution. Tlheir W'. ..... " 'on of" " . i.. s i . . nsurednwill h.n.ome de,,, ido',i, Latest Mandates of Fashion " 1 ia="l='I i, .. ... i '.t', ,I.iii.ns,. lttll ha tiit . , '$.. $10.00 to $50.00 As Shown in Spring Silks and n n ar pro , .niry 1. v.',. whih ,, Dress Fabric W ie otl l eli y With Your Hair Neeh llt PrOl' a i I. , r..0' MUSIC PROGRAM ,"oultlit oire tasily 'rlt vnrtlts i Ilit itac. r , U ,lnupremuncy; tht.y are show in it such utin array nt : e re dy With Your Hair Needs Evening: 7:30 to 9:80 iisQgnu and colorins." ILa l t u nl h ,,q a -- ' tu ,f hair g ods in . , n . . . "i the w ool dross goods yo u can f 'nd alm ost un. illhi Swl'lt h.,lI, Jin nl s ,,,r. pri'hd f nT, l.. iC II..' t l eill ......... . l6.q/(. 7068it Llbr8ric th l , I r ow latw t le. Espe n.intliy attractlve Il mlha $l.i0 lt $1I; lfer s, in ill iol; ls, vi e'id r'. .dilnt l$ . u0 hti $8. .i 1t r oi" l i l., Il, i lhinha 1i1 V.ITZ, M li tler'it . r oi l mm ust.....t city. Yi ll: , 1 fit nd o11. ( sli'ki 8 i nd di l'tS gtoiiiii, Ili cy, +-II,'li s 'on ,b anI htrdl',,lls; plhin e ol....................... ('h, Gololod ,'vonomlnt'lly prreed, . ....ii i,.ii. . c o , o , u. i' ,,s. i.,,ii , a S:itrxi : ornet solo .. S.. chhbert Charming Spring Dress Garnitures I h~i'l'4ll,'-, .q m\ l bl s gnit~n n 1i2l u lto , ,8 II.E TIOiN', " 'ltlro0 TWill " . 0s hN 'The s ioriol'lty) of the a hden ]tRlle t o others hI ,, --lliIZZIZZI Plllolll('lllldl ... . iff. ,,, ills depllrtlncnt Is evident, for the, department New Novelties in Jewelry 'v:ii m.:. '".ih' o(f love'" n dii oi sIen.t me.,l for tlretmkitrs wtt n tlearlenl ,Il s ) ui 1 .11 dii.- l i. ,' iro his I V i ti , i (s.s t1 :, I hii-N ''Y, lIM'S M i . lig for hlah-hll.s l drot s trlm nllm n .,. Thli si'ison's ,, l l Ii-,- lO',iI. , i sur i riial 'alt i ; . ... . T d tjd/ert displny olf tilro trnim ings is m rnoro ('olnpII DtA itln , , , I \ ,,il !an ,, eii d b e so I n I, 2 5p, t I In' Ik. (1\,.l':ltENA Il':,. " att It 8n n11l i .li sud hIn procw slv ' thani 'vtr h)ofore; ill the tolle tlion yoii ,,, .\i -tIt(it init l, \ Iry 1'itle s iov-inli it"t . iis itrltng. Pi'rctty Leather Novelties and Belts i in il.m sOrI' .............1osChaSA i-isis- .uls-sic ii, sunsande'r'l Orchestra Spring Corsets Are Ready * I.. i.i., .s-i, l,, i....... ii l ll ,,,,,I..i . . l ,,i h S i,, s - ,'I EVERYBODY W ELCOME 1 IEn,, and It mullt ie a Ju.trlte or w Nadla. The ,,ls hI sillk ; llll i which . l pini , umartnes iland clove rnel s of tllhese new mllo Hels will on\" )h,1.! nr bI, th , 1 y ... Yo \ ill fmIiln .... ": l I I i, Instantly roeen nized lind apprecia ted iy women s-sut's- - ri s-t ' ' ill l1iu.n i n entlli[. who s Xpect sltyle, grace lnd comfort in the c'nlf'-itt i " :.. Iihoy wear; 1.O0o ton $.00 a pair. qcarnations OHear the Music I rE NaTI) ,, IN I .l '- Program In the Evening Ci 2 TO 5 '. M 7:30 to 9:30 o'clock 2TO P.MTHE GOLDEN RULE STORE Missoula's Popular Trading Center