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New-York tribune. [volume] (New York [N.Y.]) 1866-1924, June 26, 1910, Image 44

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn83030214/1910-06-26/ed-1/seq-44/

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Puffed Wheat or Puffed Rice mixed with berries forms an inviting dish. The grain:
crisp and porous, so they melt in the mouth. Their nut- like flavor, with the tartness
berries, forms an enticing blend. This is the ideal morning meal during the berry season
The Favorite Foods
Of all the ready-cooked cereals — of which we make many — there is nothing so well
liked as Puffed Wheat and Puffed Rice.
We first proved this by lunch-room tests — by serving all kinds at one price. Four
people in five chose Puffed Wheat or Puffed Rice. And thousands mixed them with fruit.
Then we proved it by advertising — by asking people to try them. There have been
times since when our output could not meet half the demand.
The people in your home will agree with the rest. Once let them taste Puffed Wheat
or Puffed Rice and the breakfast question will be settled for good.
But that isn't all. For a between-meal dish, or a good-night dish, nothing compares
with these puffed foods, because they don't tax the stomach.
You will find them — as others do — the most popular foods in the house.
Best for Children
These are Prof. Anderson's foods — the most digestible cereals ever created.
The millions of starch granules are blasted to pieces by an explosion of steam. They
are broken up as never was done by cooking, baking or toasting.
As a result, the digestive juices act instantly, and the food is completely assimilated.
Every food expert knows that tliis process does what nothing else ever did.
June's Imperial Breakfast
Puffed Wheat, 10c Puffed Rice, 15c
m Made only by
The Quaker Oats Company
It is a fine thing to know— for children especially — . such delicious foods sre
Shot from Guns
This is the curious process: «»vdv*J
The whole wheat or rice berries are put into sealed guns. Then the guos are revs
for 60 minutes in a heat of 560 degrees. v~-*"*s
That heat turns the moisture in the grain to steam, Md the pressure * co^^
rific. Suddenly the gun is unsealed, and the steam explodes. Instantly every
granule is blasted into a myriad particles. t . fr
The grains are puffed to eight times former size — made porous and ensp " -...
gestible. Yet the coats are unbroken. The puffed grains look like raw grains n»g=-
Serve One Tomorrow
t i/?a will <Cfff '
During the hot months coming, these ever-ready, whole-gram foe c> tra&
constant need. Mix them with fruits in the morning — serve than is nnA -^^
For these crisp, brown grains — four times as porous as bread — are good in a^ oe*-
Get from your grocer one package of each — both the PurK-J Wlea* »» '"v" v jQgt
Serve one tomorrow, and learn how your people like them. Make cote so.,
forget. You'll be glad that we told you about them.

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