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mm E32B3uESflHII THE EVENING WORLD, WEDNESDAY, OOTOB-ER 11, 1922. GIMBELS GREATEST SALE Features for Columbus Day a Wonderful Sale of ffotnei TrocH! fancy i ill N W E 2125 Frocks for Street, for Afternoon, for Dinner, for Evening AVERAGING HALF PRICE Women' Frock: Point TtciU, tt7.lt Women' Frocki Fancy vnpe, I ST. SO Mat Women' Frock; Polr rieUf, I7.l For weeks we have prepared for this great event Weeks of hard work Weeks of conferences with the manufacturers who Bupply our finest frocks. They - as well as we decided that thiB MUST be the biggest sale of its kind that wo have ever held. It is! Talk alone doesn't prove it. But merchan dise does. And that is here. Waiting for you to see. And buy for to seo is to desire. Not one but two or three. At this low price you CAN! Fashion steps into the limelight with these frocks refreshingly new. Styles unmistakably good. Styles radical but not extreme) Styles simple but charming. Styles that are superlatively "what's what." Varied as to themes. And. fabrics. And interpretation. But- visible evidence that the clever fingers of designers have achieved types suitablo for everyone.- BIRTHDAY Values we are proud to present I Style Themis for W MOM Sizes 34 to 44 Women' Frock: Satin- tttrrA. canton, it the mature woman of conservative taste or the young matron wno can wear to perfection the more youthful modes; the quiet -woman who prefers siinple elegance or the one who. seeks striking originality. Whatever, the type. Whatever the age. Whatever the tastes. This Sale answers all needs. For Street, for Afternoon, For Dinner, for, Evening Unprecedented security antl elegance for a small price if you choose wisely. The slender .lines, the lithe silhouette, the supple, graceful effect that the world 'ntnvon fn nffntti i)tta cancnn Tl ui. 1 i die larger woman with greater slenderness. Women' Frock: Canton Crepe. 117.40 9 Women' Frock: Point Twilt, 117.10 w v The new mode ex pressed In" Wool Fabrics. Frocks of supplo Silk. Frocks that are exclusive in Stylo arid corre spondingly attrac tive in price. Embroidery claims the atten tion anew in the clever adroit ways in which it finds itself on Frocks. Ribbon ' also (as suraes. Importance as trimming. Canton Crepe Poiret Twill Broadtail Cloth Chiffon Velvets Crepe Chiffons Satin-faced Cantons Checked Self-Colored Fancy Silk and Wool Crepe Chiffon Velvet and Lace Combinations Style Themes for isses Misses' rrock: A Word About the Models Pictured They are selected at random from the many, many styles offered in this Sale. The sketches cannot show the elegance of Fabric that attains in every instance. But they can show the tendency of the new mode. Why, even the street frocks of Twills have deserted their strictly tailored lines and have gathered their folds to one side of a low waistline! GIMBELS BIRTHDAY SALE WOMEN'S AND MISSES' DRESS SHOPS Third Floor Sizes 14 to 20 The maiden who "stands with reluctant feet where cifJeT, brook and river meet." The Debutante. J.he fachool Girl. The Gir who goes to Business. Yes, even the so-called Flapper. All can revel in the varied new Fashions interpreted in the language of Youth. New silhouettes so designed to keep one from looking too old or too dignified. Modes Suitable for Every Ho hr o the Day The draped mode, especially graceful and effective. Draped yes but in a less sophisticated- way that does not in the least hamper the nonchalance of Youth, Circular skirts which fall into soft folds as the wearer walks. Basque waists and . slim, long skirts. Accordion.- pleat ed panels and no adornment but self 'rosettes and a Bertha of lace. Embroidery in glorious colorings I IB V- Mm V If" Ml nil vi I i ii ir.ii Jjii ir.Tiru' . i is is i jr tmis. mica I -rf - J7 I TV, If lAJi I XSaiWra'T Canton Nw-rrr I 111 Crepe. H L' lug w m m 'M iPee "t DM Evening gowns a-sparkle with crystal .or rich Metal Cloths. And shimmering Velvets. Charm ingly youthful and vivacious I Women's Frock: Lac and Chilton . Velvet, : : .W.'V.V'ii', WW I WWil - It I VWffll,vt-.U , V iwJvW.'.'ii. s-'.i.' Misses Frock. Velvet, M7.J0 - J I ll'omen'j k Frock: Fancy Crepe, 7.J0 M i v pMPl m v.f J 1 u f I 1 11, 1 I I II III I J I f I I 1 V I I I I! I mm Women's Frock: Beaded Canton, HMO Km v ' ir,.. Crepe, ICometi'a Frock: Poiret Ticill, il7.Si Hints' Frock: Poiret Tu-lll, in. jo .VUjej i-iock: Poiret. Twill, tl7.il) IVe Have Served ihc Public Faithfully for Eighty Yeat Gimbel Brothers 32ND STREET BROADWAY 33RD STREET NEW YORK CITY Phone Pennsylvania 5100 IP Misses' Frock: Velvet and MetaUio Cloth, m.to Misses' Frock: Fancy Crepe, tti.SO PI I Misses' Frock Canton Satin, in. SO Mlsaei' Frock fiatin Brocade, I17.S0 c Brooklyn, Long Island and New Jersey Customers Direct to Gimbels via Tubes and Subway s Mlsces' Crept Homaine, M7.40 v'orgette, T .