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Image provided by: Montana Historical Society; Helena, MT
Newspaper Page Text
The Womnan Who Desires the e in Corseting---Who Seeks Figure Contr With Coffott .mWill Put Her Dependence on This Store The corset of today has a niultiphase duty. It mpst, first of all, not jeopardize health. It msst be comfortable-sO much so that a woman shall not realize she is wearing one. It must be helpful to the figtre-bring out its good points, or suppress or modify wherever there is need. And, lastly, the corset must form the foundation of the fit of the gown-it must be correct in lines for each style of fig ure, and in the newest fashion. There are altogeter flew things to be shown about corsets this season-the weman who goes in for the utmeAst in figuro control finding the newest modele newly-helpful in moulding the body below the va st and extending very little abive the w0ist l1Ne. The exquisite contour of thn upper body is b,. t tteff tmd b) tue Braesleir-i oomre ;nstjon of corset cover ans f gure eqpport. No harsh line, no breik in the back cr at h "ust is allowable, 4ad at lathe businear of tho Co stiere to aee that this does not happen. Carefulness of serviael expert, pabte fitteor-.omfort, satisfaction and fair pricing and the choice f a rs f mdels in in c bort makes the country affords, combine to make this Certet Otere the ene upon which abeolute dependence can be placed. DIONAT EsERS BONC TON cORETS FIT, WEAI, SATISFY, and Have Made the American Figure Famous WBA. CA.sinofeeTcrstvr Insure You Against Corset Troubles ON TON Corsets are the truest B expression of every corset vir 'HE most potent charm tue---the highest achievement in Sof womanly beauty is the art of modern corsetry. a Perfect Figure, attained Every wearer of the BON through wearing a Perfect TON Corset is the proud Corset correctly fitted.' possessor of a wealth 6f .ROYAL WORCESTER Cor- style, health, comfort and sets beautify and improve every A symmetry. * figure, moulding the form until it Iot'-Ru . There is a subtle charm assumes the graceful and symmet- With Patented Reducing Bands and grace about all BON 'fical lines of the ideal. P RACTICAL, stylish, comfortable, dur- TON Corsets which ap All this and more is accom- able-these words summed up tell alsto our finer taste plished with ease and fully in ,ac- you the story of the Adjusto. This y r e with the laws of health and matchless corset is the final result of years and excites your admira ;ord with the laws of health and of.-study, research and scientific applica Slgiene. In fact, the ROYAL tion of a thoroughly practical idea. - tion and fancy. BON TON WORCESTER is the one me The Adjusto has many times proven it- Corsets are absolutely WORCESTER is the one me- self to be of inestimable value, not only as dium-priced corset that com- a reducing corset, but as a perf6ct abdomi- without a rival, each model bhines every health and fashion nal support. Then, too, with the aid of feature, and is tne favorite of the Improved Reducin1 Bands and Suppor- an original conception of om.en everywhere. ter Loops, the corset skirt is held down surpassing excellence in smooth and flat, uniformly reducing hips and upper limbs every detail. Prices $1.25 to $3.50 Thousands of women-the average, the Wearers of the BON TON are assured year-round satisfaction. slender, the stout-never experienced the Be sure and ask for the BON TON. joy of real corset comfort until they wore ROYAL WORCESTER Corsets are the short cut to the fashionable, the Adjusto. An excellent assortment of new models to select from. figure of the moment. Our corsetere will show you. Try a Moulding and shaping the form the Ad- Ask our corsetiere to show you. pair today and banish all your corset troables. justo way is the modern way-the correct Latest Styles Prices $3.50 and Upward All Sri way. Try it. Price Allf Gossard 'Front Fashion Approved LaGrecque oFor All Figures In the new fall models, three of which are shown here, which are in addition. To those women who know La Grecque corsets it is unnecessary to tell their merits, to other Gossard models, a perfec- but to those who have yet to make tion of design and construction has their acquaintance, we want you to been attained which completely sur- MODELo ass6. MODEL 108los0. note these special La Grecque fea. passes all French and American At Left. At ,Right. tures. makes. A ni.ew, Idng corset Was far In advance Permanent shapelnes of line.l In the #6.60 qual- of spring styles, and Hygienic, up-lifting aupport. Low bust. straight hips, flat back, are the ity. It made in two the early fall buying Unusual comfort and durabilty essentials which, correctly embodied in this lengths - medium indicates a greatly must important garment of wareen's npparrl, as to sails arneiv o nht o wuman's aaparel, and low bust. Skirt increased popular- The model are so numerous as to satis* rce fhas long, straight Ity. The bust is factorily and correctly fit every figure-heavy Low 'bust models in Gossard Corsets are ,hip line and holds moderately to w ;figuro, medlurn figures and slender figures, hack at top Isilight- f~lt|indin in then, the ,nost xuccessft.i fulfillment ma)e with flexible top claspa for pliability, and the flaph firmly yet ly dipped; skirt is of their special requirements. are designed with special regard for freedom mo inpen; Prices, 91.75 to u15m00. and perfect ease at bust and diaphragm, en- conlfor~ablg , mould- extreme in length; Prices, -1.#5 to i15.00. tirely eliminating the compression characteristic rag the figure to loner portion un of other low bust corsets. . grceu and eorrect honed, hencant rt he Basee ofohrlwbs ost.proportions gmd orut- entire. heavy portioni Brassieres The closed back of Gossard frmnt-laced Cor. line. Deslgned to fit of the figure, yet in The special function of the irassiere Ii to sets gives opportunity for an elastic section various type, of filg no sense causing a take up the work of figtre forming where the which assures tile smooth and close-fittinmg back ure requiring length fueling of undue re- corset cover leaveus It . No matter what position at bottom of corset when standing and gives of corset over hips atriction. Price'- the wearer assumes, the lNru atlerwh completely utmost comfort while seated. Thli Important and thigh. 95.50. hides that uisightly ridge fron, the top if the feature 1s not possible with back-hncingl corsets, hdsta nihl ig rmtetpo h because oi the la cgncrt corset that so often sihows through and mars an otherwise well-fmtting gown. You, who have found dlisaprointmnentin front- Various mmin.iels are here, i.n (Or.eqmue and De laced corsets by being persuaded to buy one of GO88ARD MODEL 20t. devoile uakes, at 50(. 75g. 91.35 and the many imitations of the tlosmard Corset, are The now, lung model selling in luatilte at 96.00: the must perfect especially invited to come now and learn byt c corset ever produced at this price, corseting retaitifully mvial tyes u H. & W. "Sheathlyne" Waists t oerda Cori tsigo a r for salefr in - i ssd o use a . figure. It hasl lon~g, straight lhll i~nacs, eliminates all i)-nl'utucil.le oIf hipu. v sO syfC vas oioat thi es are dor ale in Missoula adabdomen comintithel ii aos graceful moldingof back. Made .' I t ufeis r gIrls. misse only Sttl tore. .in two lengths--medium auni very low "bust. l nd. ltl, ;i t 91.4), 9i1.5$11, 91i.T5.un.:d $3. Doii't Buy Your Winter Furs Until You Have Seen the Display of "Albrecht" Furs N Which Will Be Held in This Store Friday and Saturday, Oct. 27 and 28 Never perhaps in the fashion history of or times have Furs constituted such an important Item in Milady's wardrobe. This solution is a ~ ,matter of the utmost importance, not make crain of correct style, but of absolutely dependable quality as well. Knowing Albrecht ,i Furs as we do, and as .most women doa efedl that in advising prospective buyers of furs to delay their purchasing until they have had an / / opportwilty for inspecting the Albrecht Fur, we are rendering a setvice that will meet much appreciation, especially so since we are able r right now to meet almost any demand for furs, abd the suggestion will doubtless deprive us of many sales that otherwise would be made prior to the exhibition dates. The .Famous,"ALBIBCHT" Furs Are Guaranteed-.-In "Albrecht" Furs yota secure not only absolutely correct style, but exclusive style; the finetof peltry and the highest class of workmanship, and every article is backed by a guarantee ticket. The forthcoming display will include pleges of every description, fromidte tiniest neckplece to full length coats. Prices as low as possible to name on Furs of character. low pssibe toname n chractr. -