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BEST, Says Webster, Is That Having the Highest Degree
of Goodness or Excellence; of the First Quality or Standing, An Unusual Opportunity for Women and Misses Needing Dresses Most Desirable, Suitable, Advan- Sixty Lovely, Spic-Span New Silk-and-Wool Garments Bought .tageous, etc., which leads us to remark: to Sell at 25 Per Cent Under Value---Real Bargains This store did not acquire its high place in public es teem through the constant reiteration of the claim that A remarkable sale involix In sixty women's and misses' new, stylish and beautiful silk and \wool dresses starts here it is the "best store;" in fact, such a statement would be Monday morning, with savings no woman can afford to overlook. little short of an insult to the intelligence of the ever- They have just come to us from one of our best New Y ork manufacturers, who, in the ftIture, will dcvotc his at tention to another line of business, and in retiring from the women's apparel line credicecd his pricis t hbarelv let him increasing clientele this store enjoys. The bare asser- out whole, and apportioned the stock among his old custo mers, and so the customers of this store are ivn all op tion of such a thing cannot make reputation, no matter portunity that is indeed exceptional, and right at the height of the season. how often or how loudly repeated; but to make a repu tation as the Best Store it requires a consensus of opin- Regular $13.50 to $25.00 Dresses i 50 ion of those who have found by experience and compari- TO son with other stores one store better than all other The Very Newest and Smartest Models i stores. i They're dresses that, depite the extraordinarily low prices at which they are offered, live up to the M. M. ICo stand When the consensus of opinion of many people is that ~ ard of quality, style, exclusiveness and desirability, and their purchasers might well consider themselves fortunate. a store is Best, it means that that store has "made good," Fine all-wool serges, Bedford cords, poplins and crepes an d elegant silk messalines, poplinii' clinklc crepes and char and it is said "it has a great reputation." meuse, are the materials: colors no less stylish--terra cott a, taupe, new blue, navy blue, Ibt, r .se, black and The Missoula Mercantile Co., through upwards of a white; all made to fasten in front, long and short sleeve models, with new draped--very racefi ul kirts. s'me of the hl silk dresses having the new accordeon-plaited overskirts: the simpler models have beautiftllyl clmioiidcred comllars. half a century of upright, fair and honest methods and while those of a more dressy order have collar and sleeves embellished with plaited net nt a rs . ii tile lot butt merchandise and the patient and persistent devotion of A.r shows the earmarks of expert workmanship; sizes from misses' 14 to women's 44. brains, energy and money to the improvement of its Need we urge you to come early for these bargains! service and values, has achieved that reputation, and its name is synonymous with everything that means an ad- Don't W ait Longer to Sweater Coats for vantage to the customer-simply because a plurality of the buying public has learned by actual experience and Get Your New Suit W omen and Children comparison, and anyone with eyes can see that it is Autumn no longer countenances the dal- All lines a.ain complete, a better assort lying of summer, nor any of its tokens. ment than we have shown befrt this sea SThe Store of Safety Autumn suit-time is at its height-the son. Clever, lie sty les belt effects, The time of picking and choosing, of debating ruftf-neck and 13ron collars; ii all col The Store of Service - g The Store of Service points of becomingness, of discriminating . ors: better values ta o find a 0O) 00 The Store of Courtesy in matter of style. Every day assemblages where else: better valics and bettcr as 0©©o"*( The Store of Quality here carry on a lively chatter-style gossip sort micits. Everybody's Store for Everything everywhere. It is a near-paradise for The Highest Art in Millinery Spcial at $3.50 womanikind,. this Floor of Fashion, with it Hats inspired by lSpecis arl11 the vciv $,tric ,l, the I . . . H ... i1 The Store of Satisfaction Guaranteed myriad of new things, and everythin so lesigns pirted by mepodlctios ofrot the vers source oI. ti ... l, th ..t. e ' The Store of Reliability-Responsibility lovely, different from the ordinary styles shapes and trimming arrangement, yet coisting a thlird to a ;n ::.r, ti. ' 5Iseen 1 elsewhere, and yet reasonably priced fifth of what the patterns c. ,t $10 to $18. IS '"i $16.50 to $75.00 . ' . " : . .. Children's Sweaters $2.00 " 'J u st as g oIo d ' as M isso u la M erca n tile (C~.'s" is olfteci n$,1 6.5. t.0. 0, , ..... .., ,, , i . ,.,.. 1 ,; ..... a e o m.. .. . f.r . . .. , o,,ere .o $.. n , i.1111! . Ail ll .:i . 1l t [ I, n ,:11 n i 1,r:,;llt ll ; u,;: ,' 'l;n 1i1111. fill d . offered as a recomt t fmd o r gut ids offe red in comt- xI. ti:.iIii. ," it i I iitttitittu* pttlti iii' iiitt i i)u I it I ii petition, usually coupled with a lower price. The comi- Time fo CoatsChdden's Toos..... parison is all in favor of M. M. Co. goods, I'or by making Time for C at Too it, acknowledgncint is made that M. M. Co. goods are the , .:114 i . r i, ilt - 'it " t'i . i .. Special Offerings at $5 and $7.50 see These Ilannlette I 1.50 staindard. I .ln...l P, .... ,.t,. i,, ,,.Oferng. $5,. $7.5 k, ... , nn cttc ,.Msn ....... lim.... ,,,,:ld .ll a..,.i:,, ,, a. ,,.,ll, 1 .m... ,, The prettiest, most stylish anid best hats WC have e veri K im ono s Priced at - 1r PM issoula Mercantile Co. goods are solid at a fair mar- i,. ,., .. .p I .... lit,. i. .1.5. i...... ,.. rit liiiitI .ti , .... ...... - offered at these popular prices---turbans, close-fittin \ i i ,l i gin of profit--we have to make a profit to stay in busi- ' i . ,, ii Iiri'iihi till it s stylsl ti. tit .ltttw i... . ,,,.,,( ti. h , . ,.l i , t i, ,,, .. t .wIt ili ,tl ,I . . ... .- ha , hats w ith rolled or straight br'im s, with fallncV .. '.I' . t\1.,i,, . ilh o ttt til I ,st h mis tiitt ht it . . ness-- and it can safely be said that any goods offered as i t.t . i, t - ,tilli, t 11..i., 1y y . . ,,,.. In. feather and ribbon trimnlli ngs. In eitllher lt are hats i .l ,,. . tri.mg ....it ...... . o .. . it I .... "just as good," at a lower price, are either misrepre- l1IIt-,t pi,,'d.i ,t 9o.o0 . t-n Vi ,es it .. nV in .... ,n . all colorsl . rs ., ,, t t,., . sented, or that the seller is a phiiaqthropist, disposing of gold dollars at less than par. For a Season in Rich Brocade Materials WE AR ASSOCIATE DISRIUT. . . !* Theie is, therefore, but one log~ical conclusion, namely --while there are many "just as good" goods sold in Our Dress Goods and Silk sections are well prepared. These lovely materials are Missoula, there can be but one "best," and that the goods :hown in the most fashionable weaves, weights and colors in greater varitv than any- so recognized are sold by this store. where else in town. Here are a few of the moer recent arrivals: Sik Broehe Crepon, ni it in-xpensh A RTS&C R A TS Sý You may pay more for good goods 1i--nt " r~1, nl.1vv n, I n I tea11 i nu dsl ll r ýIl, I'l.t1 it1 ... h .::111,.n .'ýýbut You pay LESS often, so they are ,.s , h. t.s..., . . 1.. a , o. white: i . , . Yard , 7 the cheapest in the long run. opn roche, oh . . , ,, ... ,. ,. ..,, ,, 1.: ic..p in t. tln rn,.pl ....IIin IBrch ,,I~adi cli , iuludlnll g l h.' n.,w est shous;,h.b: I,-ich - Y rdi , 142.O0): ::l; : InI h I 1 2.5 ) • W ool Broche in Itis 1 nui t r ii l the, bus1 :ts w\ ]l as thle br'.. l-.- 12, 1I -;\ ,,,d, 111 sI l. IIll (·111 11(ulil I h igh i'l lhionllal el ' t'olor. ,Is (.,,Ji:llt )II ll*', C· q1 l1 t'l'. ):(1'*]t';liIX :l ld I[.t.;lltI hbr l.,w n 1 ; 4 , Iln. he'.* The Vortex Hot-Blast Heater ", ,.,,. .,.-..."O.A diWi------'r And to Go With the Wool Broches Here's just the stove you want for cold weather. It gives more heat with a given amount of fuel than any -we have the beautiful novelty twilled broadcloths, one of the prettiest and richiest other heater, as a result of the fabrics shown this season; these come in the self-same colors as the wool brocches and P, two hot blast tubes which as- are intended to be used inll combination, though either is sold separately; 54 inches LOSL5_EATCUSHION WITH% sure complete combustion of wide-yard, $3.00. PRINC " -. the fuel, whether hard or soft coal, wood or trash. Fur and Feather i t ' . ./ It's heavy steel bottom, dou- $125 Messalines at $1.00 Fur and Feather rimmings ble-seamed to body, insures its ,, ,. t, x ...t- ,, ,, n.......... , ,., , ..ti t t. "'t ,, . ....it .....i .ilt 1t a ir-tig h t co n stru ctio n fo r a ll so.. t ..ss ,,,,, r,.. .h ,,n ..s s r,,. ,. n n.,,,. , ,:,, , , .1 , . .h ,. ,,,,,no , . ... , , . .... , ., ~. , .n ,1.,1 1 u, ,.. .. ,,.,.,,, ,, , tim e; the body is heavy plan- i, it ., tt . is ti . .s . i ..,, , ... -, ,.,,, ...i . .. .. . ... ,.. ... , , .... ished iron, which can be kept $175 , .. clean and bright without using Silk Poplins T$1.75 i ....i. , . :-lii ,,, . It. stove polish. It itt-...titlx t,, flr,.t in. h . t ,,r I,,t5 i h-i ,-l H as the following advan- s8-'-, x ... i, - . t. h h. i a iti, II(Snt t - s.I. nI \Ilut- Marabau Trimming ill I h, ,,I ant itil .i.t . Init \tageS. l - itt e i , ii t it ~t iti ti 4 t t i'i-t i7n i $ ). Ni rove, brlon, ty Creen, navy nde Cap the one blue. (How ml rt r he a ) Extra large smokeless top ,.,.,. .. l.. ,t tl k Swandown Trimmnrning, ,,ti, .... ,t , i,, tl,, .. i .l...O [S TCU35II N feed door. " .an.s. . t . rin..., r.t., ...iit. ·s n vr,.t 75m, $ .o WIh 40 Holds fire 24 to 36 hours. Novelty Crepes de Chene $l- .i. itt Bailed ash panr--a great con- " "".t.,. i.. " X St Suit '" S tit" i tn................... i'tiy" . . "..... " t. ti ''til . . venience when removing ashes. , tti . Ix,.tt .til. l tiln ..t't, ,-. For the .uilting Party,, Is the handsomest air-tight i""it'"'" ... ' "- .. " nt .. it . t t, .. ,t s .e. . , o'.,. In our complete assortment in this make we sx h heater made. ,,-,,s.t ra nd - n,.es wit, tw, 2a r5 0. .. . , , n,, ,nl t o ,, r,, i a 'h irs ,, $6.03 to $30 '0 -. d ek. -. $8 to $60 $.1.50 atil $2.50. sizt' 7ust un-i--lws $11.00. tuIf'tt.ts I'mt.it.. $36.00 to $180.00 itt,\il.xI: I-liers. - $5.00 to $10.00 iare g i,'o ... 1 ..t. millli, \- .t r ti' ht; no putty used. S ilk P lushes $ 6 a. Y ard ,..o: ,,xxitti t .t,s ,,i' ....r , n, .. tit.c, ,,.tiht :i xxil t, ''itl,,t. s $....... 14.50 to $40.00 Itn, t .. . s,....s..... $15.00 to $40,03 rtht ir it 1-ilt-ti tik l susiteahe r s alt rit . .14.00 l, ...o. littning Tab-,s...$34.00 to $132.00 00 I.il;t ry 'l'xli s. .-$20.00 to $65.00 urtc x H lt ers w\ith, 1'-jlin h hd , suitable or Smll r(o .... .. 11 .00 c nlartrt-s frot..$15.00 to $75.00 I '.,.nl,,rts ......· T2.5.00 to $85.00 \'ort-x Hiat- rs \ith 1-irnch It d\', suitable for a li\i'tvefi aliing room . t 111.75 --blt -ni doesn't igenerall't tr, entuih fiir d res'i tittt i li-, 1in 1- urhittixts from..$.$3.5 0 to $18.00 IIsttls from ... $6.00 to 40.00 rthat l tr }iih 1-n had:, suitble fr two it t , in. ng though the dresses and (.,,ats of e lxtra quality--Yard, 21/2 . High - 'iK l .....$7.00 to $15.00 s"ctt*.s fr',,o 1.....5$15.00 to $40.00 Vorttex Ieltti rt s \ith o-ilnch 1i d-,il., suitable f-,r th\to living r t-ln8s.... 21.00 it trO rich Iieion d ieompar- in bhi.ik, ittutlt-. ndi r ttr)xiw'n V'orite.x 1lixit lis \xiih L'o-inl-t Ii,,ly. SIittIti, i fiofur three liring roonsi.x$2 8.000 aint 1..liiisll Iilux-: 40 tnche.u wide. .\ si - hi llii.' and silks f t iii , ..