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PART IV. EIGHT PAGES. pry «.«>nr.« }' Mm;. «t io.'b Attractions Are Their IXMi Pncei. Reading In The Papers \ And Visiting Macy * And Magazines About ji Where Unprecedented The Increased Cost Of \ Values Are Being Offered Living Is One Thing— \ls Another Thing In assigning causes for the steady advance in the e<>st of living and analyzing them, it is surpassingly strange that the serious student of :i,, *niuc> hasn't TURNED THE SUBJECT AROUND TO SUR VEY ill!" HER SIDE. We can't but think that our theorizing journalistic ami academic friends are indulging in much twaddle. That thought is based on the following fact: WITH FEW EXCEPTIONS OUR PRESENT PRICES FOR \ LARGE BULK OK SEASONABLE AND DESIRABLE MER CHANDISE ARE LOWER THAN EVER BEFORE. We invite all critical writers to visit Macy's and see the concrete rvidence that completely sustains the above bald statement. Sucjv an investigation will broaden their vision of current conditions, and" may inspire their pens to give a cheerier tone to future contributions. THE VALUE OF ANYTHING DEPENDS UPON THE SUP PLY OF THAT THING AND THE DEMAND. FOR IT. Reiterated sensationalized accounts of the exorbitant price of strawberries grown under glass and incubator squabs have preyed upon the imaginations of many people and alarmed them. Fright is contagious. It passes from one to another. . "Hard times arc upon us: harder times may come: we must do without." That's what they are saying- AND THEY ARE DOING WITH OUT. What happen-? ONE guess is enough.. THE DEMAND FOR CERTAIN COMMODITIES DIMIN ISHES: . . " Xow. let's co back half a year. • , Manufacturers and importers arc gauging the supply for. NOW. Country prosperous money plentiful and cheap. ■ "wages high, builders taxing the re sources of the mills for structural steel and iron, transportation companies bending and improving lines, bumper crops— even art feels the stimulating effect of a splendid commercial and industrial renaissance. , What wonder that the manufacturers and importers prepared prodigally! They or~anizcd their forces to meet the oncoming demand. THINKING THAT" THE WHOLE WORLD WAS. WAITING TO HELP THEM. Here is the. SUPPLY— colossal, monumental, ovcrtowcring. But where is j the expected DEMAND? It died a-borning. Consumption hasn't kept pace with production. • . You don't have to be a political scientist to understand the situation. Manufacturers and importers can't hold goods indefinitely. As a rule, they are large borrowers of money; notes fall due and must be paid. Their organizations must be kept active or they scatter. Therefore, Stockrooms must be emptied. Fashion is a delicate, evanescent quality; new things must be sold while in their earliest bloom. But FEAR has cut off DEMAND. Manufacturers and importers who :-aw the DEMAND with wide-stretched eyes now turn to us for relief. They look to us to MAKE a market for their goods. Our confidence in your wisdom to loosen the purse-strings, when unparalleled Bargains arc offered, justifies us in buying large quantities of worthy merchandise at prices that represent tremendous sacrifices. \ml so it comes abort that amid all the bugaboo clatter about the advanced cost of things. WE ARE GIVING YOU THE BIGGEST VALUES IX THE HISTORY OF THE BUSINESS. It the papers have filled your mind with dismal forebodings, come here to-morrow and youTl smile as you realize that OUT OF CONDITIONS LARGELY „ FORCED .THh PRESS HAVE RISEN VALUES HERETOFORE UNKNOWN TO RETAILING. f Study the items in the adjacent columns. They arc specimen object lessons that should convince the practical buyer as well as the dreamy abstract* that much money may be saved by spending it now and here. Laces Main Floor. We believe! these an- tip- best I>iice values to be found in the city. In fact, we know they an . \ TMsi- I.A-i; INSERTING. 1% to ! inches wide: white, crt-am and r,-- . worth lv, to _•:.< a yard: spe cial at 1 -• ; INK.V CL.UNT LACE EDGING AND INSERTING. 3 « to I 1,;I 1 ,; inches w\(\r- worth -T,c a yard; siiecial at .' 19* IRISH HAND CROCHETED LA<"F INSERTING, half Inch wide, for trimming neckwear and blouses; vorth TFic .• yard. ppecial . 49c SILK EMBROIDERED BANDS. 2'r inrhes v id": all Hi- popular colors; imported Jo •': at •"."• .i yard; ■-;■■;.■.': at . ..—''•■ Table Cloths and Napkins .:■,■,::■■;::, a, srSsT-a: .;-,f ghgjfsjß of their durability and lustre it din- to 11.. tM.t xlv.it the til.re « £ IMI^ »l. 1. hod by ctmiiicata, but by protracted exposure to the sun and moisture: &..x beau tiiul patterns- . o • ■i/i-ims -v- yards. vaUie $3.00: V* «U CLOTHS. ■' v _'•■ y;.r.i.«. value 53.7f.; -p.. in J_.^ CLOTHS 2x3" yards, value $«.»: -!*«•«* s.j.i. NAPKINS. 22x22 in. vain- $3-25; *!><?C la Jfg:}J NAPKINS. :m x-'4x -'4 in- valu* $4.00; special $<*•»», hemstitched Huckaback Towels Value 53.00 Dozen; Special $2.29 ItaneUtdml Huefc ToV^lslpurl" in'- r" : h.^:- quality/ *ovwi damask bor der, strong ***« herartltchlng; siz.- 20x33 Inch**- . . , . %iM .. d.,/.on.d /.on. \v< li.ivrn t b « it'l' t«j match these Towels rlscwnen unu« *•-» special her.?. J2/JS a dozen. Honey comb Bath Sponge Dor Regular Price 79c; Special 34c Mam Floor; importer 1"1U us lliaS each Sponge in i!i" l"t v .-ouM con him pto <" '""•"" T , 1( , l^ f ,. r ,, , tr , <l , fi tr.m"r Epen^B ■■■ retail ■ <«**• Tho arc for "•• r';,V ..,./ ;9c; special, while ,i;i b' s!!»Wcd to buy more than one. Our icsiilai I'«-. c /« . . ' . .; M^k on hand lasts*. 34c. " . •« ~ t T>RV an— Embroideries Main Floor. Every item is a very special item — unusual value. EM BROIDERY G A LLOONS. double edges. 2to 44 1 * inches wide, imported to sell at 2"c to 50cta yard; special 13c. 1 9c and 24c. CROSS-BAR MUSLIN COR SET COVER EMBROIDERY, IT Miches wide, imported to sell at 3.V* to :."■'<• a yard; special at..2-+c SAMPLE STRIPS OF MUSLIN EMBROIDERIES— Edgings and ln f?ertlngs ;tnd FlouncingH, 12 and 17 in. Li'S wide. Lengths ranging I r«m l!« to A yards. wortli to J1.00; special at 9c to ASr a yard. Ni;\V-Y(>KK, SIXDAV. FEBRUARY 20, L9lO. DRY OOOIIS. Nloe Thousand ■ Yards Foulard Silks $1.50 and $2 Values; Special at - 99^ Main Flr.or. Every woman knows the standing of Foulard Silks. There is not a more popular- weave for Spring dress. The present position of Foulards was fixed by style-setters months ago, and there's no going back of the decree. Plain and Faconne grounds in the following desirable colors: Black, navy, gobelin, reseda. apricot, wistaria, lavender, raspberry, tan, Russian blue and stone green! ; : >.^ : , The printings are neat and pretty— dots, rings, oblong, oval, diamond figures, scrolls. And— note the widths to to 42 inches— seven yards being ample for a dress pattern. They are worth $1.501 .50 to $2.00 a yard special at 99c. ; ■ . Black Crepe de Chine— 44 In. Wade Value $2.25 a- Yard; Special at $1.29, Main Floor. < • ; • These Black Crepe de Chines have the Soft, light, brilliant finish that comes of faultless span ning and rich dyeing. Enough substance for good, hard service and full of delightful crepe*' grace that lends beauty to drapery— giving it almost classic lines— 44 inches Wide; value $2.25; special, $3.29. - ; * /." These Imported Black Broadcloths Wall Stand By You Through Thick. & Thin Value 12.25 a Yard; Special, at <^]| : A A Mam FI«0r. i» Everything that has ever been said In praise of a tip-top surprise-crowded Black Broadcloth may truthfully be said of these. They are 50 Inches wide, .perfectly dyed, satin-finished, sponged, shrunk, warranted *pot-proofed and Spring weight, "Quiet elegance," -unobtrusive beauty," "wide-awake lustre"— they are aH that and more, When you see their quality and feel their substance— you're sure to buy. . A close-looking professional shopper of undoubted Judgment spent half a day matching, them. She had to pay 32.25 to do it. You shall have these at $1.44. . __ Imported All-wool Voiles $1.25 'quality, special „p. -. $1.50 "H^lity. special J^C^ $1.75 ; ii ualit >'- " l cial Z# :>^ V_ j About three thousand yards fine French A ill-.wool Voiles in over forty street an-! evening, shades— and 44 inches wide. They were made to retail at $1.25, .$1.50 and $1:75 a yard : special at 79c. Ma , n Flo9r . Ooe Htaindred Do2em Women's Imported Cape Leather Gloves /- Vain* 31.25; Special 84c , - ". •■•' ■> • .- ; M.i in Floor. ' These Gloves arc something more. than mere coverings for the hands, with a separate' sheath for each finger. . - They represent one of the refinements of Dress accentuating the grace ful lines df shapely hands. 'Kassan quality cape leather, showing the natural Made of flexible, elastic Kassan quaHty cape leather, showing the natural grain— smooth texture, too soft 'in quality and too carefully tanned to ever harden or crack. V .1.1 1.11- Prix-scam tew'nV round corners, : spear-embroidered backs; best s| ia uc 3 •Each Glove is made up of twenty-seven parts— and we guarantee, each part to be thorough and reliable. You've never seen equal Gloves lor less than $1.25 or : $1.50; special at 84c. ; . $3.50 : -Umbrellas at $21 11 2 -■ ' Main Floor. Nearly all of the ones for women are pure silk. Some are yarn-dyed taffeta. The lot includes 'about one hundred green, blue and garnet silk Um brellas— inches: eight-ribbed Paragon frames— silk tassels and -cases. Etched wood, mission wood, furze, gun metal, silver-trimmed boxwood, cape horn; castania, Egyptian onyx and sterling trimmed ebony or partridge handles. • : . • . , ■ . The nun's are yarn-dyed silk-and-cotton. A peculiar trick of spinning gives the fibre the seeming of all-silk. The blend makes a fabric that will outlast pure silk: 28 inches, strong eight-ribbed -Paragon frames. Cape horn handles with etched sterling bands, castania. ftgwood, silver-trimmed boxwood, mission wood, buck horn, ebony and English furze. They arc standard $3.50 Umbrellas: special at $2.12. Men's $-1.00 Underwear at 69c Main Floor. , .; . . "Dollar Silk" Shirt- and Drawers "Dollar Silk" is, the brand— the regis tered trade-mark. Shirts and Drawers labelled "Dollar Silk" are sold every where at thfir established price— I.oft; each. They are beautifully mercerized— casting the shimmer of real, silk— white, silver-gray, light blue and • novia. We r will s.ll one hundred dozen of. them at 69c. Men's .$1.29 Underwear at 74c Eighty dozen -Men's light-weight Cashmere " Shirts and Drawers. Ninety per cent, soft wool, ten per cent, tine cotton, hidden in the warp to prevent shrinking. Natural color, pearl button?, double gussets; standard $1.29 quality; special at 74 c. Men's $LSO Union Suits at 89c Men's. Spring- Sea Island Cotton Union Suits, all seams reinforced, finished with clear white pearl buttons, ankle-length and short sleeves; made to sell at $1.50 a suit; special at S9c. Women's 75c Umom Suits at 44c Women's Swiss Ribbed T-is-le Thread Union Suits; low neck, sleeveless .style, plain top, umbrella-shaped , lace-trimmed drawers; value Toe a suit; special at 4 4c. lowers : , <•; i/sTEfis OR JUNK ROSES, pink, llel'u an<l dark old rase, mulberry and white value 50c; sj><i!al at o9f. CLA STERS OP TWO. I.AIKJ 1- AMERICAN BEAUTY ROSES, with bin's i.ii.) foliage, value 75c; special at XinGE CLUSTERS OF TWO AMERICAN beaut y roses, with bud and foiiagerrjClustera of elghi Koge*' in pi'ik aiifi ••!.! rose, will! roli- a <;r- Clusters "f two Roses/Sin pink, lack catawbn and old rose, with huds and r'olinp'-. and Cluvterg of six Roses In pink. catawba, mala and old rose, vi ith l«>liHZ<\ value $1 •'•' :in«l JI.2S: spe ' S!'T:\V^ «»F AMERICAN BEAUTY ROSES, with foliar: Clu«terp-of niri« rune Ht»so£. in pink, oirt ro>"". ; »'.nd ma<>. with t..iiaK'. value SI. -><■••. special :i '« V.V'.S! f:it OF I- INK. French' BHUS. up- iia.Tr nhades; .Sprays ; of fi"ht .In'- Ro»eflf. ''Hli hud* arvl Ml b|fi ; ami I'luatmi Bud« In pink in < o |,| ' r>->.-r -with f«)liarr. .v.-iluc SI. '■. M ir , i.ii «i S' '■ ..• -^ ''i.'s . !.AU«;i- RPf. "I SKVKN I.M pOßTtil* R«>S.EB, jvitn budt aiul foli as^". i" th"* n^^' niorr Pha<3|lifßi^.yjlue y.r.O; '[■«' i il at $ I '•• PHV GOODS. $5.50 Rubber Auto Shirt at $3,96 truth [•■1.-M To-morrow should be Auto Shirt Da) in the Sportsmen's Clothing Departments It's a happy chance that enables us to sell you an Automobile Shirt— more properly speaking, a Blouse made of dark brown light weight rubber cloth, worth 55.50. at $3- ( />- Big, roomy model. Each one in a waterproofed case that may be stowed in any hand} corner. You'd never guess that the price of all kinds of rubber has been steadily stiffening for months. Hut it's true. This paradox is one of the practical proofs of the power, we wield to make bargains for you. $374 FOR $5.00 CORDUROY NORFOLK COAT, narrow-ribbed cloth, well tailored; suitable for motorcyclists, chauffeurs, hunters and . horsemen. . ' . $2 { >7 I< » X $4.Q0 CORDUROY 'TRQiJSERS, lv match the al><-\< $3.74 KOR 55.00 CORDUROY RIDING TROUSERS, reinforced crotch, » ith legs thai button ot laclr. g289 KpR $H'ii NORFOLK COATS, matli of bcsl grade showe» proof aknij khaki, in tan vi *ag« green, the new shade adopted !•: i'' 1 Govei nvnt nt. %IJS9 FOR $2.50 TROUSIiR.S, to match the abovt DRY 6OOMI Li I ings Main Fl.. Ssth St.. Rear. LINING SATINS. 36 inchc: wide: cream, white', pearl, silver gun metal, myrtle. olive, cham pagne. tan, covert, cardinal, navy old rose, brown and black: our reg nlar 74c quality. Special 49 r Handkerchiefs Main Floor Women's Linen Handker chiefs, corded and plaided ef fects. soM regularly at 1214 c; special at 6c. Women's Irish Linen Hand; lo«T<hK-fs. all-around embroid ered designs. sold regularly •> =- _ at .•".•; special at ........... ■**■*! ** Women's Hand -embroidered Handkerchiefs, with novel col ored borders, sold regularly -yA r 3t 50c; special at. Atu Men's Initialled Linen I lan-1 kerchiefs, open work letter, box containing six, value $1.00, Special, 66c Men's Irish Linen Colored B ordered Handkerchiefs- Copies of the French goods: value 50c ; special at . .4. 4 24c Three WooderfyS Wash Goods Economies GRECIAN TISSUES. 27 inches wide; sicrviceable, washable, li.cht. c<-'!; very fine, smooth \vea\c. with delicate .-..r.1c.l stripes and checks: pa-trl and • tapir color combinations. They are sold regularly al 3ttc a yard, il ?r^» These have small imperfections and will be sold at a *>V CHIFFON LISSE, 24 inches wulr. They are really Mercerized Cotton Voiles, recently imported fr->m England Score- of pretty, modest designs, including many styles of checks and stripes; also plain grounds cul b> self colored hair line-.' Rn e ht. beautiful stuff-. They've never before be:a soi£ fcr less ikzn 2£c; our special 9i r price. lk . Pure French Linen Suiting — 47 inches wide; all the newest! colorings; expressly dyed "2 f A^ • . to our order in the soft suede finish <*■-' [ V)k~ In Underpricc.d Basement: Ribbon-striped Tissues, 28 inches wide, very sheer and filmy; neat floral designs printed on white and tinted Q-, grounds; made to sell at ISc a yard; special **» White Goods Unexpected Fancy English Novelties, 27 inches wide, Mer cerized Checked and Striped Batistes; Mercerized Striped Poplin Weaves and Beautiful Fancy Striped Crepes, The foregoing four items stand for something beyond any White Goods values that New York women have known in many a day. We never tried harder to secure a bargain. Never succeeded better. TSiey are wcr?r 35c, 40c and s©c, choice ...... |l VC : rc r for Imported White Repp ClQia, 2S inches wide. They liOC arc peculiarly adapted for waists and suits. The best Repps our representative could discover in England. Soft-flaished "English Lear Clotb, 40 inches wide; piece $1 46 of twelve yards ; value Sj.oo. special at 4 ' DRY GOODS. *— w * — ■_ l: ' l " Mac> *Co « Attractlo ' l * Are " !lr t.owP-I'»» V V H/ V-^V B'wav 2t fcth Ay. 54th to jrth St. On Monday We V Serve s. Special Ssves-CDarse WasfcißftM BiriM&y Dinner For 59c. Store Closed Tuesday. Lace Curtains Third Floor ! NOVELTY LACET CUR TAINS in white arid Arabian, elaborate designs on heavy cable net: Were $2.24 a pair: now $1.69 Were $2.74 a pair: now $1.89 Were $.^.74 a pair: now $1.58 Were $3.85 a pair; now $2.49 Were $4.24 a pair: now $2.89 ANTIQUE LACE CURTAINS, mounted on fine quality ctaminc; formerly $3.94 pair; now at $2.74. IRISH POINT LACE CUR TAINS, large variety of designs, copies of real hand-made (act. Were $5.24 a pair; now $3.74 Were $7.49 a pair: now $4. Wore $8.74 a pair; now $5.94 Were $9.74 a pair; no* $6.94 Theo. Havilamd's Dinner Sets RHFTti^nt. One hundred pieces, artistic shape : floral decoration in natu ral colors: gold-Stippled ban dles: sold elsewhere at $25.00; our regular price $21-89. Special $ ]5 Cut Glass Salad Bowk Rich Cut Glass Berry 01 Salad Bowls, 8 inches in diam eter: value ?6.00; oni regiira: price 54.89. Special .?I>.S9 1 jw Gas Chandelier Made of black iron. ari glas panel?, dome centre: -two o.it side lights; sold by others a $6.00: our regular price S4.S"'. - -Special $3:49 Baby Carriages Second Flonr. Balcony. RKl'.n PULLMAN SLEEPER. with roed hood, oak or lisrht finish. sliding footboard, reclining back, Steel tubing gear, fiye-fighths rub ber-tired wheels, equipped with wind shield, body and hood upholstered with strong corduroy; our regular price. $20.19. Special $ 14.89 Better Than You Think, and Pleasing Bargains Main FlOO* Five Carloads, Five hundred and forty-nine rolls,, . . Kiftvrfive thousand two hundred and sixty \ar.i-. This batch of Linoleums was just secured from a manufacturer who was forced to realize cash on them without delay. He couldn't \\ait to sell them in driblets.; No quantity staggers vs — if qualities and prices are ri«hi and the maker knew it Here are the Linoleums- the carloads", Full-bodied, well-seasoned, handsomely blocked -jjoods. Attractive par quet, wood, tile and mosaic effects in oil colors suitable for public halls, offices, vestibules, aisles. dinin« rooms, pantries, kitchens, restaurants, bail rooms; closets and stairs. 2. yards wide, ular price 6©C square yard. Special MUSIC AND FINANCIAL. !>!:> «.OIH>S Mission Furniture Fourth Flonr. $4.49 •*-•■,-, Cliairs, $3.49 Quartered oak Dining Chair?, weathered finish, full box with embossed composition seat in various colorings'. $15.24 Morris Cfeairt, $11.24 Mission Oak .Morris Chair;, massive frame, broad ame?. spring 1 scat, reversible cushions covered with imitation Spanish leather. $10.49 Mission Rockers, $6.24 Solid Oak Mission Rockers, weathered finish, extra large size, Ir^li back, broad arms. deep, roomy seat, upholstered in genu ine leather. $22.4? Mission Cocciies, $18.24 Hardwood frames, quartered oak veneered, weathered finish. full -prin£ edjfes, upholstered in imitation Spanish leather. $35,4? Baveiijcrts, $29.89 I leavv massive frames, weath ered finish, with two pillows, covered with velotir or imitation leather. $3,49 Mission TaMes, $2.--"- Solid Oak Tables, weathered finish. Mission design: iS-inch round top. m .49 Magazine Ra.e'*;s, $5.57 Solid Oak Magazine Rack?, weathered finish. 44 inches high, 20 inches wide. 14 inches deep, fitted with four shelves. ■ $7.49 Bookcases, $5.67 Solid Oak Bookcases, Mission design, 54 inches high, 30 inches wide: four adjustable shelves and brass rod for curtains. $12.24 Chiffoniers, $9.24 Quartered Oak Veneered Chif foniers, weathered finish. 32 inches-wide, with five deep draw ers and wood gallery. Housefurnishings B.isrnr > nt. rART-OR "FT-OOK BROOMS h»»m ;•>...-, handles, nade of good qoaliry c«irn: compact and flexible: four se^red. They are worth 3<fcr; we'll sell one hundred dozen of them at 24 c . '*.i-),- for •;!».- All Bristle Floor Brooms; mounted on polished han dles. 49c for S4c Willow Clothes Bas kets, medium size. 26c for *','.>t\ Heavy Galvanized Garbage Cans, with covers. Grocery Specials Fifth Floor. BREAKFAST COCOA. Mary's Red Star Brand, prepared in our own lab oratory; guaranteed absolutely pure; bait" pound tins; our price for this .^al- ! 5c r.-lb. tins. $1.4t BAKING POWDER. Mary's Red Star Brand; an absolutely pure cream of tartar powder: manufactured in our own laboratory. I —pound tin?; regularly ISc; spe "c-ial for this sale l*« I -pound tins; regularly "»4c; special for this safe -6c 5-pound tin-: regularly £1..V.»; spe cial for this sale 51 -- ROLLED WHITE OATS, Lily White Brand; in two-pound full- weight car tons: equal quality and weight sold elsewhere at 14c: oui prle€ for this sal- Sc FARINA. Silver Brand: manufact ured by the Quaker Oat Company; cartons contain silver-plated teaspoon: sol. everywhere at 13c; our price for this sale * * c STERILIZED EVAPORATED MILE. "Hylac" Brand; pure, un^weetene-i milk, packed in sanitary tall cans: re. this sale i, t- TOMATO SOUP, Lily White Brano. "Best of Air quart cans; our regular price -Me; this sale laj Dozen cans. $t.»4 TOMATOES "Bob White" Brand; solid packed, in '■■■■'- so-called »;uart cans: advertised by others as special value l«c: our price rot this sale... 7c ! >..:: ran !*le ASPARAGUS. Humbert Andrews "Acme Brand." in regulation <:uart jars: sold by others as a special value at l<\- our price for this sale 24c Drank ?-.^4 SWEET PEAS. "Jersey Pride." No. •2 can: value We. Can. 7c: dozen. 7k>c LIMA BEANS.". "Marcellus." No. 2 can: value !-<■ Can. 7c: dozen. 79c. STRING BEANS, "CoaewaSD.' No. •1 can: value We «'an. 7c; dozen. 79c. KIDNEY BEANS "Pearl Drop." No. 2 can; value !k\ Can. 7c; dozen, i 9c. PUMPKIN. 'folks Paacy." large No. '.'. cans. Can. 7C; dozen. T9c. Linoleum lh.ul t !owi Our reg- 4 yard 5 wide. 3^. uiar price 74c Ojf square yard, y^ Special , |»XV «iOOJ>-» Our reg 48c